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Marketing automation is not only about sending marketing newsletters but also about delivering real-time messages that respond to customer behaviour the moment it happens. A modern marketing automation platform should enable you to send personalised emails, trigger transactional notifications, and deliver dynamic content based on individual actions. It should support segmenta...
Marketing automation has transformed how businesses engage with customers, improve their operations, and strengthen their marketing strategies. However, the real challenge often lies in quantifying the return on investment (ROI) of these tools. Nobody wants to pay for something and get nothing in return. If you’ve invested in marketing automation but are struggling ...
Every marketer knows that the key to effective campaigns lies in delivering personalized experiences that resonate with their audience. However, achieving this level of precision can often feel like a daunting task. Enter Adobe Campaign’s Target Mapping: a feature that enables marketers to align their audience segments with custom recipient tables, ensuring that the...
Every business dreams of scaling efficiently while maintaining personalized relationships with customers. Marketing automation has emerged as a pivotal tool to achieve this, yet many companies struggle with its implementation. Here, we explore successful marketing automation stories that highlight the tangible benefits of well-executed strategies, showcasing how businesses tr...
