With its compact form, the Galaxy Z Flip3 5G is designed to fit perfectly in your hand. Its various color options and large cover screen enable users to express their individuality, while features like Flex mode and Multi-Active Window take multitasking to the next level.

What are some of the ways that users can customize this attention-grabbing device to make it their own? How can they take full advantage of the foldable smartphone’s ‘hands-free’ experience? After spending some time with the device, Samsung Newsroom decided to answer those questions and more by putting together this quick user guide for those who want to get 120 percent out of the Galaxy Z Flip3.

[Question 1] What’s new with the trendiest Galaxy Z Flip3 yet?

What stands out the most at first glance is the Galaxy Z Flip3’s cover screen. The 1.9-inch Super AMOLED display is about four times larger than the previous version. The model boasts a simple exterior that incorporates the cover screen and camera into a single area. The exterior of the smartphone features a simple and soft two-tone look, along with a unique coating that makes the design appear even more sophisticated. The black part is glossy, while the colored part is matte. When holding the smartphone, the power button can be reached with user’s thumb, making it easy to utilize the cover screen and its various features, even when the device is folded.

Samsung went to great lengths to refine the Galaxy Z Flip3’s form. The result is a design that not only looks soft, but feels soft as well. The front, back and sides have all been meticulously polished. The Hideaway Hinge, which allows users to flatten or fold the smartphone at various angles they want, is even slimmer than the previous version. The Galaxy Z Flip3 is designed to protect the hinge against dust and external particles, without compromising its beautiful design.

Various color options and accessories that are suited to users’ unique tastes add to the Galaxy Z Flip3’s external charm. With a total of seven colors¹ – phantom black, green, lavender, cream, pink, white and gray – users have plenty of options to choose from. For those who enjoy decorating their phones, Samsung Electronics recommend taking a look at the device’s accessory lineup, which was launched in collaboration with various famous brands. Users can add various accessories for the device’s clear case, including a ring phone grip, a strap case, and various palettes.² Users can apply these accessories to decorate their Galaxy Z Flip3 in a way that’s cute and unique.

[Question 2] How can you customize and use the much larger Cover Screen?

The cover screen of the Galaxy Z Flip3 has evolved from a means for displaying information like the time and date into a blank slate that can be used to show off user’s unique style. By accessing the cover screen’s Options menu under Settings, users can choose from a variety of clock types, wallpapers and colors. They can also select a photo or GIF from their gallery to make their cover screen their own.

The cover screen features all-new features to go with its larger size. Without having to unfold the phone to use the main screen, users can enjoy various features using the power button, the volume button, or by simply tapping on the screen. One of the most noticeable features allows users to check their notifications. Users can use the cover screen to check their messages and app notifications by pressing the power button and swiping to the right. Tap the screen to view up to eight lines of messages and notifications, and tap on ‘Open Application’ at the bottom if you’d like to use the app on the main screen right away.

Users can also customize the frequently used widgets that appear on the cover screen. Swiping screen to the left allows users to view various types of widgets, including options for music, the weather, their earphones, voice recordings, and more. By setting up the Galaxy Buds2 widget on the cover screen, you can easily activate the earbuds’ Active Noise Canceling (ANC) or Ambient Sound modes.

The features of the cover screen don’t end there. Swipe down and you’ll see a pop-up window that allows you to toggle between sound modes and adjust the brightness of the cover screen. Swipe up to see a list of cards you’ve registered with Samsung Pay. You also have the option to make payments offline right away using the power button’s fingerprint recognition function.³

The Quick Shot feature comes in handy when you have no time to unfold the smartphone and open up the camera. Quickly press on the volume button twice to trigger the shutter. You can also adjust the angle using the cover screen. Simply show your palm to the camera or press the volume button to take photos.

[Question 3] The foldable advantage: What’s so convenient about folding?

With its built-in hinge, the Galaxy Z Flip3 provides a foldable experience that doesn’t come with typical smartphones. Users can use their hands freely when the device is folded, without a stand, so they can truly enjoy a hands-free experience. The Galaxy Z Flip3’s Flex mode, in particular, offers users an even more convenient foldable experience.

Flex mode splits the screen when the phone is folded at certain angles. For example, Flex mode enables users to perform various other tasks while video calling using apps like Google Duo, or when watching clips on YouTube. Even if an application does not support Flex mode, users can manually set it to be used in split screen by going to Settings → Advanced Features → Labs and accessing the Flex mode panel.

With the Galaxy Z Flip3, you no longer have to worry about your hands shaking when you’re taking a selfie. Simply open the camera and fold the phone to easily take photos and videos. The Auto framing feature, which can be activated with a tap of the button in the bottom-right corner, is particularly handy when taking videos. Auto framing adjusts the format for taking photos and videos automatically according to the location and the number of people or objects in frame. If both the user and the subject of the photo want to view a preview of the video at the same time, all the user needs to do is tap the Dual Preview button at the top right hand corner of the screen.

[Question 4] What’s multitasking like with the Galaxy Z Flip3?

Say you’re watching a video and you find yourself wanting to look up something from the video and also reply to your friends’ messages. Multitasking support has become a must for smartphones, and this is where the Galaxy Z Flip3’s Multi-Active Window feature truly shines. With the Galaxy Z Flip3, users can take part in up to three different activities at the same time using the device’s Drag & Split function. While using an application, simply activate the Edge Panel on the righthand side and drag the two other apps that you need to use. You can adjust the size of the apps’ windows using the divider.

If you have a certain combination of apps that you frequently use, use the App Pair feature to launch them faster. All you need to do is tap the three dots in the middle of the app divider, and then tap the icon on the right. Tapping on the app combinations you’ve saved in the Edge Panel will instantly activate the exact same split screen. If an application does not support multiple windows, you can activate it yourself by going to Settings → Advanced Features → Labs.

The annoying lag that users used to experience when quickly switching between screens has also been reduced. Furthermore, you can enjoy an adaptive refresh rate up to 120Hz by going to Settings → Display → Motion Smoothness, and selecting the ‘Adaptive’ option. Selecting ‘Standard’ will fix the refresh rate at 60Hz, which can help preserve battery life.

[Question 5] Is the Galaxy Z Flip3 safe to use when you’re out and about, or when caught in unexpected weather?

Durability is a must when it comes to comfortably using smartphones regardless of location or weather. While the exterior of the Galaxy Z Flip3 is thinner and lighter than the previous version, it is much more durable when it comes to external shocks. This is because the materials that were used to cover the smartphone, including Armor Aluminum and the tempered Corning^® Gorilla^® Glass Victus, are not easily damaged. This makes the smartphone less susceptible to damage, including bends and dents, which allows users to comfortably use their device without worrying about what would happen if they accidentally dropped it.

Users can enjoy peace of mind when using the Galaxy Z Flip3 even during unexpected weather. This is because the Galaxy Z Flip3 comes with an IPX8 rating for protection against liquid damage, which means that it can withstand being submerged in up to 1.5 meters of water for up to 30 minutes. This allows users to do things like take selfies in water and watch videos even when they’re caught in the rain.

The Galaxy Z Flip3 checks every box in terms of delivering key smartphone features, while serving as a fashion accessory at the same time. This makes the Galaxy Z Flip3 the optimal choice for users who want to make their lives more vibrant or add a splash of color and convenience to their lives.

¹ Available colors may vary by region

² Available accessories may vary by region

³ Purchase options for Samsung Pay may vary by region

Going beyond the conventional idea of what a TV is, Samsung’s leading range of lifestyle TVs are true pieces of interior décor that allow users to express themselves in their own spaces. Whether you’re looking for a TV that can double as an art frame, a screen to display portrait as well as landscape-oriented content on, or a TV whose design speaks for itself, there’s something for everyone in the range.

