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You have expertise worth sharing, and LinkedIn hands you a publishing platform to share it with, no website, no hosting, no separate blog to launch. The hard part is not the writing. It is k...


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People ask me some version of the same question almost every week: what is influencer marketing, and is it actually worth the effort for a business like mine? I wrote a whole book about it, T...


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A few months ago I went down a rabbit hole trying to open a TikTok Shop for my own books. I write about digital marketing, I host a podcast about it, and I watched author after auth...


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You came here for a number, so let me give it to you before anything else. The X (Twitter) banner size is 1500 x 500 pixels. That is the header image running across the top of your ...


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LinkedIn is the place to not only find others but also to be found. And that is why you need a profile that helps you get found and then entices people to contact you once they ...


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