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Black Friday and the holiday season turn the Shopping category on the App Store into one of the most competitive arenas of the year. As users search for deals, gifts, and last-minute essentials, millions of ad impressions and search queries are up for grabs. For app marketers, this is the moment when every ranking position, […]
Organic and inorganic marketing are the two primary ways mobile apps attract new users. Organic app marketing focuses on discoverability through unpaid channels such as App Store Optimization (ASO), keyword rankings, browse visibility, rating and reviews. Inorganic marketing focuses on paid user acquisition (UA) channels like Apple Ads, paid social, and display networks. Underst...
Mobile app monetization is the process of turning app downloads into revenue through models such as paid downloads, in-app purchases, subscriptions, in-app advertising, and hybrid monetization approaches. In 2025, competition is stronger, user expectations are higher, and privacy changes continue to reshape how apps acquire and convert paying users. This makes it essential for ...
App Store Optimization (ASO) is essential for getting your app noticed, but not everyone plays fair. In the race to the top of app store rankings, some developers turn to black hat ASO, a set of shady tactics that promise quick wins at the expense of ethics and long-term success. These underhanded methods violate app […]
Mobile app competitor analysis is one of the most reliable ways to understand how other apps in your category gain visibility, attract traffic, and convert users. When you analyze competitors’ ASO strategy, keyword targeting, creatives, and market signals, you can clearly see what works in your category and where the gaps are. This allows you […]
