Have you ever wished you could turn your passion into a career?

Today’s youth are eager to forge new career paths for themselves in pursuit of purpose, passion and flexibility. Technology has played a major role in this development, opening the door to unlimited possibilities by affording the workforce of the next generation the power and autonomy to make their work truly their own.

Today, we spotlight three individuals based in Singapore who have taken the path less travelled, and the role played by Samsung Electronics’ Galaxy Tab S8 in boosting productivity and optimizing their work experiences across a range of interesting and unconventional career paths.

Dissecting Lives Through Handwriting

▲ Siti Sulianah

What if there was a way to look into a person’s soul without even having to speak to them? Enter the world of graphology with handwriting expert and Graphologist Siti Sulianah, an individual adept at gleaning insight into personalities through the analysis of handwriting traits such as strokes, pressure and spaces.

What started off as a means of conflict resolution between friends in her youth soon grew into a calling for Sulianah, who today puts her skills to use in a professional capacity at her self-founded graphology company. On top of handwriting analysis, Sulianah provides graphotherapy services — conscious alteration to handwriting to effect a desired change in personality.

The Galaxy Tab S8 Ultra, with its super-fast 4nm processor and smoothest S Pen yet, not only replicates but elevates the pen-and-paper experience. “I’m very impressed with the S Pen, which is extremely sharp in capturing tiny handwriting details that would require a magnifying glass to examine if they were written on paper,” shared Sulianah. The multi-screen functionality of the tablet also greatly streamlines her analysis process, as annotations and note-taking can be done concurrently and housed within the same device, with minimal disruption to workflow. In addition, graphotherapy consultations are made more effective with live S Pen demonstrations via video call, as compared to static image references in the past.

Bees in Need

▲ Xavier Tan

Drizzled on pancakes or stirred into tea, honey has a way of making every sweet treat a little more delectable. For most, however, the first thought that comes to mind upon seeing a beehive is to call for pest control. This is why Bee Rescuer Xavier Tan hopes to shift the conversation away from bee extermination and instead towards humane methods of bee removal.

An animal lover from a young age, Tan grew to understand the importance of bees as a keystone species, without which the ecosystem would drastically change for the worse. He thus went on to establish a bee rescue organization with the mission of saving the bees through conservation and educational efforts. On top of bee relocation to their gardens, the group is actively involved in raising awareness of beekeeping practices as well as methods of peaceful co-existence.

A powerful all-in-one device with a 12.4” Super AMOLED screen, the Tab S8+ is a device Tan never finds himself without when out on bee rescue missions. Before, during and after shots of these missions are captured with the tablet’s powerful camera and then transformed into informative video content using the tablet’s in-built video-editing functions. “The large display size of the tablet allows me to share my content clearly and effectively with clients and visitors,” shared Tan.

Let’s Talk… to Your Pets

▲ Ezekiel Ong

Have you ever wished you knew exactly what was going on in the head of your furry friend? For Ezekiel Ong, this tacit and intimate understanding of animals forms the basis of his work at his animal communications company, where he receives, interprets and relays information from pets to their owners.

His first foray into the field of animal communication was driven by the need to bid a final farewell to his beloved pet that passed on. Today, Ong strives to help others better understand their pets by acting as a bridge between the two. His work as an Animal Communicator includes helping owners find out more about their pets’ behaviour and well-being, getting in touch with pets who have passed on and conducting animal communication workshops.

The Tab S8 greatly optimizes Ong’s pet consultation process through the computerization of handwritten and typewritten notes enabled by its S Pen and magnetically attached keyboard respectively. Video calls with overseas clients also go off without a hitch thanks to the tablet’s powerful processor and stunning video and audio quality. “The tablet also allows me to carry notes and course materials around with ease, and it features a long battery life that makes lessons very efficient,” shared Ong.

Do what you love, and you’ll never work a day in your life. Though the adage rings true, pursuing the path less travelled is equal parts exciting and daunting, and requires a tenacity and strength of will exemplified by Sulianah, Tan and Ong. If you’re looking to turn your passion into a profession, why not unlock your fullest potential with the Galaxy Tab S8?

With the ever-growing popularity and accessibility of social video platforms, today, anyone can become a creator. To grow their platforms, new creators are choosing professional-grade editing programs and hardware to produce exciting content and increase subscribers. As a result, the demand for high-quality monitors is skyrocketing.

According to Markets & Research, the global Professional Monitors market size was estimated to be worth $104.86 million in 2021 and is forecasted to be $149.21 million by 2028.

If you’re looking to break into content creation, use the following checklist when picking your next monitor.

# Want To Be a Content Creator? Here Is How To Pick The Perfect Monitor

# Not Familiar With The Terminology Yet? This Guide Will Help You

Looking to choose a new monitor for content creation? Don’t let unfamiliar jargon put you off. Let’s take a deep dive into the world of monitors.

1. DCI-P3: Reproducing accurate colors from shot to screen

DCI-P3, the triangle highlighted on the colorful diagram, constitutes a range of colors that can be presented on a given display, such as a monitor. Simply put, they use figures to indicate the extent of a display’s color handling capabilities. This is why it is called a color gamut, because gamut means a full scope or range of something.

Color standards vary by institutes depending on the purpose and criteria of the color gamut. Classic examples include DCI-P3, sRGB and Adobe RGB. The triangle refers to a percentage of the visible spectrum on a display based on each color standard.

To find the best monitor for video content creation, you need to check a monitor’s color gamut. It is essential to display your video as intended without color distortion, whether on a computer or mobile device. Make sure the monitor supports ‘DCI-P3’ if you often edit videos.

2. HDR: Selecting a monitor that provides incredible contrast and accentuates details

Customers are good at intuitively picking up on the quality of a display, so the ability to deliver life-like picture quality is just as crucial as accurate color reproduction.

HDR (High Dynamic Range) refers to a technology that delivers true-to-life pictures by delicately adjusting brightness. You can assess HDR performance based on VESA DisplayHDR ratings created by VESA. VESA Certified DisplayHDR guarantees a display’s quality, allowing you to enjoy the best HDR experience.

VESA assigns a number grade representing peak brightness on certified monitors. In other words, the larger the number, the wider the range of brightness a monitor can express.

As VESA Certified DisplayHDR guarantees a display’s quality, it is highly recommended that serious creators invest in a product that is DisplayHDR 400-verified, or higher. This will enable you to enjoy the best HDR experience possible.

3. Matte Display: Avoiding bright light without installing unnecessary accessories

Content creators can often be disrupted by glare or reflection on their monitors. It is crucial for creators to work on a screen that delivers consistency in all environments regardless of external lighting factors. Bright lights or changes in monitor angle can cause color distortions detrimental to overall content quality, which is why many editors now use monitor hoods while working.

However, installing a hood to prevent glare and reflection can undermine work productivity since it is difficult to adjust a monitor’s angle or height. ViewFinity S8 solves such inconveniences by adopting the Matte Display to minimize glare. Low Reflection Film, Samsung’s proprietary technology that reduces glare and reflection, helps you check content even under bright light regardless of angle. As such, ViewFinity S8 received the world’s first UL¹ Verification for Glare Free.

# Samsung ViewFinity S8, The Best Choice for Content Creators

¹ UL, LLC is a global safety certification company that determines standards for safety, security and sustainability.

Samsung Electronics, a world leader in advanced semiconductor technology, today introduced the 200MP ISOCELL HP3, the image sensor with the industry’s smallest 0.56-micrometer (μm)-pixels.

“Samsung has continuously led the image sensor market trend through its technology leadership in high resolution sensors with the smallest pixels,” said JoonSeo Yim, Executive Vice President of Sensor Business Team at Samsung Electronics. “With our latest and upgraded 0.56μm 200MP ISOCELL HP3, Samsung will push on to deliver epic resolutions beyond professional levels for smartphone camera users.”

Epic Resolution Beyond Pro Levels

Since its first 108MP image sensor roll-out in 2019, Samsung has been leading the trend of next-generation, ultra-high-resolution camera development. Through the steady launch of new image sensors and advancements in performance, the company is once again forging ahead with the 0.56μm 200MP ISOCELL HP3.

The ISOCELL HP3, with a 12 percent smaller pixel size than the predecessor’s 0.64μm, packs 200 million pixels in a 1/1.4” optical format, which is the diameter of the area that is captured through the camera lens. This means that the ISOCELL HP3 can enable an approximately 20 percent reduction in camera module surface area, allowing smartphone manufacturers to keep their premium devices slim.

The ISOCELL HP3 comes with a Super QPD auto-focusing solution, meaning that all of the sensor’s pixels are equipped with auto-focusing capabilities. In addition, Super QPD uses a single lens over four-adjacent pixels to detect the phase differences in both horizontal and vertical directions. This paves way for a more accurate and quicker auto focusing for smartphone camera users.

The sensor also allows users to take videos in 8K at 30 frames-per-second (fps) or 4K at 120fps, with minimal loss in the field of view when taking 8K videos. Combined with the Super QPD solution, users can take movie-like cinematic footage with their mobile devices.

