Financial education remains out of reach for many Filipinos, making it difficult for them to make informed decisions and fully participate in the financial system. For Jean Henri Lhuillier, President and CEO of Cebuana Lhuillier, this challenge is also an opportunity—to make financial literacy more accessible and transform it into a shared responsibility, especially among the younger generation.

Making Financial Literacy More Practical with Money Guro

Through Money Guro, Lhuillier promotes a more relatable and hands-on approach to financial education. The program focuses on practical topics such as saving, budgeting, investing, entrepreneurship, and financial protection.

Money Guro delivers these lessons through webinars, workshops, and digital content designed to simplify complex financial concepts. By making financial education easier to understand, the initiative empowers Filipinos to build sustainable money habits in their daily lives.

According to Lhuillier, financial literacy becomes more meaningful when people can connect it to real-life situations. When individuals see how money decisions affect their everyday lives, they gain confidence and are more likely to share what they learn with others.

Engaging the Youth Through Money Guro sa Campus

As Money Guro continues to grow, it recognizes that reaching younger Filipinos requires more than just providing information—it requires active participation.

This is where Money Guro sa Campus, an initiative by the Cebuana Lhuillier Foundation Inc., comes in. The program brings financial literacy closer to students by encouraging them to share their own experiences and perspectives about money.

CLFI scholars are invited to create digital video entries that highlight real-life financial situations, such as:

Managing a weekly allowance
Finding ways to save
Supporting their families

Submissions run from April 29 to May 9, with selected entries set to be recognized in June 2026.

Real Stories That Make Financial Lessons Relatable

What makes Money Guro impactful is its focus on real and relatable stories. By highlighting everyday financial experiences, the program makes money matters easier to understand and more relevant.

These stories help shift financial education from being purely instructional to something more engaging and community-driven. Students are not just learners—they become advocates who influence others to practice better financial habits.

Building Financially Empowered Communities

Through Money Guro, Cebuana Lhuillier strengthens its commitment to improving the financial well-being of Filipinos. More than just an educational initiative, it is evolving into a platform that encourages people to take control of their finances and inspire others to do the same.

By combining education, participation, and real-life storytelling, Money Guro helps build financially literate communities and supports long-term financial inclusion in the Philippines.

Mommy Levy

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