In 2026, the AdOps mandate is to kill the grunt work and get back to the strategy
For years in this industry, we’ve worn "manual" like a badge of honor. We told ourselves that in the world of direct-sold media "hand-held" service meant high-touch, premium quality. But let’s be honest: there is nothing premium about a brilliant digital specialist spending four hours squint...

The future of travel is incredibly dynamic. While print remains core, the shift towards data-driven insights will continue to play a crucial role.

We’ve harnessed this to personalise campaigns and shape our content, as seen with the launch of the highly successful AFR Magazine's ‘Highflyer’ franchise – and there is more launching this year.

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It’s time to stop defining TV by the device and start measuring it by the cultural currency of premium content. From MAFS to the Australian Open, the screen has changed, but the scale has only grown.

The post The “I Don’t Watch TV” Myth: Why Yo...

It’s not everyday that fierce competitors like Nine and Seven share a stage to announce significant industry collaboration. But when it comes to the programmatic supply chain, the two broadcasting giants have finally found common ground.

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The national mood is recovering, with net positive emotions rising and net negative emotions slightly falling. Nine's audience is split evenly between active users and those who are aware of AI but have never used it, with most active engagement focused on personal tasks: All are fuelling opinions and conversations this month.

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