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Site title: Martech Central - "Unlock the Power of Personalization with AI" - Marketing Technology

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How AI Is Changing Requirements Gathering in Marketing
A technician interacts with a holographic AI core interface in a futuristic server room. The AI Revolution You Aren’t Hearing About

When most enterprise marketers talk about Artificial Intelligence, they are f...


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Modern Marketing needs B2R and B2H – Business to Robots & Business to Humans
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People want a "Human Touch,” so will AI in CX succeed?
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The First 90ish Days

In 2003, Michael Watkins published “The First 90 Days” highlighting strategies of how to approach that crucial phase in a new job. Although written as career advice for the working class, many of his lessons apply to any transition period.

On July 1, 2025, I entered a transition from a 40-year career in marketing technology into the unknown of the so called “retirem...


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After the Fire (The Final Cut)
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