Mulberry Tree Breakfast Cereals

The buyers in your accounts are reading ingredient lists. Not just some of them, and not as a new development. The 2025 FSANZ Consumer Insights Tracker puts around 80 per cent of Australian consumers confident in using food labels to make informed choices, and food additives are the first thing most of them check. Those consumers are also buyers. They brought that habit into ...

Bulk granola has a categorisation problem. In most distributor range reviews it sits in breakfast. That framing shapes which accounts it gets offered to, which sales conversations it appears in, and which purchasing cycles it gets tied to. It also means that a significant and recurring volume channel, corporate catering, stays largely invisible in the way granola gets ranged ...