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In the age of AI, marketers still have to answer one big question: “Why should anyone choose you?”
Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Ameetess Dira, CMO of Petzey, for a conversation about the decisions that become even more important as marketing gets easier to automate. Ameetess breaks down why purpose alignment...
If you’re wondering why your good ol’ marketing playbook no longer works, the answer probably lies in the funnel you’re targeting.
Turns out, the buyer changed the route.
Recorded live at Advertising Week New York, this episode of Marketing Vanguard features Jenny Rooney in conversation with Salesforce CMO Erin Oles to unpack what happens when custome...
AI gives every marketer access to similar tools. So, how’s that going to help your brand stand out?
Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with MasterCard’s Executive Vice President of Global Brand Strategy and Innovation, Cheryl Guerin, to talk about how brands can differentiate themselves when technology becomes table s...
Marketers love acquisition. But Doug Zarkin thinks that obsession is helping brands ignore the much more expensive problem sitting underneath it: retention (or the lack of it).
Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with the CMO and author of “Moving Your Brand Out of the Friend Zone” to unpack why being liked is...
The fastest way to shrink marketing’s influence is to treat it like it’s just another department.
In this episode of Marketing Vanguard, Jenny Rooney sits down with Kellyn Smith Kenny, Chief Marketing and Growth Officer at AT&T, for a sharp conversation about what the CMO job actually demands.
Kellyn argues that marketing should operate as an engi...