Samsung Electronics today announced the launch of Samsung Newsroom Switzerland. In addition to press releases, the German-language media channel also provides background articles on the company to share its commitment in Switzerland. The newsroom makes Samsung and its development directly tangible for experts, media professionals and fans.

The Samsung Newsroom Switzerland informs about the latest news of the company. In addition to product information, the platform also features articles on Samsung’s dedication, vision and business activities.

The Samsung Newsroom Switzerland also contains local and selected global press releases in German. There are articles that highlight exciting aspects of the company and its products in detail and news with local focus on in-depth insight into Samsung’s activities in Switzerland.

This Newsroom opening marks the 35th Samsung Newsroom launched around the world.

For more information about Samsung’s activities in Switzerland, visit news.samsung.com/ch.

Samsung’s semiconductor manufacturing facilities in Xi’an, China, have returned to normal operation on January 26th.

We thank our employees and partners for their diligence and commitment to ensuring business continuity for our customers.

Our top priority remains on the safety and well-being of our employees and partners, and we will continue to take all necessary measures to maintain a safe and healthy workplace.

True innovations don’t just evolve with the world – they help shape it. To create the devices that push us ahead, rewrite the future and bring light to the dark, we must continue to break the rules of what is possible with a smartphone.

Join Samsung Electronics on February 9 2022 for the next Galaxy Unpacked as we set an epic new standard for smartphones with the most noteworthy S series ever created.

Check out the event live on Samsung’s YouTube channel starting at 10 a.m. EST for an in-depth look at the devices that will shape the future of mobile.

Stay tuned to Samsung Newsroom for more updates ahead of the event, as well as for all the latest device information and media resources.

The Freestyle, Samsung’s all-new portable screen and entertainment device that displays a crystal-clear image of up to 100 inches in size, is proving a hit in markets that include North America, Latin America and South Korea.

Samsung Electronics started taking preorders for The Freestyle in the U.S. on January 4, followed by Korea, Latin America, Southeast Asia and Europe. Preorders for the product exceeded 10,000 units within the first month of its global launch.

“The Freestyle offers new levels of functionality, and reflects how users are spending their time by allowing them to enjoy high-quality viewing wherever they are, regardless of spatial limitations,” said Executive Vice President Simon Sung from Samsung’s Visual Display Business. “We plan to continue introducing innovative lifestyle displays like The Freestyle to meet the demands of users who want stellar viewing experiences that are also flexible and convenient.”

The Freestyle is gaining attention for its host of innovative features. These include the facts that it weighs in at just 830 grams, is portable enough to carry in one hand, and has the ability to rotate 180 degrees. The Freestyle also offers Smart TV features that are available on Samsung Smart TVs, with built-in streaming services and mirroring and casting features that are compatible with both Android and iOS mobile devices. When it’s not being used to display content, The Freestyle is also able to provide a mood lighting effect with its ambient mode and translucent lens cap.

The Freestyle is also a smart speaker that is capable of analyzing music to pair it with visual effects that can be projected onto walls, floors and anywhere else. What’s more, its 360-degree sound radiation allows customers to enjoy a cinema-quality sound experience no matter where they are. As far as charging, The Freestyle is compatible with external batteries¹ that support USB-PD and 50W/20V output or above. This allows users to take it with them anywhere – whether they are on the move, on a camping trip, or otherwise out and about.

¹ Samsung is not liable for the use of third-party external batteries.

Samsung Electronics, a world leader in advanced semiconductor technology, today introduced its new fingerprint security IC (integrated circuit) ─ S3B512C ─ with enhanced security features. The new solution is EMVCo and Common Criteria Evaluation Assurance Level (CC EAL) 6+ certified and performs in line with Mastercard’s latest Biometric Evaluation Plan Summary (BEPS) specifications for biometric payment cards.

“S3B512C combines a fingerprint sensor, Secure Element (SE) and Secure Processor, adding an extra layer of authentication and security in payment cards,” said Kenny Han, Vice President of System LSI Marketing at Samsung Electronics. “The S3B512C is primarily designed for payment cards but can also be used in cards that require highly secured authentications such as student or employee identification, membership or building access.”

The new security IC is the industry’s first all-in-one security chip solution that reads biometric information through a fingerprint sensor, stores and authenticates encrypted data with a tamper-proof SE, and analyzes and processes data with a Secure Processor. With the three key functions integrated in a single chip, the S3B512C can help card manufacturers reduce the number of chips required and optimize card design processes for biometric payment cards.

With the new security IC embedded, biometric payment cards will allow faster and safer interactions when making purchases. The biometric authentication removes the need to enter a PIN on a keypad and also prevents fraudulent transactions made with lost or stolen cards as it verifies the cardholder’s identity using a unique and securely stored fingerprint.

The solution’s encrypted fingerprint data is stored in a SE that has received globally accredited certifications such as EMVCo and CC EAL 6+. To safely and accurately verify the user’s identity, the new IC comes with a proprietary fingerprint authentication algorithm and a Secure Processor that extracts and analyzes the unique features of the fingerprint placed on the sensor. Furthermore, the chip’s anti-spoofing technology prevents unauthorized users from circumventing the security system with illegitimate methods such as artificial fingerprints.

The metaverse and artificial intelligence (AI) are two of the biggest buzzwords in tech today, and for good reason. These two areas of innovation are quickly becoming integral parts of our daily lives. Supporting these technologies and the machine learning that comes with them requires tremendous amounts of data. This has led to an increased need for high-performance enterprise server environments that are capable of quickly processing such vast amounts of data.

Since the PCIe 5.0 specification was first released in 2019, new server processors supporting the interface, along with peripheral devices, have been introduced to the market one after another. In response to that rapid growth, Samsung Electronics recently developed the PM1743 – a high-performance PCIe 5.0 SSD based on the company’s advanced sixth-generation V-NAND. The new device will help process vast amounts of data more quickly as the increasing popularity of AI services drives market demand for high-performance servers.

Ushering in a new generation of solid-state storage, the PCIe 5.0 SSD is twice as fast as PCIe 4.0 drives, offering a bandwidth of 32 gigatransfers per second (GT/s) and featuring an EDSFF (E3.S) form factor with a thickness of 7.5mm. This allows for easy server scalability, while its enhanced power efficiency and advanced security and reliability support greater speed and accuracy. Together, these elements have the potential to make life and work a little better for everyone.

Incorporating the PM1743 into high-performance server systems maximizes systems’ efficiency and enables superfast data processing. This will not only help save time, but also enable convenient solutions to enhance our personal and professional lives.

The video below highlights how the PM1743 works and how it can help make work and life more comfortable. In a nutshell, the new SSD supports the fast and accurate analysis of huge amounts of data across a variety of fields including everything from smart farms to healthcare and finance.

When I look around me, I’m astounded by how much innovation exists in our world today. Yet I am most excited about the evolution of the smartphone. This single device gave way to new digital industries — to remote work, schooling, entertainment and fitness — and the ability to capture, explore and communicate with anyone, anywhere with the touch of a finger.

The smartphone is a portal to infinite progress. And at Samsung, we have never taken that for granted.

It’s not enough for mobile innovation to just evolve with the world. We have to be a step ahead, so our technology can help transform the way we experience everything around us and make our lives easier. That’s why we constantly push ourselves to break the rules of what a smartphone can do.

