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Katina Mountanos never wanted to be an influencer. But when the founder and CEO of olive oil brand Kostarina started posting on social media about product specs and the category as a whole, it launched her into a whole new skill set: being on camera and making short-form videos.
“I’d explain, ‘This is what to look for when you’re shopping for olive oil in the grocer...
When e-commerce website Bookshop.org launched in January 2020, its goal was to take share from Amazon and deliver some of its profits to local bookstores. According to The Nation, the House Judiciary Committee found in 2...
Earlier this summer, Mephisto USA CEO Logan Bird took to LinkedIn to seek out a store manager for the brand’s new location in New York City. “But this isn’t a traditional retail job,”
As gut health continues to dominate the wellness conversation, 25-year-old Welch’s Fruit Snacks is the latest legacy brand to lean into better-for-you snacking by adapting to changing wellness habits. ...
Retail media content is becoming more complex, with major brands making big investments in videos made specifically to reach shoppers on screens in grocery stores or while shopping on an app.
In June, Albertsons Media Collective launched its first episodic, scripted branded-entertainment campaign in partnership with Procter & Gamble. It came in the form of