Samsung Electronics today announced that Lucid Group, Inc., has installed The Wall at its design studio to enhance the collaborative design process for their future electric vehicle models. With cutting-edge MicroLED technology, The Wall offers exceptional visual capabilities, providing Lucid with additional tools to meet the surging demand for sustainable electric vehicles, while elevating the luxury experience for drivers.

“At Lucid, we’re on a mission to inspire the adoption of sustainable energy with a focus on the human experience. With The Wall, we’re able to take this mission to new heights,” said Jenny Ha, Exterior Design Manager at Lucid Motors. “While designing the Lucid Air Sapphire, from concept sketches all the way to final adjustments, Samsung enabled us to visualize the future of our vehicles in high resolution at all stages of development. No detail was left unnoticed, and we’re thrilled for our customers to experience the results of the new design process.”

“The Wall installation in the Lucid Motors design studio is another great example of how Samsung innovations are helping our partners and customers unlock their own exciting innovations to drive their business in exciting new ways,” said James Fishler, Senior Vice President of the Home Entertainment & Display Divisions at Samsung Electronics America. “Supporting Lucid in its mission to deliver sustainable luxury vehicles – and the stunning design of the new Lucid Sapphire made possible with our 255-inch class high resolution display — has been both inspiring and rewarding.”

▲ Simon Tovey, Exterior Design Director at Lucid Motors, and Jiyeon Jenny Ha, Exterior Design Manager, discuss the exterior design for the Lucid Air Sapphire using The Wall with MicroLED technology

High-Definition Image Quality Delivered at Full-Sized Scale for Seamless Collaboration

Powered by superior MicroLED technology, the 255-inch display empowers Lucid’s designers to view and review their designs in true-to-life color at a 1:1 scale. Not only does the true-life color produce a realistic rendering of the design, but the high-resolution display accurately reproduces the reflection of light off complex 3D surfaces.

The authentic image rendition allows for increased collaboration between engineering and design teams, resulting in accelerated decision making processes that save the company time and money.

▲ Simon Tovey, Exterior Design Director at Lucid Motors, reviews details of the Lucid Air Sapphire in front of The Wall with MicroLED technology

“The Wall has revolutionized the way our design and engineering teams work together,” added Ha. “With this technology, we can effortlessly visualize design data that incorporates engineering feedback and simulation results, allowing us to promptly assess the effects of any alteration on the overall design. In other words, development teams now operate more efficiently, and drivers can enjoy enhanced luxury aesthetics without compromising superior vehicle performance. It can be a tricky sweet spot to balance, but The Wall helps us pinpoint it seamlessly.”

▲ Jiyeon Jenny Ha, Exterior Design Manager at Lucid Motors, presents the design for Lucid Air Sapphire on The Wall with MicroLED technology

The Wall’s flexible-yet-compact design also saves valuable studio floor space at Lucid’s headquarters. This allows multidisciplinary teams to use the space for collaborative design workshops to perfectly refine every detail of the vehicles to deliver the premiere quality drivers deserve.

To learn more about how The Wall is revolutionizing automotive design, please visit: https://www.samsung.com/us/business/displays/direct-view-led/the-wall/.

Throughout their years of collaboration, Samsung Art Store and Tate have worked together to make art more accessible to consumers worldwide. As a result, users of The Frame can put works from Tate’s extensive collection on display within their own homes. The two have worked together since 2018 to leverage the Art Store platform to bring culture into the homes of users around the world, and to enrich users’ lives.

▲ Tate Britain

Samsung Newsroom sat down with Rosey Blackmore, Licensing and Merchandise Director at Tate, to discuss technology’s impact on our art experiences and on art accessibility, among other topics. Read on to find out more.

Years of Collaboration Bringing Art Into the Home

Q: Tell us a bit about your role at Tate and your experience working with Samsung Art Store.

I’m responsible for our licensing and merchandise at Tate, where our team creates and licenses products featuring art from Tate’s collection. Our gallery spaces are free to visit, and all income that we generate helps make that possible, so it’s a very satisfying role.

We’ve been really delighted to work with Samsung on their Art Store. Our mission at Tate is to enable the public to enjoy art, so this project contributes to that. As the Art Store has grown in popularity, we have been really interested to see which images are the most viewed, and to refresh and add new art to the selection available in light of those trends we see.

Q: How are pieces from the Tate’s expansive collection chosen for The Frame?

It’s difficult, as we have so many to choose from! There are more than 80,000 works in Tate’s collection, but we try and select those that we feel people will enjoy living with, as well as some that are very familiar.

Q: Have you noticed any interesting trends over the years in what pieces users are most attracted to in Samsung’s Art Store?

Yes, we really have. For example, one of the most popular works is Arenig, North Wales by James Dickson Innes, who isn’t a very well- known artist, but this is a particularly gorgeous work of a mountain viewed from across a lake and has beautiful violet hues. So, I imagine it brings a sense of calm to those who choose to display it on The Frame.

▲ Arenig, North Wales by James Dickson Innes

Engaging a Diverse Audience Through Art

Q: What work has Tate done recently to build upon its vision to engage diverse audiences and help develop individual creative potential? Why is this part of Tate’s mission?

Engaging a more diverse audience is absolutely at the heart of the work that we are doing at Tate. It’s something that we are passionate about because it reflects our belief that art enriches lives, and that everyone has the right to that experience. For many years now, we have been ensuring that the art we collect and exhibit represents as diverse a range of backgrounds and experiences as possible. At Tate Modern, 50% of our program features art created by women, and at Tate Britain the same is true of our contemporary displays and exhibitions.

Because of our fundamental belief that art enriches lives, Tate also offers an extensive range of free family programs throughout the year, aimed at encouraging children to be creative

Q: In your opinion, how has Tate leveraged The Frame and Art Store to further support its mission for engaging an inclusive and diverse audience?

We love that Samsung’s Art Store enables more people to access our collection and broadens the number of people enjoying art. And, perhaps some will become curious about the artworks they are seeing and choose to find out more about them too. That directly supports our mission to encourage both the enjoyment and understanding of art across diverse audiences.

Q: Out of the works of art selected for the Art Store, which three would you recommend users display on The Frame?

My first suggestion of the three artworks from the Art Store would be the very beautiful Abstract Composition by Jessica Dismorr, for its subtle and calm color palette.

▲ Abstract Composition by Jessica Dismorr

The second would be Blue House on the Shore by Paul Nash, as it’s a wonderfully enigmatic and romantic image.

▲ Blue House on the Shore by Paul Nash

And finally, a very personal choice which is Carnation, Lily, Lily, Rose by John Singer Sargent, as this is a painting that I’ve loved since I first visited Tate as a teenager, and I still find it as extraordinary now as I did then. When you walk into the gallery where the picture hangs, the painted lanterns somehow seem to light the room, and The Frame would recreate that magical experience.

▲ Carnation, Lily, Lily, Rose by John Singer Sargent

Leveraging Technology To Enhance Human Experiences

Q: In what ways has Tate leveraged technology to provide an enhanced visitor experience at the museum?

A good example is ‘Tate Draw’ where children can use special software and screens in the galleries to create their own artworks inspired by Tate’s collection, with their finished designs projected on the walls. Technology is expanding the ways in which we can all be creative.

Q: Do you anticipate any implications that technology will have on the art world?

Technology is undoubtedly affecting all aspects of our lives, and we need to embrace it.

There’s no doubt that technological advancements will have profound effects on the way that we access and experience art. Tate is always considering how we can reduce the carbon footprint of our activities— technology may offer interesting opportunities for this in the future, such as digital experiences of art rather than shipping the original artworks.

Q: Are there any upcoming events or special activities Tate has planned that you can tell us about?

Tate’s exhibition programme always strives to offer a diverse range of content and this autumn is no exception! At Tate Britain, women are taking centre-stage with a major survey exhibition of the humorous and irreverent work of Sarah Lucas as well as a group show exploring the radical work of feminist artists working in Britain during the 1970s and 80s.

▲ Tate Modern

At Tate Modern, artists from across the African continent are a key focus, with this year’s annual new commission for the gallery’s iconic Turbine Hall being created by Ghanian artist El Anatsui. A major survey of contemporary photography by artists working across Africa and its diaspora remains on show until the new year, joined by a retrospective of Philip Guston, one of the most influential and important American painters of the 20th century.

▲ Tate Liverpool

Down at Tate St Ives, visitors can continue to enjoy a revelatory group exhibition exploring the experimental paintings made by artists working in Casablanca during the 1960s and 70s, while Tate Liverpool will embark on an exciting new program in collaboration with the Royal Institute of British Architects (RIBA). The partnership will see a range of new exhibitions and events staged at RIBA’s building at Mann Island in Liverpool during the gallery’s temporary closure period for redevelopment, due to be completed in autumn 2025.

▲ Tate St. Ives

Visit Samsung Art Store in The Frame to see more of Tate’s collection.

Scientific illustrator, zoologist and marine wildlife artist Rachel Brooks has witnessed the destructive impact of humans on the world’s oceans throughout her eight years in the diving industry.