In order to get to know more about how users around the world are enjoying their Samsung lifestyle TVs, Samsung Newsroom reached out to a range of influencers and trailblazers within different creative industries from all over the globe to hear what exactly it is that makes a Samsung TV their choice. Take a look at some of the reasons they gave below.

Adèle & Maxime, French Graphic Designers With an Interest in How Objects Work With Their Interiors

“Samsung’s lifestyle TVs blend in with the décor, becoming an aesthetic element in their own right – all with simplicity and lightness.”

Q: As designers and illustrators yourselves, what do you think about the design of Samsung’s lifestyle TVs?

A: The design of Samsung TVs is very interesting because, once placed, they become a modern and active object in our interiors. They blend in with the decor, becoming an aesthetic element in their own right – all with simplicity and lightness.

Q: Samsung has partnered with some artists on the design of their lifestyle TVs. What are your thoughts on such partnerships that blend technological innovation with artistic creativity?

A: The idea of opening up the design of an everyday object to creators is something that is very important to us. Technological objects can lose their simplicity and poetry by merit of their design, but by collaborating with creative people, we can bring this issue to the forefront to resolve it.

Virro & Lola, A Mexican-French Photographer and Creative Professional Duo With a Passion for Travel

“Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.”

Q: Along with your professional pursuits, you are known for your joint Instagram page where you share your favorite travel experiences. What do you think about The Serif with which you can view your own media and memories?

A: We used to hate the black screen of the TV in our living room, so Ambient Mode is one of the features we love most about The Serif. It’s really cool that Samsung regularly introduces new content for Ambient Mode, but mostly, we’re keen on showcasing our own media and having it on display for ourselves and our guests.

Q: Virro – as a photographer, what is it about Samsung’s lifestyle TVs that appeals to you the most?

A: First of all, thanks to their QLED screens, the image quality is impressive. In addition, Samsung’s lifestyle TVs combine art, aesthetics, interior design and entertainment, making them go far beyond the television function – which is really revolutionary.

Q: Lola – what is your favorite thing about The Serif?

A: What I love most about The Serif is that it’s a TV that doesn’t look like one. Being passionate about interior design, I believe that The Serif is a beautiful, unique and bold addition to a living space.

Kyal & Kara, Australian Renovators Who Like to Think Outside the Box

“The ability to view either your own or world-renowned media on The Frame means that there are infinite ways to create a look and feel unique to each individual.”

Q: How do Samsung’s lifestyle TVs factor into your daily household routines and activities?

A: With two young children and an active lifestyle, we really value our relaxation time together as a family, and Samsung’s lifestyle TVs play a big part in this. On the weekends, we love our movie time together as a family, and the kids love choosing artwork from the Art Store for The Frame we have in our rumpus room – it’s a great way for them to take ownership of the space.

Q: Samsung’s The Frame combines technology with aesthetic for seamless TV experiences. What are your favorite features of the TV?

A: The two standout features for us are the TV’s thin, streamlined design and the customizable bezel. We’re all about creating spaces that evoke emotion as you enter the room, and the ability to view either your own or world-renowned media on the TV means that there are infinite ways to create a look and feel unique to each individual.

Q: What tips would you provide to users looking to match their Samsung lifestyle TV to their interior?

A: We have three key tips. Tip 1: function first – work out how you’d like your TV to be displayed. The Serif is a great option for angular spaces where wall mounting or units are not an option.

Tip 2: find your inspiration. From color palettes to other décor pieces, be sure to know what’s important in your space. Finally, tip 3: create a style unique to you. Ask yourself what vibe you’re looking for with your space. For example, if you prefer minimal interior styling, The Frame with a white bezel would be the perfect choice.

Lotte Meister, an American Interior Decorator and Stager Who Loves When Function Meets Style

“The Serif feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might.”

Q: Samsung’s lifestyle TVs are developed to be able to fit into any interior space and aesthetic. What are your thoughts on the design of The Serif? What do you like most about it?

A: The Serif’s clean lines and cool vibe make it a decorative element in its own right. What’s more, the sloped ceilings of our bedroom did not permit a flat screen to be hung on the wall, yet we wanted to be able to watch TV in bed. The Serif was the perfect solution. It feels both retro and modern at the same time and doesn’t take up too much visual space the way a TV on a console table might. The hidden wiring is also genius – the decorator and stager in me loves the look!

Q: What about The Frame? What do you like most about it?

A: We have 3 homes across New York state, each with completely different aesthetics. We have a Frame TV in each of these homes, and it looks great in each location. I love it because it looks like another piece of art and doesn’t scream “Look at me, I’m a TV!”. The choice of finishes available for The Frame make it work in every style of home.

Jin-woong Son, a Korean Furniture Designer With a Passion for the Harmony of the Interior

“The Frame’s bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle piece slotting into place.”

Q: As a professional furniture designer, do you have any special criteria in mind when choosing a TV?

A: I would never choose a product that doesn’t harmonize with the space it is to be placed in, which is why I currently use The Frame, as I like how it can be used as an actual art frame when the screen is turned off.

On top of that, you can easily change The Frame’s bezel color to match your changing interior any time you want, something that you can’t do with most electronics. Furthermore, the bezel’s joints are designed at a 45° angle, and as a furniture designer, this strikes me as amazingly sophisticated. The bezel is so refined that the joints fit perfectly when you switch out your bezel – like puzzle pieces slotting into place.

Q: These days, the demand for lifestyle TVs that are able to merge seamlessly into a user’s space is on the rise. What are your thoughts on this trend?

A: In the past, the TV used to play the role of gathering family members all together in the living space while also providing entertainment. These days, however, the role of TVs has become much more about providing multifaceted entertainment experiences, as well as serving as statement furniture pieces.

For those living in a small space, The Serif makes the perfect choice – as opposed to, say, a huge wall-mounted TV – as it makes use of the space it takes up by serving as a sophisticated interior décor item that stands on its own as a piece of furniture.

We’re thinking of an animal that has shiny eyes, dainty, triangular ears, dark, chubby paws, and a long, bushy tail. Did you figure it out? It’s a lesser panda! (Also known as a red panda.) Just a glance of this cute little creature is sure to put a smile on your face. Unfortunately, unless something is done, lesser pandas may not be around for much longer. Over the last two decades, the world’s lesser panda population has more than halved. Now, only some 10,000 are left. This has led the International Union for Conservation of Nature, or IUCN, to officially classify lesser pandas as “endangered.”

Each year, on the third Saturday of September, the world celebrates International Lesser Panda Day. This year, that day falls on September 18. In celebration of International Lesser Panda Day, Samsung Newsroom organized a very special event with Da-seul Jeong, also known as Aeso, the illustrator who created the beloved emoji character Ompangi.

The collaboration offered Aeso an opportunity to observe lesser pandas and celebrate the creatures by creating a unique character. A total of eleven lesser panda-inspired drawings were transformed into stickers that can be utilized in our daily lives. Follow along as we recount Aeso’s first encounter with the lesser pandas, and how they inspired her to create a one-of-a-kind character.

Capturing Lesser Pandas’ Charm With the Galaxy Z Flip3

Standing between 50 and 60 centimeters tall, with a roughly 50-cm long tail and weighing between three to six kilograms, Lessy, one of the lesser pandas who calls Korea’s Everland zoo and theme park home, is a nocturnal animal who can typically be found being active or resting in the shade or on the branches of tall trees during the day. This male panda, who has lived alone for the last six years, is slightly sensitive and timid. Lemon, on the other hand, a female lesser panda who joined Lessy at Everland last year, is energetic and a little bit aggressive. The couple doesn’t always get along, and their rather tense form of chemistry fascinates visitors.

An expert on dealing with cute things, Aeso instantly recognized the lesser pandas’ endless charm. On International Lesser Panda Day, the Galaxy Z Flip3 served as her eyes and ears. The smartphone enabled her to not only take selfies on the Cover Display without unfolding the phone, but also allowed her to snap pictures with the screen folded at an optimal angle. This allowed her to capture the lesser pandas’ diverse and expressive movements.