Breaking the Rules To Start the Next Chapter in Smartphone History

In 2011, the Galaxy Note merged the convenience and portability of smartphones with the expansive screen and notepad-like functionality of tablets. Some balked at the 5.3-inch display — considered enormous then — but Note created a legacy where a large display is now the standard. The S Pen also surprised everyone. It empowered people to bridge creativity with productivity – whenever inspiration struck, they could quickly write down their ideas and thoughts in Samsung Notes.

In 2019, we dared to redefine smartphones once again. We launched our Galaxy Z Fold series and brought an entirely new form factor to the mobile industry. Our cutting-edge foldable design changed how people used their phones. With Flex mode, video calls are hands-free and easier. And multitasking with multiple windows is also a breeze, as your phone becomes tablet-sized in the blink of an eye. And once again, the industry took notice, with many mobile companies now following in our footsteps to make foldables the next big thing.

Innovating by Listening to Consumers and Taking Note

In a sea of smartphone sameness and iterative updates, our ambition remains firm: to detect the signals that transformation is stirring — by listening to your feedback — and continue to deliver mobile experiences that empower us all to evolve.

We know many of you were surprised when Samsung didn’t release a new Galaxy Note last year. You loved the unparalleled creativity and efficiency of the Galaxy Note series, which enabled you to switch from gaming nirvana to high-octane productivity in the blink of an eye. You raved about the lifelike S Pen, which many say rivals putting ink to paper. And we haven’t forgotten about these experiences you love.

Catalyzing the Next Evolution of Galaxy

For years, Samsung has converted the skeptics who thought our ideas were impossible. Whether it’s a screen that’s too big, a stylus no one knew they needed or a pro-grade camera that could truly bring mobile photography out of the dark.

With every fresh evolution of Samsung Galaxy devices, we have introduced features that redefine the entire mobile category. And we’re about to rewrite the rules of industry once again.

At Unpacked in February 2022, we’ll introduce you to the most noteworthy S series device we’ve ever created. The next generation of Galaxy S is here, bringing together the greatest experiences of our Samsung Galaxy into one ultimate device.

With it, you will own the night — taking the best and brightest photos and videos you’ve ever captured with a phone. You will also dominate the day with power, speed and tools that can’t be found elsewhere. You will enjoy cutting edge-innovations made possible thanks to the smartest Galaxy experience yet. All while feeling good about being part of the most sustainable Galaxy ecosystem. And, yes, you will help Samsung rewrite the future of smartphones once again.

Get ready for the ultimate Ultra experience.

Samsung Electronics and Vodafone UK announced the companies have switched on the United Kingdom’s first 5G Open RAN site carrying live customer traffic. This site, located in Bath, UK, marks the start of Vodafone’s scaled Open RAN network architecture in Europe, with more than 2,500 additional sites to follow. To commemorate the deployment of their first site, the companies successfully completed a 5G live video call using Samsung’s 5G virtualized Radio Access Network (vRAN), which was the UK’s first call on a commercial 5G Open RAN, between Andrea Dona, Vodafone UK Chief Network Officer, and Julia Lopez, Minister of State for Media, Data and Digital Infrastructure, UK Government.

In June 2021, the companies announced that Vodafone UK selected Samsung as a leading vendor to support a wide-scale 5G commercial deployment based on an Open RAN architecture powered by vRAN in Europe.

“Open RAN can radically evolve the telecoms industry, and we are excited to champion the technology in the UK,” said Andrea Dona, Chief Network Officer, Vodafone UK. “This is an ecosystem which is only a few years old but the progress we have made so far is quite remarkable. Not only have we begun the first scaled deployment in the UK, but we have also installed the first 5G Open RAN site. Open RAN is now a real-world technology and it is truly exciting to see this technology flourish.”

“Samsung is proud to collaborate with Vodafone UK to switch on the UK’s first 5G Open RAN site,” said Thomas Riedel, Head of Samsung Networks Europe at Samsung Electronics. “This will help deliver the benefits of our carrier-grade 5G vRAN solutions to millions of Vodafone UK customers. Through our accumulated commercial 5G vRAN experience with leading operators across major markets globally, we look forward to pushing the boundaries of technological innovation and supporting the 5G journey across Europe.”

In the coming months, Vodafone and Samsung will be testing Samsung vRAN’s telco-grade performance metrics and features, such as security, inter-Radio Access Technology (inter-RAT) mobility and inter-frequency handover, as well as ensuring compliance with Open RAN specifications. Samsung’s fully virtualized, software-based RAN runs on commercial off-the-shelf (COTS) servers, offering features and performance that are equivalent to traditional hardware-based equipment. Using a cloud-native and container-based architecture, the company’s vRAN enables more flexible deployments and network management efficiencies for mobile operators, while helping them meet the demands of deploying new and existing services.

The companies will also test other advanced network technologies that leverage both LTE and 5G technologies to help enhance mobile user experiences. This includes Dynamic Spectrum Sharing (DSS), which assigns time-frequency resources based on traffic demands to accommodate users of both LTE and 5G in the same frequency band, and E-UTRAN New Radio Dual Connectivity (EN-DC), which boosts 5G speeds, reliability and coverage by combining the resources of 4G and 5G networks. Testing will occur in the first half of 2022.

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

People today are expressing themselves more freely, showcasing their own individuality through their own unique identities. The Freestyle, Samsung Electronics’ all-new portable screen and entertainment device, has been designed to match the versatility embodied by today’s users by allowing them to express their diverse tastes and interests with flexibility.

From Every Angle

These days, nomadic working is a lifestyle that is being embraced by people all over the world who are taking advantage of the ability to work more freely, anytime and anywhere they want. Even if our working habits err on the side of ‘flexible’ instead of ‘nomadic’, we all share that desire to have ownership over our lifestyles and lean towards products that help us overcome physical constraints and traditional methods of living, working or doing.

The Freestyle, which is highly portable, does not require any type of fastening and can be adjusted to be used at any angle, is one such product, as users can enjoy the best screen quality anywhere and in any way they desire. “We worked on creating a form that can accommodate all kinds of usage and placement styles,” explained Chulyong Cho, one of The Freestyle’s designers.

Unlike conventional, boxy projectors, The Freestyle’s versatile cradle allows rotation of up to 180 degrees, enabling users to show high-quality video anywhere – tables, floors, walls or even ceilings – no separate screen required.

The Freestyle also features an auto keystone function that displays a 16:9-ratio screen anywhere without distortion. The projector automatically focuses to ensure a clear screen, and retains its level to prevent any inconveniences in viewing. This function helps users display the screen from all kinds of different positions from floors to walls to ceilings.

Me, Myself, and I

In an era where the diversity of our personalities reflects who we truly are, people are rejecting the idea of being limited to one identity. The Freestyle similarly contains such multitudes, exceeding the identity of being a simple device as it can be transformed into a subtle mood lamp.

As was noted by designer Jaeneung Lee, “Users can also enjoy a wider spectrum of experiences through accessories.” For instance, The Freestyle can be directly connected to light stands that use E26 sockets¹, allowing users to hang their Freestyle from the ceiling so that it can project downwards and deliver a truly unique experience.

Furthermore, with the ambient mode, users can express themselves through unique styles of light and sound. This feature projects a variety of visual concepts into a user’s interior to create a new atmosphere, and users can also harness The Freestyle’s translucent lens cap to project images as a form of mood lighting.