Ultimate Low Light Experience Through ‘Tetra²pixel’

The ISOCELL HP3 also provides an ultimate low-light experience, with the Tetra²pixel technology that combines four pixels into one to transform the 0.56μm 200MP sensor into a 1.12μm 50MP sensor, or a 12.5MP sensor with 2.24μm-pixels by combining 16 pixels into one. The technology enables the sensor to simulate a large-sized pixel sensor to take brighter and more vibrant shots even in dimmed environments, like in-doors or during nighttime.

To maximize the dynamic range of the mobile image sensor, the ISOCELL HP3 adopts an improved Smart-ISO Pro feature. The technology merges image information made from the two conversion gains of Low and High ISO mode to create HDR images. The upgraded version of the technology comes with a triple ISO mode — Low, Mid and High — that further widens the sensor’s dynamic range. In addition, the improved Smart-ISO Pro enables the sensor to express images in over 4 trillion colors (14-bit color depth), 64 times more colors than the predecessor’s 68 billion (12-bit). Furthermore, by supporting staggered HDR along with Smart-ISO Pro, the ISOCELL HP3 can switch between the two solutions depending on the filming environment to produce high-quality HDR images.

Samples of the Samsung ISOCELL HP3 are currently available, and mass production is set to begin this year.

Samsung Electronics today debuted Make STRANGER Nights Epic, a short film that leverages the advanced Nightography camera features of the Galaxy S22 Ultra to pay homage to the popular Netflix series Stranger Things. The video is part of Samsung’s ongoing partnership with Netflix and is available to view now on Samsung’s social channels, arriving just as season four of Stranger Things dropped on the streaming platform.

In the short film, the Stranger Things-inspired theme serves as a fitting backdrop to showcase the Galaxy S22 Ultra’s powerful Nightography capabilities. In season four of Stranger Things, nighttime opens up a portal to an extraordinary world — and the S22 Ultra is used to recreate that distinct style and tell a cinematic story demonstrating how Galaxy technology has the power to capture what would otherwise go unseen in the dark.

Making Nighttime Epic

In Make STRANGER Nights Epic, a young girl puts her Samsung Galaxy S22 Ultra in her back pocket while riding her bike to a Stranger Things 4 watch party at her friend’s house. During her journey, her video inadvertently turns on, capturing footage of what’s lurking behind her in The Upside Down. All of the vertical phone footage scenes were filmed with the Samsung Galaxy S22 Ultra.¹

The short film also makes the most of the Galaxy S22 Ultra’s powerful Nightography camera features, which include a 108MP main camera and a massive 2.4μm pixel sensor powered by advanced artificial intelligence (AI) that allow it to capture more light and data for brighter, crisper video footage, day and night.

Creating a Galaxy of Extraordinary Content

Samsung and Netflix have a longstanding partnership and have collaborated on Bespoke campaigns featuring several of the streaming platform’s most popular series. In January, they launched an integrated campaign to help kick off the second season of Emily in Paris, including letting fans “flip the script” and become the lead character in their own animated poster via Samsung Galaxy Z Flip 5G.

Samsung and Netflix also teamed up to create a Bridgerton short film for the unveiling of the Galaxy S22 series at Unpacked in February. In the three-minute skit, innovators try to gain the attention of Bridgerton’s Queen Charlotte. Inventor Lord Tristar succeeds when he showcases his visionary creation — massive Neoclassical paintings of the Galaxy S22 and S22+, ready in 209 years.

Samsung and Netflix will continue to work together to create compelling, high-quality content that people love.

Following the May release of Stranger Things 4 volume one, Samsung’s debut of Make STRANGER Nights Epic comes a day after Netflix released the official trailer for volume two, which will drop on July 1. To watch the Samsung and Netflix short film, Make STRANGER Nights Epic, visit Samsung’s YouTube channel.

About Netflix, Inc.

Netflix is the world’s leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

¹ Captured with Galaxy S22 Ultra. The quality of the footage captured may vary by environmental conditions. Back-pocket filming and Stranger Things creatures were added in post-production for illustrative purposes.

With the ambition of ‘the value of infinite viewing experience’, ViewFinity, Samsung’s high resolution monitor lineup will allow creative professionals including designers and content creators to improve their work productivity.

ViewFinity S8 (Model: S80PB), a new monitor specialized for creative professionals delivers accurate colors as intended with a wide color gamut up to 98% of DCI-P3 and UHD resolution. Matte Display is applied on the top of the panel, reducing light reflection. This allows you to create content with vibrant color reproduction and brightness and prevent any distortions. Furthermore, ViewFinity features ergonomic design to offer more comfortable user experience during extended use.

With innovation in technology and performance, Samsung ViewFinity, as a new benchmark of high resolution monitors for creators, will provide a comfortable user experience and productive working environment. You can check out the infographic below to learn more about ViewFinity S8’s exciting features.

Samsung Electronics today announced the global launch of ViewFinity S8 (Model Name: S80PB), a high resolution monitor specialized for creative professionals including content creators, graphic designers and more. ViewFinity, a portmanteau of “View” and “Infinity” is the new name for Samsung’s high resolution monitor lineup, meaning ‘The Value of Infinite Viewing Experience’, and showcases Samsung’s ambition to establish a new benchmark for high resolution monitors.

“ViewFinity is the summation of Samsung’s goal to deliver the most precise and functional monitors to businesses who require pinpoint accuracy and consistency throughout their work,” said Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics. “We are proud to offer this monitor to designers, artists and professionals who will use our technology to create new ideas and experiences that realize their full potential.”

The Samsung ViewFinity S8 is available in 32” and 27” models to give high performance in the most popular screen sizes. Pro-grade UHD resolution is combined with a wide color gamut up to 98% of DCI-P3 and Video Electronics Standards Association (VESA) DisplayHDR 600¹ for more range, accuracy and nuance. Professional factory calibration ensures up to one billion colors are projected in crystal clarity on the IPS panel, which creates vibrant color reproduction and contrast while working on the most complex visual and design projects.

Moreover, Samsung ViewFinity S8 received the ‘PANTONE Validated’² recognition in display from PANTONE³ — meaning the models authentically reproduce more than 2,000 colors as well as the newly added 110 skin tone shades which can be found in the PANTONE SkinTone Guide.

As the world’s first UL⁴ verified Glare Free monitor, Matte Display is applied on the top of the panel, reducing light reflection even when not using a monitor hood to provide a distraction-free working environment. This is enhanced by the wide viewing angle allowing users to see images clearly from any angle. Plus, ViewFinity S8 earned the CES 2022 Innovation Award Honoree in the Computer Peripherals & Accessories category in recognition of Samsung’s ongoing efforts to deliver considerable benefits to its customers.

Samsung has developed and applied a new material, made with repurposed ocean-bound plastics, to the ViewFinity S8 to reduce marine waste and minimize the environmental footprint while using more recycled plastics to produce its display products than it did in 2021. Samsung’s Eco Savings Plus technology also reduces pixel brightness in sections of an image with black pixels for up to a 10% reduction in power consumption. In fact, ViewFinity S8 is TCO Certified⁵ for its product design based on specific social and environmental responsibility requirements, as its product lifecycle also contributes to the circular economy.

The ViewFinity S8 offers increased functionality to create efficient workflows. It can be used as an all-in-one dock for desktops or laptops for simplified workstations at home or the office. Also, users can connect the monitor with a single USB Type-C cable enables display signals, 10Gbps data transfers, fast internet speeds via an Ethernet⁶ connection and fast charging with up to 90W power. The VESA-compatible design maximizes space efficiency, allowing users to adjust, tilt, swivel and pivot the monitor into the perfect ergonomic position. Furthermore, the ViewFinity S8 offers certification from TÜV Rheinland for Intelligent Eye Care, Adaptive Picture for optimized quality in any viewing environment, Eye Saver Mode and Flicker Free technology.

The ViewFinity monitors include the newly released models and nine other products with QHD or higher resolution — 2022 models (S80PB, S61B) and 2021 models (S95UA, S80UA, S80A, S70A, S65UA, S60UA, S60A).

Samsung’s new high resolution monitor, ViewFinity S8, will be available globally from the end of June, with launch schedules varying by region.

For more information, including local market availability, please visit: Samsung ViewFinity.

