Martech Notes

Salesforce activated step-up authentication for Security Settings changes in Marketing Cloud Engagement on July 30, 2026, and is rolling it out by release group over the next few days. The control forces an extra identity check before admins can save updates on the Security Settings page, tightening protection on high‑impact actions that attackers commonly target. Per Salesfo...

The White House’s Permitting Innovators Expo features Salesforce’s Agentforce Public Sector for license, permit and inspection management on July 31, 2026, with the product listed in the event’s Expo program lineup. A July 9 release from the Council on Environmental Quality also confirmed the innovators selected to demo at today’s showcase, reinforcing Salesforce’s inclusion....

The main change is that, effective July 31, 2026, HubSpot logs any recorded meeting as one meeting record instead of creating both a meeting and a call, removing long‑standing duplicate call entries. HubSpot’s documentation confirms the switch and notes that recordings, transcripts, and AI summaries now live on the meeting record itself, while actual phone calls continue to u...

Salesforce says shopper journeys are now starting in AI chat 200% more often year over year, and it put a date on it: July 28, 2026. In its commerce update, the company framed “agentic search” in chats as the new first step before traditional on‑site search, pointing to rapidly rising discovery and consideration inside conversational interfaces rather than the search bar on a...

Salesforce released Field Service Mobile Patch 2 to general availability on July 29, 2026, with the update arriving in a staggered rollout and Android 12 support discontinued for the mobile app. Salesforce lists the GA timing on its Field Service Mobile App Updates calendar, and the July ’26 monthly notes confirm Android 12 support is discontinued. Patch 2 moved from beta on ...