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After a successful first year , MIDiA's audio creator survey is back. We are once again inviting spoken-word audio creators to share their experiences and help build a better understanding of this rapidly growing creator segment.


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Streaming TV services are entering a new phase of smartphone competition. For years, their strategic focus has been on content depth: exclusive shows, premium originals, and sports rights. Yet on mobile, the battle for engagement is increasingly shaped by experience as much as content.


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K-pop has had a banner year, with the genre earning multiple Grammy nominations,along with the massive success of Kpop Demon Hunters . As K-pop’s dedicated fans dominate the global stage, they are often seen as the definition of “superfans”, with artists and labels chasing similar levels of fa...


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The infrastructure of entertainment consumption has never felt more feudalistic. Distribution, discovery, and monetisation increasingly operate through a small number of platforms that shape how audiences find, consume, and pay for content.


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After months of testing, Meta has announced three new paid subscriptions: Instagram Plus, Facebook Plus, and WhatsApp Plus. Features will vary according to platform. Instagram Plus focuses on public signalling, analytics, and engagement: creating new follower lists, seeing who has re-watched stories...


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