NAI: Network Advertising Initiative

On October 7, the NAI’s General Counsel Tony Ficarrotta recently joined hosts Pedro Pavón and Andy Dale on The Data Protection Breakfast Club for an episode titled “Watch Out For Falling Trees.” Tony brings a deep background in data privacy law paired with hands-on expertise in how data actually flows through the ad tech ecosystem,

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On October 2, the NAI submitted comments to Vermont Attorney General Charity Clark on proposed rules implementing the Vermont Age-Appropriate Design Code (VTAADC). The NAI supports the law’s goal of protecting minors from harmful data practices and manipulative design, but cautions that the draft rules’ blanket exclusion of all advertising would eliminate even low-risk practi...

On September 25, the NAI submitted comments to the Federal Trade Commission on its Proposed Enforcement Policy Statement Regarding Personalized Pricing. The NAI agrees that covertly raising prices based on consumer data can violate Section 5 of the FTC Act, but urges the Commission to make clear that data-driven discounts, such as loyalty programs, targeted

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The NAI is releasing Version 2.0 of its Template State Privacy Law Processing Addendum (the “Addendum”). The central design goal of this update was durability: terms that keep working as the statutory landscape keeps moving. The template is available to members and non-members alike to use and draw from. It is intended to supplement whatever

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A woman sees a PSA about maternal warning signs while scrolling on her phone. Weeks later, she checks in for a prenatal appointment on a tablet in the waiting room and sees a version of the same message. Then she mentions it to her doctor. That sequence—a message reaching someone in daily life, then again

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