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Title: Nevillehobson
After more than 18 years of writing and publishing here, it’s time for a new chapter. As of today, NevilleHobson.com is no longer being updated. Instead, this site will remain online as an archive of my thinking and writing on communication, technology, and business over the years.
Now you’ll find my latest writing, insights, and perspectives a...
It’s a habit as natural as breathing. Whether speaking to a person, a chatbot, or a voice assistant, I instinctively say or type, “Thank you.” It’s not something I think about – it just happens. But does it really matter?
I’ve learned that I’m not alone.
For years, search engine optimisation (SEO) was a key consideration in my approach to blogging. Like many people, I optimised WordPress with metadata, lightweig...
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital communication – sh...
There was a time when blogging tools weren’t just about writing in a web browser. Fifteen years ago, the landscape of third-party blog editors was full of promise.
Programs like Ecto,
