Mulberry Tree Breakfast Cereals

Take two hotels with the same star rating and a similar breakfast spread. Both serve the same hotel breakfast granola. At the first, it sits in a dispenser beside the cereal station. At the second, there’s a selection of yogurt parfaits, made in the kitchen before service. The guest at the second hotel doesn’t think about granola at all. They think: this place pays attention....

As a foodservice distributor, your wholesale granola range is rarely a deliberate decision. One line came in through a broadline supplier years ago. Another was added because a cafe account asked for it. A third arrived on the back of a promotion and never got delisted. None of them are moving fast enough on their own to justify the slot they occupy. And because no single one...

Wellness travel is one of the strongest-performing segments in Australian tourism, and it is not performing on sentiment. Operators who have invested in wellness positioning have done so because the commercial case is real. Wellness-focused properties command a significant RevPAR premium over comparable properties without that positioning. The guests driving that premium are ...

Walking into a cafe account with a new product and sixty seconds of the operator’s attention is not much to work with. Most reps introducing a new granola fill that time with a pitch that could apply to any product on their van. It gives the operator nothing to act on, says nothing about their menu, and is indistinguishable from every other introduction they heard that week.<...

Sydney foodservice operators and cafe owners now have access to premium, chef-inspired healthy breakfast options with the launch of two new Chef’s Home granola products. As a wholly owned subsidiary of Ben Gullo’s Re...