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Melissa Dinwiddie | Create the Impossible™ | Innovation Keynote Speaker & Consultant icon

Melissa Dinwiddie | Create the Impossible™ | Innovation Keynote Speaker & Consultant

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Click to watch (08:12) or scroll down to read more Hey there, innovation champions! Here’s something that might reframe how you think about your entire organization’s capacity for innovation: The people most likely to drive real breakthroughs aren’t the ones in your “creative” departments. They’re in your engineering teams. Your data science orgs. Your project […]

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Click to watch (08:12) or scroll down to read more Hey there, innovation champions! Two weeks. Two virtual sessions. Two teams of researchers — analytical, a little introverted, equally uncertain about what they’d signed up for. On paper, identical. In practice, worlds apart. Two Sessions, Two Worlds Both sessions opened the same way: participants jotted […]

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Hey there, innovation champions! Most organizations say the right things about innovation. They write it into their values. They announce it in all-hands meetings. They fund initiatives, run workshops, and measure engagement scores. And then they wonder why nothing sticks. The Party Nobody Showed Up To I’ve been thinking a lot lately about a pattern […]

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Hey there, innovation champions! A while back, I was on a Zoom call with a VP at a local tech company. It wasn’t a sales call — just a customer research conversation. I wanted to understand what was getting in the way of innovation for leaders like her. She told me her organization had recently […]

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