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Website title: OpenX: Programmatic Advertising | Ad Exchange Network

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The Next Era of OpenX: The Intelligent SSP
Brands & Agencies Publishers 2026-04-13 The Next Era of OpenX: The Intelligent SSP

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OpenXSelect Data Marketplace: Greater Control for More Effective Supply-Side Targeting
Brands & Agencies 2026-04-11 OpenXSelect Data Marketplace: Greater Control for More Effective Supply-Side Targeting

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Activating Attention: How OpenX and TVision Are Turning CTV Engagement Into Real-Time Performance
Brands & Agencies CTV 2026-04-11 Activating Attention: How OpenX and TVision Are Turning CTV Engagement Into Real-Time Performance

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From Inputs to Outcomes, Part II: Operationalizing Upstream Curation at Scale
Brands & Agencies Curation 2026-04-11 From Inputs to Outcomes, Part II: Operationalizing Upstream Curation at Scale

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From Inputs to Outcomes, Part I: Optimizating Before the Bid

Hyper-local performance at enterprise scale doesn’t just require better data, it requires execution models that can actually support it.

In a recent campaign for a national health and wellness brand, Butler/Till partnered with S...


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