Subscribe to MarketSmart LLC’s news feed.
Click on “Follow” and decide if you want to get news from MarketSmart LLC via RSS, as email newsletter, via mobile or on your personal news page.
Subscription to MarketSmart LLC comes without risk as you can unsubscribe instantly at any time.
You can also filter the feed to your needs via topics and keywords so that you only receive the news from MarketSmart LLC which you are really interested in. Click on the blue “Filter” button below to get started.
Website title: MarketSmart | Major Gift Fundraising Software
Is this your feed? Claim it!
The end of human fundraising is here.
And so is the beginning.
AI is better at convincing people than people are. Better even than experts. Better even than professional persuaders.
A new study¹ tested ChatGPT, Claude, and Gemini. Oxford, Stanford, and LSE researchers led it.
The conclusion: AI systems were “reliably more persuasive than expert humans...
If a prospective donor agrees to meet you, it’s a remarkably positive sign. It means they are willing to consider supporting your organization. That’s increasingly difficult to do these days, especially for those with no apparent history with your organization.
If, in getting the appointment, you have misled them or been unclear as to who you are and how you work, you ...