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TL;DR
France’s CNIL and Italy’s Garante have both ruled that including an open tracking pixel in emails for marketing purposes requires explicit, separate consent from the recipient, the same standard already applied to website cookies.
This applies to any brand sending emails to recipients located in France or Italy, re...
Over the past years, the standard advice to enterprise B2C brands has been something like this: buy a CDP to unify customer data, connect it to an execution stack, then layer AI on top, and eventually you’ll be able to personalize at scale. While this sounds logical, it doesn’t always work. By the time a behavioral signal moves through that chain, the...
Here is a scenario most marketers have lived: a campaign goes out to 50,000 people. The audience logic made sense when you built it. But that was three weeks ago, and by the time the campaign landed, a meaningful chunk of that list had already converted on their own, gone quiet, or moved somewhere else in their journey entirely.
This is a lega...
Alex opens a retailer’s app on her phone. She’s not logged in, but spends 15 minutes browsing running shoes, filters by size 7, and adds two pairs to her cart. Then she gets distracted and closes the app.
Later that evening, she opens the same app and logs in to check an old order. The app has no idea this is the same ...
This comprehensive guide serves as an industry playbook for growth organizations looking to leverage AI decisioning to maximize marketing ROI and scale customer engagement across complex, non-linear consumer lifecycles.
At the core of modern marketing transformation is the shift toward Agentic Customer Engagement, the realization that d...