Built for Diverse Tastes and Diverse Uses

The Freestyle has been designed to take into account all kinds of personal tastes and preferences, and is available in a range of color options for users to pick and choose from. “We aspired to create a device capable of matching the lifestyles of all kinds of people and preferences,” explained designer Minsun Kang.

The Freestyle’s cover is also made out of a soft rubber material to both protect the product as well as to exude warmth and usability to any user. “With The Freestyle, we are proposing new ambient experiences that have been based on real insight into the way users are consuming content,” noted designer Jenny Jung.

Furthermore, the overall design of The Freestyle makes it a versatile device capable of matching the diverse lifestyles of any user. Those who enjoy camping can safely and easily bring their device along on a trip; those looking to enjoy content immediately need not worry thanks to external batteries² that support USB-PD and 50W/20V output or above; those looking to relax can transform their room into a gallery with the ambient screen feature; and party people can harness the projector’s range of lighting modes to create the perfect atmosphere.

When designing The Freestyle, Samsung’s designers aspired to create a device that let users view what they want, when they want, wherever they want. The Freestyle goes beyond the capabilities of regular devices thanks to its free and flexible movement and a design ethos that takes after the lifestyle of today’s users.

^* The images shown are for illustration purposes only and may differ from the actual products. Product specifications may vary by country, region and model.

¹ Light socket connection feature will be first applied in the U.S.

² Samsung is not liable for 3^rd party external batteries.

Samsung Electronics, a world leader in advanced semiconductor technology, today announced its new premium mobile processor, the Exynos 2200. The Exynos 2200 is a freshly designed mobile processor with a powerful AMD RDNA 2 architecture based Samsung Xclipse graphics processing unit (GPU). With the most cutting-edge Arm^®-based CPU cores available in the market today and an upgraded neural processing unit (NPU), the Exynos 2200 will enable the ultimate mobile phone gaming experience, as well as enhancing the overall experience in social media apps and photography.

“Built on the most advanced 4-nanometer (nm) EUV (extreme ultraviolet lithography) process, and combined with cutting-edge mobile, GPU and NPU technology, Samsung has crafted the Exynos 2200 to provide the finest experience for smartphone users. With the Xclipse, our new mobile GPU built with RDNA 2 graphics technology from the industry leader AMD, the Exynos 2200 will redefine mobile gaming experience, aided by enhanced graphics and AI performance,” said Yongin Park, President of System LSI Business at Samsung Electronics. “As well as bringing the best mobile experience to the users, Samsung will continue its efforts to lead the journey in logic chip innovation.”

The Industry’s First Hardware-Accelerated Ray Tracing on Mobile for the Ultimate Gaming Experience

The Xclipse GPU is a one-of-a-kind hybrid graphic processor that is positioned between the console and the mobile graphic processor. Xclipse is the combination of ‘X’ that represents Exynos, and the word ‘eclipse’. Like an eclipse, the Xclipse GPU will bring an end to the old era of mobile gaming and mark the start of an exciting new chapter.

With the high-performance AMD RDNA 2 architecture as its backbone, the Xclipse inherits advanced graphic features such as hardware accelerated ray tracing (RT) and variable rate shading (VRS) that were previously only available on PCs, laptops and consoles.

Ray tracing is a revolutionary technology that closely simulates how light physically behaves in the real world. By calculating the movement and the color characteristic of light rays as they bounce off the surface, ray tracing produces realistic lighting effects for graphically rendered scenes. To offer the most immersive graphics and user experiences even on mobile, Samsung has collaborated with AMD to realize the industry’s first ever hardware-accelerated ray tracing on mobile GPU.

Variable rate shading is a technique that optimizes GPU workload by allowing developers to apply lower shading rate in areas where overall quality will not be affected. This gives GPU more room to work on areas that matter most to the gamers and improve frame-rate for smoother gameplay.

In addition, the Xclipse GPU comes with various technologies such as advanced multi-IP governor (AMIGO) that enhance overall performance and efficiency.

“AMD RDNA 2 graphics architecture extends power-efficient, advanced graphics solutions to PCs, laptops, consoles, automobiles and now to mobile phones. Samsung’s Xclipse GPU is the first result of multiple planned generations of AMD RDNA graphics in Exynos SoCs,” said David Wang, Senior Vice President of Radeon Technologies Group at AMD. “We can’t wait for mobile phone customers to experience the great gaming experiences based on our technology collaboration.”

Enhanced 5G Connectivity and Ironclad Security Features

The Exynos 2200 is one of the first in the market to integrate Arm’s latest Armv9 CPU cores which offer a substantial improvement over Armv8 in terms of security and performance, the two areas that are becoming critically important in today’s mobile communications devices.

The octa-core CPU of Exynos 2200 is designed in a tri-cluster structure made up of a single powerful Arm Cortex^®-X2 flagship-core, three performance and efficiency balanced Cortex-A710 big-cores and four power-efficient Cortex-A510 little-cores.

“The digital experiences of tomorrow require new levels of performance, security and efficiency,” said Rene Haas, President of IP Products Group (IPG) at Arm. “As one of the first processors to incorporate the new Armv9 CPU cores, Samsung’s Exynos 2200 takes advantage of Arm’s Total Compute strategy and key security features, like Memory Tagging Extension (MTE), to deliver the purpose-built compute and specialized processing needed to power future mobile experiences.”

The Exynos 2200 offers more powerful on-device artificial intelligence (AI) with an upgraded NPU. The NPU’s performance has doubled compared to its predecessor, allowing more calculations in parallel and enhancing the AI performance. The NPU now offers much higher precision with FP16 (16bit floating point) support in addition to power efficient INT8 (8bit integer) and INT16.

Also, the Exynos 2200 integrates a fast 3GPP Release 16 5G modem supporting both sub-6GHz and mmWave (millimeter Wave) spectrum bands. With E-UTRAN New Radio – Dual Connectivity (EN-DC), which utilizes both 4G LTE and 5G NR signals, the modem can boost the speed up to 10Gbps.

For safekeeping, the Exynos 2200 comes with Integrated Secure Element (iSE) to store private cryptographic keys as well as to play a role as RoT (Root of Trust). Also, an inline encryption HW for UFS and DRAM has been reinforced to have user data encryption safely shared only within the secure domain.

Providing Enhanced Visual Experience and Professional-Level Quality Images

The Exynos 2200’s image signal processor (ISP) architecture has been redesigned to support the latest image sensors for ultra-high resolution of up to 200 megapixel (MP). At 30 frames-per-second (fps), the ISP supports up to 108 MP in single camera mode, and 64+36 MP in dual camera mode. It can also connect up to seven individual image sensors and drive four concurrently for advanced multi-camera setups. For video recording, the ISP supports up to 4K HDR (or 8K) resolution.

Together with the NPU, the ISP utilizes an advanced content-aware AI camera for more refined and realistic results. When taking a photograph, the machine learning based AI camera recognizes multiple objects, the environment and faces within the scene. It then applies optimal settings for color, white balance, exposure, dynamic range and more to produce professional-level quality images.

With 8K resolution support, the Exynos 2200’s advanced multi-format codec (MFC) makes videos truly come to life. It decodes videos up to 4K at 240fps or 8K at 60fps and encodes up to 4K at 120fps or 8K at 30fps. In addition, the MFC integrates power efficient AV1 decoder enabling longer playback time. The advanced display solution features HDR10+ adding more dynamic range and depth to the picture and offers refresh rates of up to 144Hz for a more responsive and smoother transitioning experience when scrolling or playing games.

