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Aldi’s Kevin the Carrot overtakes Sainsbury’s as the most recognised Xmas ad, study finds6 days ago

Burberry is scoring highest for ad empathy despite low recognition scores, according to Ipsos data.

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It’s time to bring back guerrilla marketing7 days ago

Marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and authenticity.

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Massive Marketing Quiz raises over £200,000 for charity7 days ago

You can still get involved by bidding on an online auction that runs until 13 December.

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‘Choice, value, service’: Ocado’s customer chief on driving growth by ‘unlocking consideration’7 days ago

Five months into his role, Dan Elton shares his plan to drive consideration and create "profitable customer growth", all while negotiating a tighter marketing budget.

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In the gloom of this post-budget reckoning, marketers have an opportunity to lead with optimism7 days ago

By focusing on price, data and idea generation, marketers have the chance to find unexpected pockets of growth and bring much-needed energy to businesses.

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