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Website title: Kevin Hillstrom: MineThatData

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Here's how one company targeted me with email discounts/promotions.

  • Sunday = 2 times.
  • Cyber Monday = 7 times.
  • s...

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In 2005, retail brands thrived via mall-based retail, classic cooperation between competitors. Having a Nordstrom anchor on one end of the mall and a Neiman Marcus anchor on the other end of the mall benefitted Nordstrom, Neiman Marcus, the food court, Sunglasses Hut and Talbots. At Nordstrom, we knew that when Neiman Marcus built a store at one o...

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Disruption

Consultants can take a path favored by hyperbole. DISRUPT OR DIE! REAP THE REWARDS OF AI!  


A few retail gents come to mind on this front. The rhetoric is exhausting. </span...

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January

January can be a "blah" month from a marketing standpoint. The thrill of achieving an order at 60% off is replaced by the tepid response of a customer getting 70% off liquidations products.


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