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At the Online Retailer Conference in Sydney, Todd Fisher, Director of Nine Ad Manager, tackled a problem almost every e-commerce brand hits eventually: the digital ceiling.
The post Breaking the Digital Ceiling: Why Streaming TV is the High-Growth Engine...
We are standing on the precipice of the largest generational wealth transfer in history. Over the next two decades, a staggering $5.4 trillion will exchange hands in Australia. But this isn't just a bank transfer; it’s a cultural earthquake that will shatter existing brand loyalties and rewrite the rules of Australian consumerism.
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The national mood is recovering, with net positive emotions rising and net negative emotions slightly falling. Nine's audience is split evenly between active users and those who are aware of AI but have never used it, with most active engagement focused on personal tasks: All are fuelling opinions and conversations this month.
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