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The AI-era of shopping is different and brands need to adapt. People now turn to ChatGPT to compare options and decide what to do next. OpenAI says 1.2 billion people use it every week, and people often see ads without clicking. A customer’s valu...
The Agentic Marketing Tour 2026 closed out its five-city run on October 15th, sixty floors above Manhattan at Manhatta, with the city spread out in every direction below. 40+ customer engagement leaders gathered for th...
The best AI decisioning platforms for marketing in 2026 are MoEngage, Hightouch, Salesforce, Adobe, Pega, SAS, and Braze.
That said, the right choice depends on your marketing goals, existing technology stack, data environment, and how much control your team needs over activation and governance.
This guide compares the leading decisioni...
It’s not a small project to migrate from Salesforce Marketing Cloud for enterprise customer engagement. Your business may have years of customer data, Data Extensions, SQL queries, Journey Builder journeys, AMPscript templates, triggered sends, transactional alerts, and integrations connected to SFMC.
So it’s understandable if your first react...
Choosing the right enterprise Customer Engagement Platform (CEP) can be a daunting task, especially for large companies with complex internal policies, large stores of data, multiple external communication channels, and well-established tech stacks.
But, the fact is, today’s enterprise organizations still struggle to create timely, pe...