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A leasing associate offers a cold bottle of water before the tour. She closes twelve points above her peers.
That is reciprocity, Robert Cialdini’s first principle of influence and the oldest social contract we have.
When someone gives us something, we...
Peter Drucker asked three questions: who is your customer, what do they value, and what do they consider results? Ask your leasing team today, and I guarantee you’ll get a different answer from every person in the room.
The most dangerous assumption you make is the une...
She believed the property was in decline. The team felt it, the residents sensed it, and the leasing numbers captured it. Then another manager took the same asset and turned it in ninety days. The difference? Belief!
The story you tell about your property is a management strategy, and it produces the results it predicts.
She decided in eleven seconds, but the tour took forty minutes.
The tour begins when she pulls into the parking lot.
The brain reads a new space for safety and belonging in the first few seconds, and it rarely reverses th. It goes looking for confirmation instead. Everything after the first eleven seconds is her building the case for what she already decided.
You spent a decade begging someone to solve multifamily attribution, and when it finally got solved, the room went quiet.
A recent revelation from Robert Lee, COO of Hyly.ai
He started...