Samsung Electronics, a world leader in advanced semiconductor technology, today announced its first ultra-wideband (UWB) chipset, the Exynos Connect U100. With single-digit centimeter accuracy, the new UWB solution is optimized for use in mobile, automotive and Internet of Things (IoT) devices, offering precise distance and location information.

Samsung also unveiled ‘Exynos Connect’, a new brand that consolidates its short-range wireless communication solutions, such as UWB, Bluetooth and Wi-Fi that are essential in facilitating an increasingly hyper-connected world.

“Our Exynos Connect U100 combines sophisticated ranging and positioning capabilities with strong security to enable hyper-connectivity between people and everyday objects, fueling a range of new applications in positioning and location tracking,” said Joonsuk Kim, Executive Vice President of the Connectivity Development Team at Samsung Electronics. “Building on our technology leadership in communications technologies, we are committed to driving innovation in short-range communication solutions to transform the way we connect and relate to the world around us.”

UWB is a short-range wireless communication technology that operates over a broad frequency spectrum, allowing for fast data transfers at low power. With its ability to capture highly accurate spatial and directional data, UWB is growing in popularity across various industries including those that deal with remote payments, smart keys, smart homes and smart factories.

Leveraging time of arrival (ToA) and 3D angle of arrival (AoA) measurements, Samsung’s Exynos Connect U100 provides an accuracy of single-digit centimeters and under five degrees. This makes it especially useful when tracking location in challenging indoor environments where GPS is unavailable as well as for AR and VR applications that require exact and real-time tracking of moving people.

The U100 integrates radio frequency (RF), baseband, embedded Flash (eFlash) memory and power management IP into a single chip, making it ideal for use in compact devices.

Through its power-saving mode, the U100 can maximize the battery life of mobile and automotive solutions as well as IoT devices like smart tracking tags that run on batteries with limited power capacity. For reliable communication, the U100 is also equipped with a scrambled timestamp sequence (STS) function and a secure hardware encryption engine to prevent external hacking.

Samsung’s Exynos Connect U100 has been certified by the FiRa Consortium, an industry-led non-profit organization that certifies UWB products for conformity to interoperability standards.

The U100 also complies with the Car Connectivity Consortium (CCC) Digital Key Release 3.0, a standard designed to store, authenticate and exchange digital keys for vehicles, enabling U100-equipped smartphones to securely communicate digital key information with vehicles.

Ultra, Reborn. To put professional-grade photography capabilities in users’ hands, Samsung continuously innovates its smartphone camera and sensor technology. The new Galaxy S23 Ultra camera is equipped with standout technology. Samsung has packed Galaxy’s biggest sensor,¹ light-absorbing pixels and diverse cutting-edge technologies into one pro-grade camera powered by ISOCELL HP2, a 200MP image sensor.

The ISOCELL HP2 image sensor helps users capture epic detail for stunning photos, even in challenging conditions. It’s the biggest sensor ever on a Galaxy device and its 200 million pixels improve image clarity while enhancing the appearance of colors in every pixel. In addition to more megapixels, the enhanced pixel structure, pixel binning technology, fast autofocus and HDR capabilities enable any user to capture phenomenal content and granular detail in a variety of situations to deliver a remarkable photography experience.

▲ ISOCELL HP2 image sensor

Epic Tales in Epic Details

The pixel count in a sensor determines how the detail within an image. As digital photos grow, more information makes more details possible.

▲ Photo size comparison by resolution

A 200MP image is 16 times bigger with 16 times more information than the 12.5MP image. This means that the image maintains its level of detail even after cropping. When zooming in on a photo for cropping, a photo typically appears blurry due to few image pixels. But this is not an issue with the Galaxy S23 Ultra. For example, even if a 200MP image is cropped in half, both vertically and horizontally, the resulting 50MP image maintains incredibly rich details. Furthermore, the ISOCELL HP2 utilizes an advanced deep learning algorithm to produce 200MP images with more accurate colors and details, made possible by the ISOCELL HP2. Whether you are zooming in on an image or cropping photos, experience clear and crisp details with the Galaxy S23 Ultra with ISOCELL HP2.

Every Pixel Tells a Story

To enhance the performance of each individual pixel of the ISOCELL HP2, Samsung enhanced the pixel structure to absorb more light than ever. The ISOCELL HP2 features a re-designed pixel structure, Dual Vertical Transfer Gate(D-VTG), which enhances the appearance of colors and details in every pixel, even in some of the brightest conditions.

Shoot at the Resolution You Need

Do you think that all pictures need to be 200 million pixels? With the versatile ISOCELL, you don’t need to worry. Specially designed with the Tetra²pixel technology, the ISOCELL HP2 within the Galaxy S23 Ultra ensures optimal quality by giving users resolutions from which to choose. It combines up to 16 individual pixels together into one, which then operates as one big pixel.

Thus, the ISOCELL HP2 sensor provides 200MP, 50MP and 12MP output options that allow the user to change resolution depending on their needs. In its default mode, the ISOCELL HP2 produces a 12MP image by merging 16 pixels into one big pixel. When you need a photo that has ultra-high quality, you can choose 200MP mode and the ISOCELL HP2 produces the image with rich details.

Nightography: Light up the Night

▲ Photo taken of the Palace of Fine Arts using Galaxy S23 Ultra’s Nightography feature

The Galaxy S23 Ultra’s Nightography capabilities have improved the photography experience for users in darker environments. The Galaxy S23 Ultra features AI-enabled image signal processing technology that adjusts the saved data on the image sensor to improve the color tone and picture quality. Additionally, the ISOCELL HP2’s Tetra²pixel technology is an important enabler of the improved Nightography capability. In lower-light conditions, the ISOCELL HP2 merges neighboring pixels into one, allowing it to operate as a single 2.4um-sized pixel with 12MP for absorbing more light in a single pixel. This technology increases the light sensitivity of pixels to equip the Galaxy S23 Ultra to deliver clearer low-light photos with less noise.

Sharper Shots With Improved Autofocus

To clearly capture high-movement scenes with the Galaxy S23 Ultra, the ISOCELL HP2 features Super QPD technology for faster autofocus. With Super QPD, every pixel is utilized for phase detection, compared to only 3% of pixels in its 108MP predecessor. As a result, 200 million pixels are used for focusing agents — taking auto-focusing to the next level. Each micro-lens covers four adjacent autofocus pixels, which allows the sensor to detect movement both in horizontal and vertical direction.

Capture Smooth and Vibrant Videos 

The ISOCELL HP2 helps the Galaxy S23 Ultra shoot detailed 4K and 8K videos that produce a cinematic experience. By using the ISOCELL HP2 in its 50MP mode, which combines four pixels into one big pixel with Tetra²pixel technology, the Galaxy S23 Ultra can capture 8K video with bright, clear colors and a wider angle than its predecessor.

ISOCELL HP2: Epically Equipped 

The ISOCELL HP2 image sensor equips the Galaxy S23 Ultra’s pro-grade camera with advanced technology that enables even more detail, no matter your environment. You can record every moment in high resolution — reduced shutter lag allows you to effortlessly capture movement in a photo, while the Tetra²pixel technology enables 8K videos with wide angle. Whether in motion or under low light or bright sun, the new image sensor delivers unrivaled photos. Experience vibrant color, clear resolution and professional photo quality in every situation.

Please visit the website for more information about the Galaxy S23 Ultra and the ISOCELL HP2.

* Samsung first announced its ISOCELL technology in 2013, which reduces color crosstalk between pixels by placing a physical barrier, allowing small-sized pixels to achieve higher color fidelity. Based on this technology, Samsung introduced the industry’s first 1.0μm-pixel image sensor in 2015 and a 0.9-pixel sensor in 2017. In June 2018, Samsung introduced an upgraded pixel isolation technology, the ISOCELL Plus. In 2020, Samsung introduced a 1.2μm-pixel image sensor, the first to offer both Dual Pixel and Tetrapixel technologies. In 2021, Samsung introduced the industry’s first 0.64-μm-pixel image sensor and continued to innovate with diverse technologies.
** All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, components, performance, availability and capabilities of the product are subject to change without notice or obligation.
*** All images shown are provided for illustrative purposes only and may not be an exact representation of the product or images captured with the product. All images are digitally edited, modified or enhanced.
**** Samsung reserves the right to change images and specifications at any time without notice. Nonmetric weights and measurements are approximate. All data were deemed correct at time of creation. Samsung is not liable for errors or omissions.

¹ 0.6-micrometer (μm) pixels in a 1/1.3” optical format

As the popularity of smartphones has increased, so too has the popularity of mobile games in the mainstream gaming market. Today, more and more consumers want to experience their PC and console games with brilliant graphics on their mobile devices, driving up the expectations for smartphone gaming performance.

The Galaxy S23 series, Samsung Electronics’ flagship smartphone unveiled on February 1, boasts the best and most powerful GPU, which enhances performance by 41% compared to the previous version, and Ray Tracing, which brings true-to-life lighting to mobile gaming, have gained the attention of gamers worldwide.

▲ Ray Tracing technology, which creates an immersive mobile gaming experience, on the Galaxy S23 series, was introduced at Galaxy Unpacked 2023

Samsung Newsroom sat down with the developers of Ray Tracing, recently introduced to the Galaxy S23 series, to understand the story behind how the team upgraded the mobile gaming experience. Read on to learn more about one of the biggest leaps in smartphone gaming graphics in years.

Ray Tracing: Level Up Your Gaming Experience With True-to-Life Graphics

Ray Tracing is the latest rendering method that manifests graphic effects in real time by tracing rays of light. The Galaxy S23 series’ GPU is equipped with special-purpose hardware to accelerate these ray tracing simulations similar to a desktop GPU, displaying shadows and light reflections in mobile games in a much more realistic manner.

▲ (From the left) Jungwoo Kim and Joonyong Park, the developers of Ray Tracing technology from the System Platform R&D Group of Samsung Electronics’ MX Business

System Platform Development Group’s Jungwoo Kim, who managed the GPU development for the Galaxy S23 series, described Ray Tracing technology as “the ultimate graphic rendering method.”

“Ray Tracing is a complex simulation that traces how the optic nerve of an eye receives a ray of light after being reflected, refracted or diffracted by an object,” said Kim. “It’s very similar to how light is actually processed.”

“The previous rasterization technique is limited, resulting in awkward and inaccurate expressions,” said Joonyong Park, who managed GPU technical support and both internal and external cooperation for this new product. “When it comes to the shadow effect, for instance, the previous method used to project an object on a scene to create a shadow map in advance and adjust that on the object again. On the other hand, Ray Tracing simulates the actual effect of how shadows are formed, which appears accurately and realistically onscreen — so users can enjoy more natural-looking graphics.”

