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While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.


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The former CMO at companies including Burger King and Activision Blizzard takes a role last held by longtime brand marketer Chris Brandt.


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The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.


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The Tamara Group seeks to flip the typical agency split between strategy and production work as CMOs wrestle with volume, CEO Ryan Harwood explains.


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Display & Video 360 struck a similar pact with Kroger, an Albertsons rival, in March as more brands chase high-intent CTV audiences over raw scale.


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