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Search is changing, and most businesses are not ready for what that actually means.
At Google I/O on 19 May 2026, the company announced what it described as the biggest upgrade to its search box in over 25 years. The wording matters, so let me quote it directly from Google’s own announcement. Liz Reid, Google’s VP of Search, wrote that the search box is now “com...
*By Cathy Mellett, Founder and Managing Director, Net Branding*
There is a conversation happening across the marketing world right now, and every time I read another article about it I have the same thought. We have been saying this since 2008.
The conversation goes like this. As search moves into AI, the tools that build answers do not look at y...
*By Cathy Mellett, Director, Net Branding*
This is a Google Update worth paying attention to. Google just dropped something the SEO world has been asking for since AI Overviews landed. A dedicated report inside Search Console that shows your AI search visibility, how your content actually performs *inside* Google’s AI features like AI Overviews and AI M...
Short answer: You get mentioned in AI by becoming a source AI models trust on a topic, then making that trust easy for them to read. In practice, that means five things: publish clear content that directly answers real questions, show genuine first-hand experience and credentials, earn mentions on credible third-party sources, keep your business facts ...
Here is something we have watched happen more than once. A business decides it can handle its own content now. The tools are cheap, the output is fast, and the logic seems sound. Why pay an agency when a machine can write a hundre...