Bridging the Gap Between Desktop and Mobile Graphics With the Galaxy S23 Series

Since 2010, Samsung has focused on breaking down the barriers between console, desktop and mobile by expanding the performance and range of its graphics API (application programming interface). By partnering with major industry players, Samsung has led the way in standardizing its latest technology as the common API. In doing so, more companies can easily apply the latest technology to more games and expand their relevant ecosystems.

“In 2016, we standardized the next-generation graphics API called Vulkan released by the Khronos Group and succeeded in commercialization through the Galaxy S7,” said Kim. “But, we’ve been working on advanced GPU development with partners like Epic Games and Unity to optimize the performance of Android games since 2015, before Vulkan was integrated into Galaxy devices. The optimization code we acquired by working together was provided to game developers first and made the successful case for Vulkan and engine optimization. The achievement was presented at various developer conferences.”

▲ Jungwoo Kim from the System Platform R&D Group of Samsung Electronics’ MX Business

In line with the recent rising trends in cross-platform games, Samsung rapidly applied desktop GPU technology to their mobile GPU. “With close cooperation with the AP vendors, we’ve continued to improve the performance of the latest mobile GPU for flagship products,” said Park. “With the rise in consumers demanding that the graphic quality on their mobile devices matches the quality of consoles, we’ve been preparing to offer Ray Tracing technology in mobile game engines since two years ago,” he said, describing his team’s proactive effort to lead this mobile innovation.

Multi-Player Collaboration Driving Mobile Performance

The developers cooperated with Samsung R&D Institute Ukraine (SRUKR) and various partner companies, including Epic Games, the developer of Unreal Engine, to prepare the best graphics.

▲ Galaxy Unpacked 2023 demo content was created in partnership with Epic Games. Compared to the previous rasterization rendering method (right), the Ray Tracing method (left) simulates more realistic graphics.

Kim explained that the demo contents introduced at the Galaxy Unpacked 2023 were a team effort. “This is an area that we’ve been working on in collaboration with a game engine developer and game developers,” said Kim. “We kept making various attempts for efficient rendering. As a result, we were able to overcome challenges by reducing the number of computations while maintaining the same level of quality.”

▲ Content demonstration developed by Samsung Electronics. Compared to the previous method of rasterization rendering (below), Ray Tracing technology (above) allows for more realistic graphics with Dynamic Shadow.

▲ Joonyong Park from the System Platform R&D Group of Samsung Electronics’ MX Business

Park also shared an episode from when he was working on the Galaxy S7 product development.

“I remember developing a content demonstration at the Epic Games head office in North Carolina in the U.S.,” said Park. “We successfully rendered a demo game where a chicken character appeared using the Vulkan API for the first time. As soon as the chicken character appeared for the first time after fixing an error, everyone from Epic Games, SRUKR and colleagues from MX R&D team all cheered. Then, we all celebrated with a dinner party, where we all ate fried chicken.” Park thanked his colleagues with whom he had worked so hard to achieve this feat.

Galaxy S23 Series Opens a New Paradigm for Mobile Gaming

So what does the future look like in which Ray Tracing technology is commercialized? “From now on, I expect the pipeline of creating and consuming graphic content to change in a way that is aligned with Ray Tracing,” said Park. “In this process, we expect that mobile devices with both portability and high-performance hardware on par with consoles will contribute to the changes.”

▲ Ray Tracing technology on the Galaxy S23

“You can certainly expect an eye-catching gaming experience,” said the developers of Ray Tracing, speaking to the fans looking forward to the new Galaxy flagship’s gaming performance. The developers also shared their plans to use this technology widely, starting with the Galaxy S23 series.

“Ray Tracing technology is now only starting to go mobile. Since Samsung has been researching and preparing this technology for a long time, our company will lead the industry and quickly expand this technology,” said Kim. “Our next goal is to find the optimal method to apply Ray Tracing in many mobile devices and provide a great gaming experience to the users.”

▲ (From the left) Jungwoo Kim and Joonyong Park from the System Platform R&D Group of Samsung Electronics’ MX Business pose with the Galaxy S23, which introduces Ray Tracing to mobile gaming.

“The mobile games that support Ray Tracing aren’t available in the market yet, but if there’s a game company that shows an interest in new mobile GPU technology, it will be more than welcome,” said Park. When asked about the future of mobile gaming performance, Park replied that they were “working very hard to apply Ray Tracing technology to more mobile games.”

The developers’ long-term vision is to present even more immersive mobile gaming experiences with realistic graphics in the future.

Watch the video below to learn more about Ray Tracing technology on the Galaxy S23 series.

Essential Design, an approach that sees the refinement of a product’s design down to its most fundamental elements, serves as the basic design principle for all of Samsung Electronics’ Galaxy products. The Galaxy Book3 series, Samsung’s latest flagship PC lineup, carries on this legacy of Essential Design.

The Galaxy Book3 series sees the simplified use of materials for product design and focuses only on the essentials. The series’ design may be minimal, but its usability and performance has improved drastically.

Refined Design Led by Flat Lines

The Galaxy Book3 series’ flat design follows the principles of Essential Design, resulting in a unique look for the series. Refined straight lines and minimal surface finishing on the devices’ front captures the distinct design identity of the Galaxy Book series. The whole body of Galaxy Book3 is built using a singular aluminum material for further uniformity and an unwavering design.

A Seamless Screen for Visual Stability

The minimalistic design approach applied to the Galaxy Book3 series’ surface continues on with the products’ screen, too. The entire surface of the screen, including the bezel, consists of a singular glass plane for a refreshingly clean impression.¹ Along with a minimized bezel, the camera and sensors are also hidden underneath the glass to allow users to focus wholly on the screen.

Furthermore, the display’s corners are rounded in a manner similar to Samsung Galaxy’s smartphone and tablet devices for further visual stability and continuity.

Enhanced Usability

The Galaxy Book3 series’ design is filled with elements that enhance not only the external design quality of the product, but also its usability.

One of the biggest changes made when designing the Galaxy Book3 series was the change of display ratio from 16:9 to 16:10. While a 16:9 display ratio is suitable for media consumption, the 16:10 ratio is much better suited for productivity, such as document or video editing tasks.

The change in display ratio results in a larger screen, which in turn enlarges the palm rest beneath the keyboard to give ample space for a bigger touchpad, and while a slim PC profile can sometimes result in reduced port support, the Galaxy Book3 series features a full set of ports while maintaining its slimness.

Precisely-Engineered Details

While users rarely find themselves looking at the underside of their laptop, every part of the Galaxy Book3 series has been meticulously designed including those parts that generally remain unseen. Several device components, including the speaker, antenna, air vent and rubber foot, have been placed on the laptop’s rear side. For instance, in order to mitigate the issue of interference that can occur when an antenna is fitted using metal materials, plastic parts have been applied to its fitting.

As the use of different materials for different parts can result in a shift in overall design consistency, the Galaxy Book3 series’ designers found a way to avoid this by combining the speaker hole and antenna cover into a single slot. While it may look like any usual speaker hole, it also serves as an antenna, an innovation that is a testament to the level of detail put in during the Galaxy Book3 series’ design in order to keep it as unified as possible while elevating the overall design quality.

Authentic Materials

The Galaxy Book3 series’ designers conducted a search for materials that would emphasize the product’s minimalistic form, a search that included extensive research in order to land on right color and texture necessary to truly follow the principle of Essential Design.

The designers also conducted comprehensive research into achieving the ideal texture and glossiness of the products’ metallic surface and by choosing colors that worked well with this texture, their Color, Material & Finishing (CMF) was complete.

The Galaxy Book3 series features a full aluminum body, reflecting users’ needs for a laptop that is not only highly portable but also sturdy enough to maintain its form even after lengthy use.

Shades of Nature

Laptops are products with long lifespans, so when designing the Galaxy Book3 series, Samsung understood that it was important to instill the series with a quality appearance able to stand the test of time. Accordingly, the neutral color swatches of Graphite and Beige convey the premium look of metal while also giving off a warmer energy able to resonate with users.

Beige, a new color addition to the Galaxy Book3 series, embodies both the strength and solidity of metal while also carrying the warmth that comes from its unique tone of color, all of which comes together to imbue the Galaxy Book3 series with a distinct and premium look.

The new Galaxy Book3 series is available in a selection of models including Galaxy Book3 Pro, Galaxy Book3 Pro 360 with S-Pen and the all-new, high-performing Galaxy Book3 Ultra. Users can find the ideal Galaxy Book3 product for them based on their particular needs, environment and preference.

From video editing, gaming and idea sketching to document proofing, studying and more, the Galaxy Book3 series has been designed to be the perfect companion for you to explore your potential with.

Stay tuned to Samsung Newsroom to learn more about all-new Galaxy Book3 series.

* This article is created to help users better understand the design concept. The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region, model and carrier.

¹ The single glass plane screen applies to select models only.

Gaming continues to take the world by storm, with more and more people looking to relax and connect with others through their favorite mobile and PC games. In line with this, Samsung Electronics’ innovative products, including its new Galaxy S23 series lineup, are providing upgraded gaming experiences, helping users immerse themselves more fully in the gameplay.

Samsung Newsroom is highlighting some of the events and activities the company has organized around the world around the release of the Galaxy S23 series.

Jump Into the Metaverse With Galaxy in Latin America

▲ SmartCity S23 in Fortnite

To connect to the growing Metaverse user base, Samsung Electronics Latin America has released a new map in the popular online video game, Fortnite. The new map, called SmartCity S23 is designed around the characteristics of the Galaxy S product lineup.

As they explore the map and complete various quests in game, players can interact more closely with the Galaxy ecosystem and, more specifically, the Galaxy S23. Players can use the Galaxy S23 in game to zoom in on far away objects in high resolution, allowing them to easily spot hidden Easter eggs in the map, and can also use the Nightography feature to see in the dark. Additionally, for an extra layer of protection, players can toggle the Knox function.

The Samsung Showroom also displays the company’s sustainability efforts, including the use of recycled materials in Galaxy products and sustainable product packaging, giving players the ability to familiarize themselves with both the devices and Samsung’s eco-conscious values.

Igniting Gaming Passions in Southeast Asia and Oceania

In order to continue meeting consumer demands and industry trends, Samsung Electronics Southeast Asia and Oceania (SEAO) recently conducted an in-depth gaming survey in SEAO. The results of the survey, conducted in partnership with ONE Esports, found that seven out of 10 online consumers in the region consider themselves to be gamers.

The survey also found that across SEAO, the main reason people play video games is in order to relieve stress and to relax, with respondents gaming an average of seven hours a week.

As gaming continues to experience a swell in popularity, gamers can enjoy immersive gaming experiences right on their Galaxy device with upgraded gaming features and functionality available on the Galaxy S23 series, Galaxy Z Fold4, Galaxy A series and more.