Specifications

Model		S80PB
Display	Screen Size	32”, 27’’
	Resolution	3,840 x 2,160 (UHD)
	Panel type	IPS
	Color Gamut (DCI Coverage)	DCI-P3 98%
	HDR	32’’ – HDR600, 27’’ – HDR400
	Peak Brightness (Typical)	32’’ – 600 cd/㎡, 27’’ – 400 cd/㎡
	Response Time	5ms (GtG)
	Contrast Ratio	1,000:1 (Typ.)
	Viewing Angle	178° (Horizontal) / 178° (Vertical)
	Color Support (16.7M/1B)	Max 1.07B
Features	Intelligent Eye care	Adaptive Picture / Eye Saver Mode / Flicker Free
	Picture-In-Picture	Yes
	Picture-By-Picture	Yes
	Stand Type	HAS (Height Adjustable Stand)
	Tilt / Swivel / Pivot	Yes
	Wall Mount	100×100
Interface	Connectivity	1 Display Port / 1 HDMI / 1 USB-C / USB Hub 3.0 (3 Dn) *USB-C Charging Power: Max 90W
	Ethernet(LAN)	1 EA
Recognitions	UL-verified Glare Free	Yes
	PANTONE-validated	Yes (PANTONE Validated, PANTONE SkinTone Validated)
	TUV-certified	Yes (GS / Low Blue Light / Flicker free)
	TCO 9.0-certified	Yes
	EPEAT-certified	Yes
	Energy Star-certified	Yes

¹ VESA Display HDR 600 available on the 32-inch version. 27-inch model supports VESA Display HDR 400.
² PANTONE Validated and PANTONE SkinTone Validated.
³ PANTONE is the global authority on color and creator of the PANTONE Matching System (PMS) and PANTONE SkinTone colors.
⁴ UL, LLC is a global safety certification company operating the standards for safety, security, sustainability.
⁵ TCO Certified, generation 9. TCO Certified is a global sustainability certification for IT products, available for computers, mobile devices, display products and data center products. Criteria cover both social and environmental sustainability and enable circular solutions. Compliance with criteria is independently verified. TCO Certified is a third-party certification in accordance with ISO 14024.
⁶ Requires ViewFinity to be plugged into internet modem via a LAN cable. Internet speeds vary by provider and region.

Environmentalist and Tongan athlete Pita Taufatofua won the hearts of fans worldwide after his memorable appearance at the 2018 Pyeongchang Winter Olympics.

When a historic volcanic eruption devastated his home and sent shockwaves around the world, the Tongan native took to social media with a powerful message to help people in need.

Read more on how Team Samsung Galaxy member Pita Taufatofua raised awareness of the environment to prove how even small actions can have a big impact on saving the planet.

#TongaStrong

In January of this year, a massive volcanic eruption and tsunami in Tonga caused catastrophic damage to the country.

In order to recover, Tonga needed immediate assistance. He started buying tools and posting on social media to raise awareness of the crisis in his beloved home, using technology to make his voice heard worldwide.

From Athlete to Environmentalist: Small Waves Make Big Waves

Since Tonga is slowly sinking, Pita was inspired to use his platform to speak more openly about environmental concerns. As this planet is our only home, Pita believes that we must all do our part to protect it.

“We don’t have to do things perfectly. We can start with the little things, like cleaning a beach,” said Pita. “Small things will have a big impact on saving Tonga and changing the planet.”

To learn more about how Pita Taufatofua is protecting Tonga and the Earth, take a look at the ‘Voices of Galaxy’ video below.

​

Samsung Electronics today announced the launch of Samsung Wallet,¹ a new platform that enables Galaxy users to organize digital keys, boarding passes, identification cards and more, in one, easy-to-use and secure mobile application. Samsung Wallet is protected by defense-grade security from Samsung Knox and takes advantage of an open Galaxy ecosystem by integrating with Samsung Blockchain Wallet to easily monitor cryptocurrencies and SmartThings to unlock doors.

“Samsung Wallet is bringing a new level of everyday convenience to mobile devices with a totally safe and secure environment for storing digital keys, cards and more,” said Jeanie Han, EVP and Head of Digital Life, MX Business at Samsung Electronics. “As part of our ongoing commitment to open ecosystems, we will continue to expand on the capabilities of Samsung Wallet by working closely with our trusted partners and developers.”

More Than a Payment Service

Samsung Wallet gives users a refined interface and one-swipe access to their payment cards, loyalty and membership cards and more.² Samsung Wallet also incorporates the functionality of Samsung Pass which securely stores passwords and enables users to quickly and easily log into apps and services.³ It even helps users quickly monitor their digital asset portfolio by checking the value of their cryptocurrencies across various exchanges⁴ in one place. Later this year, Samsung Wallet will also begin to support official IDs, such as mobile driver’s licences and student IDs.⁵

Convenient Access to Home and Transportation

With the integration of SmartThings and Samsung’s partnerships with well-known home security companies,⁶ users can easily add digital home keys to conveniently lock and unlock their doors with a Galaxy device. Samsung Wallet also supports for digital automobile keys on select BMW, Genesis and Hyundai models⁷ which let users lock and unlock cars, start engines and more. And Samsung’s partnership with Korean Air allows Korean Air boarding passes⁸ to be stored in Samsung Wallet for easy access, making it simple and convenient to board a flight.

As Secure as It Is Simple, Protected by Samsung Knox

Samsung Wallet is protected by a defense-grade security platform, Samsung Knox. Protections include fingerprint recognition and encryption which help safeguard users’ sensitive data, so only the device owners can access their important information. Along with Samsung Knox, certain key sensitive items in Samsung Wallet are stored in an isolated environment — the embedded Secure Element, which also helps protect against digital and physical hacking.

Availability

Galaxy users in six markets⁹ — France, Germany, Italy, Spain, the UK and the US, can simply open Samsung Pay or Samsung Pass app from their eligible Galaxy devices¹⁰ and follow prompt to update and migrate to Samsung Wallet, or visit the Galaxy Store to learn more.

¹ Availability and launching of specific features may vary by market and user’s device model and are subject to change.
² Available on select cards and programs; details of the services may vary by market and are subject to change.
³ Available on select apps and services; details of the features may vary by market.
⁴ Available on select exchanges; details of the services may vary by market and are subject to change.
⁵ Available on select types of identifications, institutions and schools; details of the services may vary by market and are subject to change.
⁶ Available on select smart door locks and markets. For a list of global partners, please visit https://www.smartthings.com/products-list.
⁷ Digital Automobile Key services available on select markets and device models; currently functional with select car models, including BMW 1,2,3,4,5,6,8 Series, X5, X5 M, X6, X6 M, X7, Z4, iX3, iX and i4 models manufactured after July 2020; Genesis GV60 models launched after September 2021 and G90 models launched after December 2021; Hyundai Palisade models launched after May 2022. Exact features may vary by car maker and/or model.
⁸ Available on select Korean Air flights; details of the services may vary by market and are subject to change.
⁹ Software updates currently scheduled to launch on June 16, 2022 for France, Italy, Spain, the UK and the US and on June 17, 2022 for Germany. Exact timing and availability of the updates may vary by user and market.
¹⁰ Requires Samsung Pay-enabled Galaxy phones running Android 9 Pie or later. Some elements require an eSE-enabled device. For the full list of compatible devices, please visit www.samsung.com.

Samsung Research’s¹ R&D centers around the world will present a total of 20 thesis papers at the Computer Vision and Pattern Recognition (CVPR) conference this year.

CVPR is a world-renowned international Artificial Intelligence (AI) conference co-hosted by the Institute of Electrical and Electronics Engineers (IEEE) and the Computer Vision Foundation (CVF) which has been running since 1983. CVPR is widely considered to be one of the three most significant international conferences in the field of computer vision, alongside the International Conference on Computer Vision (ICCV) and the European Conference on Computer Vision (ECCV). CVPR 2022 will be held as a hybrid event, both in-person and online, from June 19 to 24 in New Orleans, Louisiana, U.S..

Of the thesis papers submitted by Samsung Research, two papers submitted by its Toronto AI Center were selected for oral presentations. Opportunities to give oral presentations at CVPR 2022 are extended to the top 4-5% of the total number of papers submitted. For Samsung’s Toronto AI Center, this is the second time in two years they have earned such a chance, as they were also selected for oral presentation in 2020.

The first of these two oral presentations from the Toronto AI Center will focus on their paper “P³IV: Probabilistic Procedure Planning from Instructional Videos with Weak Supervision”, a study done on how to build next-level AI systems capable of analyzing and mimicking human behavior. Procedure planning is gaining attention in the field, as it could lead to technologies capable of assisting humans in solving goal-directed problems, such as cooking food or installing and repairing devices.

The research team’s approach undercuts the previous requirement of costly data annotations that the start and end times of each intermediate instructional step were labeled with. Instead, the new approach allows AI to learn from natural language instructions, sourced from the internet for example, and predict the intermediate steps. Additionally, the model is enhanced with a probabilistic generative module to handle the uncertainty inherent to procedural planning.

▲ A section from the presentation for “P³IV: Probabilistic Procedure Planning from Instructional Videos with Weak Supervision” by the Toronto AI Center

The second oral presentation to be given by the Toronto AI Center is a study on “Day-to-Night Image Synthesis for Training Nighttime Neural ISPs”. This study is focused on how to synthesize the nighttime image data needed to train Night Mode using neural Image Signal Processors (ISPs) on smartphone cameras. This technology converts clear daytime images — which are much easier to capture than nighttime images — into nighttime image pairs, a strategy that demonstrates performance on par with training on real data captured at night.

▲ A visual from “Day-to-Night Image Synthesis for Training Nighttime Neural ISPs” by the Toronto AI Center

Innovative Approaches Spanning Samsung Research’s Global AI Centers

As well as the two thesis papers submitted by the Toronto AI Center, other global Samsung AI centers — such as the Moscow AI Center, the Cambridge AI Center and the New York AI Center — have also attracted academic attention in anticipation of the conference.

