Neville Hobson
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Title: Nevillehobson
Message History
After more than 18 years of writing and publishing here, it’s time for a new chapter. As of today, NevilleHobson.com is no longer being updated. Instead, this site will remain online as an archive of my thinking and writing on c...
It’s a habit as natural as breathing. Whether speaking to a person, a chatbot, or a voice assistant, I instinctively say or type, “Thank you.” It’s not something I think about – it just happens. But does it really matter?
I’ve learned ...
For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast,
There was a time when blogging tools weren’t just about writing in a web browser. Fifteen years ago, the landscape of third-party blog editors was full of promise.
Programs like
