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NAR Consumer Ad Campaign

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NAR Consumer Ad Campaign: Partner with a REALTOR® - Expertise and Ethics at Work For You

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Home buyers plan to stay a while — maybe forever — in their next homes, according to the National Association of REALTORS® 2025 “Profile of Home Buyers and Sellers.” The length of time is a median of 15 yea...


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First-time home buyers are swapping the idea of a starter home — modest, often short-term housing that comes with baggage — for a first home that works for their lives over time. “Buyers expect it to feel like a home they can stay in, not just a quick home to step up into [from a rental],” says Ginger Wilcox, president of


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A new credit score model gives first-time home buyers, even those with little or no credit history, a better chance to qualify for a mortgage. The model, VantageScore 4.0, factors nontraditional payment history — for items like rent, utilities, and telecom — into credit score calculations. The


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