A shark enthusiast who is particularly fond of the endangered basking shark, Rachel is passionate about using art to raise awareness for the plight of marine life everywhere and to help people understand the vital role sharks play in various marine ecosystems.

Together with shark-focused charities such as Saving the Blue and Oceanic 31, Rachel shares her pieces online and displays them in galleries — reconnecting people with the oceans, sparking dialogue about conservation and even raising funds for charitable projects through auctions of her artwork.

Rachel’s pointillist style brings sharks to life on the canvas with a meticulousness that draws the viewer in and encourages them to spend time examining sea creatures in all their unique detail. Employing a range of techniques to illustrate these diverse, fascinating and gentle sea creatures, she regularly incorporates technology into her creative process. The Galaxy Tab S9 Ultra and S Pen’s numerous creative capabilities help Rachel express her highly detailed style, craft her pieces more easily and share them with the wider world.

To learn more about her art and activism, watch the full Voices of Galaxy installment below.

Samsung Electronics and KDDI today announced the companies have signed a Memorandum of Understanding (MOU) to form a 5G Global Network Slicing Alliance. Through this new alliance, the companies will work together to introduce an array of commercial 5G network slicing services and assess new business models based on this innovative technology.

▲ Toshikazu Yokai, KDDI (left) and Junehee Lee, Samsung Electronics (right)

This announcement follows the companies’ ongoing efforts in the advancement of network slicing, a market that is expected to grow at over fifty percent annually from 2023 to 2030.¹ KDDI and Samsung conducted a field trial in January 2023, which successfully completed Service Level Agreements (SLA) assurance network slicing on a live 5G standalone (SA) network in Tokyo, Japan. The companies also demonstrated network slicing with a RAN Intelligent Controller (RIC) for the first time in the industry back in 2020.

“KDDI has been at the forefront of network slicing innovation, and we are excited to take another significant step forward with Samsung to show how this technology can augment 5G experiences for consumers and businesses,” said Toshikazu Yokai, Chief Network Officer, Managing Executive Officer, Deputy General Manager of Technology Sector at KDDI. “Through the strategic alliance, we not only aim to create new and immersive use cases, but also explore the infinite potential in transforming industries.”

Network slicing enables multiple virtual networks to be created within a single physical network infrastructure, where each slice is dedicated for a specific application or service—serving different purposes. For instance, operators can create a low latency slice for automated vehicles, an IoT slice for smart factories and a high bandwidth slice for live video streaming—all within the same network. This means that a single network can support a broad mix of use cases simultaneously, accelerating the delivery of new services and meeting the tailored demands of various enterprises and consumers.

“Combining Samsung’s strong technical expertise and KDDI’s business acumen, this new alliance will help us facilitate innovation with a shared commitment to keep advancing 5G to the next level,” said Junehee Lee, Executive Vice President, Head of Global Sales & Marketing, Networks Business at Samsung Electronics. “We look forward to expanding our collaboration with KDDI to fully tap into the numerous opportunities that 5G network slicing offers.”

Samsung has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from vRAN 3.0, Open RAN and Core to private network solutions and AI-powered automation tools. The company currently provides network solutions to mobile operators that deliver connectivity to hundreds of millions of users worldwide.

About KDDI
KDDI is telecommunication service provider in Japan, offering 5G and IoT services to a multitude of individual and corporate customers within and outside Japan through its “au”, “UQ mobile” and “povo” brands. In the Mid-Term Management Strategy (FY23.3–FY25.3), KDDI is promoting the Satellite Growth Strategy to strengthen the 5G-driven evolution of its telecommunications business and the expansion of focus areas centered around telecommunications.

Specifically, KDDI is especially focusing on following five areas: DX (digital transformation), Finance, Energy, LX (life transformation) and Regional Co-Creation. In particular, to promote DX, KDDI is assisting corporate customers in bringing telecommunication into everything through IoT to organize an environment in which customers can enjoy using 5G without being aware of its presence, and in providing business platforms that meet industry-specific needs to support customers in creating businesses.

In addition, KDDI places “sustainability management” that aims to achieve the sustainable growth of society and the enhancement of corporate value together with our partners at the core of the Mid-Term Management Strategy.

By harnessing the characteristics of 5G in order to bring about an evolution of the power to connect, KDDI is working toward an era of the creation of new value.

¹ Source: https://www.fortunebusinessinsights.com/network-slicing-market-107303

Samsung Electronics, a world leader in advanced memory technology, today announced that it has developed the industry’s first Low Power Compression Attached Memory Module (LPCAMM) form factor, which is expected to transform the DRAM¹ market for PCs and laptops — and potentially even data centers. Samsung’s groundbreaking development for its 7.5 gigabits-per-second (Gbps) LPCAMM has completed system verification through Intel’s platform.

Historically, PCs and laptops have conventionally used LPDDR DRAM or DDR-based So-DIMMs.² While LPDDR is compact, it’s permanently attached to the motherboard, making it challenging to replace during repairs or upgrades. On the other hand, So-DIMMs can be attached or detached easily but have limitations with performance and other physical features.

LPCAMM overcomes the shortcomings of both LPDDR and So-DIMMs, addressing the increased demand for more efficient yet compact devices. Being a detachable module, LPCAMM offers enhanced flexibility for PC and laptop manufacturers during the production process. Compared to So-DIMM, LPCAMM occupies up to 60% less space on the motherboard. This allows more efficient use of devices’ internal space while also improving performance by up to 50% and power efficiency by up to 70%.

LPDDR’s power-saving features have made it an attractive option for servers, since it could potentially improve total cost of operation (TCO) efficiency. However, using LPDDR can create operational difficulties such as the need to replace the entire motherboard when upgrading a server’s DRAM specifications. LPCAMM offers a solution to these challenges, creating significant potential for it to become the solution of choice for future data centers and servers.

“The energy efficiency and repairability advantages of LPCAMM make this new form factor a game changer in today’s PC market,” said Dr. Dimitrios Ziakas, Vice President of Memory & IO Technology at Intel. “We’re excited to be a part of the new standard enabling the client PC ecosystem and pave the path for future adoption and innovation in broader market segments.”

“With the growing demand in innovative memory solutions encompassing high performance, low power consumption and manufacturing flexibility across various fields, LPCAMM is expected to gain wide adoption in PCs, laptops and data centers,” said Yongcheol Bae, Executive Vice President of Memory Product Planning Team at Samsung Electronics. “Samsung is committed to actively pursuing opportunities to expand the LPCAMM solution market and collaborating closely with the industry to explore new applications for its use.”

LPCAMM is set to be tested using next-generation systems with major customers this year, and commercialization is planned for 2024.

To learn more about Samsung’s LPDDR products, please visit this address.

¹ DRAM: Dynamic Random Access Memory
² So-DIMM: Small outline Dual In-line Memory Module

Samsung Electronics today announced a new collaboration with AMD to advance 5G virtualized RAN (vRAN) for network transformation. This collaboration represents Samsung’s ongoing commitment to enriching vRAN and Open RAN ecosystems to help operators build and modernize mobile networks with unmatched flexibility and optimized performance.

The two companies have completed several rounds of tests at Samsung’s lab to verify high-capacity and telco-grade performance using FDD bands and TDD Massive MIMO wide-bands, while significantly reducing power consumption. In this joint collaboration, Samsung used its versatile vRAN software integrated with the new AMD EPYC 8004 processors, focused on telco and intelligent edge. During technical verification, the EPYC 8004 processors combined with Samsung’s vRAN solutions delivered optimized cell capacity per server as well as high power efficiency.

“This technical collaboration demonstrates Samsung’s commitment to delivering network flexibility and high performance for service providers by building a larger vRAN and Open RAN ecosystem,” said Henrik Jansson, Vice President and Head of SI Business Group, Networks Business at Samsung Electronics. “Samsung has been at the forefront of unleashing the full potential of 5G vRAN technology to meet rising demands, and we look forward to collaborating with industry leaders like AMD to provide operators the capabilities to transform their networks.”

“By integrating our AMD EPYC processors with Samsung’s leading vRAN solution, operators will have a powerful tool with the incredible energy efficiency and balanced performance needed for this environment,” said Lynn Comp, Corporate Vice President, Technical Marketing, Server Business at AMD. “It’s great to be collaborating with Samsung in 5G vRAN solutions to leverage our market-leading products for the data center and tackle key challenges of the telco edge and RAN environment.”

Samsung will continue working with AMD to facilitate the acceleration of vRAN and Open RAN for 5G and drive new innovation for next-generation networks.

Samsung’s vRAN Ecosystem

Samsung has made significant strides with its vRAN ecosystem, expanding collaboration with industry-leading providers spanning a range of technologies, including: processors, COTS servers, container platforms (CaaS), xHaul transport and cloud solutions. This strong and growing ecosystem illustrates Samsung’s leadership in offering vRAN and Open RAN solutions that are reliable, sustainable and meet or exceed telco-grade performance. Samsung has proven its extensive expertise in commercial networks for Tier 1 operators in the North America, Europe and Asia.

Samsung has pioneered the successful delivery of 5G end-to-end solutions, including chipsets, radios and cores. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio, from vRAN 3.0, Open RAN and Core to private network solutions and AI-powered automation tools. The company currently provides network solutions to mobile operators that deliver connectivity to hundreds of millions of users worldwide.

