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Follow Neal Schaffer Official Site: Digital Social Media Marketing Speaker Consultant Neal Schaffer

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How to Use LinkedIn for Business: The 2026 Strategy Guide

Most people still think of LinkedIn as the place you go when you need a job. Update the profile, fix the headshot, start applying. That mental model is costing businesses a fortune. LinkedIn has more than 1...


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Digital Marketing Strategy: The SES Framework I Use to Simplify It

SEO. Content. Blogging. TikTok. LinkedIn. Email. Paid ads. Influencers. Podcasting. YouTube. AI. Every week someone tells you about one more thing you absolutely have to be doing, and the list...


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Influencer Ads: How to Run Creator Content as a Performance Channel

Influencer ads are now the single ad format buyers most want to grow. Creator and influencer ads or partnerships are the type of advertising the most buyers (57%) plan to put increased focus on in 2026, ...


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LinkedIn LION: What It Is and Why the Movement Is Over (From Someone Who Helped Start It)

“LinkedIn LION” is one of the oldest topics I have ever written about, and somehow it still sends people to my site every month. Most of that traffic comes from Goo...


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AI Marketing in 2026: The Practitioner Playbook for Building a System AI Can’t Replicate

Two years ago, 60% of consumers said they preferred AI-generated content. Today that number sits at 26%. The audience didn’t just stop loving AI content. They started rejecting it. And...


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