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According to Paul Sinkinson, Managing Director at Analytic Partners, the brands that won 2025 weren’t the ones chasing shiny new toys. They were the ones sticking to “boring” 1950s fundamentals.
Mediaweek caught up with Paul to discuss why there ...
The AFL has undertaken a significant shake-up of its media department, moving away from in-house production as it closes its Docklands studio and introduces a new outsourced content model.
The shift follows a staff email ...
The biggest disrupter Gen Alpha has ever faced is about to hit Australian households: the social media ban.
To help families understand what’s changing and why, 7NEWS is launching a week-long special investigative series un...
Independent and mid-sized agencies will gain an edge as global advertising giants merge, according to Australian creatives.
Omnicom href="https://www.mediaweek.com.au/omnicom-completes-ipg-acquisition-to-become-worlds-largest-agency-group/#:~:text=Omnicom%20Group%20has%20officially%20completed,largest%20agency%20company%20by%20revenue." target="_blank" rel="noopener...
