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Karen Davidson, Marketing Manager, Echobox
For years, email segmentation has been the gold standard for digital publishers. We’ve been told that by breaking our massive subscriber lists into smaller groups based on age, location, or general interests, we’ve mastered the art of personalization.
But as the digital landscape grows more crowded and subscr...
MonetizationOS will form the foundation of a new Sophi Paywall, combining proven audience intelligence with edge-native decisioning.
London and Atlanta, 19 February 2026 — Mather and MonetizationOS today announced a strategic partnership combining Sophi’s AI-powered intelligence with MonetizationOS’s revenue infrastructure, enabling publishers to qu...
The challenge of migrating, engaging, and retaining print audiences to digital products – and the role apps are playing for Advance Local – will be explored in an upcoming Mather Symposium session with Jon Van Zomeren, Director of Consumer Data Management at Advance Local and Pugpig on Friday 27th February, 9:...
With audience behavior shifting and economic pressures rising, news publishers face critical decisions across pricing, bundling, audience development, and reader engagement. In this session, Pete Doucette, Senior Managing Director at Mather, and Greg Piechota...