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Nonprofit Marketing Guide (NPMG)

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Nonprofit Marketing Guide (NPMG) title: Nonprofit Marketing Guide | Training, Resources & More for Nonprofit Marketers

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You may be hearing the phrase “zero-click content” more often lately. (I am doing a whole BRADN NEW webinar on it soon!) Zero-click content refe...


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Not sure what to write about next month? We have ideas for newsletters, social media, blog posts, and more. These writing ideas for March come from our Monthly Nonprofit Writing Prompts email newsletter. Fill out the form below to get April’s prompt...


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Nonprofit communications teams are expected to deliver long-term impact. But they’re managed for short-term output. That causes a lot of the frustration nonprofit communicators feel right now.

In this year’s Nonprofit Commu...


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If you want to understand why nonprofit communications teams make the choices they do, look at what they’re measured on.

Not what they say they care about. Not what’s in the strategic plan. Not what leadership talks about in meetings.

Look at the numbers they’re expected to report.

One of the clearest patterns in this year’s data is: 


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If you’ve been feeling stretched, reactive, or like you’re constantly trying to “just make it work” even though you weren’t involved in the decision making process from the beginning, you are not imagining it.

One of the clearest...


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