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NAR Consumer Ad Campaign

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NAR Consumer Ad Campaign: Partner with a REALTOR® - Expertise and Ethics at Work For You

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How Home Buyers Are Using AI Tools for Real Estate

Buyers are leaning into AI for housing market information, partly to deal with affordability challenges. However, they still view real estate agents as the most trusted, accurate source of information, according to a 2025 Realtor.com survey. Here’s how home b...


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How to Find the Right Neighborhood When You Move

House hunters can focus so much on a house they want that they unintentionally slight other aspects of a new location. Your new neighborhood is at least as important as the home itself, according to real estate agents. “Houses can be interchangeable, but a neighborhood, a town, is not,” says Maren Brisson-Kuester, COO and broker with


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Use Local Market Data for an Edge in the Home Purchase Process
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How to Avoid Regrets Over DIY Home Projects

DIY home projects aren’t as easy as they look on YouTube and HGTV. Homeowners are learning that firsthand after spending more time and money than they planned but ending up with flawed results, say BuzzFeed and Reddit. Thirty-five percent of h...


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Buying a Home for the Long Haul

Home buyers plan to stay a while — maybe forever — in their next homes, according to the National Association of REALTORS® 2025 “Profile of Home Buyers and Sellers.” The length of time is a median of 15 yea...


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