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Website title: Email Marketing Software for Ecommerce | Omnisend
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August wasn’t a quiet month. Between Send Time Optimization landing, Reports AI opening up to all paid users, and a fresh batch of integrations, there’s a fair bit to catch up on before Q4 planning takes over.
Read on for the full breakdown, or watch the overview if you’re short on time:
Send Time Optimization for email campaignsYou don’t hav...
Drip is better value than Klaviyo at scale, coming in at $21/month less for 2,500 contacts, with savings at nearly every tier from there. The trade-off is that Klaviyo’s segments, flows, and reports are better suited to complex customer journeys when you need them to be.
The question is whether Klaviyo’s depth is worth the extra or if Drip does enough. To help you a...
Best ecommerce communities include Ecommerce Equation for scaling store owners, Foundr for entrepreneur education, and Female Founder for a female-focused community, and more. In total, we’ve reviewed 15 of the most popular and active ecommerce groups worth joining.
You’ll find information on Slack, Reddit, and ecommerce Discord communities, paid membership communit...
Black Friday marketing is how ecommerce brands plan and promote their Black Friday and Cyber Monday offers. It can cover email, SMS, push, and paid ads from early list-building through the Cyber Monday campaign.
Our research across 5,000 U.S. SMB brands shows that the average order value during Cyber Week rose from $164 to $215 in 2025. Brands that want to capture t...
Black Friday customer segmentation is based on what shoppers buy, how they engage, and how much they spend. They are used to build custom segments fitting the different needs of similar shopper profiles.
When done well, the right Black Friday customer segmentation can raise open rates and revenue per email, while keeping your sender reputation healthy during the mo...