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MobileAction: MobileAction - Growth partner of apps and games

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For finance, trading, and crypto apps, install demand tracks the market. A sharp move in Bitcoin, a spike in volatility, or a run on gold can change how many people are searching the App Store for your category within hours. The problem is speed. By the time you have spotted the move, raised your bids, […]

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Earlier this month, Apple wrapped up WWDC 26, the annual opportunity to announce new and exciting product changes, and this year’s updates are notably broad in scope for UA professionals and mobile app developers specifically, covering new creative placement options, changes to how assets are managed and published, shifts in how the App Store surfaces […]

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The 2026 FIFA World Cup is unlike anything that has come before it. 48 teams. 16 host cities across 3 host countries, the United States, Canada, and Mexico.  During the 2022 Qatar World Cup, sports app downloads surged significantly during peak match weeks. Search volume for tournament-related terms spiked across the App Store. The apps […]

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