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My Digital Farmer Podcast: My Digital Farmer | Marketing Strategies for Farmers
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How do you go from a random idea... to selling out a brand-new food access program in just a few days?
In this episode, I'm pulling back the curtain on the complete behind-the-scenes story of launching The Farmer's Bag Toledo.
You'll hear how one unexpected meeting planted the seed, how the right partnership changed everything, why we chose to beta test instead ...
Imagine asking the first runner in a relay race to carry the baton from the starting line all the way to the finish. No winning team would do that.
Yet many farm businesses unknowingly expect one offer to do exactly that.
In this episode, I introduce a simple framework that completely changed the way I think about marketing: The Offer Portfolio. Instead of relyi...
Have you ever found yourself putting off the very marketing task that could help your farm grow?
Writing the email. Launching the promotion. Recording the video. Raising your prices. Building the sales page.
You know it needs to get done... but every time you think about it, you feel that heavy sense of dread.
In this episode, I share a personal discovery...
This podcast is for all of you who go to farmer's markets!! This episode is a rebroadcast! I first recorded it two years ago, and I decided to share it again, because it needs repeating!
Do you want to walk away from the market feeling like you did everything you could to maximize sales that day?
Here's a fact: You're going to sell more at the farmer's market if...
Every farm has friction. The question is… can you see it?
Friction is anything that makes buying from your farm harder than it needs to be. It shows up in every business—often in places we've become blind to because we know our own systems so well. The good news? You don't have to eliminate every point of friction to see results. Sometimes removing just one obstacle ca...