The Exynos 2200 is currently in mass production. Click here to learn more about the Exynos 2200.

For more information about Samsung’s Exynos products, please visit http://www.samsung.com/exynos.

^* Actual performance may vary depending on device and user environment.

Samsung Electronics today announced the launch of the Bespoke Jet, a cordless vacuum cleaner with an All-in-One Clean Station that delivers hygienic cleaning with a 99.999 percent Multi-Layered Filtration System.¹ In addition to its All-in-One Clean Station, a dock that charges your vacuum cleaner and automatically empties the dustbin, the Bespoke Jet is lighter and is equipped with a more enhanced Digital Inverter Motor than its predecessor² for even more powerful cleaning. Packed with innovations, the Bespoke Jet also earned recognition as an Honoree at the CES Innovation Awards 2021.

“Cleanliness is now top of mind for consumers across the world, so we wanted to create a product that delivers more convenient and powerful features to keep users’ homes tidy to the end of cleaning,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “The Samsung Bespoke Jet not only delivers the power and performance needed to keep your floors clean, its beautiful design can also fit seamlessly into any room in your home.”

Hygienic Cleaning Performance

The Bespoke Jet features the All-in-One Clean Station, which keeps a user’s space hygienic while cleaning. When docked, the All-in-One Clean Station is able to empty its dustbin automatically without any fine dust particles escaping³ thanks to Samsung’s unique Air Pulse technology. It also automatically charges the Bespoke Jet vacuum cleaner at the same time.

A 99.999 percent⁴ Multi-Layered Filtration System makes sure that only clean air is released from the Bespoke Jet during cleaning. As air is sucked in, the main cyclone separates large dust particles, which are then picked up in a metal mesh grille filter. A micro filter then catches fine dust particles, and finally, a fine dust filter traps micro dust⁵ that can easily escape. All the parts and filters are washable, so they can be kept hygienically clean.

Powerful Cleaning in a Lightweight Design

Whether it is being used on hard floors or carpets, the Bespoke Jet provides maximum suction to get the job done efficiently. The on-board Samsung Digital Inverter Motor is 47 percent lighter than the Jet90’s motor⁶ and generates up to 210W⁷ of suction power.

With its Jet Cyclone, you can enjoy cleaner air and powerful suction. Featuring a high-efficiency, multi-cyclone structure, the Jet Cyclone creates an optimal air path to reduce air resistance and minimize the loss of suction to hygienically trap fine dust particles sucked into the vacuum cleaner.

The handheld body of the Bespoke Jet weighs just 1.44kg, light enough to maneuver and clean the entire house, so you can easily clean the surfaces of chairs and sofas, on top of cabinets and tables, the length of window blinds, the underside of appliances and even up the stairs.

Cleaning Made Convenient

The Bespoke Jet features a convenient LCD Digital Display with support for 28 languages.⁸ This display gives you all the information you need at a glance including your suction level settings and remaining battery time. It also provides information about any problems, such as clogging, objects stuck in the brush, or missing filters, and provides a guide to help you fix the problem.

The Bespoke Jet also has a large capacity battery, despite its high specification features. It can run for up to an hour⁹ and even when that time’s up, you can easily swap in a spare battery¹⁰ to extend your cleaning time by up to two hours. Samsung’s unique technology also ensures that it retains 70 percent of its original performance throughout up to 500 cycles.¹¹

To help you clean even hard floors easily, the Bespoke Jet also comes with an upgraded Spray Spinning Sweeper. Featuring dual spinning wet pads that rotate for up to 100 minutes,¹² it delivers stable, effective cleaning for hard floors. The upgraded Spray Spinning Sweeper also features an easy-to-maintain 150ml water tank, so you can manually spray more water for a more convenient experience.

The arrival of the Bespoke Jet takes home appliances into the modern era. Embracing the philosophy of the Samsung Bespoke brand, the sleek and stylish Bespoke Jet is designed to blend into any home. Available in three stylish colors — Midnight Blue, Misty White and Woody Green — the Bespoke Jet allows users to place the vacuum cleaner in living areas without disrupting the overall interior design.

The Bespoke Jet will be available starting January 2022 in Southeast Asia, Europe, and March in the U.S.

For more information about the Bespoke Jet, please visit Samsung.com.

¹ Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

² Compared to the motors in Samsung’s previous stick vacuum cleaners (VS9000 motor: 205g, VS9500 motor: 109g.)

³ Tested based on IEC 62885-2, CL.5.11 by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage. Refers to particles in the size range of 0.5 to 4.2µm.

⁴ Tested based on IEC 62885-2, CL.5.11 using the Jet mode by SLG Prüf- und Zertifizierungs GmbH. Results may vary depending on actual usage.

⁵ Refers to dust particles in the size range of 0.5 to 4.2µm.

⁶ VS9000 motor: 205g, VS9500 motor: 109g.

⁷ Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on SLG Prüf- und Zertifizierungs GmbH tests.

⁸ Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Kazakh, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovene, Slovak, Spanish, Swedish, Thai, Ukrainian

⁹ The stated run time applies to the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

¹⁰ Batteries included may vary by product, model and specifications.

¹¹ Maintains 70 percent capacity after 5 years of use at 100 cycles/year, based on the battery package capacity (2200mA). 1 cycle: Full discharge after being fully charged (100~0 percent). Results may vary depending on usage. Based on internal testing.

¹² The stated run time applies to “Wet” mode when the Spray Spinning Sweeper is attached.

Samsung Electronics today announced that its 2022 QLED and Lifestyle TVs have been recognized by leading global certification institutes for eye safety and color technology. The news comes as the company announced its newest QLED and Lifestyle TVs at CES 2022.

The 2022 Samsung Lifestyle TVs won the ‘Eye Care’ Certification from Verband Deutscher Elektrotechniker (VDE) in Germany, one of Europe’s largest technical-scientific associations with more than 36,000 members. The certification applies to Samsung’s 2022 Lifestyle TV models including The Frame, The Serif and The Sero. The screens are evaluated on various categories, including ‘Safety’, ‘Gentle to the eyes’, flicker level, uniformity and color fidelity.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Cherif Kedir, President & CEO of VDE

The new Lifestyle TVs were assessed for safety from blue light emission and melatonin inhibition levels based on a light hazard classification method set by the International Electrotechnical Commission (IEC). Samsung’s 2022 Lifestyle TVs satisfy the IEC’s standards for screen flickering, which can cause eye fatigue or headache for viewers. They were also recognized for excellence in color fidelity and picture quality uniformity, both elements of which contribute to eye comfort level while watching TV.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Wyatt Brannan, Vice President of North America Consumer, Medical & Information Technology of UL

Samsung’s 2022 Lifestyle TVs¹ were also verified as ‘Glare-Free’ by Underwriters Laboratories (UL), a leading independent safety science company. UL’s verification validates the ‘Glare-Free’ claim by assessing the products against Unified Glare Rating (UGR) testing standard set by the International Commission on Illumination (CIE). Samsung’s new Lifestyle TV models use a new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties to deliver the optimal brightness and provide the best picture quality without glare.

