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Most families on a college recruiting track spend $3,000 to $10,000 per year, or roughly $15,000 to $50,000 across a high school career. Club and travel fees are almost always the largest line item, typically 50–70% of the total. Camps, highlight video, campus visits, and training make up the rest.
But the range is wide for a reason...
Whether you’re a freshman just beginning your recruiting journey or a junior preparing to contact college coaches, you’ve probably heard the phrase “build your personal brand.” But what does that actually mean—and does it really matter for recruiting?
The short answer is yes. But not for the reasons many athletes think.
An athlete brand isn’t about becomin...
For many high school student-athletes, college visits are one of the most exciting and important steps in the recruiting process. Whether you’re planning your first campus tour or preparing for one of your official college visits, seeing a school in person gives you valuable insight that you simply can’t get from websites, emails, or highlight videos.
A successful c...
For many student-athletes and their families, one of the biggest questions during the recruiting journey is whether to use college recruiting services vs DIY recruiting. While some athletes successfully manage the process on their own, others benefit from expert guidance, recruiting technology, and personalized support.
The right approach depends on your goals, spor...