For users who want to keep their devices in the best condition, a phone case is a must-have. What’s more, cases enhance the mobile experience with added functionality and limitless styles to choose from.

To help users personalize their devices and keep them protected, Samsung Electronics has unveiled a new lineup of custom-fit cases for the new Galaxy Z Fold5 and Z Flip5.

Wield the S Pen With Greater Comfort: Galaxy Z Fold5 Slim S Pen Case

▲ Galaxy Z Fold5 Slim S Pen Case in Icy Blue and Sand. The case is available in Graphite with Black S Pen Fold edition, Sand with Apricot S Pen Fold edition and Icy Blue with Lime S Pen Fold edition.

The Galaxy Z Fold5 Slim S Pen Case features a slim design that effortlessly houses both the Galaxy Z Fold5 and S Pen Fold edition. Aside from the eye-popping colors, the case contains recycled plastic materials¹ that help consumers protect their phones and S Pen Fold edition while keeping the planet in mind.

▲ With the Galaxy Z Fold5 Slim S Pen Case, users can eject the S Pen Fold edition by pushing the button at the top of the built-in S Pen slot and conveniently store it away by placing the S Pen Fold edition back into the slot.

Jotting notes has never been easier — eject the S Pen Fold edition from its slot with the push of a button and slide the S Pen back into the slot until it clicks into place. With the Galaxy Z Fold5 Slim S Pen Case, misplacing the S Pen Fold edition is a thing of the past.

Grab-and-Go Viewing Experiences: Galaxy Z Fold5 Standing Case With Strap

▲ Galaxy Z Fold5 Standing Case with Strap in Sand. The case is available in Sand and Graphite.

To make the most out of the Galaxy Z Fold5’s stunning display, the Galaxy Z Fold5 Standing Case with Strap offers a strap that can be easily swapped for a detachable kickstand — enabling full-screen viewing wherever, whenever.

▲ Galaxy Z Fold5 Standing Case with Strap boasts outstanding portability with either the kickstand (left) or the strap (right).

The kickstand creates a comfortable, hands-free viewing experience on the Galaxy Z Fold5, whereas the attachable strap provides a stable and secure grip for easy transport.

▲ Users can conveniently detach and switch the kickstand to the strap by pushing the stand out and sliding the strap into the slot.

Additionally, the simple yet practical design gives users the ability to freely swap the detachable kickstand and strap for other compatible case accessories — allowing complete customization to suit their device needs and style preferences.

Like the Galaxy Z Fold5 Slim S Pen Case, the Galaxy Z Fold5 Standing Case with Strap incorporates recycled plastic materials.²

Sturdy Yet Soft: Galaxy Z Fold5 Eco-Leather Case

▲ Exterior of the Galaxy Z Fold5 Eco-Leather Case in Graphite. The case comes in Graphite and Icy Blue.

For those looking for a more premium case, the Galaxy Z Fold5 Eco-Leather Case is the perfect way to elevate the appearance of the Galaxy Z Fold5. The case features a smooth exterior and a soft inner lining that snuggly grips the phone. What’s more, the eco-leather case is made with bio- and plant-based sources including corn and other recycled plastic materials.³

▲ Galaxy Z Fold5 Eco-Leather Case features an eco-leather-covered exterior and a soft inner lining.

While some smartphone accessories can be uncomfortable to hold for extended periods, the plant-based leather exterior of the Galaxy Z Fold Eco-Leather Case makes gripping and handling the device effortless throughout the day. With a sophisticated form-fitting design, the Galaxy Z Fold Eco-Leather Case assures users that their phones are in safe hands and will be protected from damage.

Minimalist Design With Maximum Customization: Galaxy Z Fold5 Clear Gadget Case

▲ Exterior of the Galaxy Z Fold5 Clear Gadget Case.

Some users prefer a simple case that allows them to show off their devices. The Galaxy Z Fold5 Clear Gadget Case is perfect for this — featuring a transparent design that lets the Galaxy Z Fold5 shine.

▲ Galaxy Z Fold5 Clear Gadget Case allows users to swap between multiple accessories.

The Galaxy Z Fold5 Clear Gadget Case redefines “multifunctionality” with its flexible accessory attachments for different situations — from rings for taking pictures to stands for watching videos and straps for convenient carrying.

Stylish Cases With a Soft Finish: Galaxy Z Flip5 Silicone Case With Ring

▲ Galaxy Z Flip5 Silicone Case with Ring in Mint, Apricot, Lavender, Indigo and Cream.

The Galaxy Z Flip5 Silicone Case with Ring blends fashion with functionality by adding a pop of pastel to a soft, silicone case made to fit any finger. The case and ring come in five colors — Mint, Apricot, Lavender, Indigo and Cream — and are made from recycled materials.⁴

▲ Utilizing the ring on the Galaxy Z Flip5 Silicon Case with Ring.

Compactly designed to keep the phone slim, the case enables users to conveniently slide the ring around their finger and carry their Galaxy Z Flip5 wherever they go.

Protected From Top to Bottom: Galaxy Z Flip5 Flap Eco-Leather Case

▲ Galaxy Z Flip5 Flap Eco-Leather Case in Etoupe. The case comes in Etoupe, Black and Cream.

Like its Galaxy Z Fold5 case counterpart, the Galaxy Z Flip5 Flap Eco-Leather Case is crafted with plant-based leather for a durable design that’s made to last. The chic case incorporates bio- and plant-based sources, such as corn and recycled plastic materials,⁵ to give the Galaxy Z Fold5 an upgraded, sustainable feel. To ensure the Galaxy Z Flip5’s signature hinge stays protected during use, the Galaxy Z Flip5 Flap Eco-Leather Case envelops the hinge for extra protection.

▲ Galaxy Z Flip5 Flap Eco-Leather Case boasts a smooth texture (top left). The inner lining of the case (top right) secures the Galaxy Z Flip5 in place and the flap (bottom) covers the hinge to ensure it is protected when folded or unfolded.

Crystal Clear Customizability: Galaxy Z Flip5 Clear Gadget Case

▲ The outer case of the Galaxy Z Flip Clear Gadget Case.

Showcasing the color of the Galaxy Z Flip5 is easy with the Galaxy Z Flip5 Clear Gadget Case — whether it’s Mint, Graphite, Cream or Lavender. Designed with recycled materials,⁶ the Galaxy Z Flip5 Clear Gadget Case makes the device’s color the star of the show.

▲ Demonstrating one way of utilizing the Galaxy Z Flip5 Clear Gadget Case.

Similar to the Galaxy Z Fold5 Clear Gadget Case, the Galaxy Z Flip5 Clear Gadget Case comes with a flexible accessory attachment to improve the usability of the device in different situations.

Cases are not just for protecting phones — the new cases optimized for the Galaxy Z Fold5 and Z Flip5 highlight the best features of each device. With styles and designs for any lifestyle, the Galaxy Z Fold5 and Z Flip5 cases provide ultimate customization for superior mobile experiences.

¹ The plastic portion of the Galaxy Z Fold5 Slim S Pen Case contains a minimum of 15% post-consumer recycled content (UL ECVP 2809).
² The plastic portion of the Galaxy Z Fold5 Standing Case with Strap contains a minimum of 15% post-consumer recycled content (UL ECVP 2809).
³ The plastic portion of the Galaxy Z Fold5 Eco-Leather Case contains UL-certified recycled materials. The Galaxy Z Fold5 Eco-Leather Case (EF-VF946) contains a minimum of 16% post-consumer recycled content (UL ECVP 2809). This is a value measured based on the weight of the plastic parts.
* The Galaxy Z Fold5 Eco-Leather Case contains a minimum of 1% bio-based content (UL ECVP 9798).
** The outer case of the Galaxy Z Fold5 Eco-Leather Case contains a minimum of 10% bio-based content.
*** The Galaxy Z Fold5 Eco-Leather Case is made of synthetic material with characteristics similar to leather rather than genuine leather. Environmental claims above are limited to recycled content.
⁴ The plastic portion of the Galaxy Z Fold5 Silicone Case with Ring contains a minimum of 15% post-consumer recycled content (UL ECVP 2809).
⁵ The plastic portion of the Galaxy Z Flip5 Flap Eco-Leather Case contains UL-certified recycled materials.
The Galaxy Z Flip5 Flap Eco-Leather Case (EF-VF731) contains a minimum of 14% post-consumer recycled content (UL ECVP 2809). This is a value measured based on the weight of the plastic parts.
* The Galaxy Z Flip5 Flap Eco-Leather Case contains a minimum of 1% bio-based content (UL ECVP 9798).
** The outer case of the Galaxy Z Flip5 Flap Eco-Leather Case contains a minimum of 11% bio-based content.
*** The Galaxy Z Flip5 Flap Eco-Leather Case is made of synthetic material with characteristics similar to leather rather than genuine leather. Environmental claims above are limited to recycled content.
⁶ The grip of the Galaxy Z Flip5 Clear Gadget Case contains a minimum of 9.3% post-consumer recycled content (UL ECVP 2809).
* The side key of the Galaxy Z Flip5 Clear Gadget Case contains a minimum of 34% bio-based content (UL ECVP 9798).