Cleaning Up the Planet With Galaxy in Minecraft

To give gamers a new way to interact with the Samsung brand, Samsung Electronics Iberia has announced “Diamond Planet 23,” game server in the popular game Minecraft created by Spanish content creator @Regortread. Through the new server, the care of the new planet was promoted by recycling polluting matter. By recycling, the user got new items such as the Galaxy Map, Galaxy S23 Ultra in Minecraft and the chance to win a Galaxy S23 by cutting diamonds.

Gamers could also meet and interact with @Regortread and G∙NUSMAS, Samsung’s virtual avatar, in order to build a more technological and sustainable world.

Meeting, Greeting and Gaming With Galaxy Fans in Brazil

▲ Flakes (right) playing on the Galaxy S23 Ultra 5G

Galaxy users in Brazil were able to experience the latest Galaxy products firsthand at the Galaxy Experience in São Paulo city.

Visitors to the space in Brazil were treated to a gaming competition with Flakes Power(@FlakesPower), a popular Brazilian gaming streamer and a member of #TeamGalaxy, a diverse team of content creators. Many attendees flocked to watch the competition, with a queue forming hours before the event opened. The competition was filled with exciting action and gameplay, with the fastest participant in the competition awarded with a new Galaxy S23 Ultra 5G.

In addition to experiencing the latest Galaxy S23 5G lineup, visitors were encouraged to test out pairing the Galaxy S23 to other Galaxy devices, such as the Galaxy Watch5 or Galaxy Buds2 Pro, creating a seamlessly connected device experience.

An Epic Night of Galaxy in Romania

In celebration of the launch of the Galaxy S23 series in Romania, Samsung Electronics Romania launched its “Share the Epic from Night Land” event. A gaming universe with cyberpunk aesthetics, “Night Land” gave guests the ultimate opportunity to explore and experience the new impressive features of the Galaxy S23 series.

Samsung also lit up the night sky in Bucharest with a captivating drone show showing off the Galaxy S23 series. Nearly 200 drones displayed the story of a character who enters Night Land and gets his power from the new Galaxy S23 series. The end of the drone show highlighted the three new Galaxy devices — the Galaxy S23, Galaxy S23+ and Galaxy S23 Ultra — and also showcased three of the four color options of the series.

Capture Your Creativity With Samsung Galaxy Creator Collective

The Samsung Galaxy Creator Collective in the U.S. is returning for the second year. Designed to help both veteran and up-and-coming creators grow their platforms and develop their content, the Samsung Galaxy Creator Collective is helping connect viewers with top names in the industry.

On March 21 and 22, viewers can tune into a livestream on Samsung’s Twitch and YouTube channels and view more than 40 hours of content from top content creators and social platforms. Creators including YouTube creator Marquis Brownlee, #TeamGalaxy ambassador and artist JADEN, electrical engineer Kat Echazarreta and others will be sharing their valuable insights on a variety of topics such as growing an audience, interacting with brands and more.

Samsung Electronics America will also be hosting the Galaxy Battles: PUBG MOBILE Showdown finals powered by Snapdragon^® Platforms, with the winner of the competition earning a USD 20,000 cash prize along with other various prizes from Qualcomm and Samsung.

There’s a reason we sleep for approximately a third of our lives — sleep enables our bodies and minds to recover, and a lack of it reduces our ability to perform well and think clearly. Yet for many, achieving good sleep is a challenge that has only gotten worse over the past few years. That’s why Samsung is bringing sleep to the forefront by recognizing that quality sleep is foundational to our holistic health and drawing attention to the importance of healthy sleeping habits worldwide.

Samsung wants to help people optimize their nights like they do their days through innovative technologies like Galaxy Watch5 series. As sleep monitoring emerges as a health trend, already approximately 50% of Galaxy Watch users track their sleep patterns at least once a week, with 40% of them doing so more than three times a week.¹ This helps build good habits, since once you better understand your sleep patterns, it becomes easier to improve and maintain them, leading to a healthier night’s sleep.

To celebrate World Sleep Day on March 17, as well as Sleep Awareness Week^® by the National Sleep Foundation, Samsung is sharing useful tips for achieving a good night’s sleep.²

Understand Your Sleep Pattern To Build Better Habits

As everyone’s sleep pattern is different, it’s important to learn what’s unique about yours, and Samsung has made tracking and understanding that easy. Take Galaxy Watch’s BioActive Sensor. It monitors your unique sleeping patterns — whether you are awake, when you achieve deep sleep and your blood oxygen level, for example — and presents the results to you the next morning in the Samsung Health app in a user-friendly, easy-to-understand way.

But tracking isn’t enough by itself — establishing good habits is equally important, and Samsung makes it easy with Sleep Coaching. It uses a personally tailored month-long program that tracks your sleep pattern over seven days and then assigns one of eight sleep symbol animals to represent it. Sleep Coaching then sets you on a path to set healthy habits and routines to help you achieve a good night’s sleep more consistently. It keeps track of your daily activities and then gives tips and guidance to better manage them, from exercise and nutrition to mindfulness and health monitoring.

Create a Sleep-Friendly Environment

Even our sleep environment matters, and seemingly small things like screen light or room temperature can impact our sleep. Reduce distractions from your mobile devices by automatically syncing Sleep Mode between your Galaxy smartphone and Watch to mute notifications and change the phone background to grayscale. It also turns off Always On Display and ensures your Galaxy Watch will not activate when you touch the display or move your wrist.

And when it comes to connected home devices, SmartThings lets you control a wide range of smart home products manufactured by both Samsung and partners. Galaxy Watch can also track when you fall asleep each night and automatically close bedroom blinds or turn off lights and the air conditioner.

With a better understanding of your sleep patterns, you can set positive habits to achieve better sleep and make a positive impact on your overall wellness. Samsung is committed to continue enhancing our unique health experiences with solutions centered in sleep. Ongoing strategic partnerships with industry leaders, including the National Sleep Foundation, will continue to deliver on Samsung’s holistic sleep vision, offering even more intuitive and actionable insights to help everyone achieve their wellness goals.

To learn more about the Galaxy Watch5 and Galaxy Watch5 Pro please visit:

Galaxy Watch5: www.samsung.com/galaxy-watch5
Galaxy Watch5 Pro: www.samsung.com/galaxy-watch5-pro

¹ Based on Samsung Health weekly active users with Galaxy Watch4 and Galaxy Watch5.
² Availability may vary depending on market, model and the paired smartphone.

Samsung Electronics today unveiled the Galaxy A54 5G and Galaxy A34 5G, two innovative smartphones that advance Samsung Galaxy’s commitment to designing awesome mobile experiences. These new additions to the popular Galaxy A series will help users shoot steady and crisp videos, see clearly even in bright conditions and do more of the things they love with battery life that lasts more than two days.¹

“Cutting-edge mobile experiences are increasingly essential to everyday life,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “With continuous enhancements to the Galaxy A series, we’re ensuring that more people around the world can access our transformative innovations.”

Take Awesome Day and Night Photographs, Enhanced With Creative Editing Tools

The Galaxy A54 5G and Galaxy A34 5G deliver stunning images with clear quality even in bright conditions, making use of Samsung Galaxy’s leading Nightography and AI capabilities. Whether users want to capture the perfect selfie or connect through super-smooth video calls, the Galaxy A54 offers astonishing detail thanks to its 32MP front camera.

The new smartphones produce video with amazing clarity, combatting shakiness and blur with improved optical image stabilization (OIS) and video digital image stabilization (VDIS). Even with unsteady hands or when filming on the go, users can be confident about capturing awesome content. For adventures after dark and in low light conditions, Night mode helps users to capture more detail by broadening the camera’s pixel size.

Users can also now remove unwanted shadows and reflections for the first time in Galaxy A series, thanks to the enhanced editing tools.

Experience Awesome Performance With Vivid Display, Fast 5G and Long-Lasting Battery

Both devices feature immersive Super AMOLED displays, measuring 6.4-inch² on the Galaxy A54 5G and 6.6-inch³ on the Galaxy A34 5G. Both displays have been upgraded for astounding outdoor visibility, even under bright sunlight. With the enhanced Vision Booster and a 120Hz refresh rate, the displays will keep up with users as they move between different lighting conditions.

Galaxy A54 5G and Galaxy A34 5G also guarantee up to four generations of OS upgrades and five years of security updates. These features allow users to access the latest software and security to maximize the smartphone lifecycle.

Stay Connected Without Compromising Security

Enhanced mobile experiences rely on advanced security. With Samsung Knox, data is kept under lock and key with defense-grade mobile security. The Galaxy A54 5G and Galaxy A34 5G give users access to the Security and Privacy Dashboard, which makes it easy to see how apps are tracking data and enables simple ways to stop unwanted data collection. When users want to share important files that contain sensitive or personal information with the ultimate level of privacy and control, there’s Private Share.⁴ This enables users to share files only to designated recipients within time limits and with screenshots disabled.

The Galaxy A54 5G and Galaxy A34 5G are also compatible with the Samsung Galaxy ecosystem to provide seamless connectivity between devices. Users can get 100GB of cloud storage and easily back up photos to OneDrive with a six month trial of Microsoft 365 Basic,⁵ accessible on the Galaxy A54 5G and Galaxy A34 5G.

Availability

The Galaxy A54 5G will be available in four color options, including Awesome Lime, Awesome Graphite, Awesome Violet and Awesome White. The Galaxy A34 5G will be available in four color options, including Awesome Lime, Awesome Graphite, Awesome Violet and Awesome Silver. Both Galaxy A54 5G and Galaxy A34 5G will be available in March,⁶ starting with select markets in Europe and Southeast Asia.

Specifications

* Specifications may vary by market.
* All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

¹ Actual battery life, charging time and usage time may vary depending on the network environment, usage patterns, number of calls and messages, charging frequency and other factors.
² Measured diagonally, the screen size is 6.4-inch in the full rectangle and 6.3-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.
³ Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.
⁴ Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.
⁵ Available on a Samsung device with the OneDrive-Gallery sync feature. Users must sync Gallery with OneDrive to redeem the offer. Offer not available to existing Microsoft 365 or OneDrive premium subscribers (including free trials) or former Microsoft 365 or OneDrive subscribers who cancelled their premium subscriptions in the last 90 days. Availability may vary depending on market and carrier. For more details on Google play’s terms and conditions apply, please visit https://www.microsoft.com/onedrive-samsung-offer.
⁶ Availability and timing may vary depending on market and carrier.

Samsung Electronics has announced that it ranked seventh out of 200 companies in the World Benchmarking Alliance (WBA)’s 2023 Digital Inclusion Benchmark.

