Miva Blog

Subscription commerce is the closest thing to predictable revenue most ecommerce merchants will ever have. A subscriber who commits to monthly replenishment of a product they already buy eliminates the acquisition cost of reacquiring that buyer eve...

Ecommerce personalization is one of the most cited strategies for increasing conversion rates and average order values, and one of the most inconsistently implemented. The gap between merchants who see measurable revenue lift from p...

B2B buyers in 2025 expect the same self-service capability from their suppliers' ecommerce platforms that they have from every other digital buying experience. The request for quote process is the place where that expectation most visibly goes unmet. Email...

The average ecommerce cart abandonment rate is 70.19%, according to Baymard Institute research across 49 studies. For every 10 buyers who add a product to their cart, 7 leave without completing the purchase. Checkout optimization is where the gap between tr...

Ecommerce SEO for large product catalogs is a fundamentally different problem from ecommerce SEO for a 200-SKU store. The tactics that work at small scale, manually optimized product pages, hand-curated internal links, and individually written meta desc...