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Marketing Mind title: Marketing Mind - Trends In Marketing, Advertising & Media
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This week, brands moved beyond conventional advertising to create campaigns rooted in culture, communities and experiences. From tapping into nostalgia and gaming culture to leveraging celebrity-led storytelling and immersive activations, brands explored fresh ways to make their messages more relevant and memorable.
The week’s creative work also reflected a growing foc...
Christopher Baretto has been promoted to the position of Creative Director at Dentsu Creative Isobar. In his new role, he has been entrusted with leading creative strategy, overseeing campaign development, mentoring creative teams, and driving integrated brand solutions for clients across the agency’s portfolio.
Baretto has sh...
If you’ve ever thought protein marketing begins and ends with six-packs, gym mirrors and oversized tubs, Co-Founder of BigMuscles Nutrition Jitika Gupta, is quietly rewriting that playbook.
When BigMuscles Nutrition entered the market in 2009, the biggest challenge wasn’t convincing people to buy protein. It was convincing them that protein wasn’t ster...
Sonia Sharda has been elevated to Managing Partner at Dentsu Creative. Previously, she was serving as Executive Vice President at the agency.
She announced the same in a
India’s dairy cooperative Amul has been announced as an Official Partner of the Glasgow 2026 Commonwealth Games, marking another milestone in the brand’s growing global sports sponsorship portfolio. In addition to its overall partnership with the Games, Amul will also serve as the Presenting Partner for the Weightlifting, Para Powerl...