The WBA represents an alliance forged among more than 200 global, regional and local organizations to shape the private sector’s contributions to achieve the UN’s Sustainable Development Goals (SDGs). The WBA examines companies with a focus on seven key categories, including human rights, the environment and digital inclusion. The WBA launched its first Digital Inclusion Benchmark in 2020, which evaluated companies’ progress in improving access to technology, enhancing digital skills, fostering trustworthy use and innovating both openly and ethically.

Samsung was recognized, in part, for its ongoing efforts to promote access. The company follows leading practice for supporting accessibility by incorporating accessibility features into its products. Samsung’s latest TVs also include an avatar-based Sign Language Guide¹ that provides sign language-based descriptions of menus for greater accessibility. The company also discloses data on how the economic value it generates is distributed among stakeholders and calculates its sustainable value creation.

Samsung also provides support to various programs that are advancing digital skills at all levels and increasing school connectivity. The company demonstrates best practices by administering its programs through its local offices, often in partnership with local governments and non-governmental organizations. It also reports participation metrics for its programs. The company’s flagship programs, the “Samsung Innovation Campus,” which has provided technological training programs for adolescents and unemployed youth since 2013, and the “Samsung SW Academy for Youth,” a yearlong, Korea-based program that has been providing theoretical and practical training to help youth nurture their capabilities and competitiveness as professional software developers since 2018, offer support in the form of job opportunities in future technology fields.

Samsung has continued its commitment to open innovation by participating in several standards organizations and having open-source projects. The company contributes to the tech innovation ecosystem through its Samsung NEXT and C-Lab Outside programs in Korea, which help foster the startup ecosystem through accelerators and incubators. The company also has an AI ethics council and commits to ethical AI principles.

Samsung is committed to promoting digital responsibility as a company that develops products and technologies that enhance users’ lives. Going forward, the company will continue to explore ways to make it easier for people to access and utilize a wide range of convenient and meaningful digital technologies.

¹ Features provided may vary by model and country.

Gone are the days of sitting nose-to-television in order to see every detail and every moment of the action. Now, larger TV screens are not popular for just avid cinephiles, but they are a popular choice and more accessible for more consumers than ever before.

As the size of the average screens at home has evolved, so has the technology within them. This provides users with greater detail, color and motion so content looks even more brilliant in this larger format.

Ushering in the Era of Premium Viewing With Neo QLED 4K

At the forefront of premium screens lie Samsung Neo QLEDs — with state-of-the-art Mini LED and Quantum dot technology that offers superb contrast and vivid, accurate color reproduction. The exceptional picture quality of the Neo QLEDs is even more evident when taken to a larger screen.

The QN100B 98” — Samsung’s Neo QLED 4K — offers consumers the pinnacle of ultra-fine light control thanks to Quantum Matrix Technology powered by a massive grid of Quantum Mini LEDs. This allows viewers to see every single detail on the screen, even in the darkest of scenes, with deeper color and contrast. Subtle nuances in light and color are analyzed and shifted scene by scene so that each and every frame is of the highest quality.

Beyond its unrivaled performance as a television for consumers’ favorite movies, shows and games, this screen has been praised by many industry experts and users as well. IMAX recently commended the massive 98” Neo QLED 4K for its performance in their critical reference environment producing a highly accurate precise image.

“After calibrating and reviewing this new model TV, I can tell you that we were excited to see how closely the image quality matches our reference mastering monitor that we use in post-production finishing work,” said Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation. “We see value in using very large, high-quality displays in mastering content for IMAX Enhanced masters. Having a large sized screen with proper image quality creates the best way to apply and utilize our DMR technology during the mastering process.”

▲ Bruce Markoe, the SVP and Head of Post Production at IMAX Corporation

A reference monitor is a specialized display device used for color grading during post-production. Reference monitors must produce a highly accurate image so teams can create the most precise, high-quality output possible.

In order to provide an outstanding cinematic experience, IMAX films are produced with cameras up to 16K resolution, which means the mastering monitor used must be extremely accurate in order to accurately display the creators’ intent.

Elevate the Premium Viewing Experience With Neo QLED 8K

Stepping above and beyond the already high-performing Neo QLED 4K, consumers find Samsung Neo QLED 8K. These screens offer the dazzling picture quality users have come to expect from Samsung in even more brilliant 8K resolution. Powered by Neo Quantum Processor 8K, the state-of-the-art upscaling neural networks ensure that all content is displayed with utmost precision and immaculate picture quality.

As streaming platforms begin to offer content optimized for a larger 1.9:1 screen ratio, perfect for an immersive cinematic experience, having an 8K TV with premium picture quality is a sure-fire way to future-proof a home entertainment set up.

Premium TV Sales Are on the Rise With Neo QLED 4K and 8K

In fact, more content, better features and more things to do on your TV mean the trend of purchasing larger and larger TV screens is not simply expected to continue to even to grow. According to Omdia, the over-80-inch TV market is expected to grow from 2.8 million units in 2022 to 3.5 million units in 2023 — over 24%.

Samsung’s premium TV lineup has also helped solidify its leadership in the TV industry for an impressive 17 years. In 2022, Samsung sold a staggering 9.65 million units of QLED and Neo QLED TVs, bringing the cumulative sales to 35 million units since its QLED product launch in 2017.

Samsung also dominated the ultra-large TV segment in 2022, reporting 36.1% and 42.9% in terms of market share for TVs over 75-inches and 80-inches respectively.

“Neo QLED offers one of the most premium viewing experience for large screens over 75-inches, and we believe they are the future of home entertainment,” said Seokwoo Yong, Executive Vice President and Deputy Head of Visual Display Business at Samsung Electronics. “As more content and features become available to consumers, Neo QLED 4K and 8K TVs will help consumers get the most out of these new contents while providing breathtaking visuals packed with lifelike details.”

With medical technology continuing to evolve and offer the latest solutions and treatment to patients, Samsung Electronics Switzerland has been aiding the advancement by developing its products.

Samsung collaborated with Bottneuro AG, a Swiss MedTech startup dedicated to improving the diagnosis and treatment of Alzheimer’s disease and to bring an innovative and enhanced diagnostic and treatment solution to patients. Bottneuro AG has chosen Samsung Galaxy Tab S8+ 5G Enterprise Edition hardware to store and record therapy data in the Bottneuro Solution.

Powerful Therapy Through Innovative Technologies

Bottneuro AG’s technology identifies areas of the brain affected by the disease through 3D magnetic resonance imaging (MRI) and positron emission tomography (PET) imaging data. Once identified, these regions can be targeted and electronically stimulated with Miamind^® neurostimulator technology. The Galaxy Tab S8+ 5G Enterprise Edition simplify handling the Bottneuro solution via a graphical interface.

Patients who suffer from dementia often experience reduced cognitive function in the early stages of the disease, making the need for finding a device that is easy to operate and understand imperative for Bottneuro AG. With its intuitive interface and usability, the Galaxy Tab S8+ 5G Enterprise Edition provided the optimal hardware for the Bottneuro solution.

“We were looking for a simple and reliable solution for our application. We found it with the Galaxy Tab S8+ 5G Enterprise Edition and Samsung is giving us great support in the development,” said Julius Klaas, CTO of Bottneuro AG.

Seamless Solutions in a Single Galaxy Tablet

The Galaxy Tab S8+ 5G Enterprise Edition offers a plethora of features and capabilities. It comes with a high-resolution Super AMOLED display providing brilliant clarity for both patients and healthcare providers and offers reliable long-lasting battery life.

The Miamind^® neurostimulator is also directly powered by the Galaxy Tab S8+ 5G Enterprise Edition, and once treatment is complete, the Galaxy Tab S8+ automatically transmits diagnostic and treatment information contained within the Bottneuro solution to Bottneuro AG via 5G data connectivity, allowing patients to stay in the comfort of their home. Additionally, the Galaxy Tab S8+ 5G Enterprise Edition can be individually configured through Samsung Knox, keeping sensitive data and medical records private and protected.

Partnerships for the Future

Groundbreaking innovations such as these would not be possible without partnerships, and Samsung is proud to have been supporting and working with Bottneuro AG since its founding in 2021.

“We are pleased to offer Bottneuro AG a reliable, safe and simple solution with Samsung Knox and to support their novel therapy approach,” added Daniele Casella, Head of MX B2B Mobile at Samsung Switzerland.

The effectiveness of Bottneuro AG’s new therapeutic treatment will be tested in several clinical studies this year. While the treatment is not commercially available yet, Bottneuro AG and Samsung remain optimistic about progress that can be made to treat Alzheimer’s disease.

For more information on Bottneuro AG and Samsung’s partnership, visit Samsung Newsroom Switzerland, www.bottneuro.com or www.miamind.com.

In order to continue bringing the best and most vivid display to its users, Samsung has been expanding its 8K ecosystem, widening the scope of high-definition content experiences. With technology optimized to offer the brightest and sharpest 8K definition, users can enjoy a wide range of content including movies, NFT artworks and more. To learn more about Samsung’s 8K ecosystem, check out the card news below.

Samsung Electronics today announced the global launch of the Bespoke Top-Mounted Freezer (TMF) refrigerator. Available first in Thailand from late March, the new refrigerator will expand to regions all over the world by the end of the year.¹ The Bespoke TMF refrigerator combines elegant design with a full range of Bespoke color and texture options to help give every kitchen a unique and stylish decor. Equipped with the latest in freshness technologies and energy saving, it makes food storage convenient, efficient and flexible.

“These days, customers expect appliances to go beyond their basic functions,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “With a wide choice of colors and cutting-edge technologies like SmartThings Energy’s AI Energy Mode, Optimal Fresh+ and SpaceMax, users can enjoy the next level of kitchen experiences by storing their food at peak freshness, all while saving energy and keeping the living space looking beautiful.”

Flat Door Design With a Range of Expressive Colors for a Unique, Stylish Look

The Bespoke TMF refrigerator’s flexible design options help customers realize the unique aesthetic of their kitchen. With a range of Bespoke colors and finishes to choose from and an elegantly simple modern flat door design, its stylish finish helps bring the colors of a kitchen to life. Glass textures in Clean Black, Clean Navy, Clean Peach, Clean Pink, Clean Vanilla and Clean White offer a sleek, color-enhancing finish for a refined, modern look. By contrast, Cotta textures in Metal Charcoal, Metal Pink and Metal White offer the warm, matte finish of baked terracotta.²

To complement this range of colors and finishes, the Bespoke TMF refrigerator’s clean, contemporary flat door design features streamlined recessed handles that do not protrude or get in the way. With recessed handles and a smart, refined design, the Bespoke TMF refrigerator enriches color schemes and fits in seamlessly with existing kitchen furniture.

Effortless Energy Saving With AI Energy Mode

SmartThings Energy’s³ AI Energy Mode⁴ uses AI to keep track of usage patterns and power consumption of the Bespoke TMF. AI Energy Mode then analyzes the data to provide useful insights through the SmartThings app to help the user proactively save energy.

