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Website title: Digital Marketing Agency Auckland | Online Marketing Company
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How New Zealand businesses, and the international clients we work with, get seen, heard, found, cited and trusted in the age of AI answers.
Something has shifted in how your customers find you, and you have probably felt it already. Instead of typing a search into Google and scrolling through a page of links, more people now ask a question straight to C...
By Cathy Mellett, Founder and Managing Director, Net Branding
I have watched digital marketing reinvent itself perhaps five times over. Search, social, mobile, content, and now AI. Every few years the industry declares that everything has changed and that the old rules are dead. And every few years it sells businesses an expensive new version of the sam...
Search is changing, and most businesses are not ready for what that actually means.
At Google I/O on 19 May 2026, the company announced what it described as the biggest upgrade to its search box in over 25 years. The wording matters, so let me quote it directly from Google’s own announcement. Liz Reid, Google’s VP of Search, wrote that the search box is now “com...
*By Cathy Mellett, Founder and Managing Director, Net Branding*
There is a conversation happening across the marketing world right now, and every time I read another article about it I have the same thought. We have been saying this since 2008.
The conversation goes like this. As search moves into AI, the tools that build answers do not look at y...