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A resident describes her community to a friend, focusing on its character.
People don’t remember the features of a place. They remember the story they tell about living there.
Antonio Damasio built his career on how tightly emotion and memory are wired together, and on how much of ...
A regional director solved a recurring vacancy problem without needing more leasing. The Problem? Slow maintenance response times causing NTVs.
The problem you’re solving is rarely the problem. It’s almost always a symptom of a system you haven’t mapped yet.
Donella Meadows, the systems thinker behind
A maintenance tech who enters a complex unit rehab, loses all track of time, and delivers work that beats every standard.
Mihaly Csikszentmihalyi spent decades studying peak performance. What he found belongs in every conversation about multifamily operations.
He identified flow as...
A property manager who knows the management agreement well enough to cite the relevant clause when the ownership group asks for something outside its scope.
The management agreement isn’t a legal document that lives in a drawer; it’s the source of SOPs and the operating manual for success.
Most conflicts between management companies and ownership groups aren’t f...
A regional director who asks her team to imagine the lease-up has already failed before it begins, then builds the plan to prevent what they imagined.
A post-mortem tells you what went wrong; a pre-mortem lets you prevent it.
Psychologist Gary Klein built the pre-mortem as an antid...