Users can monitor consumption cost estimates and get a better understanding of how they use their fridge. This usage statistic can be viewed on a daily, weekly or monthly basis, all up to user’s preferences.

If an estimated monthly electricity bill goes over preset targets, SmartThings alerts users by recommending switching to AI Energy Mode, reducing energy use by up to 7%⁵ with just the press of a button.

Optimal Fresh+: Locking in Freshness and Flavor Through Innovative Technology

The Bespoke TMF refrigerator’s Optimal Fresh+ compartment offers four distinct modes of refrigeration and can keep food fresh for up to twice as long as standard cooling.⁶

Located in an independently controlled drawer installed at the top of the fridge, the four unique temperature modes — Fridge, Meat & Fish, Soft Freeze and Power Cool — are designed to store different food types efficiently and optimally.

The Fridge mode is ideal for preserving fresh foods and frequently used daily items like dairy and deli foods. If users want to store unfrozen meat, fish and poultry, Meat & Fish mode is perfect for keeping it fresh and ready for up to seven days. The temperature setting for Meat & Fish mode can go up to -1℃. If users are looking for an even longer storage time without full freezing, Soft Freeze mode applies a thin coating of ice that prevents freezer burn and allows for pliable cutting with no defrosting required. The temperature setting for Soft Freeze can go up to -4℃. For rapidly locking in the freshness of groceries, Power Cool mode blasts the Optimal Fresh+ compartment with cold air, reaching low temperatures fast and chilling foods and beverages quickly.

With the dedicated Optimal Fresh+, the Bespoke TMF refrigerator lets users store all kinds of foods flexibly, making the storage of numerous food types simpler and more convenient.

More Space Inside, Same Size Outside With SpaceMax

To give customers more freedom in how much food they can keep fresh at once, the Bespoke TMF refrigerator comes with 20 liters more storage capacity than previous models with no extra exterior bulk.⁷

The Bespoke TMF refrigerator is designed with special SpaceMax technology that uses high urethane insulation to allow for much thinner fridge walls with no compromise in energy efficiency. This gives the Bespoke TMF refrigerator plentiful drawer and shelf space for foods of many shapes and sizes, all while retaining the sleek, streamlined look of its design.

To learn more about the innovations the Bespoke TMF refrigerator delivers in freshness and connectivity and the freedom it offers users in terms of color choice and appliance management, visit Samsung.com.

¹ Launch markets for the Bespoke model include Arab Emirates, Ghana, India, Indonesia, Israel, Jordan, Kazakhstan, Morocco, Philippines, Saudi Arabia, Singapore, South Korea, Taiwan, Thailand, Turkey, Ukraine, Vietnam in the first half of 2023, followed by Italy in the second half of 2023.
² Color options listed based on South East Asian markets. Available color options may vary depending on region.
³ SmartThings Energy currently works with around 40 Samsung home appliances that are SmartThings enabled. These include air conditioners, air purifiers, clothes dryers, cooktops, dishwashers, energy meters, hoods, microwave ovens, refrigerators, TVs (from June 2022), vacuum cleaners and washing machines.
⁴ Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
⁵ Available for specific models through a Wi-Fi update. Energy usage is reduced by optimizing the compressor speed and operation and adjusting the fridge temperature. Results are based on internal testing and may vary depending on the usage condition and patterns.
⁶ Testing by Samsung Electronics. Data was provided to Intertek who assisted Samsung in interpreting the data in accordance with Samsung’s project plan. Tested on RT47CB668422ST and based on analysis of the aerobic plate count (APC) of sample foods after storage in the test units. Applies when set to Soft Freeze (knob MAX & temp. display 1℃), compared to Fridge room (2℃) in the fridge compartment. Results may vary depending on freshness, usage conditions and other factors before storage.
⁷ Based on the RT6300C(RT47) compared with the RT6000K(RT46) models.

Above all, Samsung Electronics believes a company culture that respects diversity, equity and inclusion (DEI) is essential to continued innovation. In honor of the U.N.’s International Women’s Day on March 8, Samsung is giving a platform to its female employees and demonstrating how a company can embrace equity inside and out.

As a global leader in technology and innovation, Samsung aims to lead by example and advocate for gender equality and the empowerment of all women in the workplace. What’s more, research shows that workplaces that excel in DEI drive better outcomes for businesses, including better employee engagement, talent retention and higher financial achievements.

▲ (From left) Clara Han from Corporate VP/Head of Group/Procurement Group 2 at Samsung Electronics, Megan Detwiler from Samsung Austin Semiconductor, Manavi Pathak from Samsung R&D Institute India-Bangalore (SRI-B), Adam Eaglefield from Samsung U.K. and Maria Fernanda Gonzalez from Samsung Mexico

In celebration of the global holiday, Samsung Newsroom sat down with employees in Asia, North America, Europe, Southwest Asia and Central and South America to share stories about the company’s DEI culture. Check out the interviews below to learn how Samsung is creating a safe and inclusive workspace for all its employees.

Women Supporting Women Through Open Communication

On top of being the Head of Procurement for Samsung’s Visual Display division, Clara Han is also a working mother of two children in elementary school.

“Although there is now growing movement around men participating in parenthood, women still have difficulty building and continuing their careers uninterrupted due to having children,” said Clara. “As a result, Samsung continuously strives to create a culture where employees can be recognized and grow regardless of gender, nationality or age.”

“We are trying to create an environment where each group member understands and acknowledges the individual differences so that everyone can receive the same opportunities, receive a fair evaluation and perform their best in every situation,” said Clara. “Every voice matters, and having an attitude of listening to everyone positively impacts efficiency and performance at work.”

Megan Detwiler, an engineer at Samsung, became involved with Women in Technology at Samsung (WITS) shortly after she started working at Samsung Austin Semiconductor. Within the program, Megan runs various campaigns to help raise awareness about DEI among employees. While she applauded WITS’ professional development opportunities for women, including industry conferences, classes and monthly meetings, for Megan, the most rewarding part of the program was its sense of community.

“Through WITS, I have been able to connect with people across all aspects of the company, meeting people in technical and non-technical roles, at every level of leadership, from technicians and professionals to vice presidents,” said Megan. “People like that at Samsung, especially in WITS, are invested in ensuring you are set up not just to succeed but truly grow and thrive here.”

“WITS helped me find my voice so that I have not only that confidence but also the courage to amplify other women’s voices as well,” said Megan.

Manavi Pathak, Head of Learning and Organizational Development at Samsung R&D Institute India-Bangalore (SRI-B), is also an active member of the Samsung Women’s Accelerated Network (SWAN). She highlighted how an inclusive workplace successfully meets the needs of the women who work there, noting how Samsung’s DEI initiatives and culture allow talented women to succeed.

“Women are themselves demanding more from work,” said Manavi. “At Samsung R&D Institute India-Bangalore, we have women’s leadership development programs, diversity hiring goals, day care policies, special leave, flexible schedules and more, all of which have supported my professional development and well as the careers of other woman colleagues at Samsung Research.”

“The COVID-19 crisis has reimagined the way we work. More and more women want to work for companies prioritizing cultural change and improving workplace flexibility, including employee wellbeing, diversity, equity and inclusion,” said Manavi. “Companies that rise to the moment will attract and retain woman leaders.”

Adam Eaglefield, an Engagement Team Manager at Samsung Electronics U.K., is also a member of the Women @Samsung ERG and its Male Allies team. This association runs mentorship and networking programs to develop female talent. He says that to realize DEI, the most important part is that we must not only listen to women but also break through unconscious prejudices and understand each other’s point of view.

“Allyship is fundamental in any cause or movement,” said Adam. “In this case, male allies can champion women in the business and industry in all interactions, from working to see representation at senior levels to ensuring women are represented and heard in everyday meetings.”

“As an ally, I make sure that I actively listen to women and their experiences, frustrations, passions and desires,” said Adam. “We must learn more about one another’s perspectives, and our own privileges and unconscious biases, and most importantly, come together to act in a positive way.”

Maria Fernanda Gonzalez, Senior Manager of Public Relations and Communication at Samsung Electronics Mexico, is also a member of Women at Samsung (SEM-S). She spoke about why she appreciated working for a company that actively empowers women and embraces equity.

“Samsung has supported me by giving me all the means to grow, not only by providing me with opportunities to grow in leadership roles but also by giving me the tools to go beyond my goals,” said Maria Fernanda. “I can be an empathetic team player that contributes to the development of my other team members.”

“I am confident that with more strong female leaders who can inspire the next generation of women, we will be able to close the gender gap in the tech industry,” said Maria Fernanda.

Lunch Talk & One Table: Gathering Employee Feedback To Improve Women’s Experiences at Work

To create a work environment that anyone can enjoy, Samsung holds annual events and campaigns for employees all over the world to celebrate special DEI days, including International Women’s Day, International Day of People with Disability and World Day for Cultural Diversity for Dialogue and Development. For this year’s International Women’s Day, Samsung’s management and female executives will hold a Lunch Talk meeting to discuss ways to improve DEI. Samsung also will have a One Table event hosted by Jong-Hee Han to listen to the concerns faced by female employees, including female developers and working moms, and to discuss ways to foster female leadership.

The ideas discussed at the meetings will then be delivered to the DEI Secretariat and integrated into organization management. The participants and leaders of each organization will discuss how Samsung can make a consistent effort for gender equality and suggest various opinions to management, ranging from employee mindset to systemic improvement for diversity, equity and inclusion.

Global Women’s Week: Celebrating Diversity, Inclusion and Gender Equality

In celebration of International Women’s Day, Vice Chairman Jong-Hee Han and President and CEO Kye Hyun Kyung deliver a message emphasizing the importance of gender equality and DEI to all employees of the DX Division. Vice Chairman Han underlined the value of diversity, equity and inclusion with his determination to “make an effort to form an organizational culture where all employees from various backgrounds feel that they’re part of the organization.” He emphasized his goal to help employees “fully unleash their potential through equal opportunity.”

▲ Samsung Electronics holds gatherings for female executives and employees around the world , running annual forums and programs for women’s networking and career development.

About 5,000 Samsung worldwide executives and employees worldwide interested in DEI actively participate in Samsung’s 33 ERGs, which offer everything from networking and mentoring to education at ERG. These groups work hard not only to improve the experience of Samsung employees but also to volunteer and give back to the local community. Among them, these large-scale women’s ERGs operate programs for networking and career development of female executives and employees, striving to strengthen women’s capabilities at work.

Every year since 2017, One Family Council has been holding an annual “Pink Box” charity event at Suwon Digital City for young women from low-income families. This year, a “Pink Box” containing DIY keyrings, women’s items and encouraging messages will be delivered to 100 teenagers.

▲ Every year, Samsung Electronics delivers a “Pink Box” containing feminine products for the healthy growth of underprivileged female teenagers.

