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The company is on track to realize $900 million in cost savings and is seeing momentum in integrated media, which grew over 10% in Q3.


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The beverage giant’s selection of Omnicom as its North American media agency is its latest move to reorganize marketing to better drive growth.


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Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” and ahead of Halloween.


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Players will be able to interact with items inspired by the film and unlock limited avatar items.


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The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.


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