Mopinion

Voice of the Customer (VoC) tools help organisations collect, analyse and act on customer feedback across different journeys, channels and touchpoints. The right Voice of the Customer software can reveal what customers need, where they experience friction and which improvements should be prioritised. However, VoC platforms vary considerably. Some specialise in digital feedbac...

Customisable website feedback forms help businesses collect more relevant insights by showing the right survey to the right visitor at the right moment. Instead of displaying the same generic form across an entire website, teams can adapt the questions, design, placement and targeting rules to different audiences and customer journeys. A customisable website survey tool […]

Looking for survey examples to inspire your next customer feedback campaign? A well-designed survey can help you measure customer satisfaction, understand user behaviour and uncover opportunities to improve the customer experience. In this article, we explore six real survey examples from brands including Vodafone, Calvin Klein, DHL, Beerwulf, VodafoneZiggo and TomTom, along ...

For any university with students, researchers and employees from all over the world, the website is one of the most important communication channels. It is often the first point of contact for prospective students, current students, employees, researchers and many other visitors. For the University of Twente, this means the website needs to be accurate, […]

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Digital feedback helps organisations understand what customers experience across their websites, mobile apps and email campaigns. But the moment a feedback form collects—or allows someone to submit—personal information, data protection becomes part of the process. This GDPR compliance guide explains how the General Data Protection Regulation applies to digital feedback, which...