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The 2026 FIFA World Cup has officially established itself as the most-attended tournament in football history. Drawing an aggregate of 3,605,357 spectators through the turnstiles, the tournament has eclipsed the long-standing milestone previously established during the FIFA World Cup USA 1994.
Dr...
RugbyWA has officially finalised a partnership extension with AFGRI Equipment Australia, securing the prominent machinery provider as the Naming Rights Partner for the upcoming 2026 AFGRI Albany 7’s.
The renewed agreement reinforces a shared corporate commitment...
Hawthorn Football Club has officially secured a five-year extension of its partnership with global restaurant giant KFC.
Serving as a Premier Partner across both the club’s AFL and AFLW programs, the long-term renewal ensures commercial continuity, carrying the relationship into a milestone 1...
The International Tennis Federation (ITF) has officially rebranded itself as World Tennis, a name change aimed at reinforcing its organisational role as the global governing body of the sport. The structural transition was formally approved by member national associations...
The Fremantle Football Club has announced a three-year commercial partnership designating Zoo Fit as the official Gym Partner across both its AFL and AFLW elite sporting programs.
The alliance coincides with parent company Viva Leisure’s (ASX: VVA) targeted expa...