“What struck me when I first saw them was their round shape,” said Aeso. “Their eyes, their ears, their paws… everything was round. This inspired me to create a character that was as round as possible.”

“I also noticed that they had white fur around their noses and ears,” she added. “I thought I should definitely use that. The Galaxy Z Flip3 helped me a lot when I was creating the characters by vividly capturing the lesser pandas’ unique characteristics.”

Giving Lesser Pandas Their Spotlight

When it came to creating a new emoji character, Aeso decided to start by observing the animals’ emotions. “I normally use the Galaxy Note10 to quickly take notes or draw images of emotions and situations that emerge in everyday life,” she explained. “Afterward, I consider how people can empathize with them. The countless emoji that have been created so far resonate with emotions that I have felt in daily life.”

After observing the lesser pandas’ expressions, movements and emotions up close, Aeso started drawing with the S Pen and the Galaxy Z Fold3, which is optimized for sketching. Her app of choice was Clip Studio Paint, a creative app that enhances the usability of tablets. She used the Galaxy Z Fold3 in various ways during the drawing process, placing the device wide open on the floor to make a rough sketch from a broad perspective.

The smartphone’s multitasking features, which allow users to open three apps at once in split-screen mode and five more apps as pop-ups, helped Aeso immerse herself in her work. “When I work, I usually move back and forth between windows containing reference images or materials,” she explained. “This time, it was incredibly convenient because I could see them all at once without needing to bounce back and forth.”

“My hands often hurt after long hours of drawing with pens,” she continued. “But when I used the S Pen that comes with the Galaxy Z Fold3, with its extraordinary grip and feel, even long hours of work didn’t feel so hard.”

When excited, lesser pandas tend to ‘dance’ and wag their tails. Sometimes, when they are observing something closely, they look rather serious. When they see bamboo, they appear to be full of joy. You can see some of these emotions in the drawings below.

Aeso hopes that the stickers will help inspire the world to take action. “I truly hope they can get through this crisis and stay around for a long, long time,” she added.

▲ Samsung Newsroom and Aeso teamed up to create 11 decorative stickers to support the endangered lesser (red) panda.

▲ Along with this image, an additional ten stickers can be downloaded in high resolution below.

¹ Korea’s Everland zoo and theme park

Samsung Electronics today revealed the revamped Samsung Remote Test Lab program, which allows developers to easily test their applications virtually and remotely on thousands of Samsung Galaxy devices, now including the Galaxy S21 series with One UI 4 beta, and the latest Galaxy Z Fold3 5G and Z Flip3 5G. The Remote Test Lab program makes it much more efficient for developers to test their new applications, as they don’t have to cover any hardware costs.

Poland: Organizing the library of Galaxy test devices.

Brazil: Making sure Remote Test Lab program operations are carried out smoothly.

USA: Running checks and maintenance on software for the Galaxy test devices.

With global access to the Remote Test Lab program, developers from around the world will be able to test their applications remotely on Galaxy test devices, regardless of the country they reside in. Over the last ten years, Samsung has built Remote Test Labs around the world, including in India, Poland, South Korea and the United States. To make access to the program’s services faster and more reliable than ever before,¹ Samsung has now scaled up the program to include labs in Brazil, Russia, the United Kingdom and Vietnam.

“We wouldn’t have been able to offer such innovative mobile experiences to our users without our incredible developer community,” said TM Roh, President and Head of Mobile Communications Business, Samsung Electronics. “That’s why we are investing our expertise and innovative technology to support developers – they are crucial partners as we continue to expand our open Galaxy ecosystem.”

To create an enhanced test experience, Samsung released the new version of the program.² Developers will get access to an automated testing tool that will allow them to monitor CPU and memory consumption when running their apps and check if an application has any impact on system resources. And thanks to a new web client service, the program features an improved user interface and enhanced graphics. In the near future, developers will be able to use a new communication channel, giving them direct access to Samsung experts who can advise them on how to improve their app performance.

The new Samsung Remote Test Lab program showcases Samsung’s commitment to helping partners and developers take advantage of revolutionary features, like the foldable experience of the Galaxy Z series, defense-grade security with Samsung Knox, and seamless connectivity with One UI. Through the rebooted Remote Test Lab program, Samsung will continue to partner closely with developers all over the world, helping them push boundaries and unlock new heights of innovation.

To find out more about the Samsung Remote Test Lab, visit: developer.samsung.com/remote-test-lab

¹ The test speed of the Remote Test Lab program may be affected by the distance from the server, the data rate and data traffic of the network connection and the local network policy (firewall).

² Access to new features may vary by model, SW version and market. Developers must be logged into the Samsung Developers site using a Samsung Account. To access the web client service, developers will need to use the Chrome browser.

Samsung Electronics today announced that the development processes for its end-to-end networks solutions—including RAN, analytics, core, and cloud products—have successfully passed the security assessment using the Network Equipment Security Assurance Scheme (NESAS), established by the GSMA and 3GPP.

Besides the company’s hardware-bound RAN solutions, the development process of Samsung’s fully virtualized RAN (vRAN) was also verified by the NESAS. The company’s vRAN has been widely deployed to Tier-1 U.S. operator commercial networks, and selected to power Europe’s extensive virtual network project.

To pass the assessment, Samsung’s product development and lifecycle management processes for its network solutions underwent an independent audit to confirm how security is integrated into their design, development, implantation and maintenance processes.

The NESAS provides an industry-wide security assurance framework and defines the security requirements for product development and lifecycle processes, using 3GPP-defined security test cases. The audit of Samsung’s networks solutions, completed in July 2021, enables the company to increase the transparency of its entire development process, reaffirming its commitment to network security.

“We are pleased to be recognized by the NESAS security audit for our dedication to building secure and reliable networks,” said Sohyong Chong, Senior Vice President and Head of S/W R&D, Networks Business at Samsung Electronics. “As a trusted partner to global operators, we will continue to ensure our product development and full lifecycle management processes of network equipment to achieve the highest security standards. This will be essential as the world evolves to a 5G framework that meets the high-performance and security demands of customers.”

This NESAS assessment follows Samsung’s continued achievements in network security, which include receiving the Common Criteria (CC) certification for its 5G solutions and the ISO/IEC 27001 certification earlier this year.

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios, and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from fully virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

With the launch of the latest in the Galaxy Z series, Samsung Electronics has unfolded a new chapter of mobile innovation—one that encourages users to discover new ways of watching, playing, working, capturing and connecting.

Following their release last month, reviewers around the world have had their say on the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G, bringing attention to their cutting-edge designs, multitasking capabilities and improved durability.

Check out the quotes below to see what leading tech reviewers are saying about the latest innovations in the Galaxy Z series.

Samsung Electronics today announced a new partnership with the iconic Musée du Louvre. Through this partnership, Samsung will continue to develop the Art Store on its lifestyle TV, The Frame, through an exclusive artwork partnership with the Louvre in Paris, France.

With new artworks from the Louvre joining the collection, The Frame now boasts a catalog with over 1,500 works of art from 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg and LUMAS.

“Ever since we launched our lifestyle TV portfolio in 2017, we have focused on developing the Art Store platform with prestigious partners. We want to offer much more than a television, inviting Art into the homes of The Frame owners everywhere. This catalog lists works by hundreds of artists, covering diverse periods, from ancient civilizations to modern art,” explained Wonjin Lee, President and Head of Service Biz Team at Samsung Electronics. “This year, we are proud to join forces with one of the most famous museums in the world, the Louvre, to enhance this collection and offer a taste of French heritage throughout the world.”

Admire the Louvre’s Treasures From Your Own Home

By entering into a partnership with the Louvre,¹ Samsung offers all The Frame owners a chance to explore the most visited museum in the world through forty pieces of artwork and photographs. This selection includes must-see masterpieces such as the Mona Lisa and The Wedding Feast at Cana, as well as photos of the majestic Louvre galleries, its architecture and museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of each work gives users a glimpse into their background and history.

Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.

“The Louvre is a venue of discovery, imbued with emotion, a spectacular setting for artistic masterpieces. Admiring works from its collection every day, at home, as well as views of the building, galleries and gardens, is a wonderful way to see and understand the extraordinary beauty of this museum,” said Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships of the Louvre.

Ultra-Slim Design and Exceptional Picture Quality

The Frame boasts a unique and customizable design that sets it apart from the rest. Designed to be a TV when it’s on and art when it’s off, The Frame is an innovative digital canvas that reflects an individual’s personal style. The 2021 version of the lifestyle TV offers new custom options to complement every space and style, with two frame designs: modern (available in white, teak and brown) and bevelled (available in white and brick red).²

To complete the artwork appeal, The Frame can be hung flush to the wall on an ultra-slim mount and connected to a One Connect box via a single translucent³ cable that integrates all TV connectors including the power source. Users can also set The Frame anywhere in the room on a Studio Stand.⁴

In addition to its gallery-ready design, The Frame provides a vibrant 4K⁵ QLED picture quality powered by Quantum Dot Technology that allows 100% color volume, immersing viewers in a world of rich and realistic colors.

For more information on Samsung’s lifestyle TV products, please visit www.samsung.com.

About the Musée du Louvre

Formerly a royal palace, the Louvre has embraced the history of France for eight centuries. Open to the public since 1793, the Louvre collections are among the finest in the world, encompassing several thousands of years and spread across a large territory from America to the confines of Asia. Divided among eight departments, the collections feature works admired throughout the globe, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo.

After the French Revolution, the Louvre was created as a place where artists could admire the great masters and look for inspiration. Even today, the Louvre remains a place of inspiration for the greatest contemporary creators, architects, painters, sculptors, dancers, and musicians.

More information on www.louvre.fr.

¹ Through 30 June 2023

² For the 55 and 65-inch models

³ Comes with one 5-meter cable; 15-meter cable available separately. Available for the 43, 50, 55, 65 and 75-inch models.

⁴ Sold separately.

⁵ The 32-inch model is in QLED Full HD.

The last few decades have seen art and technology intersect at a previously unimagined rate – both for using technology to create art, and also to make art more accessible to the public. Samsung Electronics has been at the forefront of this change, and has now partnered with the Louvre to aid its mission of sharing art with as many people as possible via The Frame and the Art Store.

The Louvre has a fascinating and rich history; a former royal palace, it has been a cornerstone of French history for over eight centuries. Open to the public since 1793, the Louvre’s collections are among the finest in the world, spanning several thousands of years and regions of origin from America to the borders of Asia and beyond. Divided into eight departments, it houses some of most recognizable art pieces in the world, including the Mona Lisa, the Winged Victory of Samothrace, and the Venus de Milo.

Samsung Newsroom spoke with Yann Le Touher, Head of Development, Brand Licensing and Commercial Partnerships at the Louvre, to learn more about what users can expect from this exciting partnership.

▲ Pyramide et Palais du musée du Louvre (2021) by Nicolas Guiraud

LFH (Louvre From Home)

Due to the COVID-19 pandemic, everyday life has been flipped on its head. The arts and entertainment were among the industries hardest hit, but that didn’t stop the public’s yearning to enjoy cultural pursuits. In order to allow people to still be able to experience its collections, the Louvre sought out new and innovative method of sharing art including uploading its entire art collection online.

According to Le Touher, this has been a crucial step in making sure the Louvre accomplishes its main mission of sharing art with as many people as possible. “It is important to share knowledge on as many of the artworks preserved at the Louvre as possible,” highlighted Le Touher. “We believe this online platform, which presents thousands of our artworks, is useful not only to art historians and researchers, but also art lovers.”

▲ Mona Lisa (1503-1519) by Leonardo da Vinci

Samsung and the Louvre’s partnership is in line with the goal of bringing artwork closer to art fanatics around the world thanks to Samsung TVs’ pristine picture quality and lifelike images. The Frame is known for its ability to display images that look remarkably like physical prints and paintings, with the screen’s signature Quantum Dot technology making colors more vibrant and contrast sharper. “We were impressed by the features offered by The Frame and were interested in the idea of bringing art into peoples’ homes as well as making it more accessible,” noted Le Touher.

As an iconic structure itself, photos of the Louvre itself are also available, bringing Parisian chic directly to you so as to bring the entire Louvre experience to your home. The Art Store provides access to an expansive range of artworks from world-renowned galleries and museums directly to your home, elevating any living space.

Find Your Inspiration

The Louvre has cemented itself as a place of inspiration for artists and art-enthusiasts alike. “The greatest architects, painters, sculptors, and craftsmen not only imagined and embellished the palace, but also lived, worked, and exhibited their work at the Louvre for over three hundred years,” said Le Touher.

In September, the Louvre opened its latest exhibition dedicated to Greek art. This project highlights the cultural, historical and artistic links between France and Greece in the 19th century and shows how the rediscovery of Greek antiquity changed the European view of Greece.

Thanks to The Frame’s ever-growing library of art some of that inspiration can now be yours too. There are 40 pieces of artwork from the Louvre and photographs of the iconic building, available on the Art Store today.

▲ Le Sacre de Napoléon (1806-1807) by Eugène Delacroix

“Our selection of artworks from the Louvre include great masterpieces, such as the Liberty Leading the People, and the Grande Odalisque,” noted Le Touher. “We also want to promote lesser-known paintings that are important and meaningful in art history.” The Louvre and the Art Store partnership has, for example, added the painting Deux chiens de chasse liés à une souche (1548) by Jacopo Bassano, a monumental piece as the first animal portrait in Western painting, albeit less known than works such as the Mona Lisa.

“We are proud to be part of the partners highlighted in the Art Store,” affirmed Le Touher. “Thanks to Samsung’s technology and innovation, we have the opportunity to give people the impression of having a reproduction of their favorite work at home. Obviously, this does not replace a visit to the museum but we strongly believe it can bring inspiration and joy to many homes.”

It’s that time of year again! The Samsung Developer Conference (SDC) is officially back. While SDC21 will look a little different compared to previous events, you can rest assured that like each and every SDC, it will be packed with announcements that the developer community won’t want to miss.

From the Bixby and the SmartThings SDK (Software Development Kit), One UI, Smart TV services and the Infinity Flex Display, SDC has become known for unveiling innovations that empower developers and creators to build the software and services of tomorrow.

Kicking off on October 26, this year’s SDC will be the first to be held entirely online. Check out the video below for a taste of what Samsung’s cooking up for SDC21. And don’t forget to keep an eye on Samsung Newsroom and the SDC website for more details about the exciting event.

As inspiring as the Global Goals are in their ambition and altruism, they can also be daunting. The magnitude and complexity of the problems they address are significant, to say the least. This is why young people have such an important role to play. Their unabashed determination, along with their creativity, vision, and sense of urgency – not to mention, their tech savviness – is critical to the progress needed on these 17 goals between now and the 2030 deadline.

Take our Generation17 young leaders. In the face of seemingly insurmountable challenges, these changemakers from Argentina to Ukraine have discovered how to turn their passions into something much bigger – solutions that scale beyond their communities and contribute to the Global Goals. That’s the essence of Generation17, Samsung’s partnership with the United Nations Development Programme (UNDP).

These leaders are also eager to inspire others and to share what they know. Here, they share five ways to make a difference.

1. Humanize the Problem

Tafara Makaza, 25, creator of the ridesharing and employment apps Tuverl and Fixa, Zimbabwe:

I always try to view technology in the context of the ordinary African person and what they need.

Look at Goal 1: No poverty. That’s a big phrase, but what does it mean exactly? I look at Zimbabwe and look at the poor people and ask, “What’s the root of that problem?” or maybe, “Why don’t they have jobs?” From there you can see maybe it’s because they don’t have access to certain services or certain technology that could enable them.

