Eighteen months after drupa 2024, HP has reported record momentum across its HP Indigo and HP PageWide global install base. The company says its continued delivery on its Non-Stop Digital Print vision and the growing number of customers advancing with it toward industrial-scale digital production have driven the growth.

HP adds that installations, production volumes and automation metrics have all surpassed expectations, reflecting a market moving toward shorter runs, rapid turnarounds and higher operational intelligence.

Haim Levit, senior vice president and division president, HP Industrial Print, says, “drupa 2024 reset expectations for what digital can deliver. The surge in customer investment since then reflects a clear belief in a high-productivity, AI-enabled, end-to-end digital future and the production gains we’re seeing today confirm that belief is paying off.

“Since the flagship tradeshow, customers have rapidly expanded their adoption of HP Indigo LEP/LEPx HP PageWide and high-performance inkjet platforms, supported by AI-driven workflow tools that improve productivity, quality stability and operational reliability. Together, these technologies are advancing HP’s vision for a fully digital production ecosystem and shaping the future of work in industrial print.”

HP adds that demand for shorter runs, smarter production and measurable sustainability gains drives the high speed digital label and commercial print sectors’ rapid evolution. Tim Greene, research director, IDC, says, “Our 2025 IDC MarketScape is evident of this and within this landscape, HP continues to play a defining role. Its LEP and LEPx technologies, together with one of the largest cloud-connected installed bases in the industry, provide converters with the productivity and consistency required in high-speed digital environments.

“The HP Indigo V12, reaching speeds up to 117.5 metres per minute is a clear example of how HP is pushing digital performance boundaries. Coupled with the breadth of HP’s PrintOS automation ecosystem, customers gain the data visibility and workflow intelligence needed to reduce waste and maximise uptime. These capabilities are materially influencing how print providers modernise their operations and capture new business opportunities.

Scaling global production

Cimpress has added 16 HP Indigo presses since drupa 2024, including 10 HP Indigo 120Ks, strengthening output across Vistaprint Windsor, Pixartprinting, IPI and Vistaprint Venlo.

The group has now surpassed three million impressions, with European sites maintaining S4/S5 OEE above 60 per cent and Pixartprinting USA reaching LS Mark Champion status at one hundred and 80 per cent. HP continues to support Cimpress with reliability and performance programmes as volumes increase.

The HP and Cimpress teams

Robert Keane, founder and chief executive officer, Cimpress, says, “The HP Indigo 120K has changed the pace and predictability of our production. We’re seeing greater stability, faster turnaround and a unified operational cadence, exactly what our business needs at scale.”

HP believes that smarter, more connected print production empowers print service providers and converters to deliver higher value work while running more resilient, profitable businesses. HP says its vision for the future of work was made tangible at drupa 2024, where customer investment in HP Indigo and HP PageWide platforms, alongside HP PrintOS, demonstrated clear confidence in AI-enabled, end to end digital production.

The company says its customer deals reflected a shift toward autonomous workflows, data-led decision making, and nonstop operations that reduce manual friction and address labour and cost pressures. Building on this momentum, HP will continue to advance intelligent automation, software, services, and press innovation, with the objective to shape a future of work where print production is simpler to run, easier to scale, and more fulfilling.

Multi-segment digital

RRD signed a major strategic collaboration agreement with HP at drupa 2024 and has since accelerated its digital roadmap across multiple geographies. As part of this plan, RRD has installed several HP PageWide inkjet and HP Indigo presses, including the new HP PageWide T4250 HDR, to meet growing demand and drive greater cost efficiency across its direct mail, labels, packaging and commercial print segments.

The HP PageWide T4250 HDR offers offset quality and versatile application capability, with its high definition recirculating nozzle architecture and efficient drying technology supporting high volume, data-driven production with reduced waste and energy use.

Automation-led growth

HP says its industrial print technology enables customers to deliver offset-grade quality with digital speed, while AI-powered capabilities across HP Indigo, HP PageWide and HP’s Integrated software platform, PrintOS increase shift to shift consistency, reduce manual intervention and enhance fleet performance. HP’s platforms support diversification into new applications, helping businesses scale efficiently and capture new revenue.

The company adds that continued HP investment in intelligent automation, AI-enhanced workflows, next-generation supplies and a “nonstop production” model that redefines operational predictability support these advancements.

Demonstrating the impact of HP’s software-led automation, Friedmann Print has built a fully connected, on demand production floor powered by HP Indigo 15K Digital Presses and HP Site Flow, enabling up to 10,000 unique orders per day across personalised products ranging from calendars and cards to premium trading cards.

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