Tomi Mikula joins the Niche Pursuits podcast to share how he grew Delivrd from 100 free car deals to more than 400 deals per month, with 25 full-time employees and roughly $400,000 to $500,000 in sales. He explains how customer interviews pushed him to shift from a $2,500 service focused on saving money to a $1,000 flat-fee offer centered on saving time and stress.