• Reflected Glare, which determines whether the objects on a TV screen are visible even when external light is reflected on the surface
• Discomfort Glare, which determines whether a TV screen is too bright
• Disability Glare, which determines whether a TV screen is overly bright when watching TV in a dark room

These glare assessments were calculated based on test results of watching TV in both 300 lux, which is equivalent to a brightly lit work area, and in 150 lux, which is usually the value for a dimly lit work area.

(From left) Seokwoo Yong, EVP and Head of R&D Team, Visual Display Business at Samsung Electronics and Raj Shah, Vice President at Marketing of Pantone

Additionally, Samsung’s all new 2022 QLED models received the world’s first ‘Pantone Validated’ certification from Pantone, the world-famous brand in the global color industry and creator of the Pantone Matching System (PMS).

These models receiving this recognition from Pantone include all 20 newly released models – 15 QLED TVs in both 4K and 8K and five monitors. Samsung’s 2022 QLED TV line-up was recognized for its accurate expression of 2,030 Pantone colors and newly added 110 skin tone shades.

“As TVs become more of an entertainment hub in the home, there’s an increased demand for screens with top-tier picture quality that minimize eye strain,” said Seokwoo Yong, Executive Vice President and Head of R&D Team, Visual Display Business at Samsung Electronics. “This recognition from leading global institutes validates our technology that delivers best-in-class images along with the most comfortable watching experience.”

¹ Applicable to Samsung’s 2022 Lifestyle TVs consisting of The Frame, The Serif and The Sero.

Samsung Electronics, a world leader in advanced semiconductor technology, today announced its demonstration of the world’s first in-memory computing based on MRAM (Magnetoresistive Random Access Memory). The paper on this innovation was published online by Nature on January 12 (GMT), and is set to be published in the upcoming print edition of Nature. Titled ‘A crossbar array of magnetoresistive memory devices for in-memory computing’,¹ this paper showcases Samsung’s leadership in memory technology and its effort to merge memory and system semiconductors for next-generation artificial intelligence (AI) chips.

The research was led by Samsung Advanced Institute of Technology (SAIT) in close collaboration with Samsung Electronics Foundry Business and Semiconductor R&D Center. The first author of the paper, Dr. Seungchul Jung, Staff Researcher at SAIT, and the co-corresponding authors Dr. Donhee Ham, Fellow of SAIT and Professor of Harvard University and Dr. Sang Joon Kim, Vice President of Technology at SAIT, spearheaded the research.

In the standard computer architecture, data is stored in memory chips and data computing is executed in separate processor chips.

In contrast, in-memory computing is a new computing paradigm that seeks to perform both data storage and data computing in a memory network. Since this scheme can process a large amount of data stored within the memory network itself without having to move the data, and also because the data processing in the memory network is executed in a highly parallel manner, power consumption is substantially reduced. In-memory computing has thus emerged as one of the promising technologies to realize next-generation low-power AI semiconductor chips.

For this reason, research on in-memory computing has been intensely pursued worldwide. Non-volatile memories, in particular RRAM (Resistive Random Access Memory) and PRAM (Phase-change Random Access Memory), have been actively used for demonstrating in-memory computing. By contrast, it has so far been difficult to use MRAM ─ another type of non-volatile memory ─ for in-memory computing despite MRAM’s merits such as operation speed, endurance and large-scale production. This difficulty stems from the low resistance of MRAM, due to which MRAM cannot enjoy the power reduction advantage when used in the standard in-memory computing architecture.

(From left) Dr. Donhee Ham, Fellow of SAIT and Professor of Harvard University, Dr. Seungchul Jung, Staff Researcher at SAIT and Dr. Sang Joon Kim, Vice President of Technology at SAIT

The Samsung Electronics researchers have provided a solution to this issue by an architectural innovation. Concretely, they succeeded in developing an MRAM array chip that demonstrates in-memory computing, by replacing the standard, ‘current-sum’ in-memory computing architecture with a new, ‘resistance sum’ in-memory computing architecture, which addresses the problem of small resistances of individual MRAM devices.

Samsung’s research team subsequently tested the performance of this MRAM in-memory computing chip by running it to perform AI computing. The chip achieved an accuracy of 98% in classification of hand-written digits and a 93% accuracy in detecting faces from scenes.

By ushering MRAM ─ the memory which has already reached commercial-scale production embedded in the system semiconductor fabrication ─ into the realm of in-memory computing, this work expands the frontier of the next-generation low-power AI chip technologies.

The researchers have also suggested that not only can this new MRAM chip be used for in-memory computing, but it also can serve as a platform to download biological neuronal networks. This is along the line of the neuromorphic electronics vision that Samsung’s researchers recently put forward in a perspective paper published in the September 2021 issue of the journal Nature Electronics.

“In-memory computing draws similarity to the brain in the sense that in the brain, computing also occurs within the network of biological memories, or synapses, the points where neurons touch one another,” said Dr. Seungchul Jung, the first author of the paper. “In fact, while the computing performed by our MRAM network for now has a different purpose from the computing performed by the brain, such solid-state memory network may in the future be used as a platform to mimic the brain by modeling the brain’s synapse connectivity.”

As highlighted in this work, by building on its leading memory technology and merging it with system semiconductor technology, Samsung plans to continue to expand its leadership in next-generation computing and AI semiconductors.

¹ https://www.nature.com/articles/s41586-021-04196-6

Samsung Electronics announced that its 32-inch Odyssey Neo G8 monitor earned a Best of Innovation Award in the Gaming category at CES 2022.

Samsung’s lineup received 2022 Honoree accolades across the board, including for the 55-inch Odyssey Ark, the 49-inch Odyssey Neo G9, the 32-inch Odyssey Neo G8, the 34-inch Odyssey G8, the 32-inch Smart Monitor M8 and the 32-inch High Resolution Monitor S8. This marks the ninth accolade that Samsung monitors have received at this year’s CES, setting a new record for the lineup at the world’s largest electronics show.

Sponsored by the CTA, which owns and organizes CES, the CES Innovation Awards program spotlights standout examples of design and engineering across multiple consumer product categories. This marks the sixth straight year that Samsung monitors have earned CES Innovation Awards, solidifying the company’s position as the global leader in the gaming monitor market.

Check out the infographic below to view this year’s complete list of award-winning monitors.

Samsung Electronics today announced its earnings guidance for the fourth quarter of 2021.

• Consolidated Sales: Approximately 76 trillion Korean won
• Consolidated Operating Profit: Approximately 13.8 trillion Korean won

The above estimates are based on K-IFRS. Please note that Korean disclosure regulations do not allow earnings estimates to be offered as a range. To comply with such regulations, the above figures represent the median of the estimate ranges provided below.

• Sales: 75 ~ 77 trillion Korean won
• Operating Profit: 13.7 ~ 13.9 trillion Korean won

Note: The estimates reflect a one-time special bonus payment made to employees.

※ 2021 3Q and 2020 4Q consolidated figures based on K-IFRS are as follows

Samsung Electronics today announced the 2022 sustainability initiatives that will accelerate the development of eco-conscious home appliances. With these measures, Samsung is acting against environmental issues through innovative products and services that can be used in everyday life.

“At CES 2022, we outlined how Samsung will contribute in tackling some of the world’s most pressing environmental and sustainability issues,” said Hyesoon Yang, Executive Vice President and Head of Customer Experience of the Digital Appliances Business at Samsung Electronics. “Collaborations to combat microplastic pollution; helping consumers reduce their energy consumption; cutting back on waste by using recycled plastic; and adapting eco-conscious packaging, these are some of the activities we are working on to develop various tangible solutions for environmental problems and a sustainable future.”