Two papers submitted by the Moscow AI Center were accepted into the conference. The first is a study on what is currently the world’s most competitive Single-View Depth Estimation (SVDE). This study on depth estimation — a research area that concerns many forms of image manipulation, generation and analysis — has gained attention due to its high accuracy. Unlike its predecessors which require resource-intensive post-processing, the proposed GP2 (General-Purpose and Geometry-Preserving) SVDE approach demonstrates outstanding capabilities without the need for this post-processing.

The second paper, “Stereo Magnification with Multi-Layer Images”, is a study of a novel method of 3D photo synthesis. Unlike existing methods of 3D photo synthesis, which necessitate high-capacity memory and processing abilities, the method championed in this paper can be applied to mobile devices as well, thanks to a drastically increased memory efficiency which has not caused accuracy or processing effectiveness to suffer.

The Cambridge AI Center’s paper on “Gaussian Process Modeling of Approximate Inference Errors for Variational Autoencoders” achieves state-of-the-art performance by proposing a novel Gaussian Process (GP) modeling method. This enables test time inference using a single feed forward pass in Variational Autoencoder (VAE).

They also introduced the paper titled “Pushing the Limits of Simple Pipelines for Few-Shot Learning: External Data and Fine-Tuning Make a Difference”. In this paper, the research team proposes a novel neural network based on innovative transformer architecture for the few-shot learning which is a representative method for dealing with situations where data has scarce labelling.

These achievements, among many others, help emphasize Samsung Research’s position in the world of AI research and in the field of computer vision. Other papers that were accepted for CVPR 2022 include works submitted by Samsung Research’s Platform Team and Samsung R&D Institute India’s Virtual Intelligence Team.

Samsung Research operates AI centers in seven different regions; Korea (Seoul), the U.S. (Silicon Valley and New York), Canada (Toronto and Montreal), the U.K. (Cambridge) and Russia (Moscow). Going forward, Samsung will continue to conduct advanced research and actively push innovation in the AI field.

¹ Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.

From the classroom to the boardroom, staying connected is key to getting things done. With work-from-anywhere culture opening up new possibilities in productivity, the video call has taken center stage, empowering us to meet, connect and give our best from wherever we need to be.

These changing lifestyles make having a laptop with user-friendly video call features more important than ever. Samsung Electronics’ Galaxy Book2 Pro series helps you bring your best to every video call, with Bi-directional AI Noise Canceling for clearer sound, Studio Mode features to clean up your look and a flattering 1080p camera.

Make Yourself Heard

Clarity is key in a video call. You want to get your point across clearly while also hearing everything your colleagues or classmates have to say. Galaxy Book2 Pro series takes care of that with innovative Bi-directional AI Noise Canceling. This feature is able to detect your voice and separate it from other sounds, giving your words a boost in clarity while blocking out noise, like chatter from the café you’re working in or children playing loudly in the next room — so you can have productive meetings without interruptions or the need to constantly repeat yourself.

But Bi-directional AI Noise Canceling on the Galaxy Book2 Pro series is not just a one-way process. It also works when other people speak, bringing their voice front-and-center so you can catch every word, while blocking out background noise from their barking dog or noisy vacuum. With spatial audio from Dolby Atmos, a new Max 5W smart amp and AKG sound technology you can make meetings, classes and client calls sound great no matter what room you’re in.

Look Your Best With Studio Mode

Whether your supervisor is calling unexpectedly or you woke up late for a conference call, you can get yourself broadcast-ready and looking fresh with Studio Mode. This new mode helps you stay in focus, stay in frame and look your best for any meeting.

Studio Mode features put you in focus and soften your background to make your calls instantly more professional. Face Effects offers real-time softening while visual distractions can be removed using Background Effects, so your audience stays concentrated on you.

If you’re the type that likes to move while they talk, Auto Framing on the Galaxy Book2 Pro series tracks and frames your face to keep you in the sweet spot for your audience, while cutting off unnecessary background and empty space — because your audience wants to see you, not your kitchenette.

Using Studio Mode features is always easy, since they’re automatically activated whenever you use the camera. Just click on the name of a feature and select which effects you need for your call, and you’re ready for a face to face with anyone.

Rewatch Anything With Screen Recorder

Things can come up during meetings, especially while you’re working from home. You’re not always guaranteed to catch every second, and even if you do, it’s impossible to remember every single detail from long lectures or important calls.

With Screen Recorder on the Galaxy Book2 Pro series, you can record entire meetings with a click — both video and audio — taking the pressure off you to be 100 percent focused 100 percent of the time. You can easily save a version of your whole call to watch again later, so you never miss an important update from work, and you can study that obscure quote your professor wrote down on the board as many times as you like.

Simply turn on Screen Recorder before a call or class, or while you browse or work, and it will record every mouse move on your screen and every word that’s shared, so you can save it all for brushing up on later.

With video calls playing such an increasingly important role in our lives, having a laptop with easy-to-use video features can mean the difference between leveling up, or missing opportunities. Samsung’s Galaxy Book2 Pro series offers a 1080p camera, Studio Mode video features and enhanced audio to help you come across clearly and make an impression on every call.

Since its formation, one of the core principles behind Samsung Electronics’ Bespoke has been enriching lives through creative designs. To that end, Samsung has been collaborating with designers and artists and encouraging user participation through worldwide design competitions. Now, with Samsung’s latest design experiences, Bespoke is taking customization to the next level providing consumers the freedom to create designs that truly reflect their personality.

Read on to learn more about the design journey of Bespoke and how, through creative collaboration, the lineup has become a medium of self-expression for both artists and consumers.

Global by Design

Creative inspiration comes in many forms. As a part of the ongoing exploration to discover new design ideas, Samsung has been taking cues from artists around the world. Starting in Korea in 2019, Samsung collaborated with famed designers, such as furniture designer Seungji Mun, interior designer Hasuk Jang and space and strategy designers Jong Kim and Teo Yang. Together, these visionaries led the original design campaign highlighting Bespoke appliances’ adaptable and customizable features.

▲ [Mun Seungji / Funiture Designer]

From there, the inspiration for Bespoke design ventured outside Korea. In 2021, French illustrator Thibaud Hérem and American artist Andy Rementer introduced European architecture and pop art to Bespoke refrigerator designs, both of which are available globally today. Furthermore, earlier this year, Alex Proba, founder of Brooklyn and Portland-based design studio StudioPROBA, created her own limited-edition Bespoke refrigerator panels. Proba used colors and shapes found in nature to express joy through her panel designs — Proba’s panels are also available for consumers to enjoy. Through collaborations such as these, artists have been lending a hand in evolving the Bespoke design language by infusing their own artistic styles.

▲ [Limited-edition panel art – Alex Proba]

Global inspiration for design also came in the form of cultural representation. In the United States, Samsung introduced panel designs for the 4-Door Flex refrigerator based on the stars and stripes of the American flag in celebration of the nation’s Independence Day on the July 4.

Across the pond, even the Queen of England was cited as a source of inspiration. In May, Samsung released limited edition panels with the Union Jack flag designs for Bespoke users in the U.K. in celebration of her majesty Queen Elizabeth II’s Platinum Jubilee.

▲ [Bespoke Jubilee Collection in the U.K.]

Made by Consumers, for Consumers

A key aspect of expanding the Bespoke design ethos has been listening to consumers. For instance, Samsung launched a worldwide design contest, providing consumers with Bespoke refrigerator panels as a blank canvas for self-expression.

The contests started in Korea with #BESPOKE Rendezvous in 2019. Samsung took to the trendy streets of Hongdae, Seoul with a 3-day pop-up event to launch the design contest, joined by celebrities and performers. Attendees got to see first-hand the modularity of the Bespoke refrigerators in various configurations and were encouraged to create their own designs in exploring the freedom of design. Also in attendance at the event, world-famous graffiti artist Artime Joe of street art team Stick Up Kids performed a live drawing on refrigerator panels.

With more than a thousand design entries covering everything from scenes from Korea’s history to modern abstract art, the contest concluded with the top three winners being announced at the #ProjectPRISM lifestyle showroom at the Samsung Digital Plaza Gangnam location. Later the winners were also invited to showcase their work to designers from around the world at the Milan Furniture Fair.

The contests also made their mark in September 2021, with contests held in Singapore and globally from the U.K., followed by Vietnam in December. Following those, Samsung also launched a design contest in the U.A.E. earlier this year.

In Singapore, Samsung commissioned local artists Candice Phang, Michael Mindflyer, Tan Zi Xi as well as furniture retailer Commune and interior design firm Rooot Studio to create panel designs as inspiration ahead of the #BespokeDesignedByYou contest. After displaying their works, the three artists – Phang, Mindflyer and Xi – also participated as judges in the contest, where they selected a grand prize winner.

▲ [#BespokeDesignedByYou: ST Leng, Raymond Kong]

In September, Samsung with Wallpaper* magazine in the U.K. hosted a global design contest, drawing in 1,581 submissions. The top 50 designs were selected by a panel of judges consisting of Samsung executives, Wallpaper*’s editor-in-chief as well as local artists. From there, the entries were narrowed down to a hopeful 15 through a popular vote from consumers. The winning designs were displayed at the Samsung K.X. space in London throughout 2021.

