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Suno is introducing deliberate friction to pump the brakes on the AI-powered superabundance it helped create. By implementing download caps (per Variety ), the company is putting guardrails around how much music users can output.

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AI companies are now required to make model outputs detectable as AI-generated under Article 50 of the EU AI Act – or, in other words, watermarked. The major AI companies have all signed the additional voluntary Code of Practice .


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The analogue revival is not a novel concept – MIDiA first explored the idea that consumers are embracing analogue or ‘old’ technology in response to digital fatigue in 2024’s analogue revival report .


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This blog post was co-authored by MIDiA's Head of Data, Perry Gresham , and Vice President of Music Strategy, Tatiana Cirisano . It’s now mid-summer, which can only mean one thing at MIDiA: our annual global music forecasts have arrived.


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[London – 13 August, 2026] Global recorded music retail revenues will grow by 62.9%, from $74.3 billion in 2025 to $121.1 billion by 2033, including expanded rights, according to MIDiA Research’s 2026–2033 Global music forecasts | A diversifying market report.


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