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New York Times - Small Business

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Everette Taylor took over Kickstarter at a low moment for the crowdfunding pioneer, which made its name with small projects but now attracts major multinationals and celebrities.Everette Taylor has changed the business model of the crowdfunding platform into what he calls Kickstarter 2.0.

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A New York restaurant’s Lunar New Year merchandise has become a coveted collector’s item.Wo Hop, which opened in Lower Manhattan in 1938, has included seasonal Lunar New Year T-shirts in its merchandise offerings since 2012.

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