Miva Blog

The first sign is usually the workarounds. A distributor's operations team starts maintaining a separate spreadsheet to track which customers get which pricing, because the platform cannot handle account-level c...

The conventional approach to ecommerce fraud prevention is to tighten the filter until fraud is minimized. Decline more orders that look suspicious. Require more verification for orders above a dollar threshold. Flag more address mismatches for manual review. Th...

Adding a second sales channel is straightforward. Adding a third is manageable. By the fourth or fifth channel, merchants who did not build a unified commerce architecture discover a pattern: each new channel adds operational complexity faster than it adds r...

A specialty components manufacturer with 2,800 active SKUs had sold exclusively through a network of 74 distributors for 28 years. The distributor network was the business. Distributors held inventory, carried the credit risk on end buyers, and handled the logi...

Most ecommerce merchants who want to improve their conversion rate start by changing things. They update product page layouts, rewrite CTAs, add urgency messaging, or run A/B tests on button colors. Some of these changes help. Most do not,...