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Last Updated on 21.07.2026 by Vasyl Holiney
Open the inbox of an average mid-level manager and scroll to the bottom. What you’ll sometimes find there resembles a NASCAR jacket. Corporate badges, a row of social media icons, a link to a calendar, a QR code, and a “Top 40 Under 40” award fr...
Last Updated on 09.07.2026 by Vasyl Holiney
When I started my career as a PR specialist in Telenor—a telecommunications corporation with a global presence—I wrote all my work emails like diplomatic correspondence.
I thought it was appropriate. My university taught me that w...
Last Updated on 30.06.2026 by Danylo T
Most email marketing advice assumes a fairly straightforward buying journey. Someone discovers your product, clicks through, signs up, and hopefully makes a purchase. Connected-device companies rarely have that luxury.
Selling an IoT product usually means sel...