So, I always feel like it’s our job to figure out how to contextualize these big problems and break them down into small problems that we can tackle. Because wherever you have the biggest problems, you have the biggest opportunities.

2. Tap Every Resource

Yejin Choi, 27, creator of the educational app DoBrain, South Korea:

I faced a lot of challenges when I first created my app. I wasn’t a technician or developer, so it was hard to build DoBrain. I failed a lot and made many mistakes early on. But I started connecting with people who had the skills I didn’t have – developers, designers, and technicians. They had the same vision as me and believed education changes the world. Together, we’ve built something amazing.

I think everyone can find a way to use their own abilities to help other people and to solve even just one problem. Everyone can be a hero.

Daniel Calarco, 23, founder of the youth-empowerment nonprofit Observatório Internacional da Juventude (International Youth Watch), Brazil:

I think everyone must remember that the goal is to make things better, not to save the world. To stay motivated, I remind myself that I cannot do everything, but that I can mobilize people to work with me. We have to do the most we can with the resources available to us. Every person and every contribution counts.

3. Celebrate Common Ground

Máximo Mazzocco, 31, founder of the environmental nonprofit Eco House, Argentina:

I grew up seeing waste and trash all around me and wondering how we could do it better. I realized that if we want to do it better, we have to do it differently. And to make a difference, we have to work together. We must find what we have in common and start from there.

Once you start, people notice and get involved. Then you can think bigger. You can say, “Okay, I’m not alone. It’s not only this street we can help, but we can change the whole city. We can change the country.” Little actions taken by many people can make a big change.

4. Empathize With Your Audience

Shomy Chowdhury, 26, co-founder of the global nonprofit Awareness 360, Bangladesh:

When we gave a Water, Sanitation, and Hygiene (WASH) training session, we introduced some games and quizzes, and we played Bengali music that they liked. They welcomed us with all their hearts, and it was just so beautiful. A crucial part of driving change is making everyone feel comfortable so they can be their authentic selves.

Sadya Touré, 23, founder of the women-empowerment organization Mali Musso, Mali:

Anyone challenging the status quo is going to face resistance. In my experience, it was difficult to talk about inequality and women’s rights with leaders in some of Africa’s villages. That wasn’t a topic they historically prioritized or were open to discussing. You have to respect their boundaries, but it’s still possible to make change. For us, we said we wanted to talk about a health issue. That was important to them, so they let us come in and educate the girls.

5. Take That First Step

Nadine Khaouli, 25, co-founder of the families-outreach initiative Kafe be Kafak (Hand in Hand), Lebanon:

There are a lot of messages in the world, but the most important one is to believe in yourself. Take the first step towards real change in your communities, because nothing is impossible. Just be patient, and work to enhance your skills to take the steps toward change.

Yurii Romashko, 28, co-founder of the think tank Institute of Analysis and Advocacy (IAA), Ukraine:

I don’t like to use the word “problem,” because a problem is a task. I prefer “challenges.” Challenges motivate me. I see a challenge in front of me, and I start. I tell myself the first step has the potential to change public policy and change people’s ways of thinking.

Samsung Electronics today announced that a recent study published in the leading medical journal Frontiers in Neurology. The study has shown that blood pressure monitoring on Galaxy Watch could help patients with Parkinson’s Disease (PD) effectively manage orthostatic hypotension (OH), a form of low blood pressure caused by blood vessels failing to constrict.

OH is common among PD patients and can increase the risk of falls for those in the elderly age group and may already have existing cardiovascular diseases. Measuring blood pressure (BP) frequently can help detect critical fluctuations for diagnosing and managing PD.

Samsung’s Galaxy Watch3, Galaxy Watch Active2 and the latest Galaxy Watch4 feature sophisticated sensors that can monitor BP through pulse wave analysis, which is tracked with Heart Rate Monitoring sensors. Users can closely monitor their blood pressure and other vitals in the Samsung Health Monitor app and share them with medical professionals in a PDF file format during consultations.¹

A research team at the Samsung Medical Center, led by Dr. Jin Whan Cho and Dr. Jong Hyeon Ahn, compared BP measurements collected by the Galaxy Watch3 with those measured by a sphygmomanometer to compare accuracy. The test found that using Galaxy Watch3—which is more portable and convenient than a conventional sphygmomanometer—allows PD patients to measure their BP wherever and whenever they need to, and easily track any BP fluctuation.

The test was conducted on 56 patients—with a mean age of 66.9—with a sphygmomanometer reference on one arm and the Galaxy Watch3 on the other. Each patient had their BP measured with both devices three times.

The findings show that BP measured by both the Galaxy Watch and the sphygmomanometer were comparable. The mean and standard deviation of the differences were 0.4 ± 4.6 mmHg for systolic BP (SBP) and 1.1 ± 4.5 mmHg for diastolic BP (DBP). The correlation coefficient (r) between the two devices was 0.967 for SBP and 0.916 for DBP. The closer the correlation coefficient is to 1, the more the two devices track each other.

The research team said, “Orthostatic hypotension is a common and challenging symptom that affects people living with PD. But it is hard to screen just by observing symptoms, and the problem may go undetected when measuring BP.” The team added, “If we could use a smartwatch to measure patients’ BP regularly and detect potential issues at an early stage, it would really help treat and manage PD.”

The study, led by Dr. Cho and Dr. Ahn’s research team, titled “Validation of Blood Pressure Measurement Using a Smartwatch in Patients With Parkinson’s Disease”, was published in the latest issue of the leading medical journal Frontiers in Neurology.

Blood pressure monitoring is currently offered through the Samsung Health Monitor app² available in Austria, Australia, Brazil, Belgium, Bulgaria, Chile, Croatia, Czech Republic, Cyprus, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hong Kong, Hungary, Iceland, Indonesia, Ireland, Italy, Korea, Latvia, Lithuania, the Netherlands, Norway, Peru, Poland, Portugal, Russia, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland, Thailand, the UAE, and the UK.

To find out more about the Samsung Health Monitor app and other features of Galaxy Watch4 series, visit:

Galaxy Watch4: www.samsung.com/galaxy-watch4

Galaxy Watch4 Classic: www.samsung.com/galaxy-watch4-classic

¹ To ensure accuracy, users should calibrate their device every four weeks with a traditional blood pressure cuff. The Samsung Health Monitor app cannot diagnose hypertension, other conditions, or check for signs of a heart attack. This app should only be used for measuring for ages 22 and above. It is not meant to replace traditional methods of diagnosis or treatment by a qualified healthcare professional.

² Requires Samsung Galaxy Smartphone with Android 7 or later, and Samsung Health Monitor app which is available only at the Samsung Galaxy app store. Due to local restrictions in acquiring approval/registration as a medical device, Samsung Health Monitor app only works on watches and smartphones purchased in the markets where service is currently available.

In order to elevate the foldable experience, Samsung has partnered with leading tech innovators to bring a wide range of intuitive app features to the Galaxy Z Fold3 5G and Flip3 5G. From collaborating with colleagues to chatting with friends and listening to music, partnerships are enriching the Galaxy foldable experience while giving you more ways to do what you love.

Samsung Electronics today unveiled its latest monitor, the 24-inch Webcam Monitor S4 (Model Name: S40VA), designed to suit the needs of hybrid workers. With a built-in webcam, speakers and microphone, the monitor helps users connect and collaborate with ease.

“Samsung remains dedicated to providing customers with the solutions that meet their demands, while providing innovation and a superior experience,” said Hyesung Ha, Senior Vice President of Visual Display Business at Samsung Electronics. “We have designed this product with the new hybrid work environment in mind. Thanks to the webcam at the top of the screen, users can join a video conference, take an online class or attend a virtual event all from the same monitor.”

