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Website title: Master in Service Design | POLI.design, Milan

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Students have officially completed the Future Studies module led by Rebecca Chau and Maria Elges.

Across three intensive days, the class explored the tools and methodologies of design futuring, from horizon scanning and trend analysis to futures wheels, causal layered analysis, and the futures cone, investigating how today’s signals can shape tomorrow’s possibilities.<...


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After intensive field research and system mapping, MSD13 students transformed insights into strategic foresight. Working as independent design agencies, the four teams – focused on Parenting, Nutrition, Recovery, and Veterinary Care – defined high-impact opportunities to evolve the role of municipal pharmacies. 

The workshop culminated in a final pitch of innovati...


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After building strong foundations with Daniele Radici, the journey evolved from high-level strategic concepts to the more practical and operational aspects of business design.

Throughout this experience, the class tackled the crucial transition from business modeling to strategic planning, putting their skills to the test by applying innovation techniques to the Busine...


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Last week, students stepped into the “Evolving the role of the pharmacy” workshop for AFM Crema – Azienda Farmaceutica Municipalizzata, exploring the evolution of municipal pharmacies from simple shops to vital community hubs.

This hands-on journey, led by Enrico Tedoldi, focused on transforming healthcare spaces into places of orientation and trust. Working in teams ...


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We’re proud to announce a new partnership between the Specializing Master in Service Design at POLI.design – Politecnico di Milano and AFM Crema.

AFM Crema (Azienda Farmaceutica Municipalizzata) has played a key role in shaping accessible healthcare services since the 1970s, when the municipality expanded ph...


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