MobileAction

Earlier in 2026, Apple Ads announced two changes affecting how advertisers manage search results campaigns: additional ad placements further down the search results page and Maximize Conversions, an automated bidding strategy built around a target CPA. Together, these updates expand the opportunities available within search results while changing how campaigns can identify relev...

Custom product pages raise conversion rates by an average of 2.5 percentage points.  At WWDC 2026, Apple announced creative assets, dedicated images and videos that can appear in product page headers, in organic search results, and in Apple Ads campaigns on the Today tab and in search results. These assets can be submitted and managed […]

App growth teams don’t work the way they did two years ago. Big or small, most of them now run their day through an AI tool. AI agents for marketing went from experiment to daily habit. Nobody stares down a wall of dashboards trying to spot what changed anymore. They hand the assistant the data […]

Methodology note: MobileAction’s Volume, Difficulty, and placement-level Impression Share figures referenced in this article are proprietary estimates derived from MobileAction’s own data collection and modeling. They are not metrics provided by Apple and may differ from first-party Apple Ads or App Store Connect data. A holiday-season Apple Ads strategy should be prepared befor...