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Fake countdown timers, staged waitlists, closed doors that mysteriously reopen the moment someone hesitates. These tactics work in the short term, and they quietly wreck your retention in the long term.
In this episode, I dive into a bit of a hot-button topic for me: how to use urgency and scarcity in your membership marketing without crossing into these manipulative ta...
If your membership signups have slowed down, your first instinct is probably to look at your sales page, your emails, or your pricing.
Nine times out of ten, that's not where the problem actually lies.
In this episode, I break down why stalled signups are almost always an audience growth problem in disguise, and I share seven proven strategies for keeping new peop...
This episode kicks off a new regular feature on the show: Ask Mike, where I pull real questions straight from our monthly member Q&A archive inside Membership Academy and share the answers with you.
First up is a question about drip feeding content. A membership owner running a diet and lifestyle site wanted to know if releasing their courses gradually, rather than ...
In this episode, I break down the buyer awareness journey, a five-stage framework from Eugene Schwartz's Breakthrough Advertising that maps how someone moves from having no idea they have a problem to being ready to buy.
I focus on the very first stage, problem unaware, because it's the biggest, cheapest, and least competitive audience available to you right no...
Every piece of marketing you write is making a choice, whether you realize it or not. You're either talking about the pain your members are running from, or the future they're running towards. Most membership owners never actually decide which one they're doing. They just default to whatever feels natural and end up leaning hard on one side without realizing it.
In this...