Nonprofit Marketing Guide (NPMG)

Community engagement is nonprofit communications professionals’ number one marketing and communications goal. Our Nonprofit Communications Trends Reports show that year after year – over 85% of you rate it as extremely ...

We talk a lot about email – it’s a powerhouse for nonprofit marketers and has stood the test of time (and trends). Here’s a round up of some of our most asked email questions and advice articles to get you started on your email journey.

Probably. Here’s how to figure out if it’s needed and how to make it worth it.

I was recently asked to explain nonprofit marketing at its most basic level.

Many people in our sector answer this question by describing what I think of as communications: Creating and distributing content to people about the nonprofit and its issues.

But marketing is more strategic than that. So here’s how I explain it:

Whether you are a team of one or a team of many, you probably have questions about how other nonprofit communications or marketing teams are set up and how they function.

We’ve done quite a bit of research on this topic. We’ve also learned a great deal by coaching and mentoring hundreds of nonprofit communicators over the last decade – it’s one of the most common quest...