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Mobile Marketing Reads

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Mobile Marketing Reads: Mobile Marketing Reads - All about the mobile world

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Creator spend hits $37B as social captures 40% of $294.6B digital ad market, IAB reports

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Tamatem expands ad tech footprint with Playable Factory acquisition

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Action & Strategy Drives Majority of Mobile Revenue Despite Install Drop

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Almedia defends business model after Freecash removal from app stores

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FTC reaches settlement with major ad agencies over alleged ‘brand safety’ collusion

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