Marketingdive

Marketing Dive caught up with attendees to ask them about their biggest surprises, frustrations and what they want to see more of at the festival.

The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the flushable wipes space.

“Loss Or Celebration Outcome Support,” or “L.O.C.O.S.,” will activate globally and comes as the brand looks to expand its loyalty program.

The Facebook-only update integrates third-party platforms including Calendly and is designed to streamline the signup process.

Charlotte Maines, vice president of devices content and advertising, detailed a new Alexa+ Agentic Ads format being tested by Papa Johns and other brands.