With a 2.0-megapixel FHD camera and an infrared camera, the S4 meets the specifications required to join a conference or attend virtual meetings. The pop-up camera is revealed by pushing it down into the monitor to make it spring up, creating a simple and seamless experience when video conferencing and connecting with others virtually.

To increase login speeds and user convenience, the S4 is ‘Windows Hello’ certified, which means that users can log into or unlock their computer within as little as 2 seconds. Biometric sensors activate and scan a user’s face, and there is no need to provide a password to get access to the user’s Windows 10 devices, apps and websites, making the access quick, secure and efficient.

Samsung’s Webcam Monitor S4 has a Full HD (1920×1080) resolution, and a 178-degree horizontal and vertical wide viewing angle, which delivers color vividness and clarity across every inch of the screen and provides optimal viewing from any angle. The built-in webcam and speakers save port space, enhancing the convenient connectivity benefits of the S4. With the monitor working as a USB hub, a USB-connected laptop can allow additional devices to be connected simultaneously, removing any concerns about port shortage.

Samsung’s Webcam Monitor S4 is designed with comfort in mind. The ergonomic stand offers maximum productivity and comfort through its design and Video Electronics Standards Association (VESA) compatibility. The monitor’s Height Adjustable Stand (HAS), tilt, swivel, and pivot functionality allow users to customize the monitor position to work best for them.

The monitor is also built with Samsung’s flicker-free, low blue light features, which are designed to minimize harmful visual effects that can cause eyestrain after long-term usage. The monitor has been awarded flicker-free and low blue light certificates by TUV Rheinland, the leading international certification group.

The S4 monitor is equipped with built-in 2W dual stereo speakers which provide an enhanced audio experience when video conferencing and watching videos. Plus, the monitor offers HDMI, DP, D-Sub and Audio out ports for versatile connectivity options.

Samsung’s Webcam Monitor S4 is now available in the U.S., Europe, South Korea and South East Asia. Product availability may vary by region.

For more information, please visit: https://displaysolutions.samsung.com/monitor/detail/1881/24S40VA.

[Spec Table]

Samsung Electronics today announced the launch of its One UI 4 Beta Program for Samsung Galaxy S21 smartphones (Galaxy S21, Galaxy S21+, and Galaxy S21 Ultra). One UI 4 is based on Android 12 operating system (OS) and introduces new and improved customization and privacy capabilities that give users control over many aspects of their mobile experience.

“One UI 4 helps users create their own, optimized mobile experience because Samsung recognizes that, everyone wants to meet their unique needs and preferences,” said Dr. TM Roh, President and Head of Samsung Electronics’ Mobile Communications Business. “As we’ve done with every iteration of our One UI, we’ve listened to our users to understand the tools and innovations needed to create a better, more reliable, and enhanced overall user experience.”

One UI 4 Beta Launch

The One UI 4 Beta Program allows users to try out One UI 4’s upgraded features ahead of its official release. Samsung Galaxy S21 series¹ owners in select markets² can register for the beta program via the Samsung Members app on their devices. Participants will be able to preview the One UI 4 design and new features³ and submit feedbacks. Samsung will use the information gathered from the beta program to fine-tune the One UI 4 user experience before delivering a final, optimized upgrade later this year.

Delightful Experiences, Designed by You

Samsung’s One UI user interface brings a unified mobile experience to Galaxy smartphones through simplified and streamlined interactions and a clean and elegant design.

One UI 4 beta participants will be able to experience comprehensive customization capabilities and privacy controls that empower them to design their ideal mobile experience — one that’s uniquely suited to their individual needs and allows them to express who they are.

The Look You Want

With One UI 4, users get customization options at every turn. A wealth of theme options let the users adjust the look and functionality of their device, giving them tools to configure their home screens, icons, notifications, wallpapers and much more. Plus, redesigned, upgraded widgets offer deep customization — from visibility to appearance. Users also get convenient access to a more robust and diverse array of emojis all in one place, so they can effortlessly navigate their options to enjoy richer communication experiences.

Empowering Privacy Options, Total Protection

The new One UI 4 also brings enhanced privacy and protection functions that make it easier for users to understand exactly how their data are being used to customize their settings and deliver a more personalized mobile experience. Indicators alert users to app camera and microphone usage, so they can instantly disable permissions if they don’t want to grant access. One UI 4 also expands on Android 12’s permission options, allowing users to view their permissions history from the last seven days, not just the last 24 hours. They can also check the current data usage of both their permissions and their apps.

¹ The users of Galaxy S21, Galaxy S21+, and Galaxy S21 Ultra can participate in the beta program.

² The Beta Program will be available in China, India, Germany, Poland, South Korea, UK, and US. The release date can vary by each market.

³ Some of the new features might not be supported when beta program is open.

Samsung Electronics is today announcing its partnership with Niio.Art, a US-based company that offers access to the highest quality digital art from thousands of leading contemporary artists and galleries. This collaboration pairs Samsung’s top-tier displays with Niio.Art, the world’s leading digital art platform, and thus realizes best-in-class presentation of premium digital artworks.

Until recently, the world lacked a comprehensive solution for displaying multi-format, rights-managed digital art that was made to be viewed on a screen. Samsung’s new partnership allows users of Tizen-enabled Samsung commercial displays to subscribe to pre-curated art programs, purchase individual pieces or even upload their own art, simply by downloading the Niio.Art player app.

By engaging viewers with meaningful and eye-catching digital art, the partnership between Samsung and Niio.Art is set to inspire people in new ways. The collaboration establishes a versatile platform through which users can quickly and easily elevate the design of any space – from corporate and retail spaces to food & beverage, hospitality and healthcare providers and luxury homes.

△ (Clockwise from top left) Samsung’s digital signage presenting media art in a lobby, a hotel room, a restaurant and a hotel lounge

“Samsung is constantly looking for new ways to allow businesses to engage customers while remaining true to their core values,” said Hyesung Ha, Senior Vice President of Samsung’s Visual Display Business. “Whether it be a corporate meeting room, hotel lobby or retail store, this partnership with Niio.Art will allow users to transform their spaces with stunning, versatile digital canvases that display the very best in digital art.”

Niio.Art believes that everywhere there is a screen, there is an opportunity for art to move people. The Niio.Art platform features more than 15,000 artworks by 6,000 different artists and galleries from across 82 countries. It permits artists to upload, manage and self-publish pieces of digital art that consumers can then access in their own curated discovery areas and view on anything from a 100-inch screen to a one-inch digital watch. Niio markets directly to individuals who are seeking new experiences, and businesses and municipalities who want to transform their spaces.

“There is a global explosion of interest in the power of experiencing art digitally. Niio’s partnership with Samsung will enable millions to be uplifted by the presence of our 6,000-plus artists on their stunning, high-resolution displays,” said Rob Anders, CEO of Niio. “Artists know that we are a trusted platform that represents their interests, which assures that we will always be able to connect the world to the very best creations of the artistic imagination.”

The Niio.Art Offering will be showcased on Samsung displays across global showrooms and at select exhibitions.

To learn more about the partnership between Samsung and Niio.Art, please visit: http://displaysolutions.samsung.com/partners/strategic-partners/niio.

▲ An example of the Samsung x Niio partnership in a hotel lobby (No Longer Dead by Jonathan Monaghan)

▲An example of the Samsung x Niio partnership in a fashion store (Transference by Casey Reas)

Samsung Electronics today hosted an immersive art experience at London’s Saatchi Gallery with perceptual artist, Michael Murphy. Together, they unveiled a stunning spiraling installation created using eleven of Samsung’s state-of-the-art, super QN900A Neo QLED TV Infinity Screens. Audiences were transported through the immersive installation to an exclusive performance by electronic music duo, Gorgon City, from the stunning Skywalk Biokovo on Croatia’s Adriatic coast. Experience producers, Cercle, filmed the landmark performance featuring Gorgon City’s never-heard-before track, ‘Skywalk,’ named after the iconic location, which played out across the installation’s super Samsung Neo QLED screens in stunning true-to-life picture.