Tablets combine the unique capabilities of a smartphone and a laptop — offering users the best of both worlds in a single device. In the early days of tablets, users often had to be careful as the device could easily break if dropped or experience lags in performance if used outside for too long.

Given these concerns, Samsung Electronics has continued to enhance its tablets with each generation. The company’s new Galaxy Tab S9 series is its most powerful and durable iteration yet, featuring IP68-rated water- and dust-resistant¹ capabilities to endure the roughest outdoor elements. For unparalleled image quality, upgraded Vision Booster technology adjusts screen brightness based on surrounding lighting conditions to make the Galaxy Tab S9 series the perfect companion for both indoor and outdoor activities.

Samsung Newsroom sat down with Jingyu Hwang from the New Computing (NC) Mechanical R&D Group and Wooseok Ko from the Display Group at Samsung Electronics to learn more about the creation behind the Galaxy Tab S9 series and discuss how the device came to be.

▲ (From left) Jingyu Hwang from the New Computing (NC) Mechanical R&D Group and Wooseok Ko from the Display Group

A Tablet Built To Take on the Elements

The Galaxy Tab S9 series is equipped with water- and dust-resistant capabilities — the first among the Galaxy Tab S series. When developing the tablet, Samsung aimed to create a durable product that offers the same peak performance as its other devices. “Previous tablets that had water or dust resistance emphasized the physical durability of the product and focused less on the device’s other specifications,” said Jingyu Hwang, who was responsible for the mechanical structure, parts design and engineering of the Galaxy Tab S9 series. “The Galaxy Tab S9 series boasts high performance and a large screen, so users can freely enjoy their tablet anytime, anywhere.”

▲ Water- and dust-resistant features of the Galaxy Tab S9 series

The Galaxy Tab S9 series has earned a IP68-rating certification across all models — a standard set by the International Electrotechnical Commission (IEC).² The IP68 rating is granted to devices that earned a dust-resistant rating of 6 for protection against external solid particles and a water-resistant rating of 8 to last up to 30 minutes in a maximum depth of 1.5 meters. With this rating, users can worry less about taking their tablets into damp places, such as next to the kitchen sink while cooking or outside while camping.

As thinner and lighter tablets become the industry standard, keeping the Galaxy Tab S9 series’ design slim while making it resistant to water and dust was difficult. “When incorporating water- and dust-resistant features, making some parts bigger or adding new parts was inevitable. We had to utilize a variety of new technologies when developing the Galaxy Tab S9 series, including designing a new internal structure to seamlessly house all the necessary water-resistant elements within the body. We also developed numerous new parts for it,” explained Hwang.

When making the water-resistant microphone, Samsung used highly adhesive materials that can withstand water pressure as well as a membrane³ material that is permeable to air but not water. The company also applied a silicon rubber material to seal the speaker and utilized a dispensing method, in which a urethane-based material is applied to parts and then solidified, for the USB port. Through the utmost attention to detail, the Galaxy Tab S9 series came to life.

▲ Hwang explains the new water-resistant feature of the Galaxy Tab S9 series.

Crystal Clear Viewing With Enhanced Display Technologies

In addition to its water- and dust-resistant capabilities, the Galaxy Tab S9 series features lifelike image quality on a wide display. The Galaxy Tab S9 series comes with a Dynamic AMOLED 2X display, previously available only on Galaxy flagship smartphones and laptops, and delivers next-level viewing experiences in the palm of one’s hand.

“As consumers use tablets to view photos, watch high-definition videos and play games, we focused on enhancing the image quality of the tablet,” said Wooseok Ko, who was responsible for developing the display of the Galaxy Tab S9 series.

▲ Ko looks into the Galaxy Tab S9 Ultra under extreme sunlight.

Aside from the brilliant picture quality offered on the Galaxy Tab S9 series, the unique Vision Booster technology helps users see their screen in any environment.

“You’ve probably experienced not being able to see your device’s screen clearly outside when the sunlight is really strong,” said Ko. “Vision Booster technology can help you to see the screen clearly, even under the harshest sunlight.”

▲ Demonstrating the Vision Booster technology of the Galaxy Tab S9

Vision Booster technology automatically adjusts the screen brightness and clarity based on external lighting conditions. To ensure all content is optimally visible, Vision Booster technology enhances the visibility of both the bright and dark areas on screen.

“Even in situations when on-screen graphics are constantly changing — such as when playing a game or watching a movie — Vision Booster technology’s advanced algorithm references the previous frames and quickly applies the same effect using specific computations,” stated Ko.

▲ How Vision Booster technology works

Meticulous Testing for a Quality Tablet

For a perfect user experience, the Galaxy Tab S9 series went through countless tests during development.

The company went through multiple stages of meticulous verification to achieve the IP68-rated water- and dust-resistant certification from the IEC. The Galaxy Tab S9 series’ water resistance was tested during different product development stages, including manufacturing, by multiple departments, such as the reliability and quality engineering department and the product verification department.

“Since we didn’t have appropriate water-resistant testing equipment for the large 14.6-inch screen of the Galaxy Tab S9 Ultra, we worked with relevant departments to manufacture new equipment to test the product,” said Hwang.

Additionally, applying Vision Booster technology to a tablet for the first time came with its own set of challenges. “The most difficult part about integrating Vision Booster technology into the Galaxy Tab S9 series was ensuring that it responded appropriately and accurately to lighting changes,” said Ko. Optimizing Vision Booster for the Galaxy Tab S9 series required him and his team to verify the feature responded not only to drastic changes in light, such as going from indoors to outdoors, but to more subtle fluctuations as well.

“To provide users with the best display, we tested image quality and visibility under various conditions and held subsequent evaluation meetings,” said Ko. “Testing the tablet outside was crucial since the test lab environment and actual outdoor conditions can be different.”

The Future of Tablets Led by the Galaxy Tab S9

Galaxy Tab S9 series has redefined the standard for premium tablets, equipped with advanced features that differentiate it from previous generations. The developers shared their final thoughts on creating the device and their hopes for users.

“The Galaxy Tab S9 series exemplifies Samsung’s industry-leading innovation in tablet development,” said Hwang. “I hope it becomes a product that users can rely on.”

“Developing the Galaxy Tab S9 series was very rewarding because we were able to take the same leading visual technologies from our smartphones and apply them to tablets,” said Ko. “Throughout all our innovations, our goal is to optimize on-screen viewing for more immersive experiences.”

¹ The Galaxy Tab S9, S9+ and S9 Ultra are rated as IP68. The included S Pen also has water and dust resistance with an IP68 rating. Consistent with the IP68 rating, water resistance in up to 5 feet of freshwater for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use. Dust-resistant rating is tested under lab conditions by a third party: 2kg of talc powder (max. diameter of 0.05mm) per cubic meter was blown into a test chamber housing the device (air pressure within device kept below surrounding air) for two hours. Rated IP6X. Dust resistance may vary by actual usage conditions.
² Headquartered in Geneva, Switzerland, the International Electrotechnical Commission (IEC) prepares and publishes international standards for all electrical, electronic and related technologies.
³ Membranes are permeable to liquids or gases depending on the material type. The Tab S9 series’ membrane is permeable to air but prevents water from entering.

Samsung Electronics aims to enhance users’ smart home experience by creating an ecosystem of connected devices ranging from TVs to smartphones to home appliances. However, as more and more devices are connected, smart home security becomes increasingly important. The priority is to protect the smart home ecosystem by safeguarding connected devices from digital threats. With the TV potentially being one of the center pieces of that ecosystem, its security is especially vital.

Samsung’s innovative security program Knox secures smart TVs from various threats, ultimately offering consumers a safe and convenient smart home experience. GNUSMAS, the cute blue alien, introduces Samsung Knox as the final piece to complete your ecosystem of connected devices below.

Photo Credit: Ryan Moraga

To celebrate the tenth anniversary of the hit song “Counting Stars,” three-time Grammy Award winning songwriter, producer and OneRepublic frontman Ryan Tedder used Samsung’s Galaxy Buds2 Pro to finalize a remastered version of the song, out today.

“When I’m in the studio listening to songs like ‘Counting Stars,’ I’m hearing them on professional speakers. As soon as I began to reimagine this one, it was essential for me to get out of the studio and have the listener experience,” said Tedder. “Using my Galaxy Buds2 Pro, I was able to review every version of the song exactly as our fans would hear it, and I’m confident that listeners will love this reimagined version as much as I do.”

Galaxy Buds2 Pro was built for music-lovers and music-makers alike, with professional-grade Hi-Fi 24-bit Audio for high-dynamic range and crystal-clear audio resolution. The new Samsung seamless codec (SSC HiFi) and new coaxial 2-way speaker are must-haves for pause-free transfers and richer sound. Plus, users can set custom EQ through the Galaxy Wearable app for a bespoke listening experience. Active Noise Canceling makes listening even more immersive, and when users want to be aware of their surroundings, Ambient Sound lets in some of the outside world without compromising audio quality.

