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Content and editorial are a core function within most media companies; and the ability to leverage content integration or editorial support for a client solution is extremely powerful.
However, collaborating with content and editorial as a media sales professional requires a very specific approach.
In the episode we chat with Jay Walke...
Every media seller eventually faces a new market; a new territory, a new format like OTT or digital, or a whole new industry to sell into. The instinct is to bring the playbook that made you successful and run it again. It rarely works. In this episode, Jamie sits down with Omar Othman, CEO of SABCO Media and a 20-year media leader who has crossed from Dubai to Oman, from con...
For years, local media has been positioned as “traditional” while tech platforms have claimed the future.
But what if we’ve been looking at it completely backwards?
In this episode of Media Sales Mastery, Jamie Wood sits down with Steve Jones, President of Stingray Radio, to unpack why local media may actually possess one of the most powerful competitive advantage...
Stephanie Antonis returns to give frontline sellers an honest, unfiltered look at the Sales Director role – the senior sales leadership position that runs a media company’s entire commercial function. We unpack the reality versus the perception: what the job actually involves day to day, what’s genuinely required to get there, the blind spots that quietly hold good sellers ba...
Alex Hobbs of MiQ joins to talk effective sales planning.
i.e - The kind of individual, tactical planning that helps media sellers hit target, stay focused, and adapt when things change.
Guest LinkedIn:
https://www.linkedin.com/in/alex-hobbs-ba15057b/
Connect with Jamie on LinkedIn: https:/...