The immersive experience represents the continuation of Samsung’s commitment to celebrating the ever-moving crossroads of art and technology, with the visionary mind of Michael Murphy. On Murphy’s spiral installation, that stood almost twelve feet tall in a darkened room, audiences were teleported to Gorgon City’s exclusive performance, while Cercle’s sweeping camera and cinematography flaunted the rich landscapes of the rocky Biokovo Natural Park on Croatia’s rocky southern coast – all through the all-encompassing lens of the QN900A Neo QLED state-of-the-art 8K Infinity Screens. As Gorgon City’s set unfolded on the striking and complex architectural glass walkway, Murphy’s trademark perceptual deception revealed itself to show the nearly bezel-less, Anti-glare screens, with all eleven working in unison, spiraled to manipulate the eye.

Michael Murphy said: “I’m so proud of this installation. To think this is the first time I’ve ever worked with moving images in my art, so the challenge of integrating them onto not just one, but eleven screens – well, it looks and feels amazing. Of course, Cercle’s unbelievable cinematography and the breath-taking picture quality of the Neo QLED made my job easier, not to mention the fact they’re Samsung’s slimmest ever screens, but I’m beyond excited the installation has helped me push my art to the next level. That’s why I’m so glad Samsung and I got to work together for this piece – we’re both pushing for viewers to see the world in a new light. I do it with mind-blowing perceptual tricks, Samsung with their mind-blowing screens.”

As Croatia’s vivid blues, oranges and greens swept across the true-to-life picture and the richest, nearly bezel-less color ever seen, audiences weren’t just transported to a set on the Adriatic coast, but thanks to Murphy’s transformational installation, to a different world entirely.

“At Samsung, we’ve always tried to push boundaries, and there is no greater boundary to cross than to experience a new and fresh perspective,” said Nathan Sheffield, Samsung’s Head of Visual Display. “That’s why we wanted to work with Michael, because his work has always transcended the boundaries between art and perception. Cercle has done the same with music, cinema and culture. At Samsung we aim to show our customers how expressive, inspiring and colorful the world can be. With Michael, Cercle and the remarkable visual power of the super Neo QLED we’ve made a big step towards our goal.”

“Just wow,” said Cercle founder, Derek Barbolla. “We’ve filmed some beautiful scenes worldwide, and we knew the Skywalk video with Gorgon City would be no exception. However, none of the performances we’ve filmed have looked just so true-to-life on screen. Then, when combined with Michael Murphy’s perceptual artistry –it reaches a whole new level. It goes to show – when you entwine music, cinema, art and the world’s best TV, you can create something truly special.”

Matt Robson-Scott of Gorgon City said: “It’s been an honor to work with the Samsung and Cercle team. It was such an amazing experience shooting in a such an epic location and we feel like it suits the track perfectly. We were blown away by the way they work and hope everyone loves the video as much as we do”.

Samsung’s new, flagship QN900A Neo QLED television, like the immersive experience, delivers a mesmerizing viewing experience with true-to-life picture, rich color and anti-glare technology in the comfort of your home. For superpowered visual technology, only available with the Neo QLED 8K TV, you can truly experience new perspectives.

Tailored to complement the creative use of smartphone cameras to capture unique digital content for social media, the Galaxy Z Flip3 5G makes the whole process more streamlined than ever before. Packed with an array of functionalities, the device allows you to capture and share dynamic content hassle free.

Samsung Electronics, a world leader in advanced semiconductor technology, today announced that four of its System LSI products received product carbon footprint label certification from the Carbon Trust, the first of Samsung’s logic chips to do so.

Having received the semiconductor industry’s first carbon footprint accreditation for memory chips from the Carbon Trust in 2019, Samsung has now broadened its ESG (Environmental, Social, and Governance) spectrum with this global recognition of ‘eco-friendly’ logic chips. Samsung also grabbed the industry’s first triple Carbon Trust Standard for Carbon, Water and Waste in June 2021.

The Carbon Trust is an independent and expert partner of organizations around the world that advises businesses on their opportunities in a sustainable, low carbon world. The Carbon Trust also measures and certifies the environmental footprint of organizations, supply chains and products.

Of the various certification categories of the Carbon Trust, Samsung’s System LSI products received the CO2 Measured product carbon footprint label. The label certifies the chip’s carbon footprint, which informs consumers of the impact that the product and its manufacturing process have on the environment.

Receiving the CO2 Measured label is a critical first step for carbon reduction, since it verifies the current carbon emissions of the product with globally recognized specifications (PAS 2050), which Samsung can use as a benchmark to measure future carbon reductions.

Correctly measuring the carbon footprint of a product requires extensive effort and time. It involves calculating the amount of carbon emitted from fabricating raw subsidiary materials and transporting the product, as well as the carbon emission from using electricity, water, and gas. The hundreds of fabrication processes needed to make a semiconductor chip add to the complication.

“We’re pleased to have worked with Samsung on this step in its sustainability journey,” said Hugh Jones, managing director at the Carbon Trust Advisory. “The Carbon Trust’s Carbon Measured certification is a clear and credible indicator for consumers that the carbon footprint of these products have been independently verified, as well as a baseline for Samsung to compare against as they work towards reducing their emissions in the future.”

The four products to receive certification include a variety of Samsung’s System LSI chips, from mobile processors to image sensors. The Exynos 2100, one of the four products to receive certification, is a high-performance mobile processor built with the most advanced 5-nanometer (nm) extreme ultra-violet (EUV) process node. The 0.7-micrometer (μm)-pixel image sensor ISOCELL HM2, DTV SoC (S6HD820), and TCON (S6TST21) also received certification by the Carbon Trust.

Including the four chips, Samsung has so far received certifications for fourteen of its semiconductor products from the Carbon Trust.

“We are thrilled to be globally acknowledged for our eco-friendly efforts,” said Seong-dai Jang, senior vice president and head of DS Corporate Sustainability Management Office at Samsung Electronics. “We will continue to fulfill our carbon reduction goals and expand our efforts to a wider range of eco-friendly, high-performance products to meet the global standards for a sustainable future.”

Exynos 2100

Based on 5nm EUV process technology, the Exynos 2100 is Samsung’s first 5G-integrated flagship mobile processor for premium mobile devices. The Exynos 2100 performs up to 26-trillion-operations-per-second (TOPS) with more than twice the power efficiency than the previous generation.

ISOCELL HM2

The ISOCELL HM2 is a 0.7μm-pixel image sensor that opened up the market for ultra-high resolutions. The 108MP sensor is around 15 percent smaller than the 0.8μm-based predecessors, and reduces the height of the camera module by 10 percent, while featuring faster autofocus, nine-pixel binning and 3x lossless zoom.

DTV SoC (S6HD820)

Samsung’s DTV SoC (S6HD820) is an essential component in television as picture quality evolves from 4K to 8K standard. The DTV SoC’s NPU (neural processing unit) allows AI technology to improve picture quality and audio processing.

TCON (S6TST21)

A TCON takes video data from the DTV SoC and converts it according to the demands of the DDI (Display Driver IC). The data transmission speed of the TCON is important when it comes to quickly transmitting high-resolution video data to the DDI. Samsung’s TCON (S6TST21) integrates two 8K 60-hertz (Hz) chips to minimize energy loss.

Samsung Electronics today revealed that the SmartThings Find service, which first launched in October 2020, continues to grow rapidly, now comprising more than 100 million find nodes. Powered by SmartThings, the premier technology enabling connected living, around 230,000 devices are located through this feature every day.

“We’re incredibly proud of how quickly the SmartThings Find service has grown in less than a year, helping people all over the world locate hundreds of thousands of misplaced devices every day,” said TM Roh, President and Head of Mobile Communications Business at Samsung Electronics. “SmartThings Find is yet another example of how Samsung is continuing to create meaningful new experiences that help make life more convenient and less stressful.”