From industry pros such as Ryan Tedder to everyday listeners, Galaxy Buds2 Pro delivers what listeners look for in a wireless audio experience. Ergonomically designed, Galaxy Buds2 Pro are small, light, and have a comfortable fit, users can take their Buds2 Pro anywhere and enjoy music, calls and entertainment the way it’s meant to be heard.

“Ryan Tedder’s remaster of ‘Counting Stars’ using Samsung’s Galaxy Buds2 Pro exemplifies Universal Music Group for Brands’ commitment to harnessing the power of music and culture to elevate brands. This partnership demonstrates the boundless possibilities that arise when creativity meets cutting-edge technology,” said Naomi McMahon, EVP of Strategic Marketing & Global Partnerships, UMG.

Samsung Electronics today announced that it will unveil a brand film starring BTS “SUGA” on October 5. As Samsung’s ambassador, SUGA will show how he uses The Freestyle 2^nd Gen, Samsung’s latest versatile portable projector, in his own unique way. The film is to be unveiled on Samsung’s social media accounts including its Youtube channel.

▲ BTS SUGA shown using The Freestyle 2nd Gen instead of a monitor

In the film, SUGA emphasizes that “You’ve got the freedom to use The Freestyle anytime, anywhere. No others, only SAMSUNG!” as he demonstrates how he enjoys the portable projector.

▲ A scene from the brand film starring SUGA

Previously at IFA 2023 held in Berlin, Germany, SUGA surprised visitors as he greeted them from a display screen, inviting them to experience The Freestyle 2^nd Gen.

▲ SUGA greeted visitors at Samsung Electronics’ booth at IFA 2023

The Freestyle is Samsung’s light, portable projector which recently debuted its 2^nd generation model. The Freestyle 2^nd Gen aims to redefine portable screens with its newly added “Smart Edge Blending” feature and “Gaming Hub” compatibility.

Samsung Electronics and the University of Michigan Exercise & Sport Science Initiative (ESSI) have launched a research partnership to explore smartwatch technology to help runners manage their health and physical activity by providing more reliable and accurate data.

The Michigan Performance Research Laboratory (MiPR) — ESSI’s core research lab — will oversee an eight-month study that uses the Galaxy Watch series to estimate the VO₂ max and sweat loss of participants as they run. The study will compare reference data¹ against smartwatch data from both indoor (treadmill) and outdoor running trials of different distances, from 2.5km to 20km.

Photo copyright: Regents of the University of Michigan. Eric Bronson/Michigan Photography

Runners at all levels grapple with sweat loss, dehydration and heat management, particularly during the summer months. Samsung and University of Michigan teams hope the study’s findings will further enhance smartwatch technology, giving runners more accurate measurements of their health metrics to help solve these issues.

Samsung chose the MiPR lab for this study given its established relationships within the wearable tech industry and running community, as well as the unique skill sets of its researchers. Co-PIs Adam Lepley, associate director – research; Alexandra DeJong Lempke, associate director – academics; and Ken Kozloff, co-director of ESSI, bring expertise in sports medicine, running-related injury, and performance, wearable tech, and applied/translational research. The ESSI MiPR lab has collaborated with the University of Michigan Athletic Department, multiple professional sports organizations, and industry leaders to derive meaningful insights from wearable technology that can be applied to sport and exercise.

“Samsung is committed to providing more meaningful health insights via our collaborations with industry leaders and academic institutions,” said Hon Pak, Vice President and Head of the Digital Health Team, MX Business at Samsung Electronics. “We are excited to partner with the University of Michigan’s Exercise & Sport Science Initiative — expert in the fields of fitness and sports health — in an effort to bring even more meaningful insights to those runners who rely on the Galaxy Watch series for accuracy and personalized motivation.”

“For the Michigan Performance Research Laboratory, the opportunity to work with Samsung, and leverage the advanced sensors and health and wellness trackers from one of the most popular smartwatches, gives added credibility to our research,” said Kozloff. “It’s exciting to participate in a study that positively impacts our community, and we’ve had an overwhelming response from subjects looking to learn more about themselves that they can apply to their training.”

Participant enrollment and data collection are already underway thanks to an enthusiastic response from local runners. “Ann Arbor is home to a robust running community, with community-based runners up to Olympic contenders,” Kozloff says.

The recently launched Samsung Galaxy Watch6 and Galaxy Watch6 Classic feature personalized fitness coaching, advanced sleep management and health monitoring to keep users motivated and focused on their goals.² For runners, the new Personalized Heart Rate Zone feature³ provides five optimal running intensity levels based on individual physical capabilities, empowering them to set goals based on their own ability. Additionally, Track Run helps runners record their runs while on a running track. During a run, Galaxy Watch provides in-depth analysis including asymmetry, regularity and ground contact time to help improve performance and reduce injury.

¹ Galaxy Watch’s VO₂ max and sweat loss measurements were compared with CPET (Cardiopulmonary exercise testing) and weight change respectively.
² Intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment, monitoring or management of any medical condition or disease. Any health-related information accessed through the device and/or application should not be treated as medical advice. Users should seek any medical advice from a physician. Certain features may vary by market, carrier, or the paired device.
³ To update the ranges of each Heart Rate zone for running based on cardiopulmonary capabilities, it is required to run outdoors more than 10 min with constant speed of 4km/h or faster.

The camera is usually the main reference point for judging smartphones for two reasons: first, it is the feature most often used in everyday life, and second, assessing its performance is possible for even the untrained human eye. Smartphone cameras have improved rapidly over the last decade, but there are still obvious limitations due to the compact form factor. Each year, smartphone users expect their new devices to have better cameras in a thinner, lighter body. At the same time, more and more tech voices are commenting on the size of the camera bump and the overall thickness and weight of the device.

One of the leading solutions to this challenge is the telephoto camera, which has resulted in gradual improvements in telephoto sensor technology by the industry. With several major smartphone makers announcing the inclusion of enhanced telephoto cameras in their flagship devices, the telephoto camera is now being seen as the second main camera instead of just an extra or secondary camera. Looking to the future, the telephoto camera has emerged as a key factor driving the improvement of smartphone camera specifications.

Why Telephoto Cameras Are the Next Big Thing

Portrait photography is one of the areas in which telephoto-camera features truly shine. To shoot distant stills, many smartphone users use the high magnification mode on their telephoto camera. When it comes to portraits, however, they tend to take shots using wide mode. The issue is that the field of view distorts close objects, making it challenging to capture the subject accurately.

▲ (From left) Wide (1x) Camera, Telephoto (3x) Camera: Distortion comparison between wide and telephoto cameras

In the photo on the left above, the distortion of the subject has occurred due to taking a close-up shot with the main, wide camera, which has a focal length of 24mm and a field of view of about 84°. This distortion arises due to the wide camera’s short shooting distance for a close-up shot. Since the human face’s 3D shape is projected onto the 2D image sensor, the center of the face is extended compared to the face’s peripheral because of the relative distance from camera. This is called “extension distortion.” Shorter shooting distances increase the relative distance difference of facial 3D shapes, so the shorter the shooting distance, the greater the extension distortion. This explains why the wide camera is suitable for taking pictures of people against a landscape background (like at a tourist spot), but not for images in which people are the main subjects. On the other hand, a telephoto camera with a focal length of 85mm and a field of view of 29° is much less distorted at the most common magnification of 3-3.5x, making it more suitable for portrait photography.

Another reason telephoto cameras excel at portrait photography is the out-of-focus effect produced by the focal length. When all other variables are equal, the longer the focal length, the shallower the depth of field. In other words, the background around the subject will be blurred and out of focus, resulting in a photo that is more focused on the subject. So, while a wide camera is great for capturing both people and backgrounds in a tourist spot, a telephoto camera is much better for scenes that focus on the people themselves.

The Limitations of Telephoto Cameras Until Now

Currently, telephoto cameras are most often used in high-end smartphones. The optical format of image sensors for wide cameras in this segment ranges from 1/1.4″ to 1″, with image quality matching their size and features, such as high dynamic range (HDR) and high-speed shooting. In comparison, the optical format of telephoto image sensors is relatively small, ranging from 1/2.7″ to 1/2″ (besides a few exceptions). From a user perspective, such difference in specification means that telephoto cameras offer different image quality, color and HDR experiences than wide cameras. Telephoto cameras are often used for tracking subjects from a distance, such as in stadiums or concert halls, and users might find it difficult to capture photos and videos at the level of quality they want.

Comparison of Wide and Telephoto Sensors

• Both ISOCELL HP2 and ISOCELL HP3 are used in wide cameras.
• ISOCELL Product A and B are used in telephoto cameras.

Closing the gap between wide and telephoto cameras has become a key challenge for the smartphone industry, with the need for telephoto sensors to eventually reach the same level as wide sensors’ specifications and functions. Fortunately, as wide-angle sensor modules have become progressively larger and higher, the space for telephoto image sensor modules has grown correspondingly. Upgrading the size and capabilities of the telephoto image sensor not only allows users to maintain shooting scenarios close to those of wide sensors, but also has the added benefit of providing better out-focusing for portrait photography. This is because, for the same field of view, a larger image sensor will have a longer focal length, resulting in a shallower depth of field than a smaller telephoto sensor.

