Martech Notes

Salesforce is rolling back the Agentforce name from several core products, restoring labels such as Sales Cloud and Salesforce Platform ahead of Dreamforce. The change was reported on September 14, 2026, after Salesforce reverted product names on its website, according to The Information’s report on the branding changes. Salesforce rebranded Sales Cloud as Agentforce Sales la...

Before we start creating a segment, let’s first understand what a segment is and why it is useful in Marketing Cloud Next. If you want to send a campaign to a specific group of customers, creating a segment is a simple way to focus your campaign on the right customers. Instead of targeting everyone, you can define an audience based on information such as their country, langua...

Agentforce and Einstein in Marketing Cloud Next differ in three practical ways: Agentforce is the action-oriented agent layer, Einstein provides embedded intelligence for marketing decisions and optimization, and each requires different configuration and governance. The distinction matters because an agent may help execute a campaign task, while Einstein may score, recommend,...

Bloomreach Email Personalization: A Beginner’s Guide is about using customer data to change an email’s audience, content, and timing instead of sending the same message to every contact. It matters most to ecommerce and lifecycle marketing teams that have purchase, browsing, or engagement data but struggle to turn it into relevant campaigns without creating a separate email f...

How to Build Automated Customer Journeys in Bloomreach comes down to connecting the right customer signal to the right campaign, timing, and follow-up action. It matters to CRM, lifecycle, and retention teams that need to respond consistently to customer behavior without manually selecting every recipient. The practical challenge is controlling eligibility, message frequency…...