▲ [Bespoke Design Challenge: “Lost Landscape” by Rita Louis, “Foodie” by Weronika Slifierz, “Nestled” by Ioana Sabau]

Samsung, in Vietnam, launched the Bespoke Be You design competition working with the Vietnam Design Association (VDAS) and a community of design students. Participants were pushed to the limits of their creativity and tasked to create kitchen spaces showcasing the endless design possibilities of Bespoke. Ten design experts and professors from the fields of interior design and architecture as well as representatives of organizations, international design associations and media agencies served as judges for this competition.

▲ [Bespoke Be You : “An house” by Bùi Ngọc Sơn]

In the U.A.E., Samsung presented the #InspireByTheNation contest, which celebrated the nation and its uniqueness with panel designs that reflected important cultural identifiers such as landscapes, foods and architecture. Local food and lifestyle influencers Jacob Abrian and Nisrine EL Lababidi, as well as renowned Chef Alexandros Sperxos, participated as expert judges selecting the top three winners for the event.

At its core, Bespoke has developed as a brand identity capable of transcending geographies and cultures. Thanks to sourcing design inspiration from artists worldwide, Bespoke has become a reflection of the diversity and creativity of its consumer base.

Beyond the Possibility of Home Décor

In addition to design, the role of technology is also pushed to the limits with Bespoke. In 2021, Samsung introduced the Bespoke Creator AI color recommendation service in Korea, which helps make appliance design more accessible through the use of A.I. technology. The A.I. analyzes photos consumers upload of their homes to develop color recommendations that fit best in their environment.

▲ [AI Recommendation]

Bringing True Bespoke Customization

Building on the success of the collaborations and competitions, Samsung launched MyBespoke offering North American users a chance to express their individualism by designing their own Bespoke refrigerator panels from start to finish.

To start things off, three influencers took part in designing panels on the Bespoke French Door refrigerator. Later this year, MyBespoke will be opened to the North American public, marking the first time users will have the opportunity to create truly one-of-a-kind panels for Bespoke refrigerators.

By taking cues from artists, using advanced technology and launching a customizable design experience, Samsung hopes to transform traditional home appliances into statement pieces. Samsung constantly innovates to offer consumer appliances that make home life more personal and convenient. Read more about Bespoke appliances and their inspiring designs at Samsung.com.

It’s not too late — visitors at EuroCucina 2022 in Milan, Italy, can still explore Samsung Electronics’ wide range of eco-conscious appliances in its Bespoke Home booth, available from June 7 to June 12.

Samsung unveiled Bespoke Home products in various striking colors and creative designs and also debuted SmartThings Home Life, so visitors could experience firsthand how their daily routines could be streamlined through the power of connectivity.

Acting as a hub for six major home services, the all-new SmartThings Home Life provides a more purposeful and convenient life at home, allowing users to focus less on their daily tasks and more on the moments that matter most.

On top of trying out SmartThings Home Life and Samsung’s innovative lineup of Infinite appliances, visitors could also experience a cooking class led by a world-class chef.

Check out the event highlights and lively attractions from the Bespoke Home booth at EuroCucina 2022 below.

In response to the growing climate crisis faced by the entire world, the international community is embarking on initiatives to help preserve the environment. Samsung Electronics considers sustainability to be a key business priority, and accordingly, builds eco-conscious efforts into every aspect of its products’ lifecycles across all the various business areas in which it operates.

Following on from the previous iteration in the series for this year’s World Environment Day introducing the efforts being made across Samsung Electronics to reduce carbon emissions as told by the company’s employees themselves, Samsung Newsroom heard from the Device Solutions (DS) Division.

Take a look at the card news below to learn more about the DS employees’ efforts towards creating products with a reduced carbon footprint, as well as some of the industry recognition the Division has received in light of the sustainable actions taken so far.

ESG — or environmental, social and corporate governance — is much more than a buzzword at Samsung Electronics, and we believe that having a positive impact on the planet starts with our employees. That’s why we’re highlighting Samsung workers around the world who are leading the way in cultivating a culture of sustainability and social responsibility. We’re breaking down the ins and outs of ESG throughout Samsung and answering your questions on how we’re building a better tomorrow for all.

No matter what country you live in, if something happens to our world, it affects everyone and everything living on Earth. That’s why it’s so important to take care of our planet — we only get one.

At Samsung Electronics, we want to lead by example and create a company culture that is not only dedicated to pushing the boundaries of technology, but also to preserving our planet.

At a time when the climate crisis is top of mind, environmental, social and corporate governance (ESG) is especially relevant to Samsung’s sustainability goals. Samsung is dedicated to numerous projects making our world a greener place, such as repurposing discarded fishing nets for use in Galaxy devices.

Samsung Newsroom is kicking off a new series highlighting how Samsung employees worldwide are building a more sustainable future. Jenni Chun’s journey is the first of many to showcase how we’re building a better, brighter world through ESG.

# A Day in the Life of Jenni Chun

Meet Jenni Chun, the Head of Regulatory and Environmental Affairs at Samsung Electronics America (SEA). As part of Samsung America’s Quality Assurance Lab, located half an hour away from SEA’s North American Headquarters in Ridgefield Park, New Jersey, Jenni and her team take pride in activities that help tell Samsung’s sustainability story. So what is a day at Samsung like for Jenni?

“I get that question a lot, and I always tell people that no day ever repeats itself,” said Jenni. “My team and I manage such a wide range of topics, and the priorities may change in a moment, which is part of what makes this job so exciting.”

In her role, Jenni analyzes and connects each of Samsung’s products to different regulations and environmental issues, covering everything from air cleaners and dryers to tablets and packaging regulations. Whether her team is auditing, benchmarking or resolving issues related to standards and certifications, she oversees all environmental activities to make each day at Samsung more eco-conscious. No matter what she’s doing, however, Jenni usually collaborates with others to make her vision of sustainability a reality.

“I work closely with our research and development teams to ideate new projects or ideas that could become the next generation of technology while also ensuring a more sustainable future,” said Jenni. “We collaborate to influence at every level, as well as amplify all of our sustainability efforts to consumers.”

Her department has a wide reach — from working with the U.S. Public Affairs team to ensure that Samsung is well-represented in government and trade association communications, to product and brand teams to ideate how the company can reduce its environmental footprint, to Global CS Center’s work to make a global impact, Jenni works hard every day to see how the planet can benefit from Samsung’s vision for a brighter tomorrow.

# Living the Green Mindset

Whether she’s working for Samsung, volunteering for her community, or at home raising her child, Jenni wants to integrate sustainability into everything she does.

For Jenni, there is so much to learn and improve when looking at other countries’ public awareness and environmental practices. Of course, with a global company like Samsung, it is much easier to make an impact working with others than trying to do it alone.

“I’m grateful that my job can contribute to making an impact at a global scale with a company that genuinely cares for the environment,” said Jenni. “We have support from our leaders to make environmental sustainability a top priority.”

Jenni is someone who wants to bring her whole self to work, values and all. So what’s the best way to implement a green mindset at work? Jenni highlights the importance of leading and educating by example, especially when it comes to environmental sustainability.

“I always try to integrate environmental sustainability into conversations with my team because our colleagues are also our consumers,” said Jenni. “It is important to patiently explain, educate and build awareness.”

# The Gold Standard for Sustainability

When it comes to working at Samsung, Jenni is constantly looking to tell the next sustainability story that reduces the company’s environmental impact. According to Jenni, Samsung is a leader in innovation, not only within the technology of its products, but also in how the company practices sustainability. For instance, Jenni spoke highly of Samsung’s various ESG initiatives, like “Samsung Gives Week of Service,” where she was able to plant pollinator flowers with her son and help support the bees.

“I love that it’s a sustainability project where we’re able to speak to others and get the word out about sustainable topics,” said Jenni. “What better way is there to create ambassadors for environmental sustainability than by doing activities like this with our children?”

Beyond participating in internal company initiatives, Jenni has also been recognized for her award-winning work for the company. For instance, the U.S. Environmental Protection Agency (EPA) annually presents a Sustainability Materials Management (SMM) Award recognizing excellence in e-waste collection throughout the United States. Jenni has led the Samsung team to win this Gold-Tier award for the past eight consecutive years since the beginning, as Samsung collects and recycles an average of 100 million pounds of e-waste per year, an accumulation of over 1.1 billion pounds in the United States.

Over the years, Jenni and her team have also contributed to Samsung earning multiple U.S. Environmental Protection Agency’s (EPA) ENERGY STAR Emerging Technology Awards. She even worked with the EPA to set new criteria for refrigerators, using advanced adaptive compressors and induction cooktops to make them more energy efficient.

“In the long-term, we are looking for new ways that technology can positively impact our consumers and our planet,” said Jenni. “We wanted to be sure that consumers are benefitting from seamless Samsung technology, lowered costs and minimizing their environmental footprint with more sustainable options.”

# ESG From the Inside Out

For Jenni, sustainability is at the heart of her work at Samsung. So, Samsung Newsroom wanted to know how she spent World Environment Day, a holiday known for encouraging worldwide awareness and action to protect our environment.

