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Last month, one of my clients lost 60% of their organic traffic in 30 days. Not from a Google penalty. Not from a competitor. From AI Overviews—those summary boxes at the top of Google that answer the question before anyone clicks through to a website.
Here’s the part nobody’s talking about: if you sell to small businesses, run a local service company, o...
Most business owners think getting mentioned by ChatGPT or Google’s AI Overview is some kind of black box. Magic. Reserved for the Amazons and Home Depots of the world. That’s wrong.
I’ve seen small, local, unglamorous businesses show up in AI answers while their bigger, better-funded competitors don’t. It’s not luck and it’s not their SEO budget. It com...
Right now, someone in your city is searching for exactly what you do. They opened Google, they typed it in, and they’re looking at the results. And your business isn’t there.
Here’s the part that stings: it’s probably not because you don’t have a Google Business Profile (GBP). You likely do. Most businesses do. You set it up, verified it, added your addr...
Here’s a question worth sitting with for a second: when was the last time you looked at your own website the way a potential customer would?
Most service businesses pour real energy into getting people to their website through ads, social media, and word of mouth. Then they lose those leads the moment people arrive, because of small, fixable problems hid...
If you run a service business—plumber, accountant, IT consultant, landscaper, whatever it is—you already know that a steady flow of leads is what keeps the lights on. No leads, no work. It’s that simple.
The problem isn’t a lack of options. It’s the opposite. There are so many digital marketing channels out there that it’s genuinely hard to know where to put your t...