During the week of International Women’s Day, overseas regional head offices also hold meetings with female employees, DEI webinars with external instructors and panel discussions, in addition to offering vacations for female employees, gift delivery events and more.

Samsung continues to work toward creating a space that goes beyond being just a workplace and fosters employees’ growth by letting them unleash their potential. Samsung’s move toward making an organization where employees and the company can grow together is accelerating the steps toward a better future.

Samsung Electronics’ new Galaxy S23 series delivers an eco-conscious, premium smartphone experience to its users. By eliminating unnecessary elements and prioritizing quality, the Galaxy S23 series embodies those values Samsung itself also holds close, such as resource circulation for a better future for all.

Samsung Newsroom spoke with some of the Galaxy S23 series’ designers to learn more about how the new flagship range’s distinct design came about.

Premium Design With an Eco-Conscious Focus

Q. Please introduce the Galaxy S23 series’ design theme, “Create the Essentials”.

Our focus was on creating a design that boils down the essence of the smartphone. Resources can be wasted during the production process if too many unnecessary details are incorporated, so we made the decision to retain only the bare essential design features, based on the true identity of the device, for the basis of the Galaxy S23 series’ design.

Q: How is this theme in alignment with the general direction of the Samsung Galaxy design approach?

The Samsung Galaxy S series is a product lineup built on the true essence of what premium design can be. For the Galaxy S23 series, we deliberated extensively on what elements would not only make for a great design, but also how they would impact the world at large. Since we are living in a time where resource circulation and eco-conscious activities are at the forefront of daily life, we feel, too, that designers should reflect these values in their designs as the world over shifts its priorities towards eco-consciousness. Our design approach actively incorporates these ideas by making bold design decisions and incorporating future-forward ideas.

Q: What are the Galaxy design team’s goals towards creating designs that honor both people as well as the planet?

Our approach can be summarized in the form of five goals. Firstly, we aim to “create essence” through our designs for ultimate user satisfaction. Secondly, we want to “create circularity” to increase resource circulation efforts across the entire product lifecycle from manufacturing through to use and disposal. Thirdly, we aspire to “create standardization” in order to streamline our designs and subsequently reduce resource waste and manufacturing costs, and fourthly, to “create longevity” for our products by extending their life cycles and building easily fixable designs. Finally, we aim to “create transparency” through clear communication on the metrics of our design processes with a focus on eco-conscious activities. All Samsung Galaxy designers are guided by these five goals.

Q: Can you share more about how the design team is following through on these goals?

All projects we undertake keep the long-term vision in mind instead of short-term results, and we collaborate closely with the material sourcing teams to ensure our designs incorporate recycled materials. We also share our design strategy and plans with a range of internal stakeholders in order to further vitalize each project with different ideas and perspectives. We make sure to reflect on all the feedback we receive in order to keep eco-consciousness at front of mind when designing.

Q: How important is working with such an authentic mission in mind to the team?

We live in a world where the sharing of information is boundless, making temporary or short-term initiatives meaningless. We embrace the opportunity to think carefully about the values and efforts necessary required to accomplish our vision, as well as how best to communicate our approach transparently. This sense of mission as designers motivates us, and in time, we believe our customers, too, will come to understand and appreciate our determination.

The Samsung Galaxy Identity

Q: Can you share more about the two different designs, based on target audience, you developed for the Galaxy S23 series?

The Galaxy S23 and S23+ feature thin bezels that are slim and balanced on all sides for users to better focus on their screens, while a curved metal frame both protects the screen and provides the user with a comfortable grip. For the Galaxy S23 Ultra, we reduced the side edges and extended the flat surface of the device even further not only to provide better grip, but also to provide more space in which the S Pen can be utilized and ultimately maximize the benefits of the large screen for the user.

Our focus when designing was to convey a consistent design identity across all three devices through simple line design and planes that eliminate all unnecessary elements. Even the more subtle elements, such as the side keys, antenna slit, speaker hole and mic hole, had their size and layout meticulously adjusted to match this. Furthermore, the camera contour cut design seen on the Galaxy S22 and S22+ was removed, and all Galaxy S23 models are now fitted with a single camera design to provide even more consistency across the lineup.

Q: Would you agree that the Galaxy S23 series’ camera’s distinct design is as notable as its performance?

Since a lot of the smartphones currently on the market possess a similar shape, the camera design of a device has become a powerful way to distinguish a product and express brand identity. This is why the Samsung Galaxy S series’ camera layout has stayed the same since the Galaxy S21 series in order to foster a unique design identity.

The external part of the camera is a glossy metal while the internal parts have been processed with smooth hairlines in order to convey the camera’s powerful performance. The design of the inner elements of the camera, including the form, texture and color, were inspired by traditional camera lenses that minimize light reflection.

Future-Forward Color Swatches, Inspired by Nature

Q: Can you please introduce the main colors of the Galaxy S23 series?

Some of the Galaxy S23 series’ components were built using recycled materials¹ to contribute to resource circulation, so in order to further reflect this idea of environmental protection, the Galaxy S23 series comes in four colors that are based on a concept we call “Shades of Nature”. The Green shade is reminiscent of a tranquil forest while Phantom Black embodies the silent strength of nature, and the bright Cream shade is warming to look at while Lavender captures the energetic nature of everyday life.

Four additional colors that we developed under the concept of “Shades in Dream” — Lime, Skyblue, Red and Graphite² — will be exclusively available for devices purchased online. We wanted to provide online customers with some upbeat and futuristic shades that convey their brightness even when simply seen on-screen. The Lime shade, a brand-new addition to the Samsung Galaxy color lineup, has been designed to be a lively and captivating color swatch, and we hope our users will enjoy this new addition to the Samsung Galaxy color range.

Q: Can you speak more about the recycled materials used in part of the Galaxy S23 series’ back panel glass³?

Recycled materials based on plastic bottles can tend to have a yellowish tint to them, so we were initially worried that the coloring might end up too dark. However, after we processed the materials, we were surprised to find that this recycled material actually helped to create a more natural and organic look for the Cream shade.

Designed With the Planet in Mind

Q: Can you share more about the expansion of recycled materials involved in the Galaxy S23 series’ development?

The front and back glass panels of the Galaxy S23 series devices contain an average of 22% of pre-consumer recycled content, and the film that goes inside the back glass panel incorporates 80% of recycled plastics sourced from discarded plastic bottles. Furthermore, the inner components of the Galaxy S23 Ultra, including the S Pen cover and the lower speaker modules, have been built using recycled ocean-bound plastic sourced from discarded fishnets and plastic bottles, and aluminum byproducts from the manufacturing process were used for the S23 Ultra’s side and volume keys.

Furthermore, the packaging box is made from 100% recycled paper and the cover accessory also contains some recycled or biodegradable materials, meaning that all aspects of the Galaxy S23 series’ design reflect our commitment to the circulation of resources.

Q: What efforts have been made to create more eco-conscious packaging designs over the years?

We started to reduce the use of plastic in our packaging designs in 2018. When we first started, we had fourteen different packaging parts within a single package, and now for Galaxy S23 series, we have come a long way to ensure that only six packaging parts⁴ are included. We also made sure to leverage recycled paper materials when building the packaging box itself, and though paper materials made from 100% recycled pulp can be dusty and weaker than regular paper, we undertook extensive research, adjusted the manufacturing process and went through countless quality verification tests to find the perfect composition to use in our product packaging.

Q: What areas will you be focusing on for future package designs?

We will continue to focus on creating high-quality packaging that incorporates recycled paper materials. Our goal is to create our own paper materials made with pulp that we have developed ourselves, as well as to receive recognition for our eco-conscious designs.

Samsung is committed to pursuing innovation that does not take the planet’s resources for granted and that instead repurposes discarded materials in order to give them a second life, thus providing users with true, meaningful value. The Samsung Galaxy S series will continue to bridge the gap between usability and eco-consciousness through future-forward design choices.

Stay tuned to Samsung Newsroom for more on the all-new Galaxy S23 series.

* The images shown are for illustrative purposes only and may differ from the actual product. Product specifications may vary by country, region, model and carrier.

¹ The front and back glass panels contain an average of 22% of pre-consumer recycled content, and the film that goes inside the back glass panel incorporates 80% of recycled plastics source from discarded plastic bottles.
² The Lime, Skyblue, Red and Graphite shades are available for purchase at samsung.com. Product specifications, release schedule and availability may vary by region, country, model and carrier.
³ The film that goes inside the back glass panel incorporates 80% of recycled plastics sourced from discarded plastic bottles.
⁴ The six parts included are the packaging box, the manual box, the pulpy tray the front protector, the back cover protector and the data link cable band.

At CES 2023, Samsung Electronics presented Calm Technology services to its users through a variety of differentiated integrated connected experiences. Calm Technology refers to when a technology, through Samsung’s SmartThings platform, is able to automatically connect devices without any action required from the user.

To realize this vision of Calm Technology, Samsung has obtained the industry’s first Circadian Rhythm Display (CRD) certification from the German testing and certification agency Verband Deutscher Elektrotechniker (VDE). The certification was awarded to the Eye Comfort Mode feature of Samsung’s 2023 Neo QLED and Lifestyle TVs, The Frame, The Serif and The Sero.¹

The concept of pairing circadian rhythm with display technologies might seem unusual. So what exactly inspired Samsung to pursue it, and what was the process like from planning through to development and certification? To learn more, Samsung Newsroom sat down with three professionals who made this recent CRD certification possible, Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group.

▲ (From left) Taehwan Cha of the Picture Quality Solution Lab, Gyuheon Lee of the Product Development Group and Beomkyun Rha of the Product Planning Group

The Unique Combination of Circadian Rhythm and Display Technology

The term “circadian” is derived from the Latin words “circa” (meaning “about”) and “diem” (meaning “day”). Human circadian rhythm can be described as the biological pattern of engaging in dynamic activities during the day and sleeping during the night as well as the secretion and inhibition of related hormones such as melatonin, cortisol and growth hormones that occur naturally according to this cycle.

“We were ultimately working to find a way to achieve the best picture quality while also guaranteeing viewing safety,” noted Rha of why Samsung initially started focusing on circadian rhythm. “The result was the creation of Eye Comfort Mode, a feature which automatically optimizes picture quality based on changes in circadian rhythm.”

One of the characteristics of Eye Comfort Mode is that it uses artificial intelligence (AI) to enable the most comfortable picture quality by automatically detecting changes in the viewing environment. Eye Comfort Mode adjusts the amount of blue light based on the local sunrise and sunset time as well as the surrounding lighting environment. By adjusting the screen’s luminance level and color, Eye Comfort Mode creates an effect similar to the different lighting styles that occur during daytime and nighttime, with lower luminance and color temperature aiding the user to sleep well.