For Jenni, she chose to spend time with her family, especially with her son, in the outdoors and appreciate nature up close. During the pandemic, she noticed that many people were spending more in the great outdoors. She, too, wanted to spend time enjoying the environment that her job and her free time focused on defending.

“I took my son to an aquarium, where he not only fell in love with ocean animals, but also learned about environmental issues,” said Jenni. “He discovered that plastic wastes are harmful to marine life, and since then, reducing plastic waste has become a big focus in our household.”

And not to worry — for readers at home, Jenni has her own eco-conscious tips for your everyday life. She recommends that we each change a product or behavior to reduce the use of plastic. This could include avoiding takeout with plastic containers, using reusable grocery bags or switching to hygiene goods made with environmentally friendly packaging.

“It can sometimes be uncomfortable to make a change, but making small, everyday changes can help make a big difference,” said Jenni. “I encourage everyone to make one change today, such as a behavior or product that would reduce your individual environmental footprint.”

In her personal life, Jenni certainly practices what she preaches, living an eco-conscious lifestyle both inside and outside of work. For instance, Jenni does a lot of career mentorship and speaks about sustainability practitioners at Columbia University. As a graduate from the university’s Sustainability Management Program, she has been invited to several career forums to discuss what a sustainability-focused job looks like, especially in the private sector and for large technologies companies, like Samsung.

# Our Planet, Our Future

On this renowned day for environmental action, it is important to remember that a healthy ecosystem can begin at our workplace. Now more than ever, companies must work to improve the quality of our lives, protect our ecosystem and preserve natural resources for future generations. Samsung is doing its part to become a socially responsible place to work by integrating environmental sustainability into every level of the business. We only have one planet Earth, and it’s up to us to care for it.

Jenni Chun is an excellent example of a woman using her passion for educating others on the importance of environmental sustainability to create a greener future for the next generation. From mentoring and providing career advice in her personal time to working with the U.S. Environmental Protection Agency to raise the standard to minimize electronic waste, Jenni is an advocate for positive environmental change.

Learn more about Samsung Electronics’ sustainability initiatives here, and stay tuned for more Samsung employees who are helping to save the planet, one workday at a time.

Samsung Electronics, the world’s leading TV manufacturer for 16 consecutive years, today announced that Xbox is joining Samsung Gaming Hub,¹ a new game streaming discovery platform available on 2022 Samsung Smart TVs including Neo QLED 8K, Neo QLED 4K, QLEDs² and 2022 Smart Monitor Series. Samsung Gaming Hub will become the world’s first Smart TV platform to include the Xbox app on Smart TVs. With this partnership, Samsung Gaming Hub users are now able to stream over 100 high quality games, through the Xbox app, including blockbuster titles like Halo Infinite and Forza Horizon 5. Moreover, they can play new games on day one of release from Xbox Game Studios and enjoy iconic franchises from Bethesda Softworks and more.

Powered by Tizen, Samsung Gaming Hub is a new game streaming discovery platform bridging hardware and software for a better player experience on 2022 Samsung Smart TVs, enabling gamers to instantly access the games they love from industry-leading content partners. In addition to the Xbox app offering hundreds of their favorite games via Xbox Game Pass, gamers can also look forward to an amazing gaming experience with minimized latency and amazing visual graphics thanks to advanced motion enhancements and game-play performance technology across Samsung’s 2022 Smart TV lineup and 2022 Smart Monitor Series.

“Xbox has been an integral partner for Samsung and shares in our vision and dedication to bring the ultimate game streaming experience to everywhere in the home,” said Won-Jin Lee, President and Head of the Service Business Team at Samsung Electronics. “We are excited to deepen our partnership with Xbox by adding the Xbox app to Samsung Gaming Hub, which now gives Samsung Smart TV users access to hundreds of Xbox Game Pass games. With the same ease that our customers watch live sports and stream movies on Samsung Neo QLEDs and QLEDs, they can now play their favorite games.”

“We’re on a quest to bring the joy and community of gaming to everyone on the planet, and bringing the Xbox app to smart TVs is another step in making our vision a reality,” said Phil Spencer, CEO of Microsoft Gaming. “That’s why we’re excited to partner with Samsung, a global leader in TVs, on bringing Xbox to more players. Working with Samsung has helped us provide more access to gaming and enabled us to welcome new players into our thriving community.”

Revealed at CES 2022, Samsung Gaming Hub includes partnerships with leading game streaming services such as NVIDIA GeForce NOW, Google Stadia and Utomik, and with today’s announcement becomes the only Smart TV platform to include the Xbox app. The Samsung Gaming Hub will be available in select regions around the globe on 2022 Samsung Smart TV models beginning June 30^th and beyond.

For more details, visit the Samsung Gaming Hub page.

¹ Availability of Gaming Hub may vary by region.
² 2022 Samsung Smart TV models above BU8000.

Part Three of this series focuses on Samsung Electronics’ 2022 vision for sustainability throughout every aspect of the product’s lifecycle. This includes from production and delivery to product use and disposal, as well as the company’s efforts to reduce greenhouse gas emissions and the energy usage of its products.

By offering durable, flexible and sustainable Bespoke products that come with extended component warranties, Samsung is empowering their users to enjoy their appliances for longer, as well as allowing them to practice sustainability in their everyday lives through the reduction of energy usage and costs.

Production and Delivery That Puts the Planet First

Due to the increasing importance of protecting the environment, Samsung incorporates sustainability right from the earliest stages of product manufacturing and production.

For example, thanks to efforts taken within Samsung’s factories, Bespoke users can rest assured that measures are being taken to reduce the production waste of their appliances. Samsung is striving to prevent soil contamination by minimizing waste materials, including glass fragments generated during production, and by also recycling liquid waste materials to create reusable fuels. Samsung’s Korean DA plant achieved an industrial waste recycling rate of 93% in 2019, which then increased to 98% in 2021, and Samsung will continue to increase the recycling rate going forward.

When it comes to the delivery stage of a Bespoke product’s lifecycle, Samsung is prioritizing the reduction of dependency on natural resources by expanding the use of eco-packaging. Users can repurpose this packaging across its lineup of products, including vacuum cleaners, air purifiers and more. The company is also reducing the use of printed manuals in its packaging and providing users instead with improved QR code usability for its manuals so that installing a Bespoke appliance is as eco-conscious as it is convenient.

▲ Online Manual with Integrated

Energy Innovations for More Sustainable Product Use

The eco-conscious Bespoke experience does not end with product delivery. Thanks to extensive efforts to enhance the energy efficiency of appliances to reduce energy usage as well as greenhouse gas emissions, Samsung’s users can rest assured that their product experiences are sustainable, too.

Bespoke refrigerators reduce energy consumption by 67%¹ and Bespoke washing machines by 53%² thanks to such innovative technologies as the Digital Invertor Compressor and Ecobubble technology. In recognition of these efforts, the U.S. Environmental Protection Agency (EPA) has awarded 100% of Samsung washers and dishwashers, as well as 91% of refrigerators, with their Energy Star certification.³

As well as being able to reduce greenhouse gas emissions, Bespoke users are also able to be more mindful of their energy usage. Samsung’s expanded SmartThings Energy service makes it more convenient than ever to monitor, manage and control the energy usage of a smart home with intelligent functions such as turning off unused devices when the user is out of the house.

To further encourage sustainable product use habits, Samsung is now offering an extended 20-year warranty period for core components in refrigerators and washing machines, such as the Digital Inverter Compressor and Digital Invertor Motor⁴ respectively, in selected markets. Samsung knows that products that last longer do not need to be replaced as often, and products such as the Bespoke refrigerator, with its replaceable panels and modular lineup, help users bolster the durability of their appliances even as their aesthetic or household size changes.

Along with these energy-saving and long-lasting initiatives, Samsung is also innovating to ensure that their appliances do not pollute. Through a collaboration with renowned active wear brand Patagonia, Samsung is developing a specialized washer based on Ecobubble technology that reduces the release of microplastics, particles that are highly damaging to the world’s oceans. This washer will be available in Korea this year and in the global market in the near future.

▲ 20-year Warranty

Developing Circular Economies for Eco-Conscious Disposal Practices

In order to help users dispose of their end-of-life products in a sustainable way, Samsung has developed a range of services and initiatives to provide them with peace of mind when it comes to the final stage of a product’s lifecycle.

In over 50 countries, users are able to dispose of their appliances free of charge. Samsung will then transport them to recycling centers to reuse the appliances’ materials in new products, promoting a circular product economy while minimizing waste for the good of the environment.

Samsung is also working with innovative building company Project Etopia in the U.K. to create a Zero Energy Home pilot, a self-sustaining home that utilizes data from appliances, solar panels and energy storage systems to allow users to live carbon-free. For example, within a Zero Energy Home, SmartThings Energy can not only track users’ energy usage and production, but also reduce their carbon footprint. For example, Samsung’s Eco Heating System (EHS) uses surplus solar energy generated in collaboration with Q-Cells, allowing users to pre-heat their homes and lower appliance energy consumption when the energy storage system is low.

▲ Zero Energy Home

Across all the products available in the Bespoke Home 2022 lineup, Samsung is empowering their users to enjoy more time with their appliances and grant the planet more time through more sustainable initiatives implemented across every phase of its products’ lifecycles. It is Samsung’s belief that it is only by first addressing sustainability at home that we can start to see true change for the planet.

