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My Digital Farmer Podcast: My Digital Farmer | Marketing Strategies for Farmers
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Does marketing your farm ever feel harder than it should?
You know you should be sending emails, posting on social media, making offers, and finding new customers. But somehow, all those marketing tasks keep getting pushed to the bottom of your to-do list.
Maybe it's because you've convinced yourself that marketing takes too much time. Or that you're just not ve...
There's a place just beyond the edge of what you already know how to do.
I call it the mist.
As farm business owners, we find ourselves there more often than we probably realize — when an opportunity shows up, when something changes, when we take a risk, or when we find ourselves doing something we've never done before.
And the mist can feel unco...
What would you do if Facebook suddenly told you that you could only share two external links per month from your farm business page?
That's exactly what happened to me while I was scheduling posts for Shared Legacy Farms—and it stopped me in my tracks.
For years, one of the primary jobs of my social media has been to move people off Facebook and onto my email li...
Sometimes customers aren't just buying the product in front of them. They're buying access to a memory.
I recently bought two boxes of sugary cereal I hadn't eaten in decades—even though I don't normally buy the stuff and can't really eat it anymore. Why? Nostalgia got me.
In this episode, we're digging into the psychology behind this surprisingly powerful buyin...
Demand for your farm product often feels like it has a ceiling — but what if that ceiling can actually MOVE?
This is part 2 of a two-part series all about Market Demand -- an important element in the sales/marketing formula. In the last episode, I talked about the danger of scaling production before you have e...