Ultra-High Resolution Sensors: Leading the ‘Second Main Camera’ Trend

ISOCELL’s ultra-high resolution image sensors are the appropriate solution for this trend of better telephoto cameras, allowing them to truly be seen as the second main camera. Unsurprisingly, the biggest strength of ultra-high resolution image sensors is their resolution, which has been proven by their successful implementation in various smartphones. They have also shown particular value in smartphones at a price point where adopting a separate telephoto camera is difficult or impossible. The images below show how a single 200MP sensor can fulfill both the telephoto and wide roles, with its 4x in-sensor zoom showing image quality comparable to that of a conventional telephoto sensor.

▲ Images captured by a 200MP image sensor with in-sensor zoom range of 1x to 4x

▲ Image quality comparison of conventional telephoto module and 200MP sensor with 4x in-sensor zoom

ISOCELL’s 200MP sensors offer 2x and 4x in-sensor zoom capability with no loss of resolution, thanks to the superior remosaic algorithm. The 4x zoom scene above shows image quality comparable to that of an optical 3x module, an outstanding achievement that makes separate optical zoom systems seem less necessary. The algorithm rearranges color pixels into an RGB Bayer pattern, so a 200MP sensor can maintain 12.5MP at 1x/2x/4x zoom with no loss of resolution. Since a smartphone’s main wide camera typically defaults to 12MP at 1x mode, this technology enables users to experience the same resolution at 2x/4x zoom.

In particular, the 200MP ISOCELL HP2 and ISOCELL HP3 improve zoomed shooting quality by applying a deep-learning-based remosaic algorithm that better enables the expression of scene-optimized details. Additionally, with flagship application processors (APs) like the Snapdragon® Mobile Platform, adopting internals that favor parallel computation, such as digital signal processors (DSPs) and graphics processing units (GPUs), has created synergy and significantly improved image quality.

Since these ultra-high resolution image sensors are inherently designed to be the main sensor, they feature advanced technologies to enhance image quality. The sensors make use of the Tetra²pixel function, which merges up to 16 neighboring pixels to enhance low-light image quality They also provide better performance for HDR and frames per second (FPS). Then there is the 1/1.3″ to 1/1.4″ large optical format, which can capture images with improved out-focus when compared to conventional telephoto sensors. Through these key advantages, 200MP ISOCELL image sensors are overcoming the barrier between wide and telephoto cameras, providing consistent image quality between main and sub cameras as well as innovative user experiences for flagship smartphone users.

For example, on a 3x telephoto module with a 200MP sensor, lossless zoom scenarios can be run from 3x to 6x to 12x. This impressive capability means that more diverse scenes can be captured without any loss of resolution. In everyday life, and especially at tourist spots, there are often moments when users not only want to capture the entire foreground but also zoom in on a specific area, such as the buildings in the image below. But having a subject that is farther away means that moving just a few steps results in an image that is very different from the one seen at the previous wide angle. In addition to the lack of zoom capabilities in existing smartphone cameras, the poor image quality of low resolution telephoto sensors is a major point of frustration when users get up close to their subjects. This is why ultra-high resolution image sensors in telephoto cameras are such an effective solution: users can capture more accurate, colorful memories of their environment, from the same place and at the angle of their choice.

▲ (From top) 12.5MP image captured by 200MP in-sensor zoom and some areas enlarged to show details

The ISOCELL Sensor Lineup Is Ready To Meet Market Needs

As the optical formats of wide cameras in premium smartphones increase in size, image sensors currently used in wide cameras (1/1.3″ to 1/1.4″) may also be incorporated into telephoto modules in the future. ISOCELL’s lineup of 200MP sensors, including the ISOCELL HP2 and ISOCELL HP3, are well-suited to that type of application. Both sensors were designed to meet the needs of premium wide sensors with regards to image quality, autofocus, HDR and FPS — and they are currently in production for use in several smartphone models. While they differ in some regards, both sensors have the same core feature: a 4×4 software deep-learning remosaic algorithm that enables 2x/4x lossless zoom and 4x on-chip crop zoom.

ISOCELL’s 200MP sensors have already demonstrated the value of ultra-high resolution by showcasing their impressive zoom capabilities in existing devices. As the competitive landscape of premium smartphones becomes increasingly focused on delivering a differentiated user experience — beyond hardware — ISOCELL’s ultra-high resolution sensors are set to prove their worth as a trendsetting solution enabling better zoom with epic details.

* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.
* All images shown are provided for illustrative purposes only and may not be an exact representation of the product or images captured with the product. All images are digitally edited, modified, or enhanced.

Samsung Electronics today announced that it is collaborating with New York City’s Metropolitan Museum of Art to bring some of the museum’s most treasured works of art to The Frame. The selection of The Met’s iconic artworks will be unveiled today on Samsung Art Store¹ — which enables users of The Frame to transform any space by displaying more than 2,300 pieces of art, including works from the most distinguished artists, museums and industry tastemakers.

Samsung Art Store users can choose from 38 pieces across a wide range of The Met’s storied curatorial departments, including the American Wing, Asian Art, Egyptian Art, European Paintings, Islamic Art and more. The offering features high-resolution digital reproductions of esteemed artworks across a variety of cultures and time periods housed at The Met.

Samsung Art Store users can display beloved works of art in their homes, including Edgar Degas’ “The Rehearsal of the Ballet Onstage” (circa 1874); Vincent van Gogh’s “Sunflowers” (1887); Paul Cézanne’s “Still Life with Apples and Pot of Primroses” (circa 1890); and Georges Seurat’s “Circus Sideshow” (“Parade du Cirque”) (1887-1888). Owners of The Frame can also display ancient artifacts such as an Egyptian wedjat eye amulet² (circa 1070-664 B.C.), and medieval treasures including “The Unicorn Rests in a Garden” (1495-1505), the famed French and South Netherlandish textile from the Unicorn Tapestries. Celebrated Japanese artworks such as Katsushika Hokusai’s “Under the Mannen Bridge at Fukagawa” (circa 1830-1832) as well as Utagawa Kuniyoshi’s “Concise Illustrated Biography of Monk Nichiren: Calming the Stormy Sea at Tsunoda in Exile to Sado Island” (1835-1836) are also available. Furthermore, the collection features historically significant American artworks like Emanuel Leutze’s “Washington Crossing the Delaware” (1851).

“Since its founding in 1870, The Met has been dedicated to bringing art and culture to the daily lives of visitors and art enthusiasts around the world,” said Josh Romm, Head of Global Licensing and Partnerships at The Met. “Our collaboration with Samsung activates this mission in a new and modern way, allowing consumers to enjoy iconic works from The Met’s collection at home. As users explore the selection and choose works to display, this program will create a new dialogue about art, creativity and technology.”

The Met’s objective to reveal new ideas and unexpected connections across time and cultures through its collections makes for a fitting collaboration with Samsung Art Store, one of the largest digital platforms of its kind. Showcasing art from museums and galleries around the world to users of The Frame across 42 countries, Samsung Art Store explores centuries of art, from old masters like Botticelli, Leonardo, Goya and Van Gogh to contemporary artists like Shinique Smith and many more through diverse monthly programming. 

“The Samsung Art Store is honored to partner with The Metropolitan Museum of Art to bring world renowned artworks into millions of homes worldwide,” said Sang Kim, EVP and General Manager of the North America Service Business, Samsung Electronics. “At Samsung, we’re constantly working to redefine the entertainment experience through technological innovation, and we’re delighted to partner with such an iconic institution to enable users for the first time to enjoy The Met’s culturally significant works of art via a modern digital canvas from the comfort of their homes.”

Samsung Art Store is available on The Frame by Samsung — a 4K Smart TV with a billion shades of color and a picture frame bezel that delivers vivid, lifelike TV when it’s on and beautiful art when it’s off. Its Matte Display drastically reduces light reflections for a canvas-like finish, which is perfect for showcasing digital collections from Samsung Art Store along with personal photography and artwork. Users can choose from a collection of picture frame-like TV bezels to customize their space and can upgrade the included slim-fit wall mount to the new auto-rotating wall mount³ to display content vertically or horizontally, so all stunning artworks can be viewed exactly as the artist intended.

¹ A single user subscription for Samsung Art Store costs $4.99/month or $49.90/year.
² A wedjat eye amulet is an ancient Egyptian amulet that represents the healed eye of Horus, an ancient Egyptian god. The eye is often depicted as a cross between a human and falcon eye.
³ The auto-rotating wall mount is sold separately and is compatible with the 2022-2023 models of The Frame in 43”, 50”, 55”, and 65” class screen sizes.

Samsung Electronics today announced its ongoing commitment to the future of virtual production with its newest digital signage series. The Wall for Virtual Production (model name: IVC) is now available in Europe and will be on display at IBC 2023, taking place in Amsterdam, the Netherlands from September 15 to 18. This extension builds on its North American release announced at InfoComm 2023.

“The Wall for Virtual Production opens the door to limitless potential for filmmakers, producers and studios by amplifying digital effects, while making virtual content creation easier, faster and more cost effective,” said Hoon Chung, Executive Vice President of the Visual Display Business at Samsung Electronics. “Each feature has been handpicked to empower businesses across industries as they embark on their virtual content creation journey with an unprecedented level of quality.”

