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Website title: Media Insight that makes sense | Newton Media

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How can the true value of PR be measured today? And why is counting articles and AVE no longer enough?

These were among the key questions addressed at an expert seminar organized by the


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Today, more than 50% of online queries result in so‑called zero‑click searches, where the answer is delivered instantly within a search or chatbot interface. This shift has major implications for public institutions and European agencies. 

Why this matters...

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