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Marketing Speak

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Website title: Marketing Speak | A Marketing Podcast By Stephan Spencer

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KPIs for AEO with Duane Forrester

Discovery has evolved. We moved from directories to links, then to intent signals. Now, AI systems sit between your content and your audience—deciding what gets retrieved, summarized, cited, or ignored before a human ever sees it.

My guest today,


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Intentional Marketing in the AI Era with Stephan Spencer

In a digital world increasingly dominated by AI, understanding how to approach marketing with both strategic intelligence and ethical integrity has never been more crucial. This special episode features a conversation originally hosted by Gert Mellak on his


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SEO in an AI World with Stephan Spencer

Search is evolving fast—but relevance still wins. In this special rebroadcast of a conversation I had with Samantha Riley on her show, Influence by Design, I unpack what S...


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Reverse Engineering Google Algorithms with Ryan Jones

According to today's guest, most SEOs are still optimizing like it's 2005—counting keywords, stacking H2 tags, obsessing over density metrics that search engines haven't cared about in years. But the truth is, Google and AI don't work that way anymore. They think in vectors, not words.

My guest for this episode is


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The New eCommerce with Pinny Gniwisch

Data is your compass in e-commerce—but only if you know how to read it. Pinny Gniwisch, my guest on today's show, spent over a decade building Ice.com into a revolutionary force in online jewelry sales. As founder and EVP of Business Development, he helped trans...


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