Technology To Reduce Pollution

In a newly announced collaboration, Samsung is coming together with American clothing company Patagonia. As unveiled at CES 2022, this collaboration will promote environmental sustainability by addressing the issue of microplastics and its impact on the ocean environment. Patagonia CPO Vincent Stanley shared his thoughts during Samsung’s keynote speech on the significance of this collaboration and the direction it will take, calling it an example of how companies can “help turn the tide of climate change and restore nature to health.”

Patagonia is well-known for its commitment to innovative materials that lessen harm to the planet. The clothing company continues to help Samsung in multiple ways, including product testing, sharing its research and facilitating an introduction to the NGO Ocean Wise. Samsung has been researching features designed to help overcome the negative impacts of microplastics.

Also, the Bespoke Water Purifier was recently certified by NSF International in the U.S. for its ability to filter out particles that measure as little as 0.5 to 1 micrometer, which include microplastics. This makes Samsung one of the first manufacturers of water purifiers to receive this certification.

Saving More Energy and Encouraging More Eco-Conscious Energy Use

To contribute to better energy usage and to support sustainable living, Samsung has also partnered with Q CELLS to establish a new Zero Energy Home Integration¹ feature for SmartThings Energy. This feature provides production and storage data from solar panels and energy storage systems to help users establish energy self-sufficiency.

SmartThings Energy monitors power usage of consumers’ connected devices and recommends energy-saving methods based on their usage patterns. Partnering with Wattbuy in the U.S. and Uswitch in the U.K., SmartThings Energy allows users to switch over to the most cost-efficient energy provider in their area.

Ramping Up Use of Recycled Plastic

Samsung will also increase the amount of recycled plastic that is used in its home appliances. To this end, it will expand the use of recycled plastic from the interior components of its appliances to the exterior elements as well.

Samsung is set to raise its goal for recycled plastic utilization in its home appliances from five percent in 2021 to 30 percent in 2024. This is an increase from 25,000 tons of recycled plastic in 2021 to 158,000 tons in 2024.²

In addition, Samsung has also developed a new type of polypropylene recycled plastic for its washing machine tubs. Using discarded polypropylene and polyethylene from items such as used lunchboxes and facial mask straps, the company has created a new type of recycled resin that is more resistant to external shocks.

More Sustainable Packaging

Samsung is also expanding its use of eco-packaging to encompass a larger lineup of products, including home appliances such as vacuum cleaners, microwave ovens, air purifiers and more. This will enable consumers to repurpose the boxes their products came in.

The expansion was first launched in Korea in 2021 and will be introduced to global markets in 2022.

For more information about Samsung’s eco-conscious initiatives, please visit Samsung.com.

¹ Available from the first half of 2022 in the U.K., the second half of 2022 in Germany and 2023 in the U.S.

² Based on weight of final components

CES 2022 has officially begun, and here at Samsung’s booth, visitors from around the world are discovering how the company’s latest products and technologies will help create a more customized, convenient and sustainable future.

Nicknamed “Samsung city”, the company’s booth at the Las Vegas Convention Center is packed with innovations that bring its “Together for tomorrow” vision to life. From new Bespoke Home appliances to lifestyle-catered displays, to the latest addition to the Galaxy family, there’s just so much to see in Samsung city.

Check out the photos below for a peek at the exciting future that Samsung is showcasing.

Welcome to Samsung City

Samsung’s CES 2022 booth showcases products, technologies and initiatives that are helping the company realize its “Together for tomorrow” vision.

Before heading inside, CES attendees register to enter Samsung’s booth at designated kiosks.

Taking Connected Home Experiences to the Next Level

An exhibit demonstrates how seamless connectivity enables Samsung devices to team up to simplify home management.

Screens Everywhere, Screens for All

CES attendees admire MICRO LED’s best-in-class picture quality, made possible thanks to 25 million micrometer-sized LEDs that individually produce both light and color.

Samsung’s newest MICRO LED is available in a choice of three sizes: 89, 101 and 110 inches.

Samsung’s 2022 Neo QLED lights up the booth with vibrant visuals – and attracts a crowd in the process.

Samsung’s new portable screen, The Freestyle, was designed to allow users to transform any space into a screen.

The Freestyle hangs over a dining table, projecting playful animations in which tiny characters rush to deliver 2D meals to 3D plates.

“Game on”: An exhibit invites attendees to experience how The Odyssey Ark, a new 55-inch curved gaming screen, takes immersion to the next level.

A cardboard tree and other creations highlight the expansion of Samsung’s award-winning Eco-Packaging program.

Make Your Home Your Own With Bespoke

Samsung’s Bespoke lineup of home appliances now features a wider variety of customizable devices, including French Door refrigerators, ranges, and over-the-range microwaves.

The Bespoke Home lineup also includes vacuum cleaners and air purifiers.

Adding More Choices and Colors to the Galaxy Lineup

Visitors to Samsung’s booth take a closer look at the company’s latest mobile innovations.

The newest addition to the Galaxy family: the Galaxy S21 FE.

Attendees view a demonstration of how the Galaxy Z Flip3 Bespoke Edition is customized.

Transforming Cars Into Multipurpose Spaces

An interactive exhibit showcases Samsung’s new vision for in-vehicle experiences.

The demo showcases a scenario in which information on road conditions and other factors is presented to drivers and passengers in real time.

Attendees observe how the vehicle analyzes information on the surrounding area and connects to various services to make the driving experience more enjoyable.

An attendee tests out a technology that monitors a driver’s condition and helps them relax to ensure that they have a pleasant ride.

Personalized & Intelligent Future Home

Samsung’s booth also includes a live demonstration of the new Samsung Bot i and Samsung Bot Handy.

The Samsung Bot i is an interactive robot that simplifies tasks like video conferencing.

The Samsung Bot Handy is a manipulation robot that can assist with a variety of household chores.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

Part one of this two-part series focused on Samsung’s latest home appliances and displays. Here, Junghoe Kim of Samsung Research’s Robot Center¹ and Hoseong Kang from Samsung’s Mobile eXperience Business offer exclusive insights on the company’s latest robots and the new Galaxy S21 FE.

Robotics: Reimagining Robots as Life Companions

▲ Junghoe Kim of Samsung Research’s Robot Center stands alongside the Samsung Bot i interactive robot.

Q: What is the theme for Samsung Research’s showcase at CES 2022?

The overall concept for Samsung Research at CES 2022 is “Digital, Meet Physical”. We’ve gone to great lengths to show how the personalized experiences that millennials and zoomers value can be seamlessly connected to the digital world.

To that end, the ‘house’ that we set up at CES was designed to resemble a digital world like a metaverse. Our AI ​​Avatar was created to identify users’ locations in the real world using UWB (Ultra Wide Band) location recognition technology, and interact with them through the nearest smart home product.

At this year’s CES, two types of companion robots will be introduced: the Samsung Bot i, an interactive robot, and the Samsung Bot Handy, a manipulation robot that can assist with household chores. They can help users by arranging a video conference for an urgent meeting, or by setting the table for a meal. Our CES 2022 booth demonstrates how AI and robots can come together to introduce innovative user experiences to the home of the future.

Q: What are some of the Samsung Bot i and Samsung Bot Handy’s most innovative features and technologies?

