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My Digital Farmer Podcast: My Digital Farmer | Marketing Strategies for Farmers
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Most farmers will tell you that word-of-mouth is one of their best sources of new customers. But there's a big difference between being grateful for referrals, and intentionally creating more of them.
In this episode, we're talking about how to put an engine behind word-of-mouth.
I'll share a whole bunch of practical ways farms can make referrals easier, more na...
Could changing one word on a sign or product listing make a product sell better?
Last week at our Farmer's Bag Toledo pickup, I noticed something strange happening with two kinds of onions sitting right next to each other. Customers kept choosing one—and passing over the other.
Then one of our volunteers made an observation:
"I wonder if it's the name."
What if your customers aren't actually buying your vegetables?
In this episode, Corinna shares a personal story from her son's Air Force Basic Training that reinforced a key marketing principle, and it has nothing to do with farming.
If you've ever struggled to know what to say in your emails, on your website, or in your social media posts, this episode will hel...
How do you go from a random idea... to selling out a brand-new food access program in just a few days?
In this episode, I'm pulling back the curtain on the complete behind-the-scenes story of launching The Farmer's Bag Toledo.
You'll hear how one unexpected meeting planted the seed, how the right partnership changed everything, why we chose to beta test instead ...