MobileAction

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MobileAction: MobileAction - Growth partner of apps and games

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I landed in San Francisco in 2011 with a small suitcase. No network. No money. No Ivy League degree. My English was far from perfect. I didn’t understand how Silicon Valley worked. I just knew I wanted to be here. Everything felt bigger than me. Smarter people. Stronger networks. People who seemed like they knew […]

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What’s new in Apple Ads Insights and App Store Connect Analytics4 weeks

Apple Ads has updated two different parts of the measurement picture for app marketers. In Apple Ads, the Insights experience gives you a more flexible way to explore reporting across campaign groups, campaigns, ad placements, keywords, and other account dimensions. In App Store Connect, Analytics now includes a broader set of monetization, subscription, cohort, and […]

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App Store cross-localization: territory-level keyword indexation4 weeks

When you publish an app on the App Store, you can add your metadata in more than one language. Apple supports multiple languages per territory. That means your app listing can appear in different languages depending on where the user is and what language they use. This article explains how Apple defines App Store localizations, […]

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