The Samsung Bot i is an interactive robot that utilizes balance control technology. It moves like a living being, making dynamic and life-like movements. When it’s next to the user, it moves alongside them and offers various forms of support. When it’s away from the user, it manages various tasks for them using its telepresence² function.

The Samsung Bot Handy is a robot that helps out with various household chores using manipulation³ technology. This enables the robot to recognize objects at home and skillfully pick them up. Whereas at last year’s CES, we showcased a technology that could pick up a single object based on learning, this year, we will introduce a scenario called “tableware handling”. This technology enables the robot to pick items up after recognizing multiple objects and analyzing the surrounding environment.

▲ (From left) The Samsung Bot Handy, an AI Avatar and the Samsung Bot i

Q: How would you summarize Samsung Research’s R&D philosophy when it comes to robots, and where is the company’s research heading?

Samsung Research’s Robot Center is conducting research in various areas under the vision, “Samsung Bot, Touching Your Daily Life.” We strive to make our robots companions that help users in their daily lives by closely interacting with them and making their lives happier and more convenient. To achieve this, we’re taking core robot technologies like mobility and manipulation a step further by creating platforms based on our extensive expertise in AI, and we’re developing various robots based on research in those areas.

The Galaxy S21 FE: A Smartphone for Fans, by Fans

▲ Mobile eXperience team member Hoseong Kang holds up the Galaxy S21 FE, the newest S series smartphone, designed with feedback from Galaxy fans

Q: Which features of the newly unveiled Galaxy S21 FE should people pay special attention to?

The goal of the Galaxy S21 FE (Fan Edition) is to offer the Galaxy S series experience to even more users. It was created by combining the most beloved features of the Galaxy S21. What makes the S21 FE so special is that it makes the S21 series’ flagship experience available to more people while offering the same iconic contour-cut design, outstanding AI-powered camera, Dynamic AMOLED 2X display and flagship performance.

The camera is a crucially important part of the smartphone. Millennials and zoomers (members of Gen Z) in particular make use of the front-facing camera in a range of different ways. That’s why we equipped the S21 FE with a high-resolution, 32MP front camera that lets you take high-quality photos anytime, anywhere.

Q: Galaxy FE devices are designed to allow more people to enjoy the core flagship features that Galaxy users love. How are users’ opinions gathered on functions, and what insights have you gained through that research?

When planning FE devices, we collect feedback on the Galaxy series from thousands of fans. Through that research, we’ve been able to identify which aspects of the Galaxy S series fans love the most.

We listen closely to their feedback and identify the common perceptions about Galaxy devices that transcend regional and cultural boundaries. One of the insights that has come up repeatedly in our research is that many fans associate Galaxy devices with the idea of constant innovation. This is something that Galaxy devices have earned by driving innovation in the mobile space for more than a decade. It’s also the core philosophy that the FE line, and other future products, must live up to.

▲ The Samsung Galaxy S21 FE empowers fans to express themselves with four unique new colors

Q: Why is Samsung continuously expanding the Galaxy S series lineup? What is the ultimate goal?

When it comes to innovating with the mobile experience, Samsung is at the forefront. We have always been one step ahead of market demand, and we’ve been able to use the Galaxy brand to bring users new and innovative mobile experiences. The Galaxy S21 FE is the latest product of our approach to innovation. With its unique colors and design, it offers users a broader range of choices, helping them express themselves.

¹ Samsung Electronics’ advanced R&D hub, which leads the development of future technologies for its Device eXperience division

² Refers to a virtual video conferencing system that makes participants feel as if they are in the same room.

³ Refers to the skillful manipulation of objects with hands. This includes picking objects up.

We live in a fast-changing world that requires us to be constantly innovating and adapting. In line with this trend, Samsung Electronics’ latest products and technologies propose exciting new directions for various aspects of daily life.

CES 2022 offers visitors and online viewers an opportunity to see for themselves how Samsung has been innovating for the future. From displays and home appliances, to products and services that raise the bar for innovation, the company’s showcase at the world’s largest technology show offers a peek at what our daily lives will look like very soon.

Samsung’s CES 2022 booth is full of eye-catching innovations. But which products and technologies will viewers and visitors absolutely not want to miss? To answer that question, Samsung Newsroom went straight to the source, asking the experts behind the innovations which ones they think deserve a closer look.

In part one of this two-part series, Telly Lee, Vice President of Samsung’s Home Appliances Division and Jungrae Kim of Samsung Electronics’ Visual Display Business will explain how Samsung designed its latest home appliances and portable screen to cater to consumers’ evolving lifestyles.

The Bespoke Kitchen: Home Appliances That Evolve in Line With Users’ Changing Lives

▲ Telly Lee, Vice President of Samsung’s Home Appliances Division and Head of the Kitchen Product Planning Group, with Samsung’s Bespoke French Door refrigerators

Q: What can you tell us about the home appliance products and technologies that are being showcased at CES 2022?

We are going to focus on introducing the Bespoke kitchen, in which refrigerators and colors are unified to great effect. The Bespoke kitchen begins with our flagship Bespoke refrigerators. We’ve expanded the Bespoke range to FDR (French Door refrigerators) in the U.S. market in 4-door and 3-door models. This represents a significant expansion of our lineup following the release of Bespoke refrigerators in 4-Door Flex, Bottom Mount Freezer and 1-Door Column types in 2021.

One unique point of innovation for Samsung’s Bespoke refrigerator is the Beverage Center. Featuring a water dispenser hidden inside the door, the Beverage Center offers a convenient, hygienic solution that enables the fridge to feature a smooth exterior. Along with the new Bespoke refrigerators, we’re also showcasing other vibrant and colorful products that are part of the Bespoke kitchen like oven ranges and dishwashers.

These days, we’re seeing more customers in the U.S. choose modern designs for their kitchens. With Bespoke, we want to show that it’s possible to decorate your kitchen based on your individual tastes with a palette that includes colors that blend in with your interior, as well as accent colors.

At CES, we are also showcasing SmartThings Cooking, a service that introduces connected experiences to the kitchen. With this service, users can receive recipe recommendations and information to help them save time on both prep and cooking. SmartThings Cooking recommends recipes that fit your tastes and dietary restrictions, then builds meal plans to match. As you’re cooking, it also sends recipe instructions directly to synced Samsung cooking devices.

Q: What are some unique or attractive aspects of the new Bespoke offerings that you don’t want visitors at CES to miss?

First, I’d like to underline the expansion of the Bespoke range, which gives consumers who want their refrigerator to reflect their preferences in terms of color and materials even more options to choose from. Since launching Bespoke in the U.S. in 2021, we’ve seen continuous demand for this type of customization. Delivering on this is one of the reasons we added the French Door refrigerator to our 2022 Bespoke refrigerator lineup. The panels come in twelve colors, which means that there are over 20,000 possible color combinations for a four-door refrigerator alone. I am confident that no other refrigerator offers customers this much choice.

Another can’t-miss aspect is the features. The Beverage Center, for instance includes a 1.4-liter AutoFill water pitcher, as well as a Dual Auto Ice Maker that holds up to 4.1kg of ice. What’s more, the FlexZone offers five different temperature modes to keep ingredients like meat, seafood, fruits and vegetables at optimal temperatures. These unique features help bring greater convenience to users’ daily lives.

