"Tudum" is the sound — that distinctive thump that plays when a Netflix original starts up — and Netflix borrowed it for the name of its annual global fan event, now officially Tudum LIVE. It's the company's answer to "everything happening at once": new trailers, surprise musical performances, cast reunions, and release date drops, all packed into a single livestreamed night. Click the green Configure button and set how far in advance you'd like to be alerted.
A Brazilian street festival that became a global broadcast
Tudum started small and local: the first edition ran for four days in January 2020 at Ibirapuera Park in São Paulo, drawing over 50,000 fans to a free, in-person celebration of Netflix's young-adult content. COVID pushed it fully online for a couple of years, then it returned to São Paulo for a few more in-person editions before the format changed again in 2025, when Netflix moved the event to Los Angeles and, for the first time, broadcast it live directly on the platform itself rather than just social media.
Why the format keeps shifting
Unlike a fixed annual tradition, Tudum has bounced between festival, livestream, and even a printed "almanac" format over the years — partly shaped by the pandemic, partly by Netflix experimenting with how to reach a truly global audience rather than a single country's fanbase. That inconsistency is exactly why a reminder matters more here than for a steady, predictable event: you can't just assume it'll show up the same way, in the same place, at the same time of year, as last time.
What actually happens during the show
Recent editions have leaned hard into spectacle — Lady Gaga performing and then being revealed as a surprise Season 2 guest star on Wednesday, Ben Affleck and Matt Damon teasing an unreleased trailer they "weren't supposed to show," and release dates dropping live on stage rather than through a press release. The Stranger Things season 5 date reveal from the 2025 show became Netflix's biggest-ever date announcement on social media, racking up 250 million impressions in just four days — a sign of how much attention gets concentrated into this one night.
Worth knowing for planning purposes
Past in-person editions have sold out, and the livestream format means the moment something airs, it's already circulating as clips and spoilers within minutes — so if you want to watch live rather than catch the aftermath secondhand, the timing really does matter.
So whether you're chasing a trailer for your favorite show or just want to catch the surprises as they happen, click that green Configure button and let the dates come to you.