“Since Eye Comfort Mode sets the picture quality based on the surrounding viewing environment, the user can enjoy good picture quality without any quality degradation, even with less blue light,” explained Rha. “When planning our approach to CRD, it was extremely important that we could control the amount of blue light being emitted without affecting the picture quality, so we engaged in constant research and discussion with the development team and picture quality team right from the planning stages.”

Eye Comfort Mode, the Secret To Picture Quality Optimization at All Hours of the Day

As Eye Comfort Mode operates based on localized information to recognize sunrise and sunset times, it has to be able to harness regional geographic information of where the TV is placed.

“The basic algorithm allows the TV to obtain and operate based on sunrise and sunset information from a regional weather application, which is identified based on the location information of the TV,” said Lee. “Thanks to this algorithm, users can watch TV with picture quality optimized to the changes in their circadian rhythms wherever they are in the world with Eye Comfort Mode.”

In addition to local sunrise and sunset times, the surrounding lighting environment is essential to optimizing picture quality for CRD purposes. Accordingly, the light sensor built into the TV measures the amount of external light. Then it determines how bright or dark the viewing environment is to optimize picture quality for the user automatically.

The CRD Certification, the Last Hurdle to Improving Reliability

▲ The 2023 Neo QLED TV is measured using a spectroradiometer, which measures a display’s luminance, chromaticity coordinates, spectrum and more.

Once a technology is out of the planning and development stages, the last step in the process is to cement the value of the technology through certification from an external agency. For their CRD technology, as with all others, the certification process began with establishing the relevant objective and standardized criteria.

Through an external collaboration project, Samsung discovered an index for circadian stimulus (CS) as defined by the U.S. Lighting Research Center. This CS index can quantitatively express the effect of Eye Comfort Mode in number form through association with a light source’s power to inhibit an individual’s melatonin secretion.

Following this discovery, Samsung then developed a test project in collaboration with an external research institute and proceeded to set up a certification with VDE in order to obtain the CRD certification.

To win the trust of our consumers, it is crucial that we can obtain certifications for our technologies from a credible agency,” explained Cha. “While ‘circadian rhythm’ may be a somewhat unfamiliar term, it was used even in the name of the certification to emphasize the intention and value add of the technology, which is to provide picture quality optimized based on circadian rhythm.”

Delivering the Ultimate Viewing Experience to Users

Despite being awarded the VDE certification, those working on the CRD technology are still determined to develop even more ways to bring users the best picture quality possible. “Since people have different picture quality preferences, my goal is to provide customizable picture quality based on personalized needs ultimately,” said Lee.

For Rha, too, the next step is rooted firmly in personalization. “Display technologies have advanced significantly in recent years, and I think we have reached a point where the industry possesses a similar approach across the board,” he explained. “Going forward, I want to focus on and develop consumer-friendly features specific to each user.”

Finally, for Cha, picture quality is a consideration that should be embedded in every aspect of development. “I always ask myself how I can create value in the TV features and performance technologies we design when working on external picture quality evaluation and certification,” he noted. “My goal is to embed such technologies and practices across all stages of our process, from product planning and development to the final stage of certification.”

Going forward, Samsung is constantly striving to provide the ultimate viewing experience that considers viewing safety. In addition to the CRD certification the company recently received, the company also received “Eye Care” certification from VDE and “Glare-Free” validation from UL last year, a testament to the ongoing innovation journey Samsung is pursuing.

Stay tuned to Samsung Newsroom for all the latest on the company’s leading TV and display products.

¹ Certified Models: 2023 Neo QLED Q70C and superior models.

In the last decade, smartphone photography has significantly progressed thanks to innovations in camera hardware, computational imaging and AI. However, capturing photos in low light has always remained a challenge — that is, until Samsung Electronics debuted its revolutionary Nightography feature. First introduced in the Galaxy S22 series, Galaxy users can now enjoy even more vivid, highly optimized photos, even in the dark, with enhanced Nightogaphy for the Galaxy S23 series.

Helping users say goodnight to washed-out, blurry night images was a group effort driven by Samsung’s experts. To learn more about this groundbreaking camera feature for the Galaxy S23 series, Samsung Newsroom spoke with the experts at Samsung Research’s¹ global R&D centers, who collaborated on the technology.

Read on to see what John Seok-Jun Lee, Head of Computational Camera Part at Samsung Research America (SRA), and Narasimha Gopalakrishna Pai, Head of AI Computational Imaging Part at Samsung R&D Institute India-Bangalore (SRI-B), had to say about their joint development of Nightography, the best way to take crisp photos and videos from dusk until dawn.

¹ Samsung Research, acting as Samsung Electronics’ advanced R&D hub, leads the development of future technologies for the company’s Device eXperience (DX) Division.

Galaxy smartphones, laptops and tablets offer an unmatched continuity experience, working together seamlessly to maximize your productivity and expand your creativity. With every new Galaxy device, Samsung Electronics is working to expand the usefulness of the Galaxy ecosystem with a more powerful and seamless multi-device experience.

With the Galaxy S23 Ultra and Galaxy Book3 Ultra and Pro series, the Galaxy connected experience is better than ever. From easily switching between devices to capturing and editing photos, users can organize, connect and create professional level creations.

Samsung Multi Control: A Seamless Experience Across Devices

The Galaxy connected experience is perfect for creators who use multiple devices at a time while working. Users can create, organize and edit content while switching quickly and easily between devices.

The Galaxy Book3 series supports Samsung Multi Control,¹ allowing users to control their Galaxy smartphone and tablet using their Galaxy Book3 series’ keyboard and trackpad.

▲ Control multiple devices, such as the Galaxy S23 Ultra and the Galaxy Book3 Ultra, with ease thanks to the Samsung Multi Control feature. With Samsung Multi Control, users can copy text from their Galaxy S23 Ultra and easily paste it on their Galaxy Book3 Ultra.

With Samsung Multi Control, users can copy and paste notes from their Galaxy S23 Ultra to their Galaxy Book3 Ultra. Users can also save time when transferring photos or files by simply dragging and dropping them from one device to the other.

▲ With Samsung Multi Control, users can control their Galaxy S23 Ultra with their Galaxy Book3 Ultra’s keyboard and trackpad.

PC Smartphone: Enjoy Quick File Sharing and Easy Connection

The Galaxy connected experience allows users to continue their work without interruption by reducing time spent on tasks such as transferring files and opening websites recently visited on a different device.

Quick Share² allows users to easily share files among Galaxy devices. Users can wirelessly transfer photos, videos and other documents with just one click. Transferring a large photo from the Galaxy S23 Ultra to the Galaxy Book3 happens in seconds, helping users spend less time waiting on file transfers and more time working and editing.

▲ In seconds, Quick Share transfers large files from the Galaxy S23 Ultra to the Galaxy Book3 Ultra.

Microsoft Phone Link³ also lets users seamlessly enjoy up to five Android apps on their Galaxy Book3 series, transferring documents that had been previously worked on from your Galaxy smartphone to your computer for easy and convenient editing. 

▲ Check smartphone notifications in real-time on the Galaxy Book3 Ultra. Using the Microsoft Phone Link app, users can make and answer voice calls on their PC, send and receive messages and use Android applications on their Galaxy Book3 series.

As smartphones have become a primary device for watching, reading and searching for content, seamless browsing across devices has become a priority for users. The Recent Websites⁴ feature of the Microsoft Phone Link app enables continuous browsing by allowing users to pick up where they left off on a webpage.

▲ Using the Recent Websites feature on the Microsoft Phone Link app allows users to open previously visited browser windows from their Galaxy S23 Ultra and resume browsing on their Galaxy Book3 Ultra with just a click.

When moving from a smartphone to a larger PC screen, Recent Websites helps users resume their session without needing to open a new tab or look through their search history. With the convenience and connection of the Galaxy ecosystem, users can flexibly search and view content on the screen of their choice.

Capture and Edit Instantly With Expert RAW Auto Share

The Expert RAW app empowers users to shoot high-quality, studio-grade photos right from their phone and save RAW files for editing.

Once the Galaxy smartphone and PC are connected, photos taken with Expert RAW sync directly to the Galaxy Book3 series, allowing users to start editing right away.

▲ Share photos by turning on the Auto Share feature on the Expert RAW app on your Galaxy S23 Ultra. Once Auto Share is turned on, the RAW file taken with the smartphone is synced directly to the Galaxy Book3 series.

The Galaxy Book3 Pro 360 is built for content creation with enhanced features for all types of creative projects. The S Pen and high resolution touchscreen enable precise editing of even the smallest details. In addition, users can comfortably use the 360-degree rotating screen to edit in any position or angle. The Galaxy Book3 Pro 360 combines the functionality of a PC and a tablet in one powerful device.

▲ Transfer photos taken with the Expert RAW app from the Galaxy S23 Ultra to the Galaxy Book3 Pro 360 for seamless editing and photo enhancing.

Touch-free Connectivity for Your Galaxy Devices

Once you’ve taken and edited your photos, it’s time to share them with friends and family. The Instant Hotspot⁵ feature connects the Galaxy Book3 series to the local Wi-Fi network without the need for toggling settings on your smartphone. With just a single click on the Galaxy Book3 series, hotspot settings on the Galaxy smartphone automatically turn on and connect users to Wi-Fi.

When the user’s phone is within range, it will appear in the Wi-Fi network list on your Galaxy Book3 series. As there’s no need to remember and type passwords or search for hotspot settings on your phone, Galaxy users are able connect to hotspots easily and quickly.

▲ Connecting your Galaxy Book and Galaxy smartphone with Instant Hotspot takes only a few simple steps:
① The Galaxy Book and Galaxy smartphone can connect to each other through the Connect to Phone app.
② Turn on the Instant Hotspot setting on the Galaxy Book.
③ The hotspot of the connected Galaxy smartphone appears in the Wi-Fi list.
④ Connect to your Galaxy smartphone’s hotspot.
⑤ The hotspot of the connected smartphone is automatically turned on and connected.
⑥ Enjoy your remote hotspot connection with Instant Hotspot.

The Microsoft Phone Link app provides an even deeper connected experience between devices. Users can view and use smartphone apps and services on their Galaxy Book3 series by simply linking a Galaxy smartphone to their PC. It also allows users to send and receive voice calls and messages, and open apps on their PC — even on apps typically designed only for smartphones.

Forgotten passwords are a thing of the past with Samsung Pass. Users can quickly and easily sign-in to websites with Samsung Pass which automatically syncs to Samsung Cloud from Galaxy smartphones.

▲ Product images of the Galaxy Book 3 series and the Galaxy S23 Ultra, which provide powerful performance and a seamless device-to-device connection experience.