Users also get to experience an even smarter kitchen with Family Hub, which is included in the latest Bespoke refrigerator lineup. By using the large screen on the front of the refrigerator users can enjoy music and videos in the kitchen and control kitchen appliances and smart devices too. With a screen that integrates seamlessly into the door panel, and with a highly aesthetic design and minimized bezels, the Bespoke Family Hub is capable of blending into any space.

Last but not least, we are introducing the Bespoke Atelier app that we first launched in Korea to the global market. The app offers access to more than 170 works of art from global artists, covering various periods, trends and themes. It recommends works of art and allows you to create your own gallery of sorts by customizing your display to suit your tastes. In addition, when users display an artwork in listening mode, they’ll be able to hear a description of the art with subtitles. This makes it feel like you’re enjoying a guided tour an art museum from the comfort of your kitchen.

▲ Samsung’s Bespoke Family Hub refrigerator

Q: Our way of life has changed dramatically over the past two years, with technology that connects people becoming more important as contactless ways of doing things increasingly become the norm. What kind of impact do you think the products and technologies showcased at CES 2022 will have on people’s lives?

As users have begun to spend more and more time at home, their lives have become more “home-centric”. We expect this trend to continue in 2022. At the same time, concern for sustainability continues to increase on the heels of events like the United Nations’ COP26 conference, and with environmental regulations being strengthened across the globe. With these shifts in consumer lifestyles and interests in mind, Samsung has been working to provide kitchen solutions that are “customized, smarter, and more sustainable.”

Our customized kitchen solutions cater to users who have been spending a lot of time in their kitchen and thus feel a stronger desire to remodel their space to reflect their tastes. By expanding our Bespoke lineup, we are providing a more diverse range of refrigerator types and color options, helping users build customized kitchens that suit both their lifestyle and their interior design scheme.

Spending more time at home has naturally led to a rise in home cooking as well. To help make this easier by making kitchens “smarter”, Samsung introduced SmartThings Cooking, a tailored cooking journey service that does everything from looking up recipes to creating a diet plan and even shops for groceries. Powered by Whisk’s Food AI, SmartThings Cooking recommends your personalized recipe and meal plans based on your tastes, dietary needs and groceries you have on hand. The service also allows you to enjoy convenient one-stop grocery shopping with your favorite grocery retail brands available through the Whisk network. When it comes time to cook, SmartThings ensures a seamless cooking experience while communicating directly with your smart Samsung kitchen appliances.

And with Family Hub, consumers can even utilize this service through the display on the front of their fridge while continuing to control other home appliances from it as well.

Finally, our kitchen solutions are becoming “more sustainable.” Bespoke refrigerators are built for high energy efficiency, and their replaceable door panels help extend their lifespans. Samsung continues to innovate on this front, seeking out ways to incorporate cutting-edge technology into our appliances while keeping sustainability in mind as well.

The Freestyle : Designing a Screen That’s Not Limited by Space

▲ Jungrae Kim of Samsung Electronics’ Visual Display Business proudly displays The Freestyle, a new portable screen introduced at CES.

Q: Could you walk us through how your team came up with The Freestyle?

Ever since the pandemic changed our daily lives, our personal spaces have become more and more important. This is particularly true of relaxing spaces like the bedroom, where we’re seeing more people using products for the purposes of entertainment. We’re also seeing more people utilize cozy and quiet spaces in their homes, as well as increased interest in spending time outdoors – by going camping, for example. We wanted to reflect these trends of our time in our products, and enable users to use them as they wish – anytime, anywhere, and regardless of space limitations. That’s how we came up with the personal, movable smart screen that is The Freestyle.

Q: What are unique points of the Freestyle?

The Freestyle was designed to offer users new levels of functionality. It’s easy to see what sets this product apart just by looking at it. To allow users to carry around every day, we designed The Freestyle to be lightweight, weighing just 830 grams. The fact that you can conveniently carry it with you wherever you go is its biggest advantage.

The Freestyle also features a simpler installation process. All users need to do is place The Freestyle wherever they want, and then turn it on. That’s it. The Freestyle comes with full auto keystone and auto leveling features, enabled by industry-leading technology. The features allow the device to automatically adjust its screen to any surface at any angle, providing a perfectly proportional image every time.

Users can enjoy a seamless and continuous viewing experience by accessing their user accounts and settings for major OTT services. On top of that, we’ve also applied the industry’s first far-field voice control technology. So when the screen is turned on, users can search for content using just their voice. When the screen is off, they can use the device to listen to music or ask for the day’s weather just as they would with a smart speaker.

The Freestyle’s picture and sound quality – the most basic and important features of any display – also deserve a closer look. We applied Samsung TVs’ picture quality engine, and the white balance is adjusted automatically according to the color and tone of the wall that the screen is being projected to. We also applied dual passive radiators to produce deep, high-quality bass. This allows customers to enjoy a cinema-quality sound experience no matter where they are.

Q: In line with Samsung’s ‘Screens Everywhere’ vision, The Freestyle can be utilized in various ways for maximum convenience. What are some specific use cases for The Freestyle?

First of all, The Freestyle can be conveniently set up in a user’s bedroom. While lying in bed, before falling asleep, they can use the device’s integrated cradle to move the screen from the wall to the ceiling to continue watching a movie more comfortably. The Freestyle can also be placed lightly on a dining room table, transforming the room into a new space for entertainment.

In order to utilize spaces like this, our developers came up with a new installation solution that we applied to the product. Thanks to those efforts, users can also utilize the device on a tabletop or floor by connecting it to a standard E26 light socket.¹ There’s no need for a separate power supply or cable connection, so it can be used immediately.

For powering it up, The Freestyle is compatible with external batteries² that support USB-PD and 50W/20V output or above, so users can take it with them anywhere, whether they are on the move, on a camping trip and more. When it’s not used as a projector to stream content, The Freestyle also provides mood lighting effect thanks to its ambient mode and translucent lens cap.

Through close cooperation with Samsung’s MX (Mobile eXperience) Business, we’ve equipped The Freestyle with a button that syncs it with Galaxy devices. With just a push of a button, users can instantly use their Galaxy device as a remote control. They can also utilize mobile hotspots when no Wi-Fi networks are available. We’ve developed this product by paying close attention to even the smallest details, all to make the device just as convenient and easy to use outdoors as it is at home.

¹ Light socket connection feature will be first applied in US.

² Samsung is not liable for 3^rd party external batteries.

At CES 2022, Samsung Electronics is setting the scene for the next era of technological development under the theme of ‘Together for Tomorrow’. In order to connect people all over the world to the company’s latest innovations in line with this motif, Samsung has put together a virtual tour of their booth – featuring some very special guides.

This year’s booth is being introduced by the all-new Future Generation Lab. The Future Generation Lab is a team of 73 dedicated Samsung employees, most of whom are in their 20s, who hail from every region of the world in which Samsung is present. The lab thus represents the generation that is set to blaze the path to the future: Gen Z. The team features voices from all kinds of disciplines, passions and skillsets, as well as cultural backgrounds.

Samsung’s Future Generation Lab has been created to foster important and authentic conversations around the activities and passions of the next generation by providing the members with a platform through which they can share their real and unfiltered takes – as well as their top tips for how Samsung technologies help them make the most out of what they do. The members of the lab discover insights based on grassroots engagement activities, and then conduct bold experiments based on their findings.

Take a look at the video below to see some of the members of the Future Generation Lab in action as they guide you around Samsung’s booth at CES 2022.