Samsung’s leading visual display technology delivers powerful production capabilities that extend reality. Production studios can use ultra-large LED walls to create virtual content, integrating them with real-time visual effects technology to reduce the time and cost of content production. The Wall for Virtual Production is a leader in this type of application and can amplify projects by adding lifelike levels of detail, texture, volume, and shades to virtual content creation environments. The new IVC model options, P1.68 and P2.1, include a curvature range that can stretch up to 5,800R, which creates a more realistic field of view. The display also packs an updated genlock feature that keeps The Wall in line with the system’s signals, so there aren’t any dropped or doubled frames. This capability — along with the enhanced phase offset feature that adjusts the time delay between camera and screen — ensures a perfect image.

To display colors as accurately and consistently as possible, The Wall for Virtual Production features 3D lookup tables (LUTs) for color correction, wide-gamut HDR color processing and color adjustment between individual cabinets or modules. Meanwhile, the integrated Virtual Production Management (VPM) software and its intuitive interface make it easy and more efficient to manage the screen and facilitate the highest possible picture quality in a virtual production environment. The VPM is also capable of detecting and resolving any potential LED-related issues.

In addition, The Wall for Virtual Production is built for any studio environment, no matter how large the building demand is. Whether for a volume studio or XR studio, The Wall for Virtual Production makes the production of immersive content possible.

“We’re thrilled to be supporting Samsung with the exciting launch of The Wall for Virtual Production IVC Series at this year’s IBC. With our heritage in creating cutting-edge virtual production and XR broadcast studios, we’re excited about the powerful new tools the IVC Series brings,” said Andy Hook, Technical Solutions Director at White Light. “These tools give us a huge scope for creating even more impactful and flexible virtual production environments and continuing to drive progress and transformation in this space.”

The Wall for Virtual Production features top-of-the-line capabilities, including:

• An improved 4:9 ratio that provides a variety of installation options, including the ability to be hung or stacked with other screens to maximize results in different production environments.
• A 12,288 Hz refresh rate that minimizes flicker lines and ensures a clear outcome, regardless of the camera used during filming.
• Black Seal Technology+ that delivers the purest black levels for new depth. Users will experience unparalleled contrast that is specifically designed to be resilient to the dust and particles common in production environments.
• 20-bit processing to present exact color mapping with faultless accuracy and a precise linear grayscale that shows the intricacies of every scene. Users will be able to see realistic textures, volume and continuous shadow details.

The Wall for Virtual Production’s P1.68 and P2.1 models are now available globally including Europe.

Samsung Electronics renews its technological contribution for the Vatican with four outdoor LED signages (XHB series, two measuring 7.935m x 4.83m and two measuring 5.865m x 3.105m) and Harman Kardon embedded audio for St. Peter’s Square. This installation follows the previous collaboration in 2020, where two indoor displays were installed in the Nervi Auditorium to help more visitors take part in the ceremonies.

▲ Four Samsung outdoor LED signage (XHB series) have been installed in the St. Peter’s Square at the Vatican City

St. Peter’s Square, founded on an architectural layout boasting illustrious signatures and timeless pieces of art, hosts various ceremonies where the Pope meets the public. Acknowledging the requirements for the best acoustic and visual rendering in an outdoor space, Samsung took to its outdoors audio-and-video expertise. The four outdoor LED signages have been installed in strategic points of the square to convey a clear picture of commencing events as well as audio solutions to broadcast the message.

▲ Visitors and worshippers can clearly view the proceedings through Samsung’s outdoor LED signage (XHB series) at St. Peter’s Square, Vatican City

Thanks to Samsung’s LED Signage technology, spectators will be able to take part in the ceremonies at St. Peter’s Square and admire all the details. Being IP66-certified, the XHB series reproduce high-impact content even in harsh weather conditions. In addition, the extremely compact 99.4 mm-thin housing makes them perfectly integrable in an iconic space such as St. Peter’s Square.

Harman Kardon’s signature audio provides balanced panoramic sound that is distributed throughout the space, conveying crisp dialogues for an immersive and engaging experience for worshippers and visitors alike. Adaptive Sound technology clearly diffuses sound even when the volume of voices is low to divulge every element of speech, even during the most whispered dialogues.

“We at Samsung Electronics are excited to make our technological contribution and renew our engagement with Vatican City,” said Davide Corte, Head of IT Division, Samsung Electronics Italy. “The outdoor LED signages and audio solutions create an immersive audio and video experience to serve visitors as well as the communities of the Faithful. It is an honor for us to be present with the best of our technologies in such a unique and prestigious setting such as St. Peter’s Square.”

▲ Passersby gather around a series of curious sights in Nişantaşı, Levent and Harbiye in Istanbul

Huge, Evocative Galaxy Foldables Capture the Imaginations of Fans Worldwide

Galaxy Z Flip5 | Fold5 have arrived. With their eye-catching visual style and the unique capabilities of their folding forms — spanning Flex Window features and versatile FlexCam photography on the Galaxy Z Flip5 and unparalleled multitasking and large screen gaming experience on the Galaxy Z Fold5 — customers all over the world are discovering the next generation of foldable excellence. To celebrate the new mobile devices, Samsung has launched a new series of promotional videos.

In the middle of Times Square in New York City and outside the Coex Media Tower in Seoul and the Sino-Ocean Taikoo Li Mall in Chengdu, China, crowds gather around an intriguing spectacle. Looming over the bustling traffic and eager onlookers, enormous Galaxy Z Flip5 | Fold5, their bases attached to large billboards, slowly unfold skyward to reveal glowing, high-resolution displays. As the crowds below stare up and take pictures on their smartphones, Samsung’s latest foldables become the focal point of these iconic urban backdrops. But how did Samsung pull off this feat of engineering?

The giant next-gen Galaxy devices were brought to life in these global locales thanks to a combination of real-world images and CGI mastery. Beginning in Istanbul in collaboration with Turkish influencer Bulutsahin, they soon started appearing in key markets all around the world. Using advanced video editing techniques, moving cameras and rotoscope technology, these huge, photorealistic foldables were superimposed onto footage of actual billboards and buildings. Rendered at a large scale but in meticulously realistic detail, the digital models capture viewers’ imaginations by showing the new foldables’ distinctive form factors inserted into familiar settings.

▲ Galaxy Z Flip5 takes pride of place on the iconic One Times Square building in New York City as traffic passes by below.

▲ Crowds gather around the Sino-Ocean Taikoo Li Mall in Chengdu as a huge Galaxy Z Fold5 unfurls horizontally on a wraparound digital billboard.

▲ Galaxy Z Flip5 unfolds over a grassy square at the Coex Media Tower in Seoul while an onlooker takes a video on his smartphone.

Festivalgoers Get Hands-On With the Latest Samsung Devices

Beyond the new virtual foldables videos, Samsung has been hosting an array of in-person experiences at music festivals, including in Hungary, Poland and Romania. Samsung also operated a booth at KCON LA 2023 — the biggest Korean culture convention in the U.S. — of which it is an official sponsor. Including workshops, influencer collaborations, sponsored music venues and hands-on photography experiences, these offline activities have been giving customers a chance to get up close and personal with the latest features and capabilities of Galaxy Z Fold5, Galaxy Z Flip5, Galaxy Watch6, Galaxy Tab9 and more.

▲ At Hungary’s 2023 Sziget music festival, fans engaged in social media, hip-hop and make-up application influencer workshops at Samsung’s all-day Kontent Konténer mini-studio and enjoyed the electronic music act lineup at the Samsung Party Arena.

▲ K-culture enthusiasts visited Samsung’s KCON LA 2023 onsite experience booth for demonstrations of the latest Galaxy Z Flip5, Galaxy Z Fold5, Galaxy Watch6, Galaxy Tab S9 and Galaxy S23 Ultra capabilities, with 16,000 attendees visiting the booth and thousands more seeing the Galaxy Z Flip TVC ecosystem lifestyle commercial running on the Crypto.com Arena Jumbotron.

▲ At the 2023 Summer Well music festival in Romania, visitors tested out Galaxy Z Flip5’s versatile camera and Galaxy Z Fold5’s gaming and multitasking features, as well as seeing photographs of themselves split across four creatively arranged LED screens in the “Show your flip side” corner.

▲ At the hip-hop-focused SBM festival in Poland, 11,000 festivalgoers visited Samsung’s unique Galaxy Zone area for an immersive experience of Galaxy Z Flip5 and Galaxy Buds2 Pro, complete with a photography contest that awarded a brand new Galaxy Z Flip5 to the winner.

Gamers Go Head-to-head in Heated Galaxy Z Fold5 League of Legends: Wild Rift Tournament

On August 27, the 2023 Galaxy Fold Cup gaming tournament reached an epic conclusion. The tournament saw talented teams of esports gamers use Galaxy Z Fold5’s next-level gaming capabilities to test each other’s skills on Riot Game’s League of Legends: Wild Rift MOBA mobile game. Following applications from teams representing over 2000 people in July, winning team “OZG” took home the title at the Jamsil eSports Arena in Seoul in front of an enthusiastic, in-person audience. 

