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Las Vegas Review-Journal Grows Paywall Conversions 17% With Sophi’s AI-Powered Decisioning1 day

By Katherine Ruane, Director at Mather, in collaboration with Bruce Alder, Circulation Sales Director at the Las Vegas Review-Journal

Background

The

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Mather Partners with Selma Stern to Support German Publishers3 weeks

Pressure is mounting for news media brands across Europe to deliver sustainable revenue growth, but so is the pace of opportunity. In the AI era, audience behavior is shifting, traffic is becoming less predictable, and the margin for error is shrinking. Subscription strategies are under increasing scrutiny, and the publishers pulling ahead are not just building strong product...

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The Value–Price Gap: Why Most Publishing Pricing Strategies Are Built on Unmeasured Assumptions1 month

By: Ignaz van Hasselt | Bio

The pricing blind spot

Most pricing discussions in publishing begin with the same question: “How much can we increase the...

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Download Mather’s Q1 2026 Audience & Subscription Benchmarking Report1 month

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Read More insights Download Mather's Q1 2026 Audience & Subscription Benchmarking ReportREAD MOREThe State of German News Media Audiences: Download the April 2...

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