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Neal Schaffer Official Site

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Let’s be honest: social media isn’t optional anymore if you’re in real estate. According to REsimpli’s research, 82% of real estate businesses use social...


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LinkedIn Groups might feel like a forgotten corner of the platform—a relic from an earlier era of online communities. But dismiss them at your peril. The truth is that while the golden era of LinkedIn ...


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Let’s face it: for many businesses, email marketing started out as a vague idea (“We should send out a newsletter”) and was transformed into an irregular practice of “We se...


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In 2026, Instagram remains one of the most powerful digital stages for visibility, storytelling, and connection. But staying consistent, showing up day after day with quality content, ...


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As a Fractional CMO and someone who has worked with brands of all shapes and sizes, I know firsthand that obsessing over traffic without obsessing over conversions is ...


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