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This episode isn't about your membership. It's about you, the person running it.
You could have the best content, the smartest retention strategy, and the tightest community in the industry, and none of it matters if the person at the helm is stretched too thin, winging it, or quietly burning out.
I've spent years watching who lasts in this industry and who burns ...
Every month inside Membership Academy, I run a live Q&A where members bring me their toughest questions. One that keeps coming back around is this: should you onboard trial members differently to your regular paying members?
Most people either run one blanket onboarding sequence for everyone, or assume trial members need something completely different. Neither is qu...
In this week's episode, I break down member experience, the single biggest factor in long-term retention, and why a forgettable, unengaging membership is the fastest way to lose members who never got the result they joined for.
I'm walking you through 7 specific ways to make every part of that experience work harder for your members and for your retention. None of them ...
Fake countdown timers, staged waitlists, closed doors that mysteriously reopen the moment someone hesitates. These tactics work in the short term, and they quietly wreck your retention in the long term.
In this episode, I dive into a bit of a hot-button topic for me: how to use urgency and scarcity in your membership marketing without crossing into these manipulative ta...
If your membership signups have slowed down, your first instinct is probably to look at your sales page, your emails, or your pricing.
Nine times out of ten, that's not where the problem actually lies.
In this episode, I break down why stalled signups are almost always an audience growth problem in disguise, and I share seven proven strategies for keeping new peop...