Neal Schaffer Official Site

Most ecommerce stores lose sales the moment a customer lands on the product page. Not because of price. Not because of shipping. Because the photos look amateur, inconsistent, or worse, m...

Most ecommerce stores lose sales the moment a customer lands on the product page. Not because of price. Not because of shipping. Because the photos look amateur, inconsistent, or worse,...

The shift happening in ecommerce right now is bigger than the move to mobile was fifteen years ago. I don’t say that lightly. When mobile took over, the change was...

Most marketers are flying blind. They post content, watch the likes trickle in, and wonder why the needle isn’t moving. Meanwhile, their customers are out there, on Reddit threads, in Instagram...

Most ecommerce dashboards are beautifully useless. They surface dozens of numbers, highlight none of them, and leave you no closer to knowing what to fix on Monday morning. The problem isn’t a shortage o...