As part of the company’s ongoing sustainability efforts, Samsung will continue to innovate to develop products that not only improve the lives of their users, but also the health of the planet. To learn more about Bespoke appliances, visit Samsung.com

¹ The electric energy consumption of Samsung’s refrigerators (Bottom Mounted Freezer type) has been reduced by around 67% in 2020 compared to the year 2000 (the Bottom Mounted Freezer type refrigerator’s first launch date in Europe). The comparative models used to calculate electric energy consumption per net liter capacity (based on the EU Energy Label) are SL39SP3/XEU sold in 2000 and RB37R5**R** in 2020.

² The electric energy consumption of Samsung’s Washing Machine (Drum type) has been reduced by around 53% in 2020 compared to the year 2011 (as per the application of a revised energy regulation in Europe). The comparative models used to calculate electric energy consumption (based on EEI from the EU Energy Report) are WF0704L7W sold in 2011 and WW12R640U0M in 2020.

³ The Energy Star certification applies to current Samsung devices sold in the U.S..

⁴ The 20-year component warranty is available for refrigerators in the European region and washing machines sold in Europe and made in the U.S..

△ Hyesung Ha, Executive Vice President of Visual Display Business at Samsung Electronics

Last month I had the opportunity to travel to Barcelona, Spain to attend Integrated Systems Europe (ISE) for the first time in two years. It reminded me that the world is returning to routines and norms. At the same time, it will be a fundamentally different world moving forward.

I can also apply these observations to Samsung’s digital signage business. In 2022 and beyond, Samsung will deliver a variety of solutions that were and still are important to businesses today, as well as new technologies designed to meet the needs of the modern world.

It’s clear that we will never fully return to what we used to think of as “normal” life. We’ve already reimagined offices, classrooms, entertainment and so much more within our daily routines. It’s my job not only to keep up with these trends, but to fundamentally reimagine the role of digital signage moving forward. That’s why Samsung is focused on redefining our most common spaces, reconnecting the world through new experiences and re-emphasizing the importance of digital signage in our daily lives.

Redefining Learning and Collaboration in a New Era

One of the largest shifts of the past few years is the role technology plays within common environments such as classrooms in schools and meeting rooms in offices. These environments saw an increasing demand for digital transformations and now new considerations are required to ensure every student and professional has the same high-quality collaboration experience regardless of whether they attend in-person, online, or in a hybrid manner. In other words, learning and collaboration spaces have been redefined with an increased emphasis on inclusivity in any scenario.

Samsung is addressing this need with the new Samsung Flip Pro. It provides students and professionals with high-quality collaboration experiences whether they are in-person or remote with enhanced usability and specialized features to meet ever-changing business and education needs. With a focus on seamless and intuitive interactions, it’s easy to set up and easy to use. The newly added intuitive control panel enhances the overall classroom or meeting room experience along with the industry’s fastest touch latency, enhanced multi touch features and the ability to simultaneously connect devices to the display wirelessly for enhanced collaboration.

Reconnecting Through New Outdoor Experiences

As consumers return to public shopping malls, sporting events and other forms of entertainment, businesses are competing now more than ever for their attention. With more outdoor activities, signage has become a bridge between consumers and brands while helping people enjoy digital art. In other words, signage reconnects consumers with the world.

LED signage also creates unforgettable experiences inside sports stadiums. Delivering the best viewing angles for fans was one of Samsung’s highest priorities. As part of these efforts, Samsung designed the largest videoboard ever created for sports, the Infinity Screen in SoFi Stadium as a part of the Hollywood Park Technology Alliance. Measuring 70,000 square feet, the incredible curved, 360-degree, dual-sided screen greets fans and provides a state-of-the-art way to experience the game.

Another trend where we see a major opportunity for growth is the electric vehicle industry. As demand for electric vehicles surges, carmakers, governments and local businesses are rushing to build more electric vehicle charging stations. This provides a new outlet to serve information and deliver promotions to electric vehicle owners, and Samsung outdoor signage is the perfect solution for this scenario. With ultra-bright picture quality and durability with certified IP56-rated protection, the outdoor signage can excel in a variety of weather conditions and environments, hence businesses can create engaging visual experiences while customers top up their batteries in charging stations.

Re-emphasize the Vision of ‘Screens Everywhere’ With Unmatchable Micro LED Technology

Micro LED technology is set to define the future of display innovation. From the luxury industry to hospitality and travel, the potential of Micro LED is endless. The Wall is Samsung’s state-of-the-art display technology, which features even more options for businesses looking to transform their spaces with next level picture quality and immersion.

Samsung is the leader in Micro LED displays, which contain smaller LEDs, and allow greater LED density, enabling brighter and more detailed color expression inside a slimmer display profile. To create our industry-leading Micro LED technology, we have focused on three key areas: Samsung developed fully integrated ultra-fine Micro LED chips; such densely populated LEDs result in stunning brightness; and we continue to secure processing know-how for ultra-fine semiconductor chips to improve mass production.

These unparalleled technologies helped Samsung’s 2022 lineup of The Wall (IWB) open up new possibilities. The micro pitch feature of the IWB delivers the most detailed picture with 0.63 pixel pitch, the slimmest ever, in addition to providing a variety of screen sizes to meet any consumer or business need. Meanwhile, The Wall All-in-One (IAB) has transformed the installation process with a pre-adjusted seam and a ‘Pre-Assembled Frame Kit’ which makes the whole process as simple as a consumer TV. The Wall All-in-One not only saves valuable time but also lowers the total cost of ownership while delivering a better viewing experience.

In a constantly changing world, Samsung will continue to deliver breakthrough innovations to realize the vision of “Screens Everywhere” based on industry-leading Micro LED technology.

Reimagining the Role of Digital Signage

As an industry leader in the global signage market for the past 13 consecutive years,¹ we will continue to expand our sustainability efforts by creating products that can reduce carbon emissions and contribute to resource circulation.

Our digital signage solutions, including the 2022 Smart Signage, have received certified energy efficiency grades that rise to new industry standards, such as ENERGY STAR and EPEAT. Samsung also has incorporated eco-conscious packaging featuring recycled materials in all signage products since 2021 and became the first business in the industry to achieve the reducing CO2 label, certified by the Carbon Trust for its display portfolio.

In recognition of our eco-conscious efforts for our sustainability initiative, we won the ‘Sustainability Innovation of the Year’ at the AV News Awards in ISE. As we are grateful for the recognition of our efforts, we plan to make each step count while we collectively change production practices for a sustainable future.

The return to routines combined with new customer expectations and habits provides businesses with a rare opportunity to reimagine their offerings and practices. By considering a new role for digital signage moving forward, we’re helping our customers reimagine what’s possible to keep them ahead of the curve.

I’m excited for this next chapter for digital signage. At Samsung, we’re passionate about bringing game-changing innovation and value to our enterprise customers. We will continue to innovate, reimagining the role of digital signage in new and conventional spaces, all while increasing our customers’ possibilities in this new era.

¹ Samsung has been the No.1 selling digital signage brand for 13 consecutive years by Omdia. (Note: Consumer TVs, along with Commercial Lite and Hospitality TVs used for signage are excluded.)

This year Samsung Electronics showed off its wide range of innovative kitchen appliances through its Bespoke Home 2022 lineup at EuroCucina in Milan. The booth included cutting-edge Samsung kitchen appliance such as AI-powered ovens and the Bespoke AI washer and dryer as expanding out the kitchen and into the living space.

The display also put an emphasis on ongoing developments in appliance connectivity — showing how intelligent automation can make home care a smoother and more satisfying experience than ever — and on Samsung’s vision of sustainable living, with eco-conscious decisions being made at every stage of a product’s lifecycle.

If you missed the event itself, check out some of the highlights from Samsung’s 800m² booth below, and be sure to head to Samsung Newsroom for more detailed coverage of the event and more updates on the Bespoke Home 2022 lineup.

Part Two of this series will explore Samsung SmartThings Home Life, an enhanced service launching globally as an integration of six SmartThings services. SmartThings Home Life is set to offer personalized, connected experiences to meet the diverse home needs of users everywhere.

From its initial launch in 2014, Samsung Electronics’ SmartThings service has been developed to create experiences that make people’s lives better. Over the past 10 years, Samsung has been committed to enhancing the technology behind its SmartThings services in its pursuit to make all homes connected — a mission that has now resulted in the creation of SmartThings Home Life.

SmartThings Home Life is a new addition to the SmartThings app and now provides centralized and integrated control across six services — cooking, energy, clothing care, pet care, air care and home care — for more holistic user experiences. The global launch of SmartThings Home Life to almost 100 countries lets users worldwide perform everyday tasks more efficiently, allowing them to spend more time enjoying their lives and focusing more on the moments that matter most.

Read more to learn how SmartThings Home Life has evolved to offer users greater connected convenience by customizing home living through AI and SmartThings.

