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From life-saving innovation and social connection to commerce-led creativity, Day Three at Cannes Lions 2026 proved that the world’s best ideas are no longer just capturing attention—they are changing behaviour, solving real problems and delivering measurable business results.
The third day of the Cannes Lions International Festival of Creativity reinforced a powerf...
For decades, horror films have taught audiences to fear vampires, werewolves and monsters lurking in the shadows. Pepsodent believes there’s something far scarier. Losing your teeth.
In one of the year’s most unexpected examples of branded entertainment, Unilever’s oral care brand has launched Pepsodent Gum Mysteries, a cinematic campaign that flips familia...
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A nonchalant take on the iconic character celebrates self-discovery, resilience, and authenticity through local relatability with a Malaysia-wide rollout.
KULT, a digital-first marketing solutions company, has launched OFFSIDE: Kucing vs AI, a new 105-episode football prediction series that brings together a deliberately built AI pundit and a rotating panel of real, unscripted cats.
The series is now live daily across dedicated OFFSIDE social channels, with each episode released ahead of official matches.
OF...