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Marketoonist | Tom Fishburne title: Marketoonist | "Tom Fishburne" Cartoon Powered Marketing
Est-ce votre flux ? Réclamez-le !
I originally drew a version of this cartoon before the AI boom. ChatGPT launched three years ago this week, and completely changed the trajectory of the decade.
(The original panel I drew for the 2020s involved the metaverse, which already seems so dated.)
It’s a good reminder things are always in flux in marketing. And yet, the more things change, ...
The algorithm giveth and the algorithm taketh away.
When Facebook first introduced the News Feed in 2006, posts appeared in chronological order. In 2009, they introduced their first algorithm to sort based on popularity.
LinkedIn introduced an algorithmic feed in 2012, Twitter in 2014, and Instagram in 2016. All the algorithms continue to change and...
One of the most popular cartoons I ever drew was about the Internet of Things, right after Google announced the acquisition of Nest in early 2014.
“I think my Nest smoke alarm is going off,” one character tells another. “Google Adwords j...
In 2000, there was an influential experiment on the paradox of choice. Columbia and Stanford psychologists Sheena Iyengar and Mark Lepper set up two displays of jam jars at a grocery story. One display featured 24 jam varieties and the other only six.
The result, as Barry Schwartz famously chronicled his 2004 book “The Paradox of Choice,” was a revelation. Sh...
GenAI prompts are getting pushier. From productivity apps to search to social media, users have to navigate a constant array of pop-ups, tooltips, and moving icons pushing GenAI features for just about every task.
And yet the result is not automatically better output or higher productivity.
BetterUp Labs and Stanford Social Media Lab recently publis...