The Galaxy S23 series and the Galaxy Book3 series are equipped with the most powerful features yet, and the Galaxy connected experience enhances these features even further. Expand your creativity and maximize your productivity with the Galaxy ecosystem.

▲ Slideshow after taking photos with the Galaxy S23 Ultra and editing them on the Galaxy Book3 Series

¹ Samsung Multi Control requires updated phones with One UI 5.1, tablets with One UI 4.1 or higher versions and works on Galaxy Book series devices released in 2021 or later with either Samsung Settings v1.5 (Intel) or Samsung Settings v3.3 (ARM). Some models may have limited feature support.

² Quick Share between Galaxy devices available with the following OS: smartphones and tablets with Android OS version 10.0 (Q) and One UI 2.1 or above, PC’s running Windows 10 or later. Requires Samsung account and Wi-Fi and Bluetooth connection. Quick Share to iOS and Android devices available by sending shared link: individual files shared cannot exceed 3GB (for a total of 5GB per day) and link will expire after two days; requires a Samsung account and Internet connection. 

³  Users must link their Samsung Galaxy devices to their Windows PC through Link to Windows on phone and the Microsoft Phone Link App on PC and follow the set-up prompts, including being signed into the same Microsoft account. Link to Windows is preloaded on select Samsung Galaxy devices. PC (Microsoft Phone Link App) requires Windows 10 or above. Microsoft Phone Link recommends Samsung Galaxy devices to be on the same Wi-Fi network as the PC. Some mobile apps may restrict content to be shared on other screens. Some related features may vary by devices.

⁴ Recent Websites is only available when using Samsung Internet app on Samsung Galaxy smartphone with One UI 3.1.1 or above (Samsung Galaxy S, Note, Z Fold, Z Flip) and Windows PC with Windows 10 20H1 or above. Requires latest app updates to Phone Link / Link to Windows / Samsung Internet.

⁵ Instant Hotspot is only available on Samsung Galaxy smartphone with One UI 4.1.1 and Bluetooth capable Windows PC with Windows 11 22H2 or above. Requires latest app updates to Link to Windows / Phone Link.

Samsung Electronics and Vodafone today announced their plans to accelerate 5G Open RAN expansion across Europe, beginning new open network initiatives in Germany and Spain, while enhancing Vodafone’s 5G network in the U.K.

This builds upon the two companies’ initial network collaboration, including Vodafone UK’s successful launch of the first 5G Open RAN site in Bath, U.K. in January 2022, using Samsung’s virtualized RAN (vRAN) solution. Vodafone and Samsung are proving stable performance and capacity in Vodafone UK’s commercial network, exceeding targeted performance level and power savings in its strategic Open RAN sites (also known as its ‘Golden Cluster’), located in Exmouth and Torquay, England.

“As we grow and scale our network, we are excited to jointly drive collaborative Open RAN innovation and continue our groundbreaking work together with Samsung,” said Santiago Tenorio, Director of Network Architecture for Vodafone. “We look forward to continue bringing fundamental improvements to our wide-scale next-generation network, to further accelerate our open network approach for 5G expansion across Europe.”

New Europe 5G Initiatives

Building on their collaborative advancements, the two companies continue to grow their Open RAN footprint in Europe. New developments and projects include:

• In the U.K.: The companies implemented Samsung’s O-RAN compliant Massive MIMO radios in Vodafone UK’s commercial network, efficiently expanding 5G coverage in the U.K. With this, Samsung’s 64T64R Massive MIMO radios are now successfully integrated with 5G vRAN, carrying commercial data traffic. Recently, the companies also completed a data call using Samsung’s vRAN and NEC’s Massive MIMO radio, demonstrating multi-vendor interoperability for Vodafone’s commercial network. This illustrates how Open RAN technology can enable multi-vendor integration of vRAN, not only with single-band radios but also with more complex Massive MIMO radios.
• In Germany: Vodafone will carry out comprehensive pilot projects for Open RAN using Samsung’s 2G/4G vRAN and O-RAN compliant radio solutions. In these commercial pilots announced in October 2022, Vodafone will use Samsung’s mature solutions — proven in large-scale commercial networks — to demonstrate outstanding performance, stability and reliability.
• In Spain: Samsung joined Vodafone’s testbed in Ciudad Real, which was created to benchmark mature RAN providers and compare performance across both traditional and Open RAN. Samsung will deploy its Massive MIMO radios and 4G/5G vRAN in CREATE (Ciudad Real España Advanced Testing Environment) to evaluate and verify their performance in Spain’s urban environment.

“Samsung’s virtualized Open RAN solutions are successfully running in Vodafone’s commercial network in the U.K., delivering performance on par with traditional mobile radio networks and providing Vodafone with an agile network on which to deploy new services and features,” said Thomas Riedel, Head of Samsung Networks Europe. “Vodafone has been a pioneer in the Open RAN space and they continue to break new grounds. We are excited to deepen our collaboration with Vodafone by extending our capabilities across Europe, and taking vRAN innovation to the next level.”

Continuing to claim deployment milestones, the two companies remain as strong partners in leading 5G Open vRAN innovation. Vodafone and Samsung are collaborating with other Open RAN leaders, to drive acceleration of Open RAN with wider diversity and multi-vendor, open architecture.

Samsung Electronics today announced enhancements to its Samsung Cloud Orchestrator (SCO) — a solution that automates the lifecycle management of large-scale virtualized Radio Access Networks (vRAN). SCO streamlines the onboarding, deployment and operation processes, making it easier for operators to manage hundreds to thousands of cell sites from a unified platform.

The SCO now supports automation of vRAN deployments on both private and public clouds, enabling network services to be provisioned across multiple cloud environments, and this multi-cloud capability offers a highly flexible scaling option for operators, tailored to various deployment scenarios.

Samsung delivered SCO for virtualized RAN to Tier One operators in Asia, Europe and North America, leveraging the solution to bring greater efficiencies to their network deployment and operation.

“Automation adds incredible value for operators who are rapidly shifting to software-centric networks. With our enhanced Samsung Cloud Orchestrator, operators have a necessary platform to deploy and manage their vRAN with maximum efficiency and greater flexibility,” said June Moon, Executive Vice President, Head of R&D, Networks Business at Samsung Electronics. “This is part of Samsung’s goal to leverage our wide-scale commercial vRAN deployment experience to develop and introduce intuitive tools that take vRAN to the next level.”

For virtualized and Open RAN network operators, SCO enables them to simplify manually intensive tasks from the very start of network creation. It is an integrated automation platform that supports end-to-end process coordination through a centralized portal, where users can view and control the status of their network in one unified platform.

The key process-improving capabilities delivered by SCO include the following:

• Onboarding: Operators can leverage this solution to prepare packages to be installed at each site and automatically perform deployment tasks on a scheduled basis. This allows operators to easily implement their own CI/CD (Continuous Integration and Continuous Deployment) environment. It verifies package version and file formats and automatically checks for missing components in the package.
• Deployment: Operators can distribute numerous vRAN software packages and containers needed to launch large groups of cell sites with one click from a centralized location — reducing the overall deployment time. It also helps simplify the configuration process of each cell site through centralized management of tasks.
• Operation: SCO can provide automatic vRAN software upgrades, healing and scaling, to ensure the resilience of each network, enabling operators to maintain optimal network conditions by performing these tasks remotely on a massive scale.

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.

Samsung Electronics announced the company is bringing next-level capabilities to its virtualized RAN (vRAN) to improve performance and increase power savings. The advanced vRAN software will boast a range of new “smart” features — optimized to address the needs of forward-looking operators. These include advanced capabilities that will help pave the path towards the next phase of network virtualization, including features that increase bandwidth support of Massive MIMO radios, analyze hourly traffic patterns to optimize network operating conditions, and automate networks with “sleep mode” to save energy consumption.

A leader in the vRAN market, Samsung has been contributing to the earliest massive commercial adoption of 5G virtualized networks across the world. The company has been the only major vendor that has conducted large-scale commercial vRAN deployments with Tier One operators on multiple continents — in the Americas, Europe and Asia.

“While Samsung’s 5G vRAN has successfully proven its performance by delivering results on par with traditional hardware-based equipment in commercial networks, we are moving fast into the next phase of vRAN software development — Samsung’s vRAN 3.0,” said Ji-Yun Seol, Vice President, Head of Product Strategy, Networks Business at Samsung Electronics. “The software-centric nature of the solution allows us to add these enhanced capabilities — performance optimization and energy efficiency — much faster than traditional RAN hardware. Samsung’s newest features will add tremendous value to operators rapidly shifting to virtualized networks.”

Samsung’s next-level vRAN capabilities include the following:

Performance Optimization

• 200MHz 3 Cell Support
  With a software upgrade, Samsung’s vRAN will be equipped with the ability to provide 3 Cell configuration with 200MHz of bandwidth support using its 64T64R Massive MIMO radios. This is more than triple the radio bandwidth support when compared to its previous generation software, capable of supporting an operator’s entire mid-band 5G spectrum holdings.
• Modem Algorithm Optimization
  Samsung is incorporating a modem algorithm optimization approach to its development roadmap. Unlike a hardware-centric approach, modem algorithm optimization enables operators to receive software tailored to their needs, with only the required features and configurations, allowing for an optimized and efficient use of COTS servers.

Power Savings

• CPU Core Sleep Mode
  Available on Samsung’s vRAN software, this feature reduces power consumption by automatically putting the CPU in “sleep mode” — or turning off unused CPU Cores — during periods of low data traffic. When capacity demand increases again, CPU Cores exit sleep mode.
• Adaptive Core Allocation
  This feature of Samsung’s vRAN software assigns a number of CPU Cores at cell setup proportional to the number of active cells. Unassigned or unused CPU Cores are set to idle mode to reduce power consumption and are activated when capacity demand increases.
• Energy Saving Feature Orchestrator (ESFO)
  ESFO is an orchestration tool that manages multiple energy saving features in one platform, optimizing efficiency with no service interruption. ESFO automatically analyzes hourly traffic patterns and optimizes the operating conditions of each Energy Saving feature, per sector and time zone. The tool constantly updates the multi-level Energy Saving operations of multiple power saving features — such as cell on/off and Tx path on/off — to reflect traffic pattern changes and prior results.

With these enhanced capabilities, Samsung’s vRAN can support smarter management and operation of wide-scale commercial virtualized networks, as more operators seek to meet the next-generation network demands of their customers. Samsung plans to launch its new vRAN capabilities to global operators, beginning its rollout in North America in the first half of 2023.

Samsung has pioneered the successful delivery of 5G end-to-end solutions including chipsets, radios and core. Through ongoing research and development, Samsung drives the industry to advance 5G networks with its market-leading product portfolio from virtualized RAN and Core to private network solutions and AI-powered automation tools. The company is currently providing network solutions to mobile operators that deliver connectivity to hundreds of millions of users around the world.