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Before you outsource content marketing, decide whether you need freelance talent or someone to own production. Finding qualified freelancers solves the talent problem. But it doesn’t determine who manages what happens after the assignment begins. Some teams only need access to specialized expertise. Others need support managing the projects built around that expertise. Look a...

It’s easy to lose time to briefs, deadlines, freelancer questions, revisions, and final sign-offs. A dedicated marketing project manager takes over those tasks after the direction is approved. We also refer to these individuals as account managers, particularly if there are already project managers on the company’s team that need support. You stay involved when […]

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Marketing teams often compare staff augmentation vs managed services as two opposite choices. Staff augmentation gives you specialists to manage. Managed services also place project coordination and delivery with an outside partner. Use this guide to match each project with the right level of support. TL;DR: Staff Augmentation vs Managed Services Staff augmentation adds speci...

Last quarter, Search Engine Land reported that Google added an llms.txt check to Lighthouse’s experimental Agentic Browsing audits. The update brings llms.txt into your AI search readiness review, so it also needs the right framing. Google still says llms.txt isn’t required for AI Overviews, AI Mode, or Search visibility. The file belongs in the AI […]

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We’ve been talking a lot about elastic marketing since last year, and for good reason. Things are changing in the marketing world, and we aren’t immune to it. We know that it’s challenging to create plans, stick to budgets, and maintain workflows without burning out. That’s why we’ve been so focused on these elastic marketing […]

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