With world-class League of Legends champion Sang-hyeok “Faker” Lee in attendance and over 210,000 additional viewers tuning in on the internet live broadcast, the tournament demonstrated Galaxy Z Fold5’s spacious display, lightweight handling and immersive responsiveness. Competitors and audience members alike were impressed with the quality of the Galaxy Z Fold5’s gaming experience, Faker remarking that he was amazed that gaming could feel so fluid and precise on a mobile device. 

▲ Esports enthusiasts watch teams clash on the Galaxy Z Fold5 at the Jamsil eSports Arena in Seoul

▲ Competing teams put their League of Legends skills to the test on Galaxy Z Fold5’s large, responsive screen during the 2023 Galaxy Fold Cup quarter finals

▲ Pro gaming superstar Sang-hyeok “Faker” Lee takes center stage to share his thoughts on the tournament finals

Samsung Electronics is helping consumers fully rest and recharge by pairing its advanced display technology with Samsung SmartThings, the company’s integrated and expansive multi-device ecosystem. From streaming content with new levels of immersion to creating the perfect ambiance at home, the platform offers a wide range of innovative capabilities within its ultra-connected device network. Football star Son Heung-min shares some of the ways users can amplify at-home entertainment through SmartThings.

Immersive Entertainment With Phillips Hue Sync

Adjusting the lighting of a room can deliver more immersive experiences — especially when playing games or watching TV shows and movies. With the Phillips Hue Sync TV app, users can seamlessly pair their Phillips Hue lighting to their Samsung Smart TVs and sync lighting to the colors of the content on screen.

Son demonstrates how Phillips Hue Sync changes the color, brightness and intensity of the lighting as he plays a video game on his Samsung Smart TV, putting him right in the center of the action.

※ Compatible lighting must be purchased separately; paid subscription of the Hue Sync app is required through Samsung TV app.

Smarter Workouts With SmartThings

For fitness enthusiasts who want to take their workouts to the next level, SmartThings is helping users exercise more effectively from home. By connecting Galaxy wearables to compatible Samsung Smart TVs, users can view their workout progress and health status in real time or participate in guided fitness or mindfulness programs. Son watches a football match on his Samsung Smart TV while exercising as he views his progress on screen — recorded with his Galaxy wearable.

※ Available from 2024; availability and the timing of support may vary by country and region.

ConnecTime & Chat Together: TV alone can make interaction more convenient and efficient

Abruptly asked to join a meeting with coaches, Son Heung-min turned on TV. ConnecTime, no matter where you are, enables users to take video calls from the Galaxy to a large TV screen. Chat Together allows Son to enjoy a soccer match together with their friends without meeting in person.

3D Map View: Smarter management for all connected devices

Samsung SmartThings helps Son maintain his lifestyle as a homebody. Based on home structure, 3D Map View lets him conveniently see the status and location of the devices registered in SmartThings as well as check and monitor temperature, air quality, and energy usage. This is the perfect feature for people like Son who are busy even at home during holidays.

Check out the video below to view how Samsung’s Smart TVs and SmartThings help Son enhance entertainment at home.

The world is zeroing in on a brighter future.

To energize the concept of a carbon-neutral home, Samsung Electronics built a one-person household outside the IFA 2023 venue, held from September 1 to 5 in Berlin, Germany. Demonstrating how a home can generate and store its own energy, the Net Zero Home project highlighted features of SmartThings Energy and sparked enthusiasm for a more attainable eco-conscious lifestyle.

▲ Samsung built the Net Zero Home project near CityCube, the IFA 2023 venue in Berlin, Germany.

Building the Future of Smart Home Technology Together

To create a home that generates and stores energy using solar panels and batteries, Samsung partnered with global experts in energy, utilities and IT — including solar panel and battery manufacturers Hanwha Qcells, SMA and Maxeon, and smart home innovator ABB.

Through these collaborations, SmartThings Energy can efficiently monitor and manage everything from solar energy production to the energy consumption of home appliances or electric vehicle chargers.

▲ Energy is produced via Hanwha Qcells’ solar panels that have been installed on the roof of the Net Zero Home project.

▲ Various partner solutions — such as Hanwha Qcells’ solar panels; SMA’s home-use photovoltaic inverter, battery and electric vehicle charger; and ABB’s smart meter — have been seamlessly integrated into the SmartThings system. In addition, visitors can take note of Samsung’s Air to Water Heating Systems (EHS), highly efficient integrated heat pump solutions for heating and cooling currently available in the European market.

Energy Monitoring and Efficiency at Your Fingertips

With AI Energy Mode, SmartThings Energy makes it easy to save energy by reducing the energy consumption of users’ home appliances and predicting their monthly energy usage. Before reaching target energy limits, SmartThings Energy will automatically activate AI Energy Mode to run appliances on power-efficient algorithms.

▲ The smart TV, dishwasher, oven, air conditioner and Family Hub refrigerator installed in the Net Zero Home project can be monitored through SmartThings Energy. Energy usage can be significantly reduced with AI Energy Mode.

Using SmartThings’ Routines, users can effortlessly reduce energy waste in their daily lives. With a single press of a button, home appliances and lights can be turned off when leaving the house — so there’s no need to worry about forgetting about the lights in the bedroom or the air conditioner.

Users can also use Routines to create a Sunshine Mode for example, activating the air conditioner to keep the home cool on hot, sunny days when solar panels are generating plenty of power. Compatible blinds can also be set to be automatically lowered to prevent excess sunlight from coming through the windows and heating up the house, ensuring the air conditioner works more efficiently.

▲ Demonstration of ‘Sunshine Mode’ made with SmartThings Routines, where the solar panel, air conditioner, and blind automatically work together to efficiently keep the house cool on hot sunny days

Connecting People and Technology in Everyday Life

SmartThings offers homeowners peace of mind — allowing them to see who’s at the door in real time via their smart TV, manage food inventory through the Family Hub refrigerator touchscreen or view and control all their connected devices from the SmartThings app.

The Net Zero Home project, powered by SmartThings, is becoming a reality around the world. Samsung is collaborating with partners on several Net Zero Home projects — including the S. Property Group’s smart urban infrastructure development in Brobyholm, Sweden; the Eco Delta City in Busan, Korea; and the Smart City Project in Sterling Ranch, Colorado, U.S.

SmartThings Energy’s device connectivity is bridging the gap between the present and future, making sustainability possible for everyone. Stay tuned to Samsung Newsroom to learn more about how the features in the Net Zero Home project, highlighted at IFA 2023, will become a part of everyday lives.

Released on August 28, Samsung Electronics’ “Everyday SmartThings with Son” campaign video has garnered attention from Galaxy and football fans alike for showcasing the innovative SmartThings home system. To hear more about his filming experience, Samsung Newsroom sat down with world-renowned football star Son Heung-min and learned more about his favorite SmartThings features.

Q. What motivated you to participate in the Samsung SmartThings campaign?

When the Galaxy Z Flip was first released, I remember being impressed by its design — which led me to buy a Galaxy smartphone right away and switch both my tablet and watch to Galaxy devices. As a Galaxy fan, I love how my Galaxy products are all connected, allowing me to do things like check workout progress or calories burned on my phone or tablet while I’m exercising. Naturally, I was excited when Samsung approached me to participate in this campaign.

Q. What is the best thing about using SmartThings?

SmartThings has become a feature I really need. Once set up, the platform manages everything and gives me time and energy to focus on other stuff. The ability to find compatible products nearby and automatically pair them is so easy to do. It allows me to be much more efficient and productive.

Q. Have you been using SmartThings since the shoot?

Absolutely! I actually recently switched my TV and vacuum cleaner to Samsung’s latest appliances. Since my family is quite serious when it comes to cleaning, I can easily keep track of the areas I last cleaned with SmartThings — helping me keep my place tidy on my days off.

Q. What was your favorite scene in this shoot?

If I had to choose just one feature, my favorite would be the gaming scene since I love playing video games. In the video, once I place my phone on the wireless charger and SmartThings automatically creates the perfect gaming environment. And there’s even lighting synced to the gaming screen via Hue Sync, so I really like to play games.

That’s when you will discover SmartThings takes gaming to another level. If you like playing video games, I strongly recommend using Gaming Mode on SmartThings for an all-new gaming experience.

Q. What are some specific SmartThings features you would like to highlight?

SmartThings helps me reduce energy consumption and control energy usage across all my products in real time. I’m able to view energy usage and maximize energy efficiency with AI Energy Mode to be more conscious about energy saving.

In addition, I like how SmartThings allows me to expand the ways I use my TV. Before the shoot, I only played video games and watched football on my TV. Now, after learning about SmartThings and its functions, I use my TV to control home appliances, chat with friends while watching football and keep track of my workout progress while exercising. I hope more people are able to make use of these innovative features.

Q. Is there anything you want to share about your experience on this campaign?

Through this campaign, I was able to experience how SmartThings can program my home appliances based on my daily routine. SmartThings goes beyond convenience — it delivers a whole new experience.

For those who haven’t experienced SmartThings yet, I encourage you to try it out! I look forward to getting involved with other Samsung campaigns and seeing the future of SmartThings!

Find out more about Son’s smart life by watching the full video below.