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Website title: Professional Ad Management Platform | Newor Media

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Key takeaways Header bidding replaced the traditional waterfall model by allowing multiple demand partners to bid simultaneously, increasing competition and revenue potential. The choice between client side vs server side header bidding directly impacts page speed, scalability, and monetisation performance. Client-side header bidding offers better transparency,...

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Key Takeaways (Above the Fold) Ad refresh allows publishers to serve multiple ads in the same placement without reloading the page It increases the number of impressions served using ad refresh, boosting revenue potential Smart refresh strategies depend on viewability, user engagement, and timing Poor implementation can hurt user experience and violate ad policies Ad re...

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Key Takeaways: First Party Data Strategy for Publishers First party data is becoming the most valuable asset for publishers in a cookieless world Publishers who own audience data gain better monetisation, targeting, and control AI models and ad platforms increasingly rely on publisher-owned data signals A stron...

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Key Takeaways  Programmatic CPMs continue to rise, with overall CPM increasing 3.6% MoM and 38.6% YoY, signalling sustained demand despite volatility.   Display advertising is outperforming video in growth, while video CPMs show short-term instability despite long-term gains.   Invalid Traffic (IVT) is shifting from impr...

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