▲ SmartThings Home Life

Party Planning Made Simple

At its recent Bespoke Home 2022 event, Samsung introduced how all six services of SmartThings Home Life come together to enhance the user experience through the lens of Jason, a friend getting ready for a housewarming party. For instance, Jason used SmartThings Cooking to prepare shrimp quesadillas, SmartThings Clothing Care to freshen up his party outfit, and SmartThings Air Care to purify the party space. Demonstrating the day-to-day uses of SmartThings, Samsung showcased how SmartThings can simplify a user’s to-do list.

▲ SmartThings Cooking

A Smarter Home Ecosystem

The biggest benefit to having a smart, connected home is its ability to make life more comfortable. The ability to have total control over all appliances in the home brings convenience, productivity and even more time to the user’s day. Samsung’s vision for SmartThings Home Life gives users spare time to stay more in the moments that actually matter by combining the power of the following SmartThings services:¹

• SmartThings Cooking² provides personalized meal plans and recipes based on user preferences and what is in their refrigerator. It also automatically adjusts cooking modes and temperatures on cooking appliances based on recipes.
• SmartThings Energy³ helps users monitor, report home energy consumption in real time and save on their electric bills.
• SmartThings Clothing Care⁴ syncs with the Bespoke AirDresser as well as Bespoke Washer and Dryer to provide optimal clothing care recommendations.
• SmartThings Pet Care⁵ syncs with home appliances such as the Bespoke Air Purifier and Bespoke Jet Bot AI+ to keep homes clean and help users check in on their pets when they are out of the home.
• SmartThings Air Care⁶ works with Samsung’s air purifiers and air conditioners to monitor air quality in and outside the user’s home in real time.
• SmartThings Home Care⁷ continuously monitors the user’s devices, checks their status and usage patterns, provides information about accessories and enables convenient online purchases.⁸ This AI-powered service works with virtually all Bespoke appliances.⁹

Sustainable Solutions for Home

SmartThings continues to innovate in order to simplify everyday tasks so that users have more time to enjoy their lives at home. In line with this vision, Samsung’s recent partnership with global technology company ABB is an important step in expanding the Bespoke Home Life experience throughout the entire home. For instance, users can now easily monitor and control ABB’s portfolio of devices, such as ABB cameras, sensors and comfort systems integrated with SmartThings.

Stay tuned to Samsung Newsroom for the final installment in this series. To learn more about Bespoke appliances, visit Samsung.com.

¹ SmartThings App available and compatible on Android 8.0 (RAM 2GB or more) and higher or iOS 13.0 and higher and is available in the Google Play Store or App Store. A Wi-Fi connection and a Samsung account are required. SmartThings App may not be compatible with all tablets and devices, or may have some restrictions depending on the connected device and usage method. Available technologies and functions may vary depending on the country, service provider, network environment, or product. Supported OS, specification, app screen composition may vary depending on the device model or update status.
² SmartThings Cooking and each connected device must be registered with a single Samsung Account.
³ SmartThings Energy and each connected device must be registered with a single Samsung Account.
⁴ In order to use this feature, users must install the Clothing Care service in the SmartThings App. This can be implemented only for some models equipped with Wi-Fi and AI functions.
⁵ In order to use this feature, users must install Pet Care service in the SmartThings App.
⁶ SmartThings Air Care is only available on Bespoke Air Conditioner in KR and Bespoke Air Purifier in both US and KR. Availability depends on country. In order to use this feature, users must install the Air Care service in the SmartThings App.
⁷ In order to use this feature, users must install the Home Care service in the SmartThings app.
⁸ Online purchasing of accessories is only available in separated countries.
⁹ Only applicable to products with Wi-Fi connectivity.

At Samsung Electronics’ Bespoke Home 2022 event, livestreamed globally on June 7, the company introduced its latest lineup of Bespoke products, services and innovations. The event saw the introduction of a totally scaled up, holistic Bespoke offering, one which invites users to be part of the Bespoke experience like never before.

If you weren’t able to tune into the event live, read on for an overview of some of the most exciting things introduced at Bespoke Home 2022 event.

Expanding Home Life Possibilities

In order to bring the Bespoke ethos to more users than ever, Samsung’s 2022 Bespoke Home lineup was designed with the vision of expanding home life in three key ways: the Expansion of Space, the Expansion of Experience and the Expansion of Time.

At the Bespoke Home 2022 event, Samsung explained that the Expansion of Space refers to the presence of Bespoke appliances all throughout the home, the Expansion of Experience to the evolution of Samsung’s smart home solutions to offer even greater connected convenience, and the Expansion of Time to the eco-conscious innovations that will allow users to enjoy their Bespoke products for longer as well as reducing both waste materials and users’ energy costs.

These three key areas of the Bespoke vision encapsulate Samsung’s commitment to providing users with more diverse home appliance choices and services that serve to amplify each user’s lifestyle and ultimately come together to provide endless home life possibilities.

Expansion of Space

Under the heading of the Expansion of Space, Samsung introduced the first set of changes set to be seen in the Bespoke Home 2022 lineup that see the true Bespoke experience expanding all throughout the home to users all around the world.

Starting with the heart of the home, the kitchen, European users will be able to enjoy the appliances in the extended Kitchen Package in the second half of this year, which includes the AI-powered Bespoke oven complete with AI Pro Cooking, Sense-to-Open and Dual Cook Steam technologies. Users in the U.S., meanwhile, can enjoy designing their own stylish and unique kitchen spaces with the Bespoke French Door Refrigerator, as well as other appliances in the U.S. Kitchen Package that also come in a wide range of customizable swatches for a kitchen that truly reflects its user.

Just as exciting, Samsung is set to bring their AI-powered Bespoke laundry products to the North American and European markets in the coming months, devices that are as elegant as they are functional thanks to the inclusion of intelligent technologies that provide truly personalized experiences.

Samsung also introduced its all-new Bespoke Infinite line, a premium lineup of kitchen appliances that provide timeless value and are able to match the way each user personally operates within their own kitchen. Currently available in Korea, the Infinite line will be expanding to include more appliances throughout the home further down the line.

Expansion of Experience

Under the Expansion of Experience theme, Samsung introduced their all-new SmartThings Home Life. This enhanced service, set to be available in 97 countries worldwide by the end of June, provides users with centralized and integrated control over their Bespoke appliances across 6 services for more holistic experiences: cooking, energy, clothing care, pet care, air care and home care.

Through constant monitoring of all Bespoke appliances in a home, SmartThings Home Life is set to allow users to manage their daily routine with more ease than ever before right from their smartphones, expanding home life experiences and empowering users to spend less time doing chores and more time focusing on the things that truly matter.

Along with the introduction of this unified new service, Samsung also unveiled their partnership with global automation company ABB that will enable SmartThings to control and monitor Samsung devices and ABB products, including cameras and sensors, to make it easier than ever before for users to manage their household costs.

Expansion of Time

In the third and final part of the Bespoke Home 2022 event, Samsung introduced its Expansion of Time theme. A continuation of the concept of ‘everyday sustainability’ pledged by Samsung at CES 2022, the Expansion of Time refers to the idea that Bespoke products are designed and built to endure in order to protect the planet for generations to come.

At the event, Samsung shared their efforts made to date to offer a more sustainable product lifecycle that encompasses every aspect of a product’s various life stages, from production and delivery to product use and disposal. For example, efforts are being made within Samsung’s factories to reduce soil contamination and recycle liquid waste into reusable fuels, and the Bespoke delivery process is sustainable, too, thanks to an expansion of eco-packaging and the reduction of the use of printed manuals in favor of enhanced QR code usability.

Along with outlining the energy efficiency achievements of key products in the Bespoke lineup that have been enhanced for more sustainable product usage, Samsung also assured users that they can further save on energy costs and reduce greenhouse emissions by using the expanded SmartThings energy service. Samsung also introduced its extended 20-year warranty period for key product components in selected markets¹ — the longest warranty period Samsung has ever offered — as well as the flexible modularity of its Bespoke refrigerator that lets users adapt their appliances, instead of replacing them, as their aesthetic or household size changes.

Samsung also announced its collaboration with global active wear brand Patagonia to develop a specialized washer that reduces the release of ocean micro-plastics which will be available in Korea this year and globally in the near future, and for the final phase of the product lifecycle, disposal, Samsung also highlighted the ways users themselves are empowered to take part in a circular resource economy.

Users are able to dispose of their end-of-life appliances free of charge in over 50 countries, following which Samsung will recycle and repurpose the products in order to promote resource recirculation. As a further example of the company’s commitment to sustainable product experiences, Samsung went on to update viewers on the status of its eco-conscious partnership with smart building company Etopia and Q CELLS to create a pilot site of the net-zero buildings of the future, which is set to see development in the second half of this year.

The Bespoke Home event closed with a reminder from the company that the new products and services available in the Bespoke Home 2022 lineup have been designed with the user at the center of all innovations in order to create a new paradigm for home living that is customizable, intelligent and sustainable. To learn more, take a look at the video below.

Be sure to stay tuned to Samsung Newsroom to learn more about the Bespoke Home 2022 lineup that is set to expand home life possibilities for users all around the world.

¹ The extended warranty period applies for the Digital Inverter Compressor component in refrigerators sold in Europe and the Digital Inverter Motor component in washing machines sold in Europe and made in the U.S..