Nine for Brands

It’s time to stop defining TV by the device and start measuring it by the cultural currency of premium content. From MAFS to the Australian Open, the screen has changed, but the scale has only grown.

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Contrary to the myth that younger audiences have checked out of traditional media, Gen Z is proving to be the most discerning - and news-hungry - demographic yet. Lisa Muxworthy, Head of Growth Content for Nine Publishing, breaks down how The Sydney Morning Herald and The Age are meeting this story-first generation.

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The future of travel is incredibly dynamic. While print remains core, the shift towards data-driven insights will continue to play a crucial role.

We’ve harnessed this to personalise campaigns and shape our content, as seen with the launch of the highly successful AFR Magazine's ‘Highflyer’ franchise – and there is more launching this year.

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The combined power of the 9Network, 9Now and Stan ensures Nine is the ultimate growth platform for scale and engagement. Row triangle Shape Decorative svg added to top 9Network secures the No.1 position across all key demographics and Total People Australians have turned to Nine for news, sport and entertainment in 2026, ensuring the collective […]

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Nine Publishing Independence  |  stories that matter  |  commercial with integrity Insights from Nine's State of the Nation Panel // Trust, Truth, and the Mental Dividend April 23, 2026 Panellists Jordan Baker Editor, The Sydney Morning Herald  Katie Davies Executive Editor, nine.com.au Kylar Loussikian Business Editor, The Australian Financial Review...