NAR Consumer Ad Campaign

Setting the right asking price has always been a big challenge in selling a home. It’s even tougher in the current market, with inventory, buyer demand and sales activity varying widely between neighborhoods. A real estate agent can help by factoring relevant data into your home price. A primary tool for finding that data is a comparative market analysis, aka real estate comp...

Home buyers are getting mixed signals from the housing market. Home prices and mortgage rates remain elevated, but sellers may be more willing to negotiate. The market has left buyers asking, Is it a buyer’s market — or not?

“Waiting for the perfect housing market is a little like waiting for every traffic light to turn green before you leave the house,” says Gary L...

Home buyers are flexing their negotiation muscle as a robust seller’s market weakens in many areas of the country. Buyers are increasingly asking for seller concessions or sellers are offering them as a buyer incentive. These concessions are financial contributions a seller makes to help offset a buyer’s closing costs, loan fees, repairs or other property-related expenses. Ne...

Houses built more than 50 years ago are dominating the inventory of homes for sale. The median age of owner-occupied homes is 42, reports the National Association of Home Builders (NAHB). You may be eyeing older homes on the market, anticipating more aff...