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My Digital Farmer Podcast: My Digital Farmer | Marketing Strategies for Farmers
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Sometimes customers aren't just buying the product in front of them. They're buying access to a memory.
I recently bought two boxes of sugary cereal I hadn't eaten in decades—even though I don't normally buy the stuff and can't really eat it anymore. Why? Nostalgia got me.
In this episode, we're digging into the psychology behind this surprisingly powerful buyin...
Demand for your farm product often feels like it has a ceiling — but what if that ceiling can actually MOVE?
This is part 2 of a two-part series all about Market Demand -- an important element in the sales/marketing formula. In the last episode, I talked about the danger of scaling production before you have e...
I learned that lesson the expensive way this summer when we ended up renting a refrigerated semi-trailer to hold thousands of pounds of watermelons we suddenly didn't have a market for. We had successfully grown the crop, but growing it and selling it turned out to be two ve...
We spend a lot of time defining our ideal customer, but here's a question we don't ask nearly enough:
Who should NOT buy your product?
If you're spending too much time answering questions, overcoming objections, or trying to convince people to buy (only to have them walk away!) you may not have a sales problem. You may have a qualification problem.
...Most farmers will tell you that word-of-mouth is one of their best sources of new customers. But there's a big difference between being grateful for referrals, and intentionally creating more of them.
In this episode, we're talking about how to put an engine behind word-of-mouth.
I'll share a whole bunch of practical ways farms can make referrals easier, more na...