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The quality of marketing leads is an age-old sales gripe. David Mamet famously captured this sentiment in the 1984 play (and 1992 movie) Glengarry Glen Ross. The leads were so bad, they became a running joke among the sales team.
In 2002, B2B research firm SiriusDecisions gave the problem a framework, the Demand Waterfall, and its now ubiquitous byproduct, th...
In 2005, I drew a cartoon with a consumer and a brand tying the knot in a wedding ceremony. In her vows, the consumer says:
“And I promise to be loyal, forsaking all other brands, unless your competitor is on deal, you’re out-of-stock...
Around 15,000 marketers descend this week on the French Riviera for the Cannes Lions International Festival of Creativity. And everyone else will feel like we’re there.
As Agency SOS Founder John Kovacevich