The fast-growing SmartThings Find service enables users to pinpoint registered Galaxy smartphones, smartwatches, earbuds and even S Pen Pro, as well as personal belongings—like keys or wallets—that have a Galaxy SmartTag or SmartTag+ device attached. SmartThings Find, a standout feature of the SmartThings ecosystem, uses Bluetooth Low Energy (BLE) and ultra-wideband (UWB) technology to locate misplaced devices. Even if the device is offline, other Galaxy users can opt-in to enable their Galaxy smartphone or tablet to help others find nearby lost devices. 

SmartThings Find is continuing to evolve with the addition of the newly launched SmartThings Find Members service, which now enables users to invite friends and family to become members of their SmartThings account, so they too can find and manage their devices. Users can now invite up to 19 other people to become members and locate up to 200 devices at once. Once someone has accepted your invitation to SmartThings Find Members, you can opt for them to be able to view your selected devices and locations for specific devices, all upon your consent.

SmartThings Find Members is particularly useful for families, as they try to keep up with pets or keep track of their car keys—even if they don’t have their phone with them.

For more information about the SmartThings app and SmartThings Find service, visit: www.smartthings.com/partners/smartthings-find.

About SmartThings
SmartThings is the premier technology enabling connected living and driving the future of IoT. Its open platform already supports thousands of devices across hundreds of brands and offers endless possibilities to innovators and developers seeking seamless connectivity in a vast IoT ecosystem. The company is committed to bringing smart functionality and capabilities everywhere consumers want to be, while enhancing the user experience. There are currently millions of people in more than 200 countries accessing SmartThings technology daily to create automations and control facets of their smart homes via the SmartThings App and through a range of Samsung products such as phones, TVs, and digital appliances. SmartThings offers the most flexible amount of protocols, including the new IoT standard, Matter. Launched in 2012, SmartThings is headquartered in Mountain View, CA and is a founding board member of Connectivity Standards Alliance, an organization of hundreds of companies creating, maintaining, and delivering open, global standards for the IoT. For more information, please visit www.smartthings.com.

Today, the world is more connected than ever before, but there remains a need to make our experiences with our devices more seamless and consistent. This has led to new expectations for mobile operators. Now, operators’ cutting-edge networks must offer constant access to millions of devices while supporting enormous data flows without failure. As operators look to make their 5G networks not just vast but reliable as well, we at Samsung Electronics believe that utilizing artificial intelligence (AI) could be key to modernizing this crucial aspect of communications infrastructure.

With 5G networks, a self-learning AI-based tool’s ability to manage operations and optimize performance offers clear benefits for mobile operators. That said, we believe that complementing such tools with human creativity and decision-making will help bring the technology’s enormous potential to reality. With this in mind, Samsung has developed an AI tool known as CognitiV Analytics, which can collaborate with human counterparts to help mobile operators resolve various issues related to managing 5G networks.

I’d like to share how Samsung’s latest human-AI collaborative tool helps mobile operators optimize services and manage 5G networks more effectively.

Quality and Collaboration Are Key

CognitiV Analytics represents a big step forward for 5G network management. The solution’s ability to swiftly identify technical issues and accurately analyze network quality stems from two key features. The first is its ability to analyze the performance and quality of services across entire networks, while the second is the collaboration it fosters with its human counterparts.

In order to properly analyze network performance, it requires the collection and evaluation of entire service flows for each and every user. For example, in order to determine the service quality that a subscriber is experiencing when streaming videos, mobile operators need to know how various elements of their 5G networks, including RAN and Core, are operating together, and whether any issues have arisen. This is no small task. Because the sheer amount of raw data from each element is so massive, analyzing that data requires an extremely powerful AI tool.

To aid this process, Samsung and Zhilabs, a Samsung Company, created CognitiV Analytics. This powerful solution collects data from various sources from networks and uses that data to create a big-picture snapshot of the network’s status.

The solution offers comprehensive analysis, making it easier for mobile operators to evaluate and view network performance, services and other valuable information, eliminating the need to utilize multiple analytics solutions to obtain the same information. CognitiV Analytics tool offers the ability to offer fast analysis and also minimizes human error that can come with moving complex data across multiple tools.

By working closely with human counterparts and providing them with detailed explanations of its actions, our CognitiV Analytics solution offers greater transparency on how AI addresses particular problems. Over time, these interactions will help increase the tool’s accuracy and efficiency while enabling mobile operators to become more familiar with and trusting of AI.

The Importance of Strengthening AI Tools

CognitiV Analytics not only showcases what our AI technology is capable of, but it also demonstrates how AI can be used to solve important issues, and proves just how easily it can be incorporated into commercial networks. Included among the solution’s key features are its abilities; to learn using diverse data sets; to apply rule-based analysis; and to implement automation.

CognitiV Analytics’ AI has proven capable of quickly ascertaining important information about mobile operators’ networks even at the initial stage of its implementation, when only small data sets have been available. In order for AI to learn, it must be able to work with both labeled and unlabeled data. A typical data label might indicate whether a photo contains a horse or a cow, or what type of action is being performed in a video. Labeled network data, however, is expensive to obtain, since a few highly trained engineers can perform sophisticated labeling process. Therefore, in order for AI analytics tool to offer meaningful insights even at the initial stage, its AI must be capable of learning from unlabeled data. Our AI has the capability to learn from both labeled and unlabeled data, being able to support mobile operators from day one.

While most 5G network data sets can be analyzed with AI, some data features distinct characteristics that make it unsuitable for AI-based analysis. Such cases require users to apply their own rules, based on their experience and expertise, to assess their data. This is called rule-based analysis. CognitiV Analytics incorporates this analysis by enabling users to mix and match AI-based and rule-based analysis. This streamlines connections by offering mobile operators more accurate evaluations of network performance.

When we talk about automation in 5G networks, we’re talking about a process that typically features four phases: (1) discover the problem, (2) identify the root cause, (3) find the solution, and (4) apply the solution to the network. Some mobile operators tend to prefer to take some time to understand how AI-based analytics tools manage issues in each phase. Those of us in the industry believe this boils down to the familiarity and reliability of AI. Our CognitiV Analytics solution is designed to address the issue by applying each phase in steps, so mobile operators can take time to understand the AI in managing their 5G networks.

Samsung’s CognitiV Analytics is already being utilized in commercial networks that enable connections for hundreds of millions of mobile users. What is notable about this is the fact that our solution supports closed-loop automation, automatically offering recommended configurations for each element of a particular network. It features automatic KPI monitoring and fallback functions to guard against KPI degradation, which helps keep service levels constant across entire networks. In addition, based on its analysis of real-time data, CognitiV Analytics automatically adjusts network configurations to better manage fluctuations in traffic patterns and environmental changes.

Harnessing AI for Future Networks

For today’s mobile operators, proper network management is a complicated and essential part of keeping the world connected. It’s also an aspect of their operations that features no room for error. As the number of connected devices increases and more immersive use cases are introduced, mobile operators require simple tools that aid managing commercial networks and allow them to quickly respond to pressing issues. Powerful, AI-based management tools working closely with human counterparts make this possible.

We look forward to creating a future in which fully automated mobile networks behave like living organisms, promptly identifying issues and resolving them like our body would heal a wound. This means that if, for example, we found ourselves unable to stream a movie on our smartphone, the network’s AI-based management tool would fix the issue on its own. When AI expects an increase in traffic, it would expand network capacity by automatically adding network resources. While it will take some time to make these experiences a reality, we can make them possible by continuing to advance AI the right way.

CognitiV Analytics is a reflection of Samsung’s ongoing commitment to harnessing AI, which will bring incredible opportunities to enrich our everyday lives. Combining the power of AI and human creativity can provide mobile operators with the solutions they need to simplify operations and better manage network resources.