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Only 19% of Gen Z trust loan officers, while 75% trust friends and family for homebuying information. That's a serious problem for mortgage professionals trying to reach the next generation of homebuyers.
So how do you earn their trust, start more conversations, and turn hesitant first-time buyers into mortgage-ready clients?
In this episode of Mo...
🎓 FREE 5-Day Mini Course: The Agent Class Method
How to get more agent referrals with events and classes — without chasing or cold calling.
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Loan officers: new 2026 data shows Realtor referrals drive 49.4% of purchase len...
Business is still happening.
Homes are still being sold. Buyers are still getting mortgages. And Realtors are still influencing which loan officers get the opportunity to serve those buyers.
So if you’re heading into Q4 wondering where the business is going to come from